Content Marketing: Page 413

  • Paid, Earned and Owned Are Dead

    It's absolutely perfect timing for this blog post (which I've been thinking about for the last month or so), hot on the heels of Altimeter Group's report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It's a great report that ide...

    By • July 23, 2012

  • Seven Reputation Management Ninja Moves to Protect Your A**

    The importance of Online Reputation Management is now beyond dispute. Google long ago became a verb - we 'google' before making a decision about almost everything. Managing your reputation is all about controlling, or at least guiding, what people will find when they search for information about...

    By • July 23, 2012

  • Social Media Tips That Can Save Your Business Hours of Frustration

    The first goal of internet marketing is getting people's attention.But there's too much noise today. And it's only getting worse.Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service.The problem is that companies want to rush in to the tools and tactics of social media, without giving much thought to their marketing strategy.

    By • July 23, 2012

  • In Response: Cathryn Sloane's Social Media Article

    This afternoon I was perusing my Twitter feed when I came across Noah Malin's Paper-li The Social Media Thinkers Daily. This is also where I discovered Cathryn Sloane's post titled: Why Every Social Media Manager Should be Under 25. Ugh.Like so many others, after I read it I tweeted to Cathryn...

    By • July 23, 2012

  • Increase Your Trust Factor by 98%

    An article published by Mashable this week, "98% of Americans Distrust the Internet," was tweeted thousands of times in just a few short hours and could potentially ruffle many of the faithful's feathers. The story cites a study by Harris Interactive regarding trust with findings including: 98% d...

    By • July 22, 2012

  • Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend

    Here is a perfect example of why you absolutely must do some basic due diligence before inserting your brand into an existing news cycle.By now, we've all heard about the horrible tragedy in Aurora, Colorado. Well, apparently, everyone heard about it except the PR representatives for an online st...

    By • July 21, 2012

  • Using Hashtags Haphazardly Can Be Detrimental to Your Twitter Presence

    Ah, the hashtag blunder. We've seen Kenneth Cole engage in it, and now we've seen another - Celeb Boutique. Today on Twitter, #Aurora was trending in the wake of the mass shooting that erupted this morning at a Colorado movie theatre during the midnight screening of the new Batman flick, The Dark...

    By • July 20, 2012

  • Maximize Your Tweets

    Buddy Media recently published a report titled "Strategies for Effective Tweeting: A Statistical Review." The report is based on the data compiled from their analysis of user-engagement from over 320 Twitter profiles managed by various brands. Based on their data they make several recommendations for how best to maximize the use of Twitter as a business.

    By • July 20, 2012

  • Applying the Lawyer's Art of Persuasion to Your Advertising

    Good attorneys are extremely persuasive. It's part of their job description-especially when we're talking about trial lawyers. In court, the attorney's goal is to persuade a jury or judge to think a certain way and form a specific opinion.Today we're going to learn an exceptionally valuable marke...

    By • July 20, 2012

  • See What Happens When Sales & Marketing Get Married

    You must admit - and I should apologize for repeating myself as often as I do - it does seem as though everyone's focus these days is on creating new leads, which is understandable ... to a degree.And not unnaturally, few marketers will question the value of sales leads however they are generated...

    By • July 19, 2012

  • Mobile Apps Will Drive the Future of the Internet

    "If you search it, they will come." The advertisers and marketers, that is. This is the gist of a new report from analyst firm Juniper Research predicting that revenue from mobile search and discovery will skyrocket to $15 billion by 2017 (nearly 3X the expected revenues for 2012). The report als...

    By • July 19, 2012

  • CEOs On Social Media: Do As I Say, Not As I Do

    As a parent I of course have tried to instill a set of rules for my children to adhere to as a means to teach them as they move along the growth ladder. All parents instill their own set of rules and values and so on to help guide the instruct their children, right?Well let's say that when my kid...

    By • July 19, 2012

  • Time as the Social Competitive Advantage

    Let's say we are sitting in a restaurant having lunch.You ask me, "how was your weekend?"Then, I sit there for 20 minutes, saying nothing. Finally, I say "oh, it was great, we went to the beach."That would be pretty awkward, right?The expectation is that you would get an immediate response.In fac...

    By • July 19, 2012

  • Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]

    In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strat...

    By • July 19, 2012

  • 28 Steps to Socializing Your Online Newsroom

    Recently, I was asked to speak at the Florida Public Relations Association's Annual Conference on the topic of social media and online newsrooms. Over the past five years, I've presented frequently on this topic, usually as a three hour seminar or workshop, or sometimes webinars. My presentation,...

    By • July 19, 2012

  • 5 Points from the 2012 Buyersphere Report

    John Bottom from Base One was thoughtful enough to send me the latest Buyersphere Report - hot off the presses. You can read his initial thoughts and download your copy here. Below is my first take upon reading the report that asked EMEA buyers involved in a purchase during the last 12 months abo...

    By • July 19, 2012

  • Would you pay $500 for 5000 Facebook Likes?

    When I was asked this question today, my instinctual response was, HECK YEAH! Who do I give my money to?But the answer is not so simple. It's a multi-faceted question and requires many considerations.In Matt Cutt's video regarding using social shares in their algorithm, he mentions that they ca...

    By • July 18, 2012

  • Build a Strong Presence with Reputation Management

    Since the rise of social media, businesses have become increasingly transparent, leading to possible reputation issues when customers are searching for your business, products, services or even your employees.This means, if you are serious about building a meaningful online presence, you need to ...

    By • July 18, 2012

  • Integration- the Key to Social PR

    At Fentons we have been working with our clients to help them integrate social media into broader marketing communications plans, rather than looking at online activity as a stand-alone activity.This integration is essential in ensuring that you are 'singing from the same song-sheet' to your targ...

    By • July 18, 2012

  • Condom Makers Suit Up for War on Social Media

    America's prophylactic warrior is waging battle on a new marketing turf-social media. And as they say, to the victor goes the spoils-so what's at stake for the mighty Trojan brand's continued dominance in the U.S.In a valiant effort to pillage a greater share of America's $430 million condom ma...

    By • July 18, 2012

  • Is Google+ The Best Social Network For Marketers After All?

    Though I hate to admit it, I may have been a little harsh on Google these past months. Like many, I've rushed to judgment, dismissing the tech giant's year-old Google+ social network as a flash-in-the-pan, a pet project gone bad. Given Google's general trajectory over the years, you'd think I would give the gang in Mountain View more credit. Mea culpa, Larry, Sergey, Eric, mea culpa.

    By • July 17, 2012

  • We Should All Become Email Marketers

    I know it's crazy and as a social media strategist, I want to preface with this blog post with the fact I love social media and believe it is 100% the most effective marketing tactic. Phew, now I am safe from what I am about to say.Email marketing may be more important that we give it credit for....

    By • July 17, 2012

  • White Lies that 'Social Media Experts' Like to Tell

    The number of Twitter followers someone has doesn't make them an expert.Which is obvious, but unfortunately misunderstood.They way consumers shop today has evolved. And social media has enabled the process.But there are a lot of marketing fundamentals that people are throwing out the door (usuall...

    By • July 17, 2012

  • Social Marketology: 5 Questions with Ric Dragon

    One of the main complaints I hear when talking to companies about social marketing is lack of control. They don't feel that their content distribution is systematic, they don't understand their audience and influencers, and they don't feel they are agile enough to deal with functional changes. Lu...

    By • July 17, 2012

  • Marketing Transformation Driven by Big Data & Social is a Billion-dollar Opportunity

    In the past 30 years, waves of new technologies roughly occurring once every decade have transformed different functions within global enterprises. For example, in the 1990s we saw the rise of Supply Chain and ERP companies such and i2, JD Edwards and SAP, while the 2000s was the decade of enterprise transformation driven by automation of Sales functions by Salesforce.com, and HR functions by PoepleSoft. Each of these companies eventually grew up to be billion-dollar entities in the decade following their birth.

    By • July 17, 2012