Content Marketing: Page 403

  • Why Politicians Could Never Cut It in Content Marketing

    If you want to cut it in content marketing, you listen closely to the questions people ask and you answer them-honestly, willingly, and continuously. As you might expect, this is no place for politicians. They simply won't abide by these rules. You know the drill, right? I'll try to give you a h...

    By • Oct. 1, 2012

  • Can LinkedIn Help You with Your Marketing?

    I am always asked this question "How can LinkedIn help with marketing?" from clients, subordinates and even my bosses. If you follow the below mentioned power points, LinkedIn can do wonders for your business.1. Optimize your LinkedIn profile - Chances are when people are looking to buy products/...

    By • Sept. 29, 2012

  • SMEs, Social Media, and the Costs of Managing a 'Free' Resource

    For small- and medium-sized businesses, social media offers a lot of potential as it is technically a free platform for advertising, marketing, and building a brand. So then, why is it that social media marketing efforts are causing SMEs to hemorrhage money?Key Social Media PersonnelOne obvious r...

    By • Sept. 29, 2012

  • Social Marketing: "Be interesting to succeed," says Author Paul Gillin

    What are the most important social media marketing skills that graduating college students need to understand?Paul GillinI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 18 in the series (see the links below for other posts in the...

    By • Sept. 29, 2012

  • Top Reasons Your Fans Are Hitting the 'Unlike' Button

    Getting a lot of people to like your Facebook page can be gratifying, but losing their loyalty can be equally devastating. You're usually left thinking "what did I do wrong, was it something I said?" That's if you're keeping track of your fan numbers close enough!This is the unsettling reality fo...

    By • Sept. 28, 2012

  • Internal Social Networks: The Return of New and Improved Intranets

    More and more companies are seeing and accepting the advantages of social networks to help promote their businesses. A few have even ventured past the line, harnessing social network functionality to boost internal processes and communication. These internal social networks are taking on the role...

    By • Sept. 28, 2012

  • Content Creators - Reasons to Be a Google Author

    Do you create content? Yes? Are you officially a Google Author?If you create any kind of digital content as a marketer, social media manager, small business owner, writer, video-maker, freelance, consultant or blogger, then you need to be a Google Author.Why? Because it will make you stand out fr...

    By • Sept. 28, 2012

  • How Retailers Can Make Their Email Marketing Glisten This Holiday Season

    Yes Virginia, there is a Santa Claus and yes he makes a list and checks it twice. But no, he is not the only one making and checking lists. Retailers all over the map will be making, checking and re-checking their email marketing lists over and over again as they prepare for what they hope is a v...

    By • Sept. 28, 2012

  • Content Marketing: Stuck at 36%

    I was awestruck by this number: 36%What is this number? In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute, only 36% of businesses believed their content marketing is effective. After a few years of hyper-growth content marketing adoption...

    By • Sept. 28, 2012
  • SMT Expert

    Dealing with Negative Comments Online from Your Employees

    There is a lot of advice out there on how to deal with negative comments online from your customers - typically it comes down to apologizing and offering a solution, just like with any medium through which complaints may be lodged. Yes, it might be more public than an angry phone call, but it is...

    By • Sept. 28, 2012

  • Uncontrolled Social Media and Branding

    With the rise of social media today, we can't help but ponder issues that it brings into the news today. What makes it striking is that, people are very much involved and united around issues that are easily hyped in the social media atmosphere. However, with social media sites like Facebook, Twi...

    By • Sept. 27, 2012

  • The Oogieloves in the Big Target Market Mistake

    A few days ago, E! was on (I wasn't watching it!), and I happened to notice a commercial for "The Oogieloves in the Big Balloon Adventure" come on during a break.For those of you who haven't heard of the Oogieloves, the new movie follows three full-bodied puppets through an adventure to find five...

    By • Sept. 27, 2012

  • The Future of Social Media is You

    Last week I was honored to lecture to a group of MBA students at my Alma Mater Loyola University Maryland. I'm always thrilled when I have the chance to get back to Baltimore to help my fellow Greyhounds - but I get particular enjoyment when the people I speak with get it. Loyola University Ma...

    By • Sept. 27, 2012

  • Creating Employee Buy-in for Social Media Marketing

    Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employees' social media accounts - for a number of per...

    By • Sept. 26, 2012

  • The New Way to Leverage LinkedIn to Personalize Your Digital Campaigns

    Delivering relevant content to the right audience is the best way that today's marketers can maximize the effectiveness of their campaigns in today's increasingly noisy digital space. This is particularly challenging when targeting new prospects where you may not have useful data for segmentation...

    By • Sept. 26, 2012

  • Why Businesses Are Switching to Online Content Marketing

    Your business is always looking for ways to get ahead and be more successful. In this day and age of advanced technology, that can sometimes be a tricky endeavor. Many businesses like yours are using online content marketing as a tool to give them a leg up.Why Online Content Marketing In today's...

    By • Sept. 26, 2012

  • Does Your Business Have Good Screen Presence?

    You have probably heard the expression "screen presence" to refer to a particularly gifted actor or actress. It refers to a seemingly intangible set of attributes that add up to a total package that commands and compels attention on the big screen.There are some secrets to this magic that you can...

    By • Sept. 26, 2012

  • Social Marketing: Utility Leads to Success, says Google's Avinash Kaushik

    What are the most important social media marketing skills that graduating college students need to understand? Avinash KaushikI'm asking three questions of some leaders in the field of social marketing and this is what I learned.This is No. 16 in the series (see the links below for other posts i...

    By • Sept. 26, 2012

  • Perception Vs. Reality - The Social Chasm

    Before digging into this post I think it's important to note that the idea for this post came from the pastor of my church this past week. No, this isn't going to be a religious diatribe, I just wanted to point out that little tidbit. In the sermon he was talking about the perception of Christian...

    By • Sept. 26, 2012

  • Is Your Trade Show Exhibit Ready For The Millennials?

    Millennials are the next generation of consumers and, without a doubt, they have very unique view of themselves and the world around them. Millennials have a positive perception of their genereation, describing themselves as "tech-savvy, young, cool, hip and innovative," while Non-Millennials per...

    By • Sept. 26, 2012

  • How To Use Social Media for Your E-Commerce Site

    The term social media might give you the impression that it doesn't have much to do with business. After all you post your pictures of your last party on Facebook, or you tell people about your latest holiday on Twitter.Businesses however deal with people, so it is only natural that they go 'soci...

    By • Sept. 25, 2012

  • 3 Ways to Get Powerful Results With Twitter Without Tweeting

    Most people think of Twitter as a real-time news feed where people share what's happening in 140 characters or less. But, did you know that Twitter can be a powerful tool that can boost your business and capture leads without ever sending one tweet? If you're not convinced that Twitter is for you...

    By • Sept. 25, 2012

  • On the Horizon for Marketers? Adoption of New Platforms to Help Manage Social Data

    In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of social sophistication, several key themes emerged. One theme speaks to what we can expect from social marketers in the near future.With the explosion of s...

    By • Sept. 25, 2012

  • Integrated Marketing; Multi-Channel Marketing Increases Your ROI

    Multi-channel marketing drives higher ROIAccording to a global survey of marketing decision-makers recently conducted by Forrester research, 97% of responders indicated they had seen an improvement in revenue that could be attributed to marketing activities.40% of these same respondents indicated...

    By • Sept. 25, 2012

  • Dreamforce Session: Generating Leads with Social Media

    DescriptionEngagement is essential, but for many companies, driving leads is the ultimate social media goal. Learn practical strategies you can apply without alienating your audience.SpeakersKipp Bodar, HubspotJeff Cohen, SalesforceHashtag - #B2BSMIf you a B2B marketer managing social media, this...

    By • Sept. 25, 2012