Content Marketing: Page 401

  • How to Use Video for Social Media in B2B Sales

    Get out the popcorn 'cause it's time for video for social media in B2B sales.I have been in many meetings with B2B companies where , often, the CEO will say something like, "Well, we sell B2B and businesses don't watch videos online." While that might be true of the business itself, the people t...

    By • Oct. 4, 2012

  • Li-Ning and the "Social Olympics": Breaking Into the U.S. Market

    The power of social mediaSocial media is quickly transforming the dynamic between businesses and their customers. The past decade has seen over 200 social media platforms spring up, with 13 of these sites attracting over 100 million users. According to a recent McKinsey study, The social economy:...

    By • Oct. 3, 2012

  • Inside Look into Google Remarketing

    Although remarketing might have a bad reputation amongst users, all online marketers know it can be quite affective if done correctly. In fact, many searches don't even realize that they are in the midst of a remarketing campaign, and so they move along and find the resources they need and everyo...

    By • Oct. 3, 2012

  • Content Marketing: The Challenge To Stay Relevant

    Content they say is 'king'. Agreed!People scour the internet for information, entertainment, deals, news; the list just goes on. This is the reason why most businesses in the world, if not all, now integrate this strategy into their marketing mix; to keep their potential and existing customers in...

    By • Oct. 3, 2012

  • Target's Shoppable Video May Represent the Future of Advertising

    Today, Target Corp premiered the first episode of their three part "shoppable" film entitled Falling for You. I know this because I fell for it. Just the way Target would have wanted, I discovered the socially-shareable branded content through a system of integrated digital marketing channels, an...

    By • Oct. 2, 2012

  • 10 Examples to Increase Sales with Controversial Content

    Probably one of my favorite aspect of advertising is controversial content to a new interruption marketing time. Read Seth Godin's book about Permission Marketing to understand how marketers are changing or dying. Everyone read just about 1 million words a day and that's probably the reason why n...

    By • Oct. 2, 2012

  • Brands Should Be Friends with Brands on Social Media

    After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media. It started out innocently with Oreo asking fans, "Ever bring your own Oreo cookies to the movie theater? #slicksnacker". The AMC Twitter team sa...

    By • Oct. 1, 2012

  • Why the eBook is the Cornerstone of Your Content Marketing Strategy

    Many businesses are beginning to recognize the value of creating an eBook as part of their content marketing strategy. This long-form document can work wonders in the development and implementation of a powerful content marketing campaign. If, like many businesses, you are new to online content ...

    By • Oct. 1, 2012

  • Social Media: An Essential Part of Crisis Communication Training and Planning

    I was talking to a senior businessperson from a global organization last week about their crisis management planning and crisis communication training. I introduced the topic of social media and how they might gear up to deal with a social media crisis - or indeed use social media to communicate...

    By • Oct. 1, 2012

  • Social Media and the Modern Mother

    It wasn't that surprising that the audience for 'Social Media and the Modern mother' at London's Social Media Week was predominantly female. Especially since this was my only #SMWLDN event to slot neatly between drop off and pick up school times (natch).The sandwiches were great, and three knowle...

    By • Oct. 1, 2012

  • Why Politicians Could Never Cut It in Content Marketing

    If you want to cut it in content marketing, you listen closely to the questions people ask and you answer them-honestly, willingly, and continuously. As you might expect, this is no place for politicians. They simply won't abide by these rules. You know the drill, right? I'll try to give you a h...

    By • Oct. 1, 2012

  • Can LinkedIn Help You with Your Marketing?

    I am always asked this question "How can LinkedIn help with marketing?" from clients, subordinates and even my bosses. If you follow the below mentioned power points, LinkedIn can do wonders for your business.1. Optimize your LinkedIn profile - Chances are when people are looking to buy products/...

    By • Sept. 29, 2012

  • SMEs, Social Media, and the Costs of Managing a 'Free' Resource

    For small- and medium-sized businesses, social media offers a lot of potential as it is technically a free platform for advertising, marketing, and building a brand. So then, why is it that social media marketing efforts are causing SMEs to hemorrhage money?Key Social Media PersonnelOne obvious r...

    By • Sept. 29, 2012

  • Social Marketing: "Be interesting to succeed," says Author Paul Gillin

    What are the most important social media marketing skills that graduating college students need to understand?Paul GillinI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 18 in the series (see the links below for other posts in the...

    By • Sept. 29, 2012

  • Top Reasons Your Fans Are Hitting the 'Unlike' Button

    Getting a lot of people to like your Facebook page can be gratifying, but losing their loyalty can be equally devastating. You're usually left thinking "what did I do wrong, was it something I said?" That's if you're keeping track of your fan numbers close enough!This is the unsettling reality fo...

    By • Sept. 28, 2012

  • Internal Social Networks: The Return of New and Improved Intranets

    More and more companies are seeing and accepting the advantages of social networks to help promote their businesses. A few have even ventured past the line, harnessing social network functionality to boost internal processes and communication. These internal social networks are taking on the role...

    By • Sept. 28, 2012

  • Content Creators - Reasons to Be a Google Author

    Do you create content? Yes? Are you officially a Google Author?If you create any kind of digital content as a marketer, social media manager, small business owner, writer, video-maker, freelance, consultant or blogger, then you need to be a Google Author.Why? Because it will make you stand out fr...

    By • Sept. 28, 2012

  • How Retailers Can Make Their Email Marketing Glisten This Holiday Season

    Yes Virginia, there is a Santa Claus and yes he makes a list and checks it twice. But no, he is not the only one making and checking lists. Retailers all over the map will be making, checking and re-checking their email marketing lists over and over again as they prepare for what they hope is a v...

    By • Sept. 28, 2012

  • Content Marketing: Stuck at 36%

    I was awestruck by this number: 36%What is this number? In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute, only 36% of businesses believed their content marketing is effective. After a few years of hyper-growth content marketing adoption...

    By • Sept. 28, 2012
  • SMT Expert

    Dealing with Negative Comments Online from Your Employees

    There is a lot of advice out there on how to deal with negative comments online from your customers - typically it comes down to apologizing and offering a solution, just like with any medium through which complaints may be lodged. Yes, it might be more public than an angry phone call, but it is...

    By • Sept. 28, 2012

  • Uncontrolled Social Media and Branding

    With the rise of social media today, we can't help but ponder issues that it brings into the news today. What makes it striking is that, people are very much involved and united around issues that are easily hyped in the social media atmosphere. However, with social media sites like Facebook, Twi...

    By • Sept. 27, 2012

  • The Oogieloves in the Big Target Market Mistake

    A few days ago, E! was on (I wasn't watching it!), and I happened to notice a commercial for "The Oogieloves in the Big Balloon Adventure" come on during a break.For those of you who haven't heard of the Oogieloves, the new movie follows three full-bodied puppets through an adventure to find five...

    By • Sept. 27, 2012

  • The Future of Social Media is You

    Last week I was honored to lecture to a group of MBA students at my Alma Mater Loyola University Maryland. I'm always thrilled when I have the chance to get back to Baltimore to help my fellow Greyhounds - but I get particular enjoyment when the people I speak with get it. Loyola University Ma...

    By • Sept. 27, 2012

  • Creating Employee Buy-in for Social Media Marketing

    Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employees' social media accounts - for a number of per...

    By • Sept. 26, 2012

  • The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns

    Delivering relevant content to the right audience is the best way that today's marketers can maximize the effectiveness of their campaigns in today's increasingly noisy digital space. This is particularly challenging when targeting new prospects where you may not have useful data for segmentation...

    By • Sept. 26, 2012