Content Marketing: Page 400

  • Grow Your Blog Traffic Exponentially Through Guest Posting

    You've heard that guest posting is something you should consider if you want to grow your blog, right? The question is have you actually started doing it?If not then this article is aimed at you. We're going to look at the benefits of guest posting, how to go about selecting the sites you want to...

    By • Oct. 9, 2012

  • How $15 Can Buy Your Company a Lot of Extra Exposure on FaceBook

    Can your company spare $15 in return for a possible large amount of exposure? Yes? Then it whip out and try FaceBook promote post! But before you do, ask yourself what you're going to promote. Let me guess: a promo code to sell your product, right? Every small business and larger corporation wan...

    By • Oct. 8, 2012

  • The 1° Social Marketing Shift

    I'm not talking about global warming or the Polar Shift. I'm talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.Results don't happen overnight. More importantly, there is...

    By • Oct. 8, 2012

  • Takeaways and Ideas from Ad Age Digital 2012

    Ad Age Digital Conference 2012 in San Francisco touted to be the premiere event in marketing, technology and media, "where the biggest brands meet the most innovative startups and the new technologies that are transforming business". For a premier event in marketing, the conference lacked more of...

    By • Oct. 8, 2012

  • Snagging Hot Prospects - an Inbound Marketer's Guide to Getting the Best Leads to Come to You

    Companies don't sell products and services to everyone - we all maintain a target audience of ideal customers. The lead qualification process is designed to separate ill-fitting prospects from target customers, and a successful business knows how to spot prospects they can convert into paying cus...

    By Koka Sexton • Oct. 8, 2012

  • Obscure Skills You Need to Succeed in Social Media

    Social networks go in and out of style.Pinterest is all the rage this year. While Facebook stock is at an all-time low.And there's a new "must-use" tool that pops up every other week.Fortunately, none of that really matters. Because marketing's not about the tools or technology.In fact, you don't...

    By • Oct. 8, 2012

  • 10 More Experts Weigh in on Social Marketing

    The second 10 social marketing experts in this blog series were: Top, from left: Gini Dietrich, Scott DeYager, Suzanne Vara, Ric Dragon, Amber Naslund; Bottom, from left: Avinash Kaushik, Valerie Simon, Paul Gillin, Dan Leveille, Steve FarnsworthSocial media marketing is a new and growing field o...

    By • Oct. 7, 2012

  • Pinterest Brings Window Shopping Online

    I'm great at turning down waiters who ask me about dessert, but I always succumb when my waiter brings a tray of fresh confections to my table. When the visual temptation appears in front of me, I always cave.Over the past decade, retail has changed dramatically. If you havn't seen Amazon's new t...

    By • Oct. 6, 2012

  • 3 Shocking Social Media... Ahem... Errors of Judgement

    Your company has just dropped a huge clanger. Your logo's blasted across every news outlet and you're getting torn to shreds on twitter. That's when people always say the same thing. There's no such thing as bad publicity.That may have been true in the past. When getting your brand into the publi...

    By • Oct. 6, 2012

  • Avoid These 4 Common Social Marketing Mistakes

    One of the perks of being a monthly contributor to Windmill Networking is that I get to observe the amount of interest topics generate among the readership. A recent post I wrote, 4 Common Mistakes Companies Make When Mixing Social and Marketing, appeared to resonate, so I thought it might be of ...

    By • Oct. 6, 2012

  • Deciphering Facebook's One Billion Member Mark

    There was a time when Facebook was synonymous with social media, when it was the only credible competitor Google had and when it seemed that its growth would be, well, unstoppable. That time has now passed.If that statement sounds strange on the day that Facebook, quietly, announces it's passed t...

    By • Oct. 6, 2012
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    40 Most Popular Social Networking Sites of the World

    Editor's Note (4/13/2015): This post has been updated. Please be sure to take a look at our most recent list of the world's most important social media sites as of 2015.

    By • Oct. 6, 2012

  • Content Marketing: Heaps of Trash & Troves of Treasure

    Earlier this week I was stoked to join a panel of expert marketers to present and exchange ideas on Social Media Today's "Best Thinkers" webinar series.The topic du jour was "The Value of Content on Today's Web (the link here offers the program's audio, slides or full replay)." For a good portion...

    By • Oct. 5, 2012

  • Insights from #CMWorld12: Three Steps to Better Content Marketing Strategies

    From Red Bull to Pampers, countless brands have proved that in today's marketing world quality content is king. According to the State of Content Marketing Survey, produced by Content Marketing Institute and MarketingProfs - and announced at Content Marketing World earlier this month - 75% of mar...

    By • Oct. 5, 2012

  • The 6 Elements of Successful Content Marketing

    The subject of successful content marketing has become a hot topic in the last 18 months, particularly with the rise and rise of social media engagement. The main thing which drives social media engagement, of course, is successful content marketing.Without solid, strategic and sizzling content m...

    By • Oct. 5, 2012

  • Social Media Marketing Won't Work for You... Unless

    Social Media Marketing is the answer to all of your marketing woes. Just add a little fan page here and a tweet there and watch the money roll in! Right? Not likely.We've been building websites and developing online marketing strategies for 10+ years. During this time, there's been one thing we c...

    By • Oct. 5, 2012

  • Different is Interesting

    We're risk averse. We don't like change. That's why we don't innovate.

    By • Oct. 5, 2012

  • Video Marketing Strategy 101

    Venturing into online video marketing is becoming a significant factor for a flourishing business. Start-ups take the cake in video marketing bycoming up with witty, eye catching videos to promote themselves. Web based video marketing can be intimidating since it's a new concept but don't worry; ...

    By • Oct. 5, 2012

  • KitchenAid - Bad Tweets Happen to Good Brands Who Don't Manage Social Media Risk Properly

    Woke up this morning to an inbox filled with questions about the KitchenAid tweet gone bad.It's funny how many minimize the power of Twitter. How many times have we heard "it's just a tweet." Or "what can really be said in 140 characters?"Well, ask KitchenAid this morning what impact 140 characte...

    By • Oct. 4, 2012

  • 7 Tools and Apps for the Online Marketer

    There's a tool or application for everything these days, but which ones will really help you? I've sifted and sorted through a bunch and here's what I've found works for me.Online ToolsBufferThe Buffer App is a great addition to your social media strategy. It's not always easy to become a habitua...

    By • Oct. 4, 2012

  • Inbound Marketing Lessons from will.i.am

    For the uninitiated, you may just think of will.i.am as a hip-hop star with a knack for putting on larger than life Super Bowl halftime shows. A recent Financial Times Magazine article highlights will.i.am as an extraordinary inbound marketer, an innovator, and true visionary. What can we markete...

    By • Oct. 4, 2012

  • Experts Weigh In: 52 Secrets to Marketing Automation Success

    Marketing automation, or the field that enables finding prospective buyers and engaging them to become loyal customers, is one area that is yet to be explored to its full potential. Just two years ago, the adoption rate of marketing automation systems was low - under 10% among B2B organizations. ...

    By • Oct. 4, 2012

  • Why Do Customers Use Social Networks for Customer Service? Because They Can...

    Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smalle...

    By • Oct. 4, 2012

  • How Real Businesses Tripled Their Facebook Fans

    Generate Facebook Buzz Fast!Boring or unimaginative advertising doesn't go far on Facebook anymore. I'm pretty sure even inbound marketers can occasionally identify with business writer Jim Edwards who famously wrote "sure, I like your brand page. Now leave me alone."Getting noticed online, wheth...

    By • Oct. 4, 2012

  • How Marketing With Video Improves Conversion Rates

    Business owners and corporate marketers aim to gain significant tangible benefits (increased conversion rates) across their entire lead generation and sales cycle by using online video content marketing in their daily sales and marketing process. Benefits ranging from ranking higher on search en...

    By • Oct. 4, 2012