Content Marketing: Page 403

  • Why Should People Follow Me On Facebook?

    OK, so I hear this a lot, that brands want more followers on Facebook, Twitter or any other social media property they have. Now I totally understand where they are coming from, as it seems like a good indicator for how well they're doing in their social media marketing activities. I too have bee...

    By • Sept. 20, 2012

  • As Paid Reviews Proliferate, Earned Media Skills Are More Important Than Ever

    Earlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, "Earned Media is far and away the most effective influencer of consumer trust." (The emphasis is Todd's.) Pointing to the Edelman Trust Barometer, Todd notes that "'traditional' news is n...

    By • Sept. 20, 2012

  • Rounding the Bases: Moving Beyond Social Foreplay

    One of my greatest mentors always said that 90% complete is 100% worthless. Unless you carry something through to the end, you'll never see true results.This is true, and perhaps now more than ever in this new social economy. So you or your brand connected with someone. Now what? Someone visited ...

    By • Sept. 19, 2012

  • Did 'Call Me Maybe' and Social Media Really Change Music Marketing?

    Summer's pretty much over, but the beat, as they say, goes on. Don't think that those summertime music hits (or earworms, depending on your taste...I'm looking at you Gotye) are going away anytime soon. I've talked before about what the music industry gets right when it comes to good content and ...

    By • Sept. 19, 2012

  • Fusion Marketing - 5 Questions with Lon Safko

    Social marketing is only part of a healthy marketing mix. If you're still stuck looking at social media as a standalone technology, you'll soon be left behind. The Fusion Marketing Bible, Lon Safko's upcoming book, takes on this challenge, integrating 6,000 years of traditional marketing, the exc...

    By • Sept. 18, 2012

  • 5 Tips to Creating an Infographic People Actually Want to Read

    Unless you've been living under a rock (or still have WebTV like my grandparents...) you surely have across at least a few infographics over the last couple years. While they are still popular and widely shared, many people feel that they are being over-produced and often lazily executed. That sa...

    By • Sept. 18, 2012

  • Five Ways to Optimize Email for Mobile

    "New and improved" might be the most overused catchphrase ever . . . but it also might be the most effective. Whether it's a "new and improved" shampoo, diaper or menu, the slogan has staying power because there is always, always room for - and excitement about - improvement.These days "new and i...

    By • Sept. 18, 2012

  • Better Social Media Engagement Tops Marketers' Wish List

    With the holidays coming - yes they are coming and will be here before you know it. And in case you're curious, my favorite color is blue and I'm partial to cashmere, just in case you want to start your holiday shopping now.But we marketers and advertisers know full well of course that the holida...

    By • Sept. 18, 2012

  • Using Email to Promote Your Best Content Marketing Collateral

    Despite its relative longevity, Email marketing continues to be the most popular form of online content marketing. According to inbound marketers Hubspot, investment in Email marketing will hit $2 billion by 2014. Gone are the days of sending out thousands upon thousands of "blast e-mails" to an...

    By • Sept. 17, 2012

  • Your Copywriter Don't Dance & Your Content Don't Rock n' Roll

    You know those starved-for-work folks who stand out on street corners in extreme heat and wave around signs and giant arrows attempting to bring you into a nearby store? Of course you do. They're everywhere. Cheap advertising, I guess. I have to believe they make $8 an hour or whatever minimum wa...

    By • Sept. 17, 2012

  • 3 Social Media Myths that are Preventing You from Succeeding

    Updating Twitter once a day, or ten times a day doesn't make a difference.These micro, tactical decisions might help a little. You might get one more click, or one more follower.But it's not going to move the needle from unprofitable to profitable.Success in social media hinges on your mental app...

    By • Sept. 17, 2012

  • Blitz Package: My One-on-One With the CMO of the Philadelphia Eagles

    Another season of NFL football is upon us and I for one could not be happier. Living in the northeast, Philly to be exact, I always love feeling that cool, crisp fall air on a Sunday afternoon as my beloved Eagles gear up for battle. Makes me want to suit up myself.Well, not really but I do wear ...

    By • Sept. 14, 2012

  • The Changing Face of Email Marketing

    In 2011, over 300 billion emails were sent EVERY SINGLE DAY, and over 90% of those were spam. And with average email open rates in decline over the last few years, it is of no surprise that some industry experts are saying that email marketing is dead.But before the obituary is written, let me te...

    By • Sept. 14, 2012

  • How to Advertise Your Business, Grab Attention and Win New Business - The Low Down

    Brilliant advertising is about getting the right message to the right person at the right time. It is about the one brilliant idea that sweeps people off their feet and compels them to take action, get in touch with you and further their relationship with you and your brand. For a business owner ...

    By • Sept. 14, 2012

  • ReMarketing and LinkedIn Ads

    Whenever I speak to my clients about benefits of LinkedIn advertising and the need to do it, cost and ROI are always prominent points in the discussion.Let's face it; LinkedIn ads are expensive, especially when compared to ads on other social platforms like Facebook and Twitter. The minimum that ...

    By • Sept. 14, 2012

  • A Social Media Reminder from Tony Hawk

    Like a lot of you reading this post, I follow brands, athletes and celebrities on social media. I pay attention to tweets, Facebook status updates and Instagram posts. I occasionally comment, retweet or repost on Instagram, and I like statuses that make me laugh. Lately though, I've found ...

    By • Sept. 14, 2012

  • 5 New Ways to Target Facebookers with the Contact Info You Already Have

    We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it's since then been confirmed; the relationship between Facebook users and a business' c...

    By • Sept. 13, 2012

  • Are We Heading to a Post-Blogging World?

    I have an old friend from grad school whom I haven't really seen much since then - although these days we are connected, inevitably, via Facebook. An author and university professor now, my friend teaches undergraduates somewhere in the middle of the country. Lately on Facebook she has been shari...

    By • Sept. 13, 2012

  • 3 Digital Marketing Trends To Watch in 2012 and Beyond

    Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn't exist 12 months ago. An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital ...

    By • Sept. 13, 2012

  • It's Time to Define the Social Business Relationship

    Community and social media managers at organizations large and small are struggling with how to increase adoption of social business technologies. While there are no formal rules for success, I have compiled the following 7 Pillars of Social Business Success for Marketing based on my experience ...

    By • Sept. 13, 2012

  • Lessons from Kansas City Chiefs Social Media Blunder

    What happened with Travis Wright and the Kansas City Chiefs on Twitter yesterday was nothing less than a classic example of a brand's social media misstep. And, as these things do, the story quickly went viral. And while I abhor "lessons from" posts, as I watched this unfold and the conversation ...

    By • Sept. 13, 2012

  • Dreamforce: How to Work a Trade Show Floor

    Whether you're heading to Dreamforce next week or visiting a local Chamber of Commerce expo, you'll get a ton more value if you have a game plan going in. Below are several tips for working your next trade show floor as an attendee.Know your objectives going in What are you there for? Knowing you...

    By • Sept. 13, 2012

  • "Talk to people as human beings," says Gini Dietrich, marketer and author.

    What are the most important social media marketing skills that graduating college students need to understand?Gini DietrichI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 11 in the series (see the links below for other posts in t...

    By • Sept. 12, 2012

  • 'If This, Then That': Thinking Simply About Social ROI

    Every talking head on the Web marketing space has an opinion about social media.Gary Vaynerchuk compares the ROI of social to the ROI of your mother. Brian Solis says there is no specific answer, but we should begin by attempting understanding of intentions and circumstances, rather than tying so...

    By • Sept. 12, 2012

  • 3 Takeaways for Mobile App Developers on the FTC's Privacy Guidance

    Earlier this month, the Federal Trade Commission published a guide for mobile app developers on how to comply with advertising and privacy regulations.A must-read for anyone in this business, "Marketing your mobile app: getting it right from the start" lists nine recommendations to help developer...

    By • Sept. 12, 2012