The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push the envelope of what is possible to improve their own performance. In our survey, The State of Social Media Marketing,over 460 marketers weighed in on which companies they believe excel at social. While you can check out the full list of winners in Industry Report 2012: Most Admired Brands, we'll share some of the front-runners below.
Marketers referenced their admired brands' ability to service customers, create and delivery content and execute on their progressive social media strategies. The 460+ marketers who responded to the survey look to emulate their most admired brands' social marketing endeavors and glean insights from their successes. Top 10 Most Admired Social Brands
About the survey participants: Participants in this survey represent a broad spectrum of marketers from a wide cross-section of organizations, industries and annual revenues, closely following the greater distribution of businesses across the US. A mix of marketers participated in the survey from business-to-business (B2B) organizations, business-to-consumer (B2C) organizations and a blend of both B2B and B2C, with annual sales ranging from less than $1 million to over $100 million, and representing all major industry sectors.
Marketers frequently named 35 brands for their social prowess - see who made the cut in our free report, Industry Report 2012: Most Admired Brands. Marketers, what do you think? Did your favorite brand make the cut? Did your peers miss any social marketing powerhouses? Tell us on Twitter at @awarnessinc.