Content Marketing: Page 402

  • SMT Expert

    Dealing with Negative Comments Online from Your Employees

    There is a lot of advice out there on how to deal with negative comments online from your customers - typically it comes down to apologizing and offering a solution, just like with any medium through which complaints may be lodged. Yes, it might be more public than an angry phone call, but it is...

    By • Sept. 28, 2012

  • Uncontrolled Social Media and Branding

    With the rise of social media today, we can't help but ponder issues that it brings into the news today. What makes it striking is that, people are very much involved and united around issues that are easily hyped in the social media atmosphere. However, with social media sites like Facebook, Twi...

    By • Sept. 27, 2012

  • The Oogieloves in the Big Target Market Mistake

    A few days ago, E! was on (I wasn't watching it!), and I happened to notice a commercial for "The Oogieloves in the Big Balloon Adventure" come on during a break.For those of you who haven't heard of the Oogieloves, the new movie follows three full-bodied puppets through an adventure to find five...

    By • Sept. 27, 2012

  • The Future of Social Media is You

    Last week I was honored to lecture to a group of MBA students at my Alma Mater Loyola University Maryland. I'm always thrilled when I have the chance to get back to Baltimore to help my fellow Greyhounds - but I get particular enjoyment when the people I speak with get it. Loyola University Ma...

    By • Sept. 27, 2012

  • Creating Employee Buy-in for Social Media Marketing

    Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employees' social media accounts - for a number of per...

    By • Sept. 26, 2012

  • The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns

    Delivering relevant content to the right audience is the best way that today's marketers can maximize the effectiveness of their campaigns in today's increasingly noisy digital space. This is particularly challenging when targeting new prospects where you may not have useful data for segmentation...

    By • Sept. 26, 2012

  • Why Businesses Are Switching to Online Content Marketing

    Your business is always looking for ways to get ahead and be more successful. In this day and age of advanced technology, that can sometimes be a tricky endeavor. Many businesses like yours are using online content marketing as a tool to give them a leg up.Why Online Content Marketing In today's...

    By • Sept. 26, 2012

  • Does Your Business Have Good Screen Presence?

    You have probably heard the expression "screen presence" to refer to a particularly gifted actor or actress. It refers to a seemingly intangible set of attributes that add up to a total package that commands and compels attention on the big screen.There are some secrets to this magic that you can...

    By • Sept. 26, 2012

  • Social Marketing: Utility Leads to Success, says Google's Avinash Kaushik

    What are the most important social media marketing skills that graduating college students need to understand? Avinash KaushikI'm asking three questions of some leaders in the field of social marketing and this is what I learned.This is No. 16 in the series (see the links below for other posts i...

    By • Sept. 26, 2012

  • Perception Vs. Reality - The Social Chasm

    Before digging into this post I think it's important to note that the idea for this post came from the pastor of my church this past week. No, this isn't going to be a religious diatribe, I just wanted to point out that little tidbit. In the sermon he was talking about the perception of Christian...

    By • Sept. 26, 2012

  • Is Your Trade Show Exhibit Ready For The Millennials?

    Millennials are the next generation of consumers and, without a doubt, they have very unique view of themselves and the world around them. Millennials have a positive perception of their genereation, describing themselves as "tech-savvy, young, cool, hip and innovative," while Non-Millennials per...

    By • Sept. 26, 2012

  • How To Use Social Media for Your E-Commerce Site

    The term social media might give you the impression that it doesn't have much to do with business. After all you post your pictures of your last party on Facebook, or you tell people about your latest holiday on Twitter.Businesses however deal with people, so it is only natural that they go 'soci...

    By • Sept. 25, 2012

  • 3 Ways to Get Powerful Results With Twitter Without Tweeting

    Most people think of Twitter as a real-time news feed where people share what's happening in 140 characters or less. But, did you know that Twitter can be a powerful tool that can boost your business and capture leads without ever sending one tweet? If you're not convinced that Twitter is for you...

    By • Sept. 25, 2012

  • On the Horizon for Marketers? Adoption of New Platforms to Help Manage Social Data

    In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of social sophistication, several key themes emerged. One theme speaks to what we can expect from social marketers in the near future.With the explosion of s...

    By • Sept. 25, 2012

  • Integrated Marketing; Multi-Channel Marketing Increases Your ROI

    Multi-channel marketing drives higher ROIAccording to a global survey of marketing decision-makers recently conducted by Forrester research, 97% of responders indicated they had seen an improvement in revenue that could be attributed to marketing activities.40% of these same respondents indicated...

    By • Sept. 25, 2012

  • Dreamforce Session: Generating Leads with Social Media

    DescriptionEngagement is essential, but for many companies, driving leads is the ultimate social media goal. Learn practical strategies you can apply without alienating your audience.SpeakersKipp Bodar, HubspotJeff Cohen, SalesforceHashtag - #B2BSMIf you a B2B marketer managing social media, this...

    By • Sept. 25, 2012

  • Listen Up, Social Media Managers!

    We're all familiar with the following scenario - a customer complaining or asking a question about your company or product on Twitter.This tweet is an opportunity. Today's social Web provides great insight into what is being said about your organization, products, markets, and even the competiti...

    By • Sept. 24, 2012

  • Facebook Marketing Statistics You Need to Know

    The internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network...

    By • Sept. 24, 2012

  • Why You Can't Sell with Social Media (And What to Do Instead)

    Social media can give your company many different benefits.It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with disgruntled customers. It can also be used to get the elusive, but effective word-of-mouth marketing.But it can't sell....

    By • Sept. 24, 2012

  • Twitter Redesign Is Good for Business

    Twitter announced a redesign of it's website and mobile apps, putting greater emphasis on photos and videos. Twitter CEO, Dick Costolo appeared on NBC-TV's "Today" show to announce the design overhaul making photos and videos more prominent. Costolo indicated Twitter was responding to Twitter use...

    By • Sept. 23, 2012

  • DreamForce 2012: Salesforce.com Makes Bid for New Markets

    DreamForce 2012 was said to be the biggest one yet, with a reported 72,000 attendees. Among the highlights of this year's keynote was the continuation of salesforce.com CEO, Marc Benioff's proclamation that we are in the midst of a "customer revolution," and that businesses must become social ent...

    By • Sept. 22, 2012

  • The Business Hazards of Online Oversharing

    When it comes to social media, everybody has one of those friends or followers - you know, the one whose Facebook timeline or Twitter feed features a running account of their day, ranging from work-related minutia to relationship issues and everything in between. While that type of commentary mig...

    By • Sept. 21, 2012

  • Mobile Marketing Too Large for Brands to Ignore

    In all honesty when I wrote the title for this article I had to catch myself for I could not believe that such a title would still be necessary in this day and age of iPhones, Androids and the ever-growing prevalent use thereof. But, truth be told, my title is a paraphrase of something Mark Donov...

    By • Sept. 21, 2012

  • Beth Comstock, CMO of GE on Marketing Made Simple TV

    In this episode of Marketing Made Simple TV (marketingmadesimple.tv), sponsored by Eloqua (eloqua.com), Beth Comstock, SVP and CMO of GE, one of the world's top companies shares key tips, including: 1) Why it's important for marketers to step back and see the big picture 2) The importance of keep...

    By • Sept. 21, 2012

  • The 10 Most Successful Brands on Facebook

    Being a social leader is about more than just racking up millions of page Likes. Many companies have procured huge audiences through savvy advertising and promotions, but fail to leverage all that attention by creating meaningful conversations with their Fans. Engagement - Likes, Comments and oth...

    By • Sept. 21, 2012