Content Marketing: Page 394
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Social Media is Dead; Long Live Social Design
A recent survey, conducted by Forrester, tends to demonstrate - again - that people don't even realize that they're connected whereas they're actually online."They're using Google Maps or checking in on Facebook, but that's not considered online because it has become such a part of everyday life"...
By Laurent Francois • Nov. 19, 2012 -
Maximize Your Online Visibility
Recent research makes clear that for high-value consumer purchases as well as B2B procurement, being as "findable" as possible online is critical to winning the business.Of course that means it's imperative to produce relevant, compelling, optimized content for your company's website and blog, bu...
By Sid Gandotra • Nov. 19, 2012 -
Social Marketing: Listen and Understand, Says Marketer and Author Kent Huffman
What are the most important social media marketing skills that graduating college students need to understand?Kent HuffmanI'm asking three questions of some leaders in the field of social marketing and this is what I learned. Today: Kent Huffman, is the Chief Marketing Officer at BearCom Wireles...
By Mike Johansson • Nov. 19, 2012 -
The 3 Worst Ways Companies Waste Money in Social Media
They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky.But that's not the worst part...No, the worst part is...
By Brad Smith • Nov. 19, 2012 -
7 Bold Ways to Build Brand Personality
Put a Face on Your BrandSocial media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn't mean they want to buy from a faceless, electronic corporation. Building ...
By Jasmine Henry • Nov. 18, 2012 -
Protecting Your Reputation in a Hyper-Connected World
We've all heard stories about a misjudged tweet costing a candidate a job - or seriously denting a company's reputation. No doubt Gap marketers regretted using Hurricane Sandy to promote their online store, after they came under fire for their lack of sensitivity. And when Kieran Allen quit a Lon...
By Christian Arno • Nov. 18, 2012 -
Online Marketing X's & O's
Football season, as you know, is well underway. America's favorite sport has a death grip on our television sets once again.Certainly you have found yourself sitting in your favorite chair, shouting profanity at your favorite team's coaching staff for their decisions. While they generally don't h...
By Donna Vieira • Nov. 17, 2012 -
Now There Is No Reason for a Brand Not to Be on Pinterest
This is a message to all those brands out there - and you know who you are, who have been reluctant, reticent or downright scared to join Pinterest.Yes I said "scared" as many brands may have been afraid to jump into Pinterest because Pinterest's terms of service used to have this language: "for ...
By Steve Olenski • Nov. 17, 2012 -
Popularity Is Not a Proxy for Influence
Michael Wu holds the exalted title of Principal Scientist of Analytics at Lithium, the SaaS provider of Social CRM services. Last week he wrote a thoughtful piece about social influence that made the point that social influence scores are inherently false measures because they can be gamed-much ...
By Rohn Jay Miller • Nov. 17, 2012 -
How Do Millennial Marketers Score and Turn Singles to Home Runs?
The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy andpassion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), hasturned around the already dynamic field of marketing. They are different, yet they seem topossess the cultural inte...
By Jithesh Rajendran • Nov. 16, 2012 -
Content Marketing Advice from 6 Industry Pros
While content marketing is not easy, it represents a crucial method for drawing and engaging prospects and customers. Content marketing is the key way to create engagement with the social consumers who start their information journey on Google - as a matter of fact, Google handles close to 18 bi...
By David Woodrow • Nov. 16, 2012 -
Content Marketing For SEO
With the arrival of the Google Panda and Penguin updates, quality content has never been more important in achieving organic search success. Content alone though is not enough anymore - a comprehensive content marketing based approach is necessary in order to really move the needle. Here's what you need to know.
By Cliff Figallo • Nov. 16, 2012 -
The 3 Myths of Online Reputation Management
I am old school. When I think of reputation management, I think of branding strategies, content management, social responsibility, transparency, customer service, and all those old-fashioned ideals that make an organization or person valued and revered in the public's eye. This kind of reputation...
By Chris Syme • Nov. 16, 2012 -
Improve Your Email Click-Through Rates by Farming Out Your Social Media Content
Email newsletters are on the Marketing 101 checklist, so most businesses create and send at least one each month. But are you getting the most mileage out of your email newsletter by including your best content, or are you scrambling to include stuff that your audience doesn't really care about?W...
By Katherine Raz • Nov. 16, 2012 -
3 Reasons Yelp Cannot Be Trusted
Recently, I had a client that experienced a viral online crisis because of an insensitive remark made by the president of the company. Long story short-under stress, physically exhausted, and no business being on Facebook. Nonetheless, he ignorantly made a remark that resulted in a viral firestor...
By Chris Syme • Nov. 16, 2012 -
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Making Social Holiday Shopping Trends Work for Your Brand
Holiday shopping trendsIt's coming. That time of year when you can buy tech, apparel, and holiday gifts at jaw-dropping prices. The Black Friday, Cyber Monday, and Christmas specials that make you remind yourself shopping at any other time of the year is just plain folly.However, gone are the day...
By Errol Apostolopoulos • Nov. 15, 2012 -
Is the Millennial Workforce Linked In?
Millennials aren't only disrupting the consumer landscape, they're changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what's important to them is much different than the generations before them. As such...
By Brian Solis • Nov. 15, 2012 -
SMT Expert
The Great Debate: Does Social Media Really Level the Playing Field?
There's been discussion between Gini Dietrich and Mark Schaefer, which I've been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, "no longer do you need millions of dollars to spe...
By Rachel Strella • Nov. 15, 2012 -
Emotional Engagement Is the Key to Viral Content Marketing
Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly. Assuming that all content starts out equally however, viral content seems to take on a life of its own, rapidly spreading among the masses in ...
By Martin Jones • Nov. 15, 2012 -
5 Post Types to Attract Fans to Your Facebook Page
Is your Facebook page lonely? Not getting the number of fans you'd hoped for? Don't be discouraged! You have to start somewhere and it's usually at the bottom. The good news is the only direction to go from there is up. When it comes to building an audience, a fan base, clientele, etc., it takes ...
By Brian Moran • Nov. 14, 2012 -
5 Guiding Principles For Creating Great Content
Writing for business has become, well, a business. Creative tendencies are neglected, and as much indecipherable jargon as possible is crammed into any given post. How often do you start reading an industry-related article before you think to yourself, "this is really boring."?When writing articl...
By Donna Vieira • Nov. 14, 2012 -
Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI
Most of us don't miss the Mad Men era, but you have to agree that those times were indeed the golden times for the ad industry - television was the mass medium and the most powerful communications channel, it glued millions of wide-eyed consumers to it, and there was no question of whether your m...
By Errol Apostolopoulos • Nov. 14, 2012 -
When Social Media Helps Find a Good Plumber
Looking back it wasn't long ago that there were dependable handymen many of us could rely on to come over and fix things around the home. They were known throughout the neighborhood and when called upon would solve problems with a combination of quality materials, expert workmanship, and hopefull...
By Jakob Barry • Nov. 14, 2012 -
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly traditional terms, yes, this is a unique setup. If you look at PR with a broader view and understand th...
By Craig Smith • Nov. 14, 2012
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