Content Marketing: Page 405

  • Want more social media publicity? Ask Che Guevara!

    The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but now a day it gets thrown around quite a bit in discussions about online marketing.Yes, it's a bit ironic that principles most associated with Che Guevara's Marx...

    By • Sept. 6, 2012

  • Facebook's Fake Likes; A Poisoned Chalice

    The true value of Facebook Likes is somewhat of a mystery to brands, with growing speculation as to the number of Likes that are submitted by bots, fake and duplicate accounts. In response to these concerns, Facebook recently announced that they will be removing anything that it deems to be a 'Fa...

    By • Sept. 6, 2012

  • Brands as Publishers: What a 'Rebel Mouse' Has to Say About Content Marketing

    "Brands are dying to become publishers, but they know that they are bad at it. RebelMouse should help them be good at it, and help them engage with influencers as well."That statement came from Paul Berry, former CTO at Huffington Post, and creator of a cool new content curation platform called ...

    By • Sept. 5, 2012

  • Social Media Advertising; Two Screen Viewing And Customer Behavior

    TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR's allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and en...

    By • Sept. 5, 2012

  • Social Commerce: Leveraging the Consumer Evangelist

    The growth of social media and the emergence of social commerceSocial media plays an enormous role in all facets of modern life. With over a billion social media users worldwide, and over 900 million users on Facebook alone, social media has become a must for any company interested in engaging wi...

    By • Sept. 5, 2012

  • The Content Marketing Hall of Fame

    [View the story "The Content Marketing Hall of Fame " on Storify]

    By • Sept. 5, 2012

  • Content Marketing World Gets Off to an Awesome Start

    [View the story "Content Marketing World Gets Off to an Awesome Start" on Storify]

    By • Sept. 5, 2012

  • Social Media Makes Its Impact in the C-Suite

    As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer's blog, we've regularly discussed insights and perspectives about the ways social media can help your business, school or non-profit. In many organ...

    By • Sept. 5, 2012

  • 10 Good Questions Answered on How to Train College Athletes to Use Social Media Responsibly

    CKSyme.org is excited to introduce Matt Brady, Director of Athletic Media Relations atTexas A & M-Corpus Christi. Recently, I asked Matt ten questions about how he handles social media training for student athletes. In addition to being head of media relations for the Islanders, Matt is the c...

    By • Sept. 4, 2012

  • So You Want to Be a Rock and Roll Star? reKiosk's Social, Self-Publishing Solution

    The 1967 Byrds classic song, "So You Want to Be a Rock and Roll Star" includes a memorable verse: "Sell your soul to the company/Who are waiting there to sell plastic ware." And that's the way it was for so many artists for so long. With digital, Apple, adaptivity, that's all changed. And one com...

    By • Sept. 4, 2012

  • Customer Insight: Spotting Trends in Customer Comments on Social Media

    Social media opens companies up to a wealth of knowledge about their customers. The data provided through these social networks can give insight into which areas of the company are getting the most positive and negative customer feedback. This feedback will help companies to measure customer sati...

    By • Sept. 4, 2012

  • McKinsey Weighs In on the Future of the Social Economy

    Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune of billions of potential dollars. When McKinsey released new research this July on the changing face of the social economy dubbed 'The social eco...

    By • Sept. 4, 2012

  • ViDEO: Mobile Marketing Hot Spots with Christina "CK" Kerley

    Mobile is hot. 1/2 of all the people accessing Facebook today do it from a mobile device. Almost every executive on Earth has a smartphone. And sales of desktops and laptops have plummeted, while tablets and smartphones are exploding. But what do YOU need to know about mobile today?In this craz...

    By • Sept. 4, 2012

  • Leverage Your Pinterest Presence for Better Results

    Started in 2010, Pinterest is a big website with people pinning and pinning. I never really saw the point of it, and still don't, but I know how to use it (not for me, personally), and I have seen stats for some of the brands we're working with. A smart Pinterest presence will drive traffic to yo...

    By • Sept. 4, 2012

  • How-to: YouTube and Digital Marketing

    By Courtney Gibb, Content Marketing Coordinator@CourtneyGibb Let's face it- we're deep in the throes of a defining digital moment. Remember when CDs would get scratched and there was nothing on the radio? Or worse, when you would have to rewind a tape? Well folks, today kids just skip all of that...

    By • Sept. 4, 2012

  • Facebook Announces Fight and Removal of Fake Likes

    Facebook announced they are doing more to fight "Likes" from fake accounts and bots. Facebook Like sellers beware!There have been complaints by companies that their Likes have been fraudulently boosted with fake accounts by Like Sellers. The other complaint has been that scripted bots, likely fro...

    By • Sept. 3, 2012

  • 3 Easy Steps to Maximize and Organize Your Content Marketing This Week!

    Content marketing... I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.I wrote several articles recently to help you better u...

    By • Sept. 3, 2012

  • Newsjacking a Naked Prince Harry

    I noticed a bunch of people attempted to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite.While most newsjacking attempts went unnoticed, several were high...

    By • Sept. 2, 2012

  • It's Christmas Time - At Least in the SEO World!

    One of the most common problems ecommerce websites have at Christmas is the sheer volume of competition. Regardless of what your website sells, there will be competition. And it's unusual this would just be one or two websites - it's normally at least 10 or 20, if you're lucky. So today is Septem...

    By • Sept. 2, 2012

  • 4 Reasons Why CMO's Should Care More About Buyer Personas Today

    "When we have deep information about our customers, it makes all the difference in the world," said the Chief Marketing Officer of one Fortune 500 company.Hundreds, if not thousands of CMO's across the globe make similar comments. Understanding exactly how buyers are behaving and thinking is bec...

    By • Sept. 1, 2012

  • Social Media Promotion - Skill and Transparency Required

    It's a lot more than pressing a button (Image courtesy of memeburn.com)Recently I got involved in a LinkedIn discussion thread that combined two interests of mine, social media and BMW maintenance. The BMW Group on LinkedIn is a fairly active one. It's also an open group, so this link should reso...

    By • Aug. 31, 2012

  • How Online Content Impacts Your Social Media Marketing Strategy

    There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all...

    By • Aug. 31, 2012

  • New Page Post Targeting Options Coming to Facebook Pages Over 5000 Likes

    Facebook page owners with more than 5,000 fans will soon have access to advanced post targeting options including age, gender, relationship status and education.Page post targeting will only apply to News Feed distribution. All posts will remain visible from the page's Timeline. This will allow t...

    By • Aug. 31, 2012

  • Women vs Men: Social's Not for Sissies, No Matter What John Tesh Says

    "Women love social media." That's how it was explained to me by a female friend and marketing manager. "It gives a whole new meaning to the term 'social butterfly,'" she continued.She's right, of course; we've seen lots of studies on this, and they just keep coming. The UK's Telegraph just report...

    By • Aug. 31, 2012

  • Best Email Prospecting Tactics: Optimize Email for Mobile

    The fourth tip in my series on the best email prospecting tactics is to optimize email for mobile. By now, it's no secret that a significant and increasing portion of the emails you send are being read on a smart phone. A number of studies conducted in the last two years have suggested this trend...

    By • Aug. 31, 2012