Content Marketing: Page 401

  • The Present and Future of Content Marketing

    Content marketing here and nowThe era of traditional marketing through product placement, direct advertisements, and promotions may as well be over. Content marketing has rapidly picked up steam and is about to replace traditional marketing as we know it, with nine out of ten B2B marketers curren...

    By • Oct. 15, 2012

  • Social Marketing: Don't Fall for Shiny New Tech, says author David Amerland.

    What are the most important social media marketing skills that graduating college students need to understand?David AmerlandI'm asking three questions of some leaders in the field of social marketing and these posts tell what I've learned. This is No. 21 in the series. Today: David Amerland, the ...

    By • Oct. 15, 2012

  • Social Media Mistakes that Make You Look Like a Rookie

    Poker is a game of skill, chance, and luck.The key element that sets it apart is the ability to bluff your opponents, regardless of the cards you're dealt.So you're not always playing the cards in your hand. You're playing your opponents.Anytime they say or do something unexpected, they're possib...

    By • Oct. 14, 2012

  • How Self-Employed Bloggers and Online Marketers Should Schedule their Time

    What Bloggers' And Internet Marketers' Schedules Should Look Like:1. Write your blog post first thing in the morning (3-4 hours)Getting ready for your day and working out is ideally the only thing that should be stopping you from working on your blog post in the morning. Since you should always c...

    By • Oct. 13, 2012

  • Making Facebook Marketing as Easy as One, Two, Free

    You know how in life many of us tend to over complicate things? Admit it, you're guilty of doing this from time to time. Someone asks you for directions to somewhere and the next thing you know you're giving them the Magna Carta.Well today, I want to make things very easy for Mr. Brand Manager an...

    By • Oct. 13, 2012

  • 10 Goals for Online Marketers to Reach Six Figure Incomes at Home. Part 2

    BOOM!!I'm continuing my previous post of goals 1-6. Goals 7-10 are your Money Making goals. You achieve these goals and you will be on your way to a Six Figure Income!Goal # 7: Affiliate programsThere are all types of companies out there willing to pay you to promote their products. Make money w...

    By • Oct. 13, 2012

  • 10 Goals for Online Marketers to Reach Six Figure Incomes at Home. Part 1

    "Yeah, making money online sounds great but I have no idea how to get started or what to even expect."Have you ever said this to yourself? I sure have!It is practically impossible to excel in something that you can't see yourself doing! When you outline your goals you see several attainable steps...

    By • Oct. 12, 2012

  • How to Communicate Customer Value to the Customers

    This may seem like a topic that keeps coming up every few weeks, but there's a good reason for it - as much as companies like saying that their clients matter to them, they keep doing things that communicate no such thing. Until everyone gets the basics of this kind of thing right, there is no ch...

    By • Oct. 12, 2012

  • Lessons from Hijacking a Viral Hashtag

    There are many viral hashtags out there and among the most popular is the ironic #FirstWorldProblems. Twitter users frequently post this hashtag when relating a disruptive issue in their day that lacks perspective and understanding when put against real issues faced by millions of the world's inh...

    By • Oct. 11, 2012

  • How Social Media is Giving Kids New Ideas on Healthy Foods

    There are various perspectives on the issue of childhood obesity, and there are definitely some rich and powerful organizations with a vested interest in swaying public opinion. However, as awareness of the problems associated with childhood obesity continues to grow, the social media universe i...

    By • Oct. 11, 2012

  • The Future of Marketing Automation With Eloqua CTO and Co-Founder Steven Woods

    Marketers are growing ever more sophisticated, thanks in part to the explosion of publicly available customer and prospect data. The days of sending blanket marketing messages are numbered, as companies will hyper-target and segment to bring each consumer content that is relevant and exciting to ...

    By • Oct. 11, 2012

  • How to Collaborate In the New Retail Environment

    Like so many other industries, the world of retail is and continues to change right before our very eyes. With mobile, digital and social media each playing a significant role marketers are faced with even more daunting challenges to stand out from the competition. And the competition may be the ...

    By • Oct. 11, 2012

  • Could Your Business Website Pass a Drug Test?

    In the world of sports, we have seen a recent crackdown on champion athletes who have relied on performance enhancers to extend their career, become a bit faster, or otherwise gain an illegal or unethical edge over their opponents.From big-name cyclists to baseball superstars and football greats,...

    By • Oct. 10, 2012

  • How a Simple Comment Can Make You a Superhero

    We all love Superheroes, they have got super capabilities and powers. But is that the real reason we love them? We love them because of an internal urge to be a Superhero. Superheroes are respected and loved and we want to achieve the same cult status.So how can you be a superhero if you are a bl...

    By • Oct. 10, 2012

  • Marketers Continue to Struggle With Big Data

    It would appear marketers the world over are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were paying attention. And no for the record, I do not watch DWS - not there's anything wrong with that.No what I am referrin...

    By • Oct. 9, 2012

  • Grow Your Blog Traffic Exponentially Through Guest Posting

    You've heard that guest posting is something you should consider if you want to grow your blog, right? The question is have you actually started doing it?If not then this article is aimed at you. We're going to look at the benefits of guest posting, how to go about selecting the sites you want to...

    By • Oct. 9, 2012

  • How $15 Can Buy Your Company a Lot of Extra Exposure on FaceBook

    Can your company spare $15 in return for a possible large amount of exposure? Yes? Then it whip out and try FaceBook promote post! But before you do, ask yourself what you're going to promote. Let me guess: a promo code to sell your product, right? Every small business and larger corporation wan...

    By • Oct. 8, 2012

  • The 1° Social Marketing Shift

    I'm not talking about global warming or the Polar Shift. I'm talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.Results don't happen overnight. More importantly, there is...

    By • Oct. 8, 2012

  • Takeaways and Ideas from Ad Age Digital 2012

    Ad Age Digital Conference 2012 in San Francisco touted to be the premiere event in marketing, technology and media, "where the biggest brands meet the most innovative startups and the new technologies that are transforming business". For a premier event in marketing, the conference lacked more of...

    By • Oct. 8, 2012

  • Snagging Hot Prospects - an Inbound Marketer's Guide to Getting the Best Leads to Come to You

    Companies don't sell products and services to everyone - we all maintain a target audience of ideal customers. The lead qualification process is designed to separate ill-fitting prospects from target customers, and a successful business knows how to spot prospects they can convert into paying cus...

    By Koka Sexton • Oct. 8, 2012

  • Obscure Skills You Need to Succeed in Social Media

    Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters. Because marketing's not about the tools or technology.In fact, you don't...

    By • Oct. 8, 2012

  • 10 More Experts Weigh in on Social Marketing

    The second 10 social marketing experts in this blog series were: Top, from left: Gini Dietrich, Scott DeYager, Suzanne Vara, Ric Dragon, Amber Naslund; Bottom, from left: Avinash Kaushik, Valerie Simon, Paul Gillin, Dan Leveille, Steve FarnsworthSocial media marketing is a new and growing field o...

    By • Oct. 7, 2012

  • Pinterest Brings Window Shopping Online

    I'm great at turning down waiters who ask me about dessert, but I always succumb when my waiter brings a tray of fresh confections to my table. When the visual temptation appears in front of me, I always cave.Over the past decade, retail has changed dramatically. If you havn't seen Amazon's new t...

    By • Oct. 6, 2012

  • 3 Shocking Social Media... Ahem... Errors of Judgement

    Your company has just dropped a huge clanger. Your logo's blasted across every news outlet and you're getting torn to shreds on twitter. That's when people always say the same thing. There's no such thing as bad publicity.That may have been true in the past. When getting your brand into the publi...

    By • Oct. 6, 2012

  • Avoid These 4 Common Social Marketing Mistakes

    One of the perks of being a monthly contributor to Windmill Networking is that I get to observe the amount of interest topics generate among the readership. A recent post I wrote, 4 Common Mistakes Companies Make When Mixing Social and Marketing, appeared to resonate, so I thought it might be of ...

    By • Oct. 6, 2012