Content Marketing: Page 412

  • Facebook Releases its Carbon Footprint Report

    Today, Facebook announced the release of its carbon footprint metrics in a special Facebook app, dedicated to the reporting. The data puts Facebook below Google's stated cabon footprint industry average in 2010, and is promising for tech industry 'green' evangelists.And as Katie Fehrenbacher of G...

    By • Aug. 1, 2012

  • How to Give Your Local Online Marketing the Best Chance of Success

    For businesses that rely on local customers, marketing used to mean putting an advert in a shop window or local newspaper, or maybe handing out flyers. Now, local online marketing has really come into its own and provides businesses with a whole host of different tactics to get in front of new c...

    By • Aug. 1, 2012

  • In Digital World, Analog Communications Breaks Through the Clutter

    As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.When we get hundreds of email messages a day, taking the time to hand write a thank you note and put it in an envelope with a stamp and mail it shows y...

    By • Aug. 1, 2012

  • Content Factory Basics: 5 Rules for B2B Content Supremacy

    The success of your content factory hinges on your content, of course!What do a content factory and the National Book Awards have in common?Since the 1950s, the National Book Awards have been celebrating the literary achievements of America's greatest writers. We're talking about the likes of Wil...

    By • July 31, 2012

  • The Importance of a Global Online Newsroom

    While it may seem natural to think of our online newsrooms as only reaching a national or local audience, statistics are increasingly showing that there is considerable interest in news content from around the globe. Multi-national organizations such as Toyota and Starbucks; smaller companies like Vail Resorts; and even non-profit organizations have all embraced the idea of extending their communications to handle global needs.

    By • July 31, 2012

  • You've got to "work" LinkedIn to see results!

    Are you one of the 160+ million users of LinkedIn? Did you get involved to grow your business? Are you hoping to grow your business by growing your LinkedIn network? It's not going to happen if you're not going to work it!So, if you aren't willing to spend some time every single week on LinkedIn...

    By • July 31, 2012

  • 2 New Ways to Keep Your Facebook Peeps On-Page and Engaged via Woobox

    Facebook Page vs. Website?Within the social ether, web forums, and industry conference circuits there are lots conversations and articles assessing the effectiveness of Facebook brand pages in an overall marketing strategy. And questions like, "Should a company use a Facebook fan page instead of ...

    By • July 30, 2012

  • Which of the big PR agencies are most social?

    PR agencies sell their clients advice on how to 'manage' social media. But how good are they at doing it for themselves?My view is that big agency networks offering social media advice must walk the talk. Those that cannot show they know what they are doing for their own brands will lose out in t...

    By • July 30, 2012

  • How to Win Friends and Influence People... in Social Media (Exclusive Summary)

    How to Win Friends and Influence People... in Social Media (Exclusive Summary)Read the full e-book: http://bit.ly/winfriends-smBy Brian Cugelman, PhD (www.cugelman.com) and Matthew Potter (www.askmatthewpotter.com)Back in 1936, when Dale Carnegie published his book How to Win Friends and Influenc...

    By • July 30, 2012

  • 8 Steps for Social Media Marketing Success

    Do you follow, friend, like, tweet, #hashtag, circle, search, share, upload, link-in, link-to, favorite, discover, connect, bookmark, filter, share, pin, post, upload, comment and connect? You should.For business, it's become an imperative-for marketing, PR, personal branding, customer relations-...

    By • July 29, 2012

  • Which Social Platform Really Drives the Most Traffic?

    In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still true, and secondly what would that mean for inter...

    By • July 29, 2012

  • Time Your Tweets Terrifically Tomorrow

    Business is not about "doing", business is about "achieving". A simple statement that has no argument. When it comes to SMM you can tilt the playing field in your favor; knowing the "right way" to do things and knowing the "right time" to do things. Let's focus on the "right time". When is the "r...

    By • July 27, 2012

  • Offsetting Google Dependency: an Upsetting Thought?

    Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business. Is it possible or desirable to avoid Google for your business? What Dave and Daniel were promoting was reducing t...

    By • July 27, 2012

  • How Do E-Books Fit Into Your Marketing Mix?

    When companies start thinking about content marketing, often the first types of content that come to mind are blogs, social media, white papers, and/or video.But the beauty of content marketing is that it transcends forms and channels; it's about providing valuable content to your users in whatev...

    By • July 27, 2012

  • Brands' False Start at the Social Media Olympics

    The term Social Media Olympics has been bandied about relentlessly over recent months, with countless statistics backing up the fact that London 2012 will be the most digitally connected Olympics of all time. Great news then for official sponsors and partners, who have spent millions officially a...

    By • July 27, 2012

  • The ROI Of Social Media [Infographic]

    "What's my return on investment?"This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it's almost impossible to put a value on everything she has done for you throughout your life. But, that's another blog post.This infographic from MDG...

    By • July 27, 2012

  • Credit Cards Go Social

    By eliminating aggressive tactics to sign up consumers, the CARD act has helped many young students stay away from credit debt, to a certain extent. Credit card companies are trying to bypass the act that negates the use of setting up at college campuses and giving away free gifts by advertising through social media. Special offers are being made on these sites for points and discounts.

    By • July 26, 2012

  • Takeaways From Forrester's 2012 CMO Study

    This month, Forrester published "The Evolved CMO, 2012," a 15-page study highlighting the salient data and issues facing today's Chief Marketing Officer. The joint research project by Forrester Research and Heidrick & Struggles presents four critical opportunities for CMOs:Beef up digital and...

    By • July 26, 2012

  • Today's Online Newsroom: Social and Mobile

    During the past 15 years, the online newsroom has changed dramatically. Not just in functionality and features, but also in the fact that the audience is no longer just journalists and media outlets. With the rise of social media and the proliferation of mobile devices such as iPhones, Androids, ...

    By • July 26, 2012

  • In Social Media, Top of the Funnel is About Lead Introduction - Not Creation

    Yesterday I gave a presentation to a field sales team at Pitney Bowes Software about how we can work collaboratively on our Engage Today social media marketing program to support their tactical success.I focused the discussion on the four high-value sales outcomes we have been able to consistentl...

    By • July 25, 2012

  • 5 Things to Look for in an Ideal Mobile Ad Network

    State of Mobile Advertising Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software's EVP, Mahi de Silva, issued the company's State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key tr...

    By • July 25, 2012

  • Stop stalking your prospects. Give them great TOFU content!

    "I'm just looking, thanks." Ever said that when a store associate asks if you need assistance? Sometimes we use the phrase simply to brush off what appears to be a sales pressure tactic that we'd rather not deal with while we covertly user our smartphone to snap a product barcode to compare price...

    By • July 25, 2012

  • How Important Is Real Time Lead Nurturing?

    Every website visitor to a B2B site is treated like a little gold nugget. Yes, some nuggets are more valuable than others and through lead nurturing you can learn about your prospect and take the right approach to keep your brand top-of-mind or guide them down the sales pipeline. But, plain old l...

    By • July 25, 2012

  • Mobile App Marketing - How to reach million+ users in no time

    Let's get something straight. No matter how super your app is in terms of form and function, shoddy marketing can really make it die a quiet death fast. I say this because the average mobile app developer does not consider marketing as a major facet of their app deployment strategy. I mean let's ...

    By • July 24, 2012

  • The Marketing Case for Pinterest and How to Use it Successfully

    Pinterest - the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring - grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But...

    By • July 24, 2012