Content Marketing: Page 394

  • The Top 22 Viral Marketing Tactics You Need in 2013

    Whether you're a seasoned social media guru, or someone who has spent some time watching a few cat videos on YouTube, no doubt you've wondered: "What made this video/article/blog/website get shared so much?". I've compiled responses from some of the top 'viral marketing' experts from around the U...

    By • Nov. 28, 2012

  • Reaching Millennials on Instagram

    When it comes to sharing on social media, millennials fall into a category of their own. A large reason why this specific age group has flocked to social media is because these platforms are tools for self-expression. Gen-Y connects on a different basis, they use these tools as extensions of thei...

    By • Nov. 28, 2012

  • What Mobile Marketers Can Learn from the Papa John's Lawsuit

    "With nearly 86 million Americans now shopping on their smartphones, this pronounced shift in consumer behavior is simply too large for retailers to ignore, with the future of their business depending on how well they adapt to the new environment."The above quote is from an article I penned back ...

    By • Nov. 28, 2012

  • The Imperceptible Impact Of Social Media On Our Everyday Lives

    "The essence of ultimate decision remains impenetrable to the observer - often, indeed, to the decider himself" - John F. KennedyThere have been a increasing number of studies recently looking at the impact our friends can have on our decisions through social media and I wanted to follow up with ...

    By • Nov. 28, 2012

  • ViDEO: Engaging the B2B Buyer with a Digital Strategy

    Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TVJoin VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. (http://www.marketingmadesimple.tv) Click the full screen button for optimal vi...

    By • Nov. 28, 2012

  • Social Volume: How Much Is Too Much?

    We really have no one to blame but ourselves. Social Media professionals are tasked with the challenge of increasing demand for their services and for online community management while systematically asked for evidence or proof of the efficacy of social media engagement. That dreaded Return On In...

    By • Nov. 27, 2012

  • 3 New Economic Forces in the Digital-Human Era

    The revolution we're experiencing is essentially the result of 4 factors. The collision of three new economic forces (the economy of sharing, the economy of attention and the economy of connection) with a disruption of the system.Economy of SharingIt all starts with the economy of sharing, chang...

    By • Nov. 27, 2012

  • Marketing Automation By the Numbers [Infographic]

    We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing A...

    By • Nov. 27, 2012

  • Why Social Networks Are for Sharing and Not Telling

    We all use social networks to share funny photos, cool videos, personal thoughts and opinions. For years, we have decided, on our own, which status updates on Facebook to "like" and which posts to "retweet" on Twitter. It is why many of us use social networks, to have the right to choose which co...

    By • Nov. 27, 2012

  • 40 Tips to Rock Cyber Monday & Everyday Online Sales

    Cyber Monday... either you are ready or you're not! Many businesses miss out on a great day to increase sales and connect with their audience because they think it's only for the big online retailers. Wrong! You don't have to be Best Buy, Wal-Mart, IBM or Apple to tap into the power and fun of C...

    By • Nov. 26, 2012

  • Time to Stop Pretending About Content Marketing.

    If you've been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to ...

    By • Nov. 26, 2012

  • 1 in 3 B2B Companies Has No Social Media Marketing Strategy

    We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.Social media as a marketing toolOnly 64% of the 548 companies survey...

    By • Nov. 26, 2012

  • Facebook Trims Reach of Brand Pages

    When Facebook flutters its wings, the world of social media feels its effects-for better or worse. One such recent "flutter" was a change to the EdgeRank algorithm that Facebook's Will Cathcart swears was meant to limit spam and not, as some accuse, to drive brands to buy more promoted posts. Wh...

    By • Nov. 26, 2012

  • Thanksgiving Leftovers and Content Strategy

    Thanksgiving has come and gone - waistlines everywhere rejoice.Our favorite day of the year to gorge leaves us with that age-old conundrum - what should we do with all of these leftovers?When you are creating content for your brand, you may find yourself in a similar situation. All year long, you...

    By • Nov. 26, 2012

  • Beyond Cyber Monday: Effective Content Marketing All Season Long

    The holiday season is once again upon us. According to Forrester and eMarketer, this year promises to see a healthy increase in online sales over last year ($224 billion worldwide and $68 billion in the U.S. respectively). For most retail and consumer brands, a successful holiday season means a s...

    By • Nov. 26, 2012

  • BLACK FRIDAY and Health Care

    What we need is a Health Care Black Friday! Yes, fellow Friday shoppers here are the stats derived from a 'big blue' (IBM) data dive. Why is IBM watching mobile?Online sales are up 20 percent for this same time period over Black Friday 2011.The number of consumers using a mobile device to visi...

    By • Nov. 26, 2012

  • The Top 20 Social Brands In the World

    The Dachis Group, "Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels." Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic below. National Amusements, Inc. and Viacom Company ...

    By • Nov. 26, 2012

  • Key Marketing Lessons for Facebook Brand Pages

    What happens if you put a bunch of marketers in a room to talk about Facebook brand pages? They are bound to criticise the social media giant for not getting enough return on its buck, the changes to the Edgerank and reduction in its fan reach. But at a recent conference AllFacebook Marketing I ...

    By • Nov. 26, 2012

  • Your Mailing List Is a Test Market

    Your mailing list is a great way to promote your products and stay in touch with your customers. You may not realize it, but it also serves another purpose. You can use your mailing list as a test market for new products and services you may be thinking about offering.A test market is a limited g...

    By • Nov. 25, 2012

  • Social Media: The Swiss Army Knife of Higher Education

    If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten.As it is, I am the president of a graduate school, I am in my fifties, and Social Media has become my Swiss Army Knife for doing busi...

    By • Nov. 24, 2012

  • How to Create A Strategy For Cyber Monday

    If you haven't heard of it yet, Cyber Monday is the online shopping version of Black Friday. Shop.org coined the term Cyber Monday on November 21, 2005 and since then, billions of dollars have been spent on this day by consumers rushing to get deals online.Why is Cyber Monday such a profitable da...

    By • Nov. 24, 2012

  • 5 Critical Content Marketing Mistakes That You Must Avoid

    Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers. However, creating quality content regularly, takes valuable time and resources. It is th...

    By • Nov. 24, 2012

  • What Social Customers Will Demand From Your Brand in 2013

    Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the Unite...

    By • Nov. 23, 2012

  • How to Sell Your Expert Services With Your Blog

    This is post 9 in a 10 part series about boosting your blogging income. Marketing your services via your blog is a great way to monetize it. If you're a web designer, SEO expert, content writer, or other service provider, your blog is an essential tool for boosting traffic, getting clients...

    By • Nov. 23, 2012

  • Holiday Social Media Marketing: 5 Trends For Retail Brands

    Black Friday is [today], kicking off the massive holiday season that makes the year for many retail brands. Odds are, social marketing is a bigger part of your Q4 strategy this year than ever before. Here are 5 big themes that will dominate holiday social media marketing campaigns for retailers...

    By • Nov. 23, 2012