Content Marketing: Page 402

  • Deciphering Facebook's One Billion Member Mark

    There was a time when Facebook was synonymous with social media, when it was the only credible competitor Google had and when it seemed that its growth would be, well, unstoppable. That time has now passed.If that statement sounds strange on the day that Facebook, quietly, announces it's passed t...

    By • Oct. 6, 2012
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    40 Most Popular Social Networking Sites of the World

    Editor's Note (4/13/2015): This post has been updated. Please be sure to take a look at our most recent list of the world's most important social media sites as of 2015.

    By • Oct. 6, 2012

  • Content Marketing: Heaps of Trash & Troves of Treasure

    Earlier this week I was stoked to join a panel of expert marketers to present and exchange ideas on Social Media Today's "Best Thinkers" webinar series.The topic du jour was "The Value of Content on Today's Web (the link here offers the program's audio, slides or full replay)." For a good portion...

    By • Oct. 5, 2012

  • Insights from #CMWorld12: Three Steps to Better Content Marketing Strategies

    From Red Bull to Pampers, countless brands have proved that in today's marketing world quality content is king. According to the State of Content Marketing Survey, produced by Content Marketing Institute and MarketingProfs - and announced at Content Marketing World earlier this month - 75% of mar...

    By • Oct. 5, 2012

  • The 6 Elements of Successful Content Marketing

    The subject of successful content marketing has become a hot topic in the last 18 months, particularly with the rise and rise of social media engagement. The main thing which drives social media engagement, of course, is successful content marketing.Without solid, strategic and sizzling content m...

    By • Oct. 5, 2012

  • Social Media Marketing Won't Work for You... Unless

    Social Media Marketing is the answer to all of your marketing woes. Just add a little fan page here and a tweet there and watch the money roll in! Right? Not likely.We've been building websites and developing online marketing strategies for 10+ years. During this time, there's been one thing we c...

    By • Oct. 5, 2012

  • Different is Interesting

    We're risk averse. We don't like change. That's why we don't innovate.

    By • Oct. 5, 2012

  • Video Marketing Strategy 101

    Venturing into online video marketing is becoming a significant factor for a flourishing business. Start-ups take the cake in video marketing bycoming up with witty, eye catching videos to promote themselves. Web based video marketing can be intimidating since it's a new concept but don't worry; ...

    By • Oct. 5, 2012

  • KitchenAid - Bad Tweets Happen to Good Brands Who Don't Manage Social Media Risk Properly

    Woke up this morning to an inbox filled with questions about the KitchenAid tweet gone bad.It's funny how many minimize the power of Twitter. How many times have we heard "it's just a tweet." Or "what can really be said in 140 characters?"Well, ask KitchenAid this morning what impact 140 characte...

    By • Oct. 4, 2012

  • 7 Tools and Apps for the Online Marketer

    There's a tool or application for everything these days, but which ones will really help you? I've sifted and sorted through a bunch and here's what I've found works for me.Online ToolsBufferThe Buffer App is a great addition to your social media strategy. It's not always easy to become a habitua...

    By • Oct. 4, 2012

  • Inbound Marketing Lessons from will.i.am

    For the uninitiated, you may just think of will.i.am as a hip-hop star with a knack for putting on larger than life Super Bowl halftime shows. A recent Financial Times Magazine article highlights will.i.am as an extraordinary inbound marketer, an innovator, and true visionary. What can we markete...

    By • Oct. 4, 2012

  • Experts Weigh In: 52 Secrets to Marketing Automation Success

    Marketing automation, or the field that enables finding prospective buyers and engaging them to become loyal customers, is one area that is yet to be explored to its full potential. Just two years ago, the adoption rate of marketing automation systems was low - under 10% among B2B organizations. ...

    By • Oct. 4, 2012

  • Why Do Customers Use Social Networks for Customer Service? Because They Can...

    Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smalle...

    By • Oct. 4, 2012

  • How Real Businesses Tripled Their Facebook Fans

    Generate Facebook Buzz Fast!Boring or unimaginative advertising doesn't go far on Facebook anymore. I'm pretty sure even inbound marketers can occasionally identify with business writer Jim Edwards who famously wrote "sure, I like your brand page. Now leave me alone."Getting noticed online, wheth...

    By • Oct. 4, 2012

  • How Marketing With Video Improves Conversion Rates

    Business owners and corporate marketers aim to gain significant tangible benefits (increased conversion rates) across their entire lead generation and sales cycle by using online video content marketing in their daily sales and marketing process. Benefits ranging from ranking higher on search en...

    By • Oct. 4, 2012

  • How to Use Video for Social Media in B2B Sales

    Get out the popcorn 'cause it's time for video for social media in B2B sales.I have been in many meetings with B2B companies where , often, the CEO will say something like, "Well, we sell B2B and businesses don't watch videos online." While that might be true of the business itself, the people t...

    By • Oct. 4, 2012

  • Li-Ning and the "Social Olympics": Breaking Into the U.S. Market

    The power of social mediaSocial media is quickly transforming the dynamic between businesses and their customers. The past decade has seen over 200 social media platforms spring up, with 13 of these sites attracting over 100 million users. According to a recent McKinsey study, The social economy:...

    By • Oct. 3, 2012

  • Inside Look into Google Remarketing

    Although remarketing might have a bad reputation amongst users, all online marketers know it can be quite affective if done correctly. In fact, many searches don't even realize that they are in the midst of a remarketing campaign, and so they move along and find the resources they need and everyo...

    By • Oct. 3, 2012

  • Content Marketing: The Challenge To Stay Relevant

    Content they say is 'king'. Agreed!People scour the internet for information, entertainment, deals, news; the list just goes on. This is the reason why most businesses in the world, if not all, now integrate this strategy into their marketing mix; to keep their potential and existing customers in...

    By • Oct. 3, 2012

  • Target's Shoppable Video May Represent the Future of Advertising

    Today, Target Corp premiered the first episode of their three part "shoppable" film entitled Falling for You. I know this because I fell for it. Just the way Target would have wanted, I discovered the socially-shareable branded content through a system of integrated digital marketing channels, an...

    By • Oct. 2, 2012

  • 10 Examples to Increase Sales with Controversial Content

    Probably one of my favorite aspect of advertising is controversial content to a new interruption marketing time. Read Seth Godin's book about Permission Marketing to understand how marketers are changing or dying. Everyone read just about 1 million words a day and that's probably the reason why n...

    By • Oct. 2, 2012

  • Brands Should Be Friends with Brands on Social Media

    After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media. It started out innocently with Oreo asking fans, "Ever bring your own Oreo cookies to the movie theater? #slicksnacker". The AMC Twitter team sa...

    By • Oct. 1, 2012

  • Why the eBook is the Cornerstone of Your Content Marketing Strategy

    Many businesses are beginning to recognize the value of creating an eBook as part of their content marketing strategy. This long-form document can work wonders in the development and implementation of a powerful content marketing campaign. If, like many businesses, you are new to online content ...

    By • Oct. 1, 2012

  • Social Media: An Essential Part of Crisis Communication Training and Planning

    I was talking to a senior businessperson from a global organization last week about their crisis management planning and crisis communication training. I introduced the topic of social media and how they might gear up to deal with a social media crisis - or indeed use social media to communicate...

    By • Oct. 1, 2012

  • Social Media and the Modern Mother

    It wasn't that surprising that the audience for 'Social Media and the Modern mother' at London's Social Media Week was predominantly female. Especially since this was my only #SMWLDN event to slot neatly between drop off and pick up school times (natch).The sandwiches were great, and three knowle...

    By • Oct. 1, 2012