Content Marketing: Page 400

  • What Makes a TV Commercial Memorable and Effective?

    Before I get to the point of my article, if you want to argue the point that TV advertising is dead and TV in general is dead and we'll all be walking around on moving sidewalks like the Jetsons in the next 5-10 years, fine. Just leave your thoughts in the comment section and I will respond in ki...

    By • Oct. 22, 2012

  • Driving Revenue with Social Media: The Importance of Social Endorsement

    The proliferation of social mediaIt's no secret that if you're reading this post, your life, as well as the lives of those around you, has likely been heavily influenced by social media; according to Pew Research, 65% of online adults now use social media for personal and professional use. People...

    By • Oct. 22, 2012

  • Understanding Competition with the Help of Social and Traditional Media Engagement

    It's more than just a fact that measuring a company's social media engagement is as important as the implementation and execution. Also, at the same time companies still measure PR engagements too. But do we really combine both these aspects to understand which company is doing well in which medi...

    By • Oct. 22, 2012

  • Responding to Facebook Page Reach Decrease

    For small businesses looking to their Facebook Page as a cost-effective way to help build their social media brand online, the news that significant changes were made in September 2012 to the Facebook algorithm is concerning.That said, Facebook is a business, and more recently a publicly traded o...

    By • Oct. 22, 2012

  • Three Business Factors that Prevent You from Social Media Success

    Your social media presence is a byproduct of your company.So an average company will have an average social media presence.Because most of your time is spent reacting. Responding, answering, replying and acknowledging.In contrast, the best corporate social media examples are proactive. They set t...

    By • Oct. 21, 2012

  • The Best SEO Advice I've Seen in a Long Time: Relevance is the new PR

    This morning's thought: "I now need to go back and look at all my recent SEO work."I like the competition of search. Every day is different and you have the ability and or the chance to "win" so to speak. It' similar to watching the standings in Major League Baseball. Some days you may gain on t...

    By • Oct. 20, 2012

  • 3 Suggestions for Avoiding B.D.D (Buzzword Drowning Death)

    Before I give my 3 suggestions to avoid Buzzword Drowning Death (BDD,) I'm going to stick my neck out somewhat today about some popular buzzwords that I'm hearing about more and more .The first buzzword : 'Content Marketing.'Here are 4 definitions :Content marketing is an umbrella term encompassi...

    By • Oct. 20, 2012

  • Why Providing Free Content Gets More Return Visits

    I was reading an article online, and came across this:I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on the internet, that is the las...

    By • Oct. 20, 2012

  • Website Marketing for the Accidental Marketer

    With more than 78.3% of the U.S. population online, it's not too hard to affirm, website marketing is one of, if not, the most important aspects to a business and its long-term success. Who performs the all important tasks surrounding this facet of a business isn't necessarily as important as wha...

    By • Oct. 19, 2012

  • When To Start Using Facebook Posts

    If you're looking for engagement we need to discuss when to start using Facebook sponsored posts. Note we're not saying you should or shouldn't; we are saying when. Facebook sponsored posts have been proven to drive engagement like crazy and we've seen click-through rates around 8-9.3% through c...

    By • Oct. 19, 2012

  • How Much Time Does Creativity Really Take?

    What if Usain Bolt charged per hour to watch him race? It's a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds is because of years of preparation. He has spent a lifetime training to be able to do what he is best at faster t...

    By • Oct. 19, 2012

  • Is Pheed the Next Big Thing?

    A rise in popularity among celebrities has meant that new Social Media site Pheed has sprung up from nowhere to possibly be the next big thing.Forbes calls the self-funded start-up, 'Twitter with a business plan', the idea of Pheed is to share content in all formats, including audio, video and ph...

    By • Oct. 19, 2012

  • Don't Forget LinkedIn - The Evolution Of Company Pages

    Facebook, Twitter and Google+. For many businesses this is the beginning and the end of their social media strategy. But a strategy that goes no further than an active Twitter feed or a balanced Facebook approach, and measures success solely on the total sum of 'Likes', is one that will inevitably fail to reach its potential. Now businesses that ignore LinkedIn may be missing out on the opportunity to engage with a significant target audience.

    By • Oct. 18, 2012

  • Four Brands Using Instagram Really Well

    Today's guest post is by Yvette Pistorio.I love Instagram.I can take the world's worst picture and boom!Instagram to the rescue!It doesn't have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of I...

    By • Oct. 18, 2012

  • 3 Tips for Building an Influential Content Marketing Campaign

    Is your content marketing campaign dead in the water? Do you find it difficult to garner social shares on sites like Twitter and Facebook? Your content is boring, or simply provides no value for your target audience.In order to create influential content you need to do one thing well: listen. Lis...

    By • Oct. 18, 2012

  • Social Marketing: Connect and Be Inquisitive Says Lisa Grimm

    What are the most important social media marketing skills that graduating college students need to understand?Lisa GrimmI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 23 in the series (see the links below for other posts in the ...

    By • Oct. 18, 2012

  • Between the Laces: Brooks Sports' Massive Social Growth

    A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners' specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing tech...

    By • Oct. 17, 2012

  • Content Marketing the #1 Driver of Leads for B2B Marketers

    This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here:"One of the big buzz phrases sweeping the digital nation is the term "content marketing.'" It seems the sweeping of said digital notion is still occur...

    By • Oct. 17, 2012

  • 5 Things Michael J. Fox Can Teach Us About Business, Happiness and Life

    It took Michael J. Fox eight years to publicly reveal he had Parkinson's disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the pu...

    By • Oct. 17, 2012

  • Content Mistakes that are Killing Your Social Media Department

    "Content marketing" is the latest buzzword.But content has been a part of marketing for years. Companies like Coca-Cola have been using content-driven marketing for as long as anyone can remember.Online, it's the Achilles's Heel of almost tactic you can think of. From your PPC ads, to each social...

    By • Oct. 17, 2012

  • 5 Ways to Improve Your Web Video Interviews

    These days, recording a professional-looking Web video interview is becoming easier and cheaper. However, it is still easy to get things like lighting, studio set up and the background wrong. At Software Advice, we shoot a lot of Web video, and we wanted to share tips we've learned from trial and...

    By • Oct. 17, 2012

  • Content Marketing: Are You Part of the 38 Percent?

    Just 38% of companies have a content marketing strategy. This headline gave me pause as I was catching up on my reading! Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever-Content Marketing Report. The report is based ...

    By • Oct. 16, 2012

  • Is Marketing Automation More Important Than Sales CRM?

    It's not a crazy idea. Here's why.In a nutshell, the only thing CRM systems do is organize your information. They don't actually do anything. They keep track of your sales, but they don't engage your prospects. That's still up to you. They capture your sales process, but they don't execute it.A g...

    By • Oct. 16, 2012

  • Content Marketing Can Get You Pregnant

    As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a ...

    By • Oct. 16, 2012

  • Pain Relief: Your Prescription for Highly Effective Online Marketing

    What's the Point?The point of content marketing is to deliver useful information to engage a prospect and, at some point in the cycle, foster brand loyalty and (of course) drive sales.Unfortunately, the ambition to create a robust and steady stream of content frequently gets in the way of sound s...

    By • Oct. 15, 2012