Content Marketing: Page 406

  • How You Can Climb the Social Media Ladder....Fast

    Let's say you've done all the fundamentals to integrate social media into your business and marketing. You have a Facebook page and have worked diligently to grow your fan base. You tweet consistently and work to engage your followers. Perhaps you are a regular on LinkedIn and participate in Grou...

    By • Sept. 10, 2012

  • Should I Outsource My Social Media Management?

    Over the past few years, we've seen monstrous shifts in the way small businesses engage their customers, and with those shifts has come a new responsibility for owners: Director of Social Media.Small business owners rarely get a break from the constant stress of being responsible for...well, ever...

    By • Sept. 9, 2012

  • The Digital Dilemma: How to Convert the Non-Believers

    Business used to be an even playing field. With a good product or service, an owner could grow a company through networking, prospecting, advertising and marketing. Everything was tracked manually, and though it was painstakingly slow at times, this allowed for the entrepreneurs and the local mom...

    By • Sept. 8, 2012

  • Twitter Launches New Interest Targeting Advertising

    Twitter recently announced that it is taking its advertising to a new level - it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people's topical interests, advertisers will be ab...

    By • Sept. 8, 2012

  • Content Marketing World Was a Serious Zoo [Storify]

    Featured SMT Contributor Barry Feldman reports on Content Marketing World and storifies it for you. [4:59:52 PM] Barry Feldman:[<a href="http://storify.com/FeldmanCreative/content-marketing-world-was-a-bonafide-zoo-yesterd" target="_blank">Vie...

    By • Sept. 8, 2012

  • The 5 Step Plan to Start Driving Leads from Social Media

    Social media can serve many business purposes ranging from public relations to customer service to community building. For B2B marketers lead generation should be at the top of the list.BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that go...

    By • Sept. 7, 2012

  • When Taglines Go Bad - The Best Buy Saga

    So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy's (Continued) Branding Mistakes. Written by David Brier, who I know to be not only a great writer but also a branding expert, the article made reference to the new ...

    By • Sept. 7, 2012

  • Adobe Social and Measuring the Impact of Social Media

    If you're like me, you've known Adobe for its leadership in digital publishing tools, from Photoshop to Acrobat, but now it will be known also for its involvement in the social side of electronic communications.Today Adobe announced that its new tool, called Adobe Social, has been rolled out for ...

    By • Sept. 6, 2012

  • LinkedIn: Just a Habit You Can't Quit?

    LinkedIn: Just a Habit You're Afraid to Quit?ROI...ROI...we hear a lot about it. But unless you are a marketing neophyte, you probably know by now that traditional ROI (Return on Investment) differs greatly from the "new" ROI (Return on Influence). Which raises the question: how can you know if y...

    By • Sept. 6, 2012

  • Want more social media publicity? Ask Che Guevara!

    The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but now a day it gets thrown around quite a bit in discussions about online marketing.Yes, it's a bit ironic that principles most associated with Che Guevara's Marx...

    By • Sept. 6, 2012

  • Facebook's Fake Likes; A Poisoned Chalice

    The true value of Facebook Likes is somewhat of a mystery to brands, with growing speculation as to the number of Likes that are submitted by bots, fake and duplicate accounts. In response to these concerns, Facebook recently announced that they will be removing anything that it deems to be a 'Fa...

    By • Sept. 6, 2012

  • Brands as Publishers: What a 'Rebel Mouse' Has to Say About Content Marketing

    "Brands are dying to become publishers, but they know that they are bad at it. RebelMouse should help them be good at it, and help them engage with influencers as well."That statement came from Paul Berry, former CTO at Huffington Post, and creator of a cool new content curation platform called ...

    By • Sept. 5, 2012

  • Social Media Advertising; Two Screen Viewing And Customer Behavior

    TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR's allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and en...

    By • Sept. 5, 2012

  • Social Commerce: Leveraging the Consumer Evangelist

    The growth of social media and the emergence of social commerceSocial media plays an enormous role in all facets of modern life. With over a billion social media users worldwide, and over 900 million users on Facebook alone, social media has become a must for any company interested in engaging wi...

    By • Sept. 5, 2012

  • The Content Marketing Hall of Fame

    [View the story "The Content Marketing Hall of Fame " on Storify]

    By • Sept. 5, 2012

  • Content Marketing World Gets Off to an Awesome Start

    [View the story "Content Marketing World Gets Off to an Awesome Start" on Storify]

    By • Sept. 5, 2012

  • Social Media Makes Its Impact in the C-Suite

    As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer's blog, we've regularly discussed insights and perspectives about the ways social media can help your business, school or non-profit. In many organ...

    By • Sept. 5, 2012

  • 10 Good Questions Answered on How to Train College Athletes to Use Social Media Responsibly

    CKSyme.org is excited to introduce Matt Brady, Director of Athletic Media Relations atTexas A & M-Corpus Christi. Recently, I asked Matt ten questions about how he handles social media training for student athletes. In addition to being head of media relations for the Islanders, Matt is the c...

    By • Sept. 4, 2012

  • So You Want to Be a Rock and Roll Star? reKiosk's Social, Self-Publishing Solution

    The 1967 Byrds classic song, "So You Want to Be a Rock and Roll Star" includes a memorable verse: "Sell your soul to the company/Who are waiting there to sell plastic ware." And that's the way it was for so many artists for so long. With digital, Apple, adaptivity, that's all changed. And one com...

    By • Sept. 4, 2012

  • Customer Insight: Spotting Trends in Customer Comments on Social Media

    Social media opens companies up to a wealth of knowledge about their customers. The data provided through these social networks can give insight into which areas of the company are getting the most positive and negative customer feedback. This feedback will help companies to measure customer sati...

    By • Sept. 4, 2012

  • McKinsey Weighs In on the Future of the Social Economy

    Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed 'The social eco...

    By • Sept. 4, 2012

  • ViDEO: Mobile Marketing Hot Spots with Christina "CK" Kerley

    Mobile is hot. 1/2 of all the people accessing Facebook today do it from a mobile device. Almost every executive on Earth has a smartphone. And sales of desktops and laptops have plummeted, while tablets and smartphones are exploding. But what do YOU need to know about mobile today?In this craz...

    By • Sept. 4, 2012

  • Leverage Your Pinterest Presence for Better Results

    Started in 2010, Pinterest is a big website with people pinning and pinning. I never really saw the point of it, and still don't, but I know how to use it (not for me, personally), and I have seen stats for some of the brands we're working with. A smart Pinterest presence will drive traffic to yo...

    By • Sept. 4, 2012

  • How-to: YouTube and Digital Marketing

    By Courtney Gibb, Content Marketing Coordinator@CourtneyGibb Let's face it- we're deep in the throes of a defining digital moment. Remember when CDs would get scratched and there was nothing on the radio? Or worse, when you would have to rewind a tape? Well folks, today kids just skip all of that...

    By • Sept. 4, 2012

  • Facebook Announces Fight and Removal of Fake Likes

    Facebook announced they are doing more to fight "Likes" from fake accounts and bots. Facebook Like sellers beware!There have been complaints by companies that their Likes have been fraudulently boosted with fake accounts by Like Sellers. The other complaint has been that scripted bots, likely fro...

    By • Sept. 3, 2012