Content Marketing: Page 393

  • Why Marketers Will Rule the World

    Today I'm delivering the keynote at Marketing Magazine's 2012 Social Media Conference, and I'll be speaking about something I've been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you'll le...

    By • Dec. 3, 2012

  • The eBook is the Stud in Your Content Marketing Stable

    Content Marketing Institute and Marketing Profs collaborate annually to produce a heap of research findings they call "B2B Content Marketing Benchmarks, Budgets and Trends." This year's report just came out last month. (Presented on SlideShare here.)In a section that probes respondents about what...

    By • Dec. 3, 2012

  • 10 More Social Marketing Experts Offer Key Advice

    Social marketing experts: Top, from left: David Amerland, Tamara Littleton, Lisa Grimm, Jason Falls, Sandra Zoratti; Bottom, from left: Ted Rubin, Neal Schaffer, Peggy Fitzpatrick, Kent Huffman, Aaron LeeSocial media marketing is a new and growing field of study. Facing the prospect of teaching ...

    By • Dec. 3, 2012

  • 3 Social Media Marketing Strategies to Increase ROI

    Social media marketing had a dismal showing over this year's thanksgiving weekend - achieving less than 1% of total sales.The ROI (Return On Investment) figures for eCommerce businesses from Black Friday to Cyber Monday are an indication of how poorly business understands social media and social ...

    By • Dec. 3, 2012

  • 3 Factors Every Failed Social Media Strategy Has in Common

    Social media engagement is the pinnacle of online success.It means you have fans, just not customers. And it means that you have a passionate, core audience that will basically do your marketing for you.But here's the problem... It doesn't just happen.And there's no roadmap or set of easy-to-foll...

    By • Dec. 3, 2012

  • Your 2013 Social Media Strategy: Grow a Pair.

    First I would like to explain this strange headline to my international readers. "Grow a pair" (not ot be confused with "grow a pear") is American slang for stepping up to be tough and bold. Now, on with the show.There is an infection overwhelming social media strategy development and the virus ...

    By • Dec. 3, 2012

  • Tips on Social Media for Small Business #4: How to Google+1

    In this last on a series about social media for SME,s, a look at Google+. With Google+, people can endorse and share your content by '+1'ing it. Here's how to make the most of this by connecting your website, Adwords, YouTub channel and Google+ page. What is a '+1'?With Google+, people who see yo...

    By • Dec. 3, 2012

  • 1200% ROI with Facebook Ads?

    You may have heard of the Samsung Galaxy S3 smartphone. Right now it's outselling the iPhone, selling about 200,000 units per day. And according to Facebook Global Marketing Solutions VP Carolyn Everson, Facebook ads returned nearly 1200% ROI for Samsung's three month campaign. Everson reveale...

    By • Dec. 3, 2012

  • Facebook: Waste of Time for Most Advertisers

    Mark Cuban said it best...A few weeks ago, Mark Cuban caught dissension from all over the Internet for calling Facebook a "Time Waster". The purpose of this article is to point out the simple fact that for Businesses, he could not have been more correct. If you run a business, and you are looki...

    By • Dec. 2, 2012

  • Put Your Money Away! Stop Spending It on SEO

    Yes, there was a time that little tricks and cheats would skyrocket you to the top of the search engine rankings. That time has come and gone, and unfortunately it may be time to fire your SEO company.Now don't get me wrong, your website still needs to be optimized for SEO. If you haven't done ...

    By • Dec. 1, 2012

  • 8 Effective Ways to Use YouTube for Business

    At Sendible, we have recently added YouTube integration to augment the ever-growing list of channels already supported by our social media management tool. To celebrate our launch, here are 8 tips to help you make the most of YouTube for marketing your business.Video can be a very powerful tool ...

    By • Dec. 1, 2012

  • Gamification Actually Shows No Signs of Slowing Down

    Earlier this week, Gartner Research released a study with the headline "Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design." "First, I'd like to know how they arrived at that number. But that's absolute...

    By • Dec. 1, 2012

  • The Engagement Marketing Disconnect Between Consumers and Brands Rages On

    "After surveying 250 marketing executives and over 2,000 consumers, it's clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."The above line is from a recent report put out by Forbes Insights and Turn called "The New Rules of engage...

    By • Nov. 30, 2012

  • 2013: Adding Context to Content

    Anything successful has context. Remember this. You're going to need it as we move in to 2013 because, let me tell you now, stuff's about to get real.We've spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finall...

    By • Nov. 30, 2012

  • The Social Media Marketing Honeymoon Is Over

    Social media, social media marketing, and social networking have been the subject of much hype, buzz and marketing budget disruption for big and small business alike.Most businesses entered into social media marketing as a defensive strategy because they were afraid of losing out to competitors w...

    By • Nov. 30, 2012

  • B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic]

    This wonderful infographic was provided by Dan Clark @InterplayAgentYou can also connect with Dan on Facebook

    By • Nov. 30, 2012

  • How to Make Your Web Store Stand Out During the Holiday Rush

    The Christmas Holiday season is approaching rapidly. In December there is always an unparalleled boom and rush in sales. Stores are getting overcrowded with people on three crucial missions: to find the best gifts for their family, friends, colleagues and any other special recipients; choose uni...

    By • Nov. 30, 2012

  • Small Business: If Not Facebook, Then Who?

    After my article "Is Facebook Losing Small Business?" this question came in via Twitter: "What are your thoughts on alternate SM Networks? Google+?"Here's an expanded version of my response:I don't think there are any true alternative social media networks to Facebook, at this time, including Goo...

    By • Nov. 30, 2012

  • 90% of Social Media Has Nothing to Do With Social Media

    For many marketers and business owners, regularly producing high-value content is an ongoing challenge. In my experience, some marketers believe that they need to spend a small fortune to create valuable content, and sometimes they do. The challenge then, is how to produce great content on a regu...

    By Matthew Peneycad • Nov. 29, 2012

  • A New Framework for Quantifying Social Media Investments [Infographic]

    With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it's doing with social marketing. That's why we created an infographic on the new four-step social marketing...

    By • Nov. 29, 2012

  • 3 Emotions That Can Take Digital Insurance Marketing Viral

    Viral has become a bit of a dirty word in marketing circles. It's a word that is often used in an uninformed or unrealistic way and one that is guaranteed to send a marketer's eyes rolling. It's natural to want content that goes viral; the problem is that it's impossible to make something go vira...

    By • Nov. 29, 2012

  • 5 Things Your Business Should Do with Instagram Right Now

    November has proven to be an amazing month for businesses on Instagram. Just within the past week, 649,181 photos were uploaded with the hashtag #blackfriday. Another 25,127 photos were shared with #cybermonday.Nearly three-quarters of a million people thought to share their holiday gift ideas on...

    By • Nov. 29, 2012

  • Avoiding an Online Shopping Social Media Crisis [Infographic]

    The winter holidays should be a boon for online retailers. Thanksgiving and Christmas bring hordes of online shoppers onto the internet, and with the right strategy they could be persuaded to spend time on our sites. With the wrong strategy you could have a social media crisis on your hands.If ...

    By • Nov. 29, 2012

  • How To Spot A Trend: 7 Social Media Trends That Matter In 2013

    NEW: See the full 15 Trends presentation on Slideshare! >> There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons - first because its my birthday, and second because it's the day when I start an empty folder with the intention ...

    By • Nov. 29, 2012

  • Key Questions to Ask Before Getting Started with Social Media

    As a social media professional, I get many questions from clients and friends who are new to social media and would like to add social media to their marketing mix.The learning curve on social media is still steep for most people, and in this post, I have aggregated the answers to some of the mos...

    By • Nov. 29, 2012