Content Marketing: Page 406

  • 7 Ways to Turn Off Your Online Audience

    photo credit: Al_HikesAZ via photo pin ccWhen building your digital brand through content and social media, it is so important to consider the experience you give to your audience. Creating positive experiences online for your audience will develop trust and keep them coming back for more.The li...

    By • Sept. 11, 2012

  • 5 Ways to Increase Traffic and Sales with Blogging

    The virtual world has existed for some time, but never with the capacity to reach a consumer like we can see today. People are everywhere at once nowadays, which means that your opportunity to interact and engage with them is greater than ever before. Social media marketing gives any brand a grea...

    By • Sept. 11, 2012

  • Why Brands Need To Treat Computer Screens Like TV Screens [Infographic]

    Lord knows I am not the smartest person in the world, the brightest bulb, the sharpest knife or any other euphemism you want to trot out connoting intelligence. But one fairly smart thing I said (at least I think it's somewhat smart) over the past couple of years was that 'people need to start lo...

    By • Sept. 11, 2012

  • Areas for Social Marketing Investment and Greatest Social Marketing Challenges into 2013

    We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis. Awareness surveyed over 450 marketers from a wide cross-section of industries, company sizes and experience with social marketing. Our semi-annual St...

    By • Sept. 11, 2012

  • Why do so many marketers still not get social media?

    I suppose I should begin this post with a clarification that to a large extent I don't much like the use of social media for marketing purposes. I should add that this isn't marketing in the true sense of the word, where companies attempt to understand their customers better and then respond to ...

    By • Sept. 10, 2012

  • The Muscle Behind Referral Incentives

    Word of mouth can be an outstanding form of marketing. People are going to talk about their experiences no matter what so why not offer incentives for those referrals? They will end up happy to receive the incentive, love being recognized as the person who gave the referral and your business wi...

    By • Sept. 10, 2012

  • VC Marketing: Oxymoron or Opportunity?

    VC marketing? Does anyone really do that? Smart venture capitalists sure do.VC marketing may sound like a contradiction in terms, but trust me it's not. Sure, as an industry we are a little late to the game, but clever VCs are catching on quick.Historically, VCs haven't seen much value in marketi...

    By • Sept. 10, 2012

  • Social Marketing that Pops - Tips to Use Pop Culture Marketing for your Brand

    In today's media landscape it's hard to be unique. Social marketers are failing to create new ways to reach their audience with recycled strategies of charities and contests, struggling to increase engagement for the long term. But to be fair to any audience, it's hard for viewers and fans to c...

    By • Sept. 10, 2012

  • Social Media Marketing: Don't Forget the Message

    In today's digital age, an increasing number of businesses are utilizing social media marketing services to help bolster their brand's online presence. However, without an integrated social media marketing strategy that includes online content, the likelihood of success on Facebook, Twitter, Pin...

    By • Sept. 10, 2012

  • Using Slideshows as Digital Sales Brochures

    Software programs such as PowerPoint (or Keynote or OpenOffice or Google Docs) can create slick digital slideshows to show off your work. Unfortunately, these programs are often used to show text and bullet points when, instead, they can be powerful visual communication tools. Neuroscientists cal...

    By • Sept. 10, 2012

  • Context Marketing? Different Than Content Marketing?

    We've all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context marketing. While not a new term, context marketing is something Hubspot hasn't m...

    By • Sept. 10, 2012

  • How You Can Climb the Social Media Ladder....Fast

    Let's say you've done all the fundamentals to integrate social media into your business and marketing. You have a Facebook page and have worked diligently to grow your fan base. You tweet consistently and work to engage your followers. Perhaps you are a regular on LinkedIn and participate in Grou...

    By • Sept. 10, 2012

  • Should I Outsource My Social Media Management?

    Over the past few years, we've seen monstrous shifts in the way small businesses engage their customers, and with those shifts has come a new responsibility for owners: Director of Social Media.Small business owners rarely get a break from the constant stress of being responsible for...well, ever...

    By • Sept. 9, 2012

  • The Digital Dilemma: How to Convert the Non-Believers

    Business used to be an even playing field. With a good product or service, an owner could grow a company through networking, prospecting, advertising and marketing. Everything was tracked manually, and though it was painstakingly slow at times, this allowed for the entrepreneurs and the local mom...

    By • Sept. 8, 2012

  • Twitter Launches New Interest Targeting Advertising

    Twitter recently announced that it is taking its advertising to a new level - it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people's topical interests, advertisers will be ab...

    By • Sept. 8, 2012

  • Content Marketing World Was a Serious Zoo [Storify]

    Featured SMT Contributor Barry Feldman reports on Content Marketing World and storifies it for you. [4:59:52 PM] Barry Feldman:[<a href="http://storify.com/FeldmanCreative/content-marketing-world-was-a-bonafide-zoo-yesterd" target="_blank">Vie...

    By • Sept. 8, 2012

  • The 5 Step Plan to Start Driving Leads from Social Media

    Social media can serve many business purposes ranging from public relations to customer service to community building. For B2B marketers lead generation should be at the top of the list.BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that go...

    By • Sept. 7, 2012

  • When Taglines Go Bad - The Best Buy Saga

    So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy's (Continued) Branding Mistakes. Written by David Brier, who I know to be not only a great writer but also a branding expert, the article made reference to the new ...

    By • Sept. 7, 2012

  • Adobe Social and Measuring the Impact of Social Media

    If you're like me, you've known Adobe for its leadership in digital publishing tools, from Photoshop to Acrobat, but now it will be known also for its involvement in the social side of electronic communications.Today Adobe announced that its new tool, called Adobe Social, has been rolled out for ...

    By • Sept. 6, 2012

  • LinkedIn: Just a Habit You Can't Quit?

    LinkedIn: Just a Habit You're Afraid to Quit?ROI...ROI...we hear a lot about it. But unless you are a marketing neophyte, you probably know by now that traditional ROI (Return on Investment) differs greatly from the "new" ROI (Return on Influence). Which raises the question: how can you know if y...

    By • Sept. 6, 2012

  • Want more social media publicity? Ask Che Guevara!

    The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but now a day it gets thrown around quite a bit in discussions about online marketing.Yes, it's a bit ironic that principles most associated with Che Guevara's Marx...

    By • Sept. 6, 2012

  • Facebook's Fake Likes; A Poisoned Chalice

    The true value of Facebook Likes is somewhat of a mystery to brands, with growing speculation as to the number of Likes that are submitted by bots, fake and duplicate accounts. In response to these concerns, Facebook recently announced that they will be removing anything that it deems to be a 'Fa...

    By • Sept. 6, 2012

  • Brands as Publishers: What a 'Rebel Mouse' Has to Say About Content Marketing

    "Brands are dying to become publishers, but they know that they are bad at it. RebelMouse should help them be good at it, and help them engage with influencers as well."That statement came from Paul Berry, former CTO at Huffington Post, and creator of a cool new content curation platform called ...

    By • Sept. 5, 2012

  • Social Media Advertising; Two Screen Viewing And Customer Behavior

    TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR's allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and en...

    By • Sept. 5, 2012

  • Social Commerce: Leveraging the Consumer Evangelist

    The growth of social media and the emergence of social commerceSocial media plays an enormous role in all facets of modern life. With over a billion social media users worldwide, and over 900 million users on Facebook alone, social media has become a must for any company interested in engaging wi...

    By • Sept. 5, 2012