Content Marketing: Page 405

  • A Social Media Reminder from Tony Hawk

    Like a lot of you reading this post, I follow brands, athletes and celebrities on social media. I pay attention to tweets, Facebook status updates and Instagram posts. I occasionally comment, retweet or repost on Instagram, and I like statuses that make me laugh. Lately though, I've found ...

    By • Sept. 14, 2012

  • 5 New Ways to Target Facebookers with the Contact Info You Already Have

    We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it's since then been confirmed; the relationship between Facebook users and a business' c...

    By • Sept. 13, 2012

  • Are We Heading to a Post-Blogging World?

    I have an old friend from grad school whom I haven't really seen much since then - although these days we are connected, inevitably, via Facebook. An author and university professor now, my friend teaches undergraduates somewhere in the middle of the country. Lately on Facebook she has been shari...

    By • Sept. 13, 2012

  • 3 Digital Marketing Trends To Watch in 2012 and Beyond

    Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn't exist 12 months ago. An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital ...

    By • Sept. 13, 2012

  • It's Time to Define the Social Business Relationship

    Community and social media managers at organizations large and small are struggling with how to increase adoption of social business technologies. While there are no formal rules for success, I have compiled the following 7 Pillars of Social Business Success for Marketing based on my experience ...

    By • Sept. 13, 2012

  • Lessons from Kansas City Chiefs Social Media Blunder

    What happened with Travis Wright and the Kansas City Chiefs on Twitter yesterday was nothing less than a classic example of a brand's social media misstep. And, as these things do, the story quickly went viral. And while I abhor "lessons from" posts, as I watched this unfold and the conversation ...

    By • Sept. 13, 2012

  • Dreamforce: How to Work a Trade Show Floor

    Whether you're heading to Dreamforce next week or visiting a local Chamber of Commerce expo, you'll get a ton more value if you have a game plan going in. Below are several tips for working your next trade show floor as an attendee.Know your objectives going in What are you there for? Knowing you...

    By • Sept. 13, 2012

  • "Talk to people as human beings," says Gini Dietrich, marketer and author.

    What are the most important social media marketing skills that graduating college students need to understand?Gini DietrichI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 11 in the series (see the links below for other posts in t...

    By • Sept. 12, 2012

  • 'If This, Then That': Thinking Simply About Social ROI

    Every talking head on the Web marketing space has an opinion about social media.Gary Vaynerchuk compares the ROI of social to the ROI of your mother. Brian Solis says there is no specific answer, but we should begin by attempting understanding of intentions and circumstances, rather than tying so...

    By • Sept. 12, 2012

  • 3 Takeaways for Mobile App Developers on the FTC's Privacy Guidance

    Earlier this month, the Federal Trade Commission published a guide for mobile app developers on how to comply with advertising and privacy regulations.A must-read for anyone in this business, "Marketing your mobile app: getting it right from the start" lists nine recommendations to help developer...

    By • Sept. 12, 2012

  • How to Secure Social Media Success in Sixty Minutes

    One of the biggest barriers to social media success is the perceived time investment - with so many social media platforms, it can be daunting to consider engaging in successful social media engagement.The simplest solution for many businesses is to not engage at all.But, if you're willing to com...

    By • Sept. 12, 2012

  • How to Cut Through

    Among my favorite New Yorker cartoons is the one that shows a bunch of brain surgeons gathered around an operating table scalpels in hand when the head doctor declares, "Hey, this isn't marketing!" And as much as I love to see our profession elevated, the truth is that even with the complexities...

    By • Sept. 11, 2012

  • Email Marketing Best Practices

    Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand's potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign. Here are some highlights:# Consumers who make purchases through marketing emails spend 138% more than those who do not receive email offers.# 93% of online consumers interact with brands through email, more than any other platform.

    By • Sept. 11, 2012

  • 3 Tips to Avoid Social Media Suicide

    So you've added Social Media as a key part of your marketing strategy, now what? Many brands miss the mark when they dive into a social media campaign. When the hard sell doesn't work, profiles go quiet and eventually die off. Social Media marketing strategists are then left in the wake to pic...

    By • Sept. 11, 2012

  • 7 Ways to Turn Off Your Online Audience

    photo credit: Al_HikesAZ via photo pin ccWhen building your digital brand through content and social media, it is so important to consider the experience you give to your audience. Creating positive experiences online for your audience will develop trust and keep them coming back for more.The li...

    By • Sept. 11, 2012

  • 5 Ways to Increase Traffic and Sales with Blogging

    The virtual world has existed for some time, but never with the capacity to reach a consumer like we can see today. People are everywhere at once nowadays, which means that your opportunity to interact and engage with them is greater than ever before. Social media marketing gives any brand a grea...

    By • Sept. 11, 2012

  • Why Brands Need To Treat Computer Screens Like TV Screens [Infographic]

    Lord knows I am not the smartest person in the world, the brightest bulb, the sharpest knife or any other euphemism you want to trot out connoting intelligence. But one fairly smart thing I said (at least I think it's somewhat smart) over the past couple of years was that 'people need to start lo...

    By • Sept. 11, 2012

  • Areas for Social Marketing Investment and Greatest Social Marketing Challenges into 2013

    We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis. Awareness surveyed over 450 marketers from a wide cross-section of industries, company sizes and experience with social marketing. Our semi-annual St...

    By • Sept. 11, 2012

  • Why do so many marketers still not get social media?

    I suppose I should begin this post with a clarification that to a large extent I don't much like the use of social media for marketing purposes. I should add that this isn't marketing in the true sense of the word, where companies attempt to understand their customers better and then respond to ...

    By • Sept. 10, 2012

  • The Muscle Behind Referral Incentives

    Word of mouth can be an outstanding form of marketing. People are going to talk about their experiences no matter what so why not offer incentives for those referrals? They will end up happy to receive the incentive, love being recognized as the person who gave the referral and your business wi...

    By • Sept. 10, 2012

  • VC Marketing: Oxymoron or Opportunity?

    VC marketing? Does anyone really do that? Smart venture capitalists sure do.VC marketing may sound like a contradiction in terms, but trust me it's not. Sure, as an industry we are a little late to the game, but clever VCs are catching on quick.Historically, VCs haven't seen much value in marketi...

    By • Sept. 10, 2012

  • Social Marketing that Pops - Tips to Use Pop Culture Marketing for your Brand

    In today's media landscape it's hard to be unique. Social marketers are failing to create new ways to reach their audience with recycled strategies of charities and contests, struggling to increase engagement for the long term. But to be fair to any audience, it's hard for viewers and fans to c...

    By • Sept. 10, 2012

  • Social Media Marketing: Don't Forget the Message

    In today's digital age, an increasing number of businesses are utilizing social media marketing services to help bolster their brand's online presence. However, without an integrated social media marketing strategy that includes online content, the likelihood of success on Facebook, Twitter, Pin...

    By • Sept. 10, 2012

  • Using Slideshows as Digital Sales Brochures

    Software programs such as PowerPoint (or Keynote or OpenOffice or Google Docs) can create slick digital slideshows to show off your work. Unfortunately, these programs are often used to show text and bullet points when, instead, they can be powerful visual communication tools. Neuroscientists cal...

    By • Sept. 10, 2012

  • Context Marketing? Different Than Content Marketing?

    We've all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context marketing. While not a new term, context marketing is something Hubspot hasn't m...

    By • Sept. 10, 2012