Content Marketing: Page 400

  • 2012 Social Election Monitor: Can Social Media Predict How Undecided Voters Will Swing?

    Two weeks from Election Day, the keys to the White House are dangling in the hands of the undecided, many of who are women, Latinos and youthful first-time voters. While these diverse groups of constituents cross the voter spectrum, they do share a common denominator-social engagement.Following...

    By • Oct. 24, 2012

  • Will Lack of Creativity Be the Demise of the PR Industry?

    Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, "Hashbrowns or home fries" and "Do you like my dress?"?It's one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask s...

    By • Oct. 24, 2012

  • Social Media Gone Wrong ... And How to Avoid Making the Same Mistakes

    We're all human. We all make mistakes. However, when your mistake involves social media, it's not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama's dead grandmother. If you somehow missed it, it went a little something like this: ...

    By • Oct. 23, 2012

  • Social Marketing: 'Be able to communicate well,' says strategist and author Jason Falls

    What are the most important social media marketing skills that graduating college students need to understand?Jason FallsI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 24 in the series (see the links below for other posts in the...

    By • Oct. 23, 2012

  • The State of the Internet Address: Social Media Changes the Game Plan

    Ever got your hands on a client with a difficult niche to promote? We all know how allergic Google is nowadays to spammy content and links that can be directly manipulated and automated by those so-called black hat SEOs. In my humble opinion, it isn't Search Engine Optimization that should be tak...

    By • Oct. 23, 2012

  • A Conversation with Nikhil Kalghatgi

    On October 15, the third-largest Japanese mobile carrier, SoftBank Corp, announced their intentions to spend ultimately $20B to gain control of Sprint, our own third-largest mobile provider. I visited Nikhil Kalghatgi in SoftBank Capital's brand new, still-smells-like-paint Chelsea offices a few ...

    By • Oct. 23, 2012

  • An Inside Look at a Social Media Online Newsroom

    The Vail Resorts online newsroom launched several years ago and since that time has become a case study in success. In addition to providing press materials for seven resorts, real estate and international properties, and the "summer season" site, the team at Vail Resorts also provides a fully i...

    By • Oct. 23, 2012

  • Facebook's EdgeRank Changes and How It Affects You

    Facebook has made a tweak to its EdgeRank formula which now places posts from pages into feeds which have high engagement. Previously it placed posts from any Page the user liked, but now it gives priority to Posts form Pages that have high engagement.In plain English basically if a post has lot...

    By • Oct. 23, 2012

  • Making a Business Case for Facebook

    When it comes Corporate & Small Business adoption of Facebook their are the daring early adopters and those who need to research to show some proven ROI. There is no question that Facebook is an incredibly popular service with an ever increasing number of users.As far as Facebook's impact on...

    By • Oct. 23, 2012

  • A Simple Social Media Game Plan

    As baseball grinds through the 2012 playoffs, the previous 162 games are quickly forgotten and even the fair-weather fan knows it's either "win big" or "go home." Arguably, social media has also entered the playoffs-no longer a promising rookie but now a reliable, multi-faceted, game-changing ve...

    By • Oct. 23, 2012

  • Social Return on Relationships: 13 Tips to Ignite Relevant Value

    How many times have we heard or read these words:Be social. Just do social. You can do social. You can tweet. Social proof = social success. Buy Twitter followers here! Learn to do social media in a day. Learn everything there is to know about social media for $499!The RealitySorry folks but it i...

    By • Oct. 22, 2012

  • Pin to Win: The Ultimate Short Guide to Pinterest for Business

    Ready to ramp up your efforts on Pinterest? Here are the no-fail guidelines to become a real "pinner."Rule 1: Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense. This is a way to bro...

    By • Oct. 22, 2012

  • What Makes a TV Commercial Memorable and Effective?

    Before I get to the point of my article, if you want to argue the point that TV advertising is dead and TV in general is dead and we'll all be walking around on moving sidewalks like the Jetsons in the next 5-10 years, fine. Just leave your thoughts in the comment section and I will respond in ki...

    By • Oct. 22, 2012

  • Driving Revenue with Social Media: The Importance of Social Endorsement

    The proliferation of social mediaIt's no secret that if you're reading this post, your life, as well as the lives of those around you, has likely been heavily influenced by social media; according to Pew Research, 65% of online adults now use social media for personal and professional use. People...

    By • Oct. 22, 2012

  • Understanding Competition with the Help of Social and Traditional Media Engagement

    It's more than just a fact that measuring a company's social media engagement is as important as the implementation and execution. Also, at the same time companies still measure PR engagements too. But do we really combine both these aspects to understand which company is doing well in which medi...

    By • Oct. 22, 2012

  • Responding to Facebook Page Reach Decrease

    For small businesses looking to their Facebook Page as a cost-effective way to help build their social media brand online, the news that significant changes were made in September 2012 to the Facebook algorithm is concerning.That said, Facebook is a business, and more recently a publicly traded o...

    By • Oct. 22, 2012

  • Three Business Factors that Prevent You from Social Media Success

    Your social media presence is a byproduct of your company.So an average company will have an average social media presence.Because most of your time is spent reacting. Responding, answering, replying and acknowledging.In contrast, the best corporate social media examples are proactive. They set t...

    By • Oct. 21, 2012

  • The Best SEO Advice I've Seen in a Long Time: Relevance is the new PR

    This morning's thought: "I now need to go back and look at all my recent SEO work."I like the competition of search. Every day is different and you have the ability and or the chance to "win" so to speak. It' similar to watching the standings in Major League Baseball. Some days you may gain on t...

    By • Oct. 20, 2012

  • 3 Suggestions for Avoiding B.D.D (Buzzword Drowning Death)

    Before I give my 3 suggestions to avoid Buzzword Drowning Death (BDD,) I'm going to stick my neck out somewhat today about some popular buzzwords that I'm hearing about more and more .The first buzzword : 'Content Marketing.'Here are 4 definitions :Content marketing is an umbrella term encompassi...

    By • Oct. 20, 2012

  • Why Providing Free Content Gets More Return Visits

    I was reading an article online, and came across this:I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on the internet, that is the las...

    By • Oct. 20, 2012

  • Website Marketing for the Accidental Marketer

    With more than 78.3% of the U.S. population online, it's not too hard to affirm, website marketing is one of, if not, the most important aspects to a business and its long-term success. Who performs the all important tasks surrounding this facet of a business isn't necessarily as important as wha...

    By • Oct. 19, 2012

  • How Much Time Does Creativity Really Take?

    What if Usain Bolt charged per hour to watch him race? It's a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds is because of years of preparation. He has spent a lifetime training to be able to do what he is best at faster t...

    By • Oct. 19, 2012

  • Is Pheed the Next Big Thing?

    A rise in popularity among celebrities has meant that new Social Media site Pheed has sprung up from nowhere to possibly be the next big thing.Forbes calls the self-funded start-up, 'Twitter with a business plan', the idea of Pheed is to share content in all formats, including audio, video and ph...

    By • Oct. 19, 2012

  • Don't Forget LinkedIn - The Evolution Of Company Pages

    Facebook, Twitter and Google+. For many businesses this is the beginning and the end of their social media strategy. But a strategy that goes no further than an active Twitter feed or a balanced Facebook approach, and measures success solely on the total sum of 'Likes', is one that will inevitably fail to reach its potential. Now businesses that ignore LinkedIn may be missing out on the opportunity to engage with a significant target audience.

    By • Oct. 18, 2012

  • Four Brands Using Instagram Really Well

    Today's guest post is by Yvette Pistorio.I love Instagram.I can take the world's worst picture and boom!Instagram to the rescue!It doesn't have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of I...

    By • Oct. 18, 2012