Content Marketing: Page 412

  • Offsetting Google Dependency: an Upsetting Thought?

    Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business. Is it possible or desirable to avoid Google for your business? What Dave and Daniel were promoting was reducing t...

    By • July 27, 2012

  • How Do E-Books Fit Into Your Marketing Mix?

    When companies start thinking about content marketing, often the first types of content that come to mind are blogs, social media, white papers, and/or video.But the beauty of content marketing is that it transcends forms and channels; it's about providing valuable content to your users in whatev...

    By • July 27, 2012

  • Brands' False Start at the Social Media Olympics

    The term Social Media Olympics has been bandied about relentlessly over recent months, with countless statistics backing up the fact that London 2012 will be the most digitally connected Olympics of all time. Great news then for official sponsors and partners, who have spent millions officially a...

    By • July 27, 2012

  • The ROI Of Social Media [Infographic]

    "What's my return on investment?"This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it's almost impossible to put a value on everything she has done for you throughout your life. But, that's another blog post.This infographic from MDG...

    By • July 27, 2012

  • Credit Cards Go Social

    By eliminating aggressive tactics to sign up consumers, the CARD act has helped many young students stay away from credit debt, to a certain extent. Credit card companies are trying to bypass the act that negates the use of setting up at college campuses and giving away free gifts by advertising through social media. Special offers are being made on these sites for points and discounts.

    By • July 26, 2012

  • Takeaways From Forrester's 2012 CMO Study

    This month, Forrester published "The Evolved CMO, 2012," a 15-page study highlighting the salient data and issues facing today's Chief Marketing Officer. The joint research project by Forrester Research and Heidrick & Struggles presents four critical opportunities for CMOs:Beef up digital and...

    By • July 26, 2012

  • Today's Online Newsroom: Social and Mobile

    During the past 15 years, the online newsroom has changed dramatically. Not just in functionality and features, but also in the fact that the audience is no longer just journalists and media outlets. With the rise of social media and the proliferation of mobile devices such as iPhones, Androids, ...

    By • July 26, 2012

  • In Social Media, Top of the Funnel is About Lead Introduction - Not Creation

    Yesterday I gave a presentation to a field sales team at Pitney Bowes Software about how we can work collaboratively on our Engage Today social media marketing program to support their tactical success.I focused the discussion on the four high-value sales outcomes we have been able to consistentl...

    By • July 25, 2012

  • 5 Things to Look for in an Ideal Mobile Ad Network

    State of Mobile Advertising Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software's EVP, Mahi de Silva, issued the company's State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key tr...

    By • July 25, 2012

  • Stop stalking your prospects. Give them great TOFU content!

    "I'm just looking, thanks." Ever said that when a store associate asks if you need assistance? Sometimes we use the phrase simply to brush off what appears to be a sales pressure tactic that we'd rather not deal with while we covertly user our smartphone to snap a product barcode to compare price...

    By • July 25, 2012

  • How Important Is Real Time Lead Nurturing?

    Every website visitor to a B2B site is treated like a little gold nugget. Yes, some nuggets are more valuable than others and through lead nurturing you can learn about your prospect and take the right approach to keep your brand top-of-mind or guide them down the sales pipeline. But, plain old l...

    By • July 25, 2012

  • Mobile App Marketing - How to reach million+ users in no time

    Let's get something straight. No matter how super your app is in terms of form and function, shoddy marketing can really make it die a quiet death fast. I say this because the average mobile app developer does not consider marketing as a major facet of their app deployment strategy. I mean let's ...

    By • July 24, 2012

  • The Marketing Case for Pinterest and How to Use it Successfully

    Pinterest - the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring - grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But...

    By • July 24, 2012

  • Paid, Earned and Owned Are Dead

    It's absolutely perfect timing for this blog post (which I've been thinking about for the last month or so), hot on the heels of Altimeter Group's report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It's a great report that ide...

    By • July 23, 2012

  • Seven Reputation Management Ninja Moves to Protect Your A**

    The importance of Online Reputation Management is now beyond dispute. Google long ago became a verb - we 'google' before making a decision about almost everything. Managing your reputation is all about controlling, or at least guiding, what people will find when they search for information about...

    By • July 23, 2012

  • Social Media Tips That Can Save Your Business Hours of Frustration

    The first goal of internet marketing is getting people's attention.But there's too much noise today. And it's only getting worse.Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service.The problem is that companies want to rush in to the tools and tactics of social media, without giving much thought to their marketing strategy.

    By • July 23, 2012

  • In Response: Cathryn Sloane's Social Media Article

    This afternoon I was perusing my Twitter feed when I came across Noah Malin's Paper-li The Social Media Thinkers Daily. This is also where I discovered Cathryn Sloane's post titled: Why Every Social Media Manager Should be Under 25. Ugh.Like so many others, after I read it I tweeted to Cathryn...

    By • July 23, 2012

  • Increase Your Trust Factor by 98%

    An article published by Mashable this week, "98% of Americans Distrust the Internet," was tweeted thousands of times in just a few short hours and could potentially ruffle many of the faithful's feathers. The story cites a study by Harris Interactive regarding trust with findings including: 98% d...

    By • July 22, 2012

  • Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend

    Here is a perfect example of why you absolutely must do some basic due diligence before inserting your brand into an existing news cycle.By now, we've all heard about the horrible tragedy in Aurora, Colorado. Well, apparently, everyone heard about it except the PR representatives for an online st...

    By • July 21, 2012

  • Using Hashtags Haphazardly Can Be Detrimental to Your Twitter Presence

    Ah, the hashtag blunder. We've seen Kenneth Cole engage in it, and now we've seen another - Celeb Boutique. Today on Twitter, #Aurora was trending in the wake of the mass shooting that erupted this morning at a Colorado movie theatre during the midnight screening of the new Batman flick, The Dark...

    By • July 20, 2012

  • Maximize Your Tweets

    Buddy Media recently published a report titled "Strategies for Effective Tweeting: A Statistical Review." The report is based on the data compiled from their analysis of user-engagement from over 320 Twitter profiles managed by various brands. Based on their data they make several recommendations for how best to maximize the use of Twitter as a business.

    By • July 20, 2012

  • Applying the Lawyer's Art of Persuasion to Your Advertising

    Good attorneys are extremely persuasive. It's part of their job description-especially when we're talking about trial lawyers. In court, the attorney's goal is to persuade a jury or judge to think a certain way and form a specific opinion.Today we're going to learn an exceptionally valuable marke...

    By • July 20, 2012

  • See What Happens When Sales & Marketing Get Married

    You must admit - and I should apologize for repeating myself as often as I do - it does seem as though everyone's focus these days is on creating new leads, which is understandable ... to a degree.And not unnaturally, few marketers will question the value of sales leads however they are generated...

    By • July 19, 2012

  • Mobile Apps Will Drive the Future of the Internet

    "If you search it, they will come." The advertisers and marketers, that is. This is the gist of a new report from analyst firm Juniper Research predicting that revenue from mobile search and discovery will skyrocket to $15 billion by 2017 (nearly 3X the expected revenues for 2012). The report als...

    By • July 19, 2012

  • CEOs On Social Media: Do As I Say, Not As I Do

    As a parent I of course have tried to instill a set of rules for my children to adhere to as a means to teach them as they move along the growth ladder. All parents instill their own set of rules and values and so on to help guide the instruct their children, right?Well let's say that when my kid...

    By • July 19, 2012