Content Marketing: Page 413

  • What is Perceptive Media?

    In a nutshell, perceptive media is either video or audio media that instinctively adapts itself based on information it has gathered on an individual user. Implicit content tailors the media experience more accurately to the user, but is not essential. More subtle feedback such as the user's body...

    By • July 10, 2012

  • Anticipate What Consumers Need in Moments of Truth

    Content marketing is becoming essential to supporting customers on their buying path. In "Winning the Zero Moment of Truth," Google's Jim Lecinski reveals that the average shopper consulted more than 10 sources of information before making a decision in 2011, almost twice the number of sources co...

    By • July 10, 2012

  • Cultural Differences: Why America No Longer Owns Digital Strategy

    The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case. The world has caught up and if U.S...

    By • July 10, 2012

  • BusinessLink: Five Ways to Use LinkedIn to Reach B2C Customers

    Last week I shared five ways to market your business on LinkedIn. Since then, I have received several requests for specific information on how to effectively use LinkedIn in B2C marketing.Most people believe that LinkedIn is a B2B social network and that you need to use Facebook or another more "...

    By • July 10, 2012

  • Beyond "mere" Interactivity: Four Content Strategies that can Revitalize Your Brand

    Social media has changed the game entirely for entrepreneurial organizations eager to build their reputations, expand their brand communities, and attract new customers. Today the size and current reach of your organization are no longer limiting factors on how vigorously your brand can grow.We a...

    By • July 9, 2012

  • The Critical Importance of Time When Understanding Influence

    "A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it."..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are n...

    By • July 9, 2012

  • 5 Types of Blog Content That Drive Engagement

    If you write content-whether for yourself or for a client-then you're well aware that writing can be tricky-heck, even downright challenging. But it's what comes after you hit "publish" that can be even more daunting for marketers.

    By • July 9, 2012

  • 5 Ways To Avoid Wasting Money On Your Google Adwords

    Google Adwords are a great replacement for traditional marketing venues, such as newspapers and radio advertising, if used correctly. Too often I come across business owners seduced by Google Adwords' offer of $100 in free credits to try the service. Too often the account is set up with little or no understanding of exactly how the program works. Setting up your account incorrectly will not only result in poor results, but also could result in a very expensive lesson on your credit card. Over and over I see the same five mistakes when business owners use

    By • July 9, 2012

  • New Definitions of Content, the Rise of Mobile Marketing, and a Customer Care Manifesto

    Here's a review of stuff I found interesting in the last few weeks. I hope you do, too...

    By • July 8, 2012

  • Social TV Apps are Changing How We Watch Television

    Viacom released a study a few months ago on social television usage that I've been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand's marketing decision. In a nutshell, a Viacom survey found that 56% of respondents use ...

    By • July 8, 2012

  • How to Use LinkedIn to Create Tight Buyer Personas

    Market research can be difficult to come by, so I wrote a post on the benefits of using social media to do market research last week. I'd like to follow up with a how-to guide on using LinkedIn specifically to create buyer personas. Because I am using the limited free version of LinkedIn, I won't...

    By • July 7, 2012

  • Why Businesses Give Priority to Social Media Over Websites

    There is no denying that online marketing has shifted the pace of marketing from traditional ways to online marketing. Companies are adopting this new medium of promotion adequately. It gives them more interaction with customer than any other way; it is also because it is highly cost effective an...

    By • July 6, 2012

  • Why Less is More in Mobile Advertising 2012

    Yesterday we submitted the mobile apps we had created to mobile advertising 2012 to test the amount of clicks we would get. Here's a video charting our progress at the end of yesterday. WATCH VIDEO INSIDE... Our mobile app, journalism app course finder, received 63 clicks per six thousand impress...

    By • July 6, 2012

  • July 4 Quiz: Which Founding Father Was the Best Marketer?

    July 4 means patriotic displays, parades, family barbecues, fireworks and a tip of the (three-cornered) hat to . . . marketing? You bet. Back in 1776, our Founding Fathers had to spread their message, "sell" their ideas and mobilize the colonists to continue the fight for independence from Great...

    By • July 5, 2012

  • 22 Simple Tips to Grow Your Email List Organically

    While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING.Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. E...

    By • July 4, 2012

  • BusinessLink: Five LinkedIn Features that Will Help You Market Your Business

    In this column, I will be sharing my experience in using LinkedIn for Business and answering your questions on how to effectively use LinkedIn in B2B and B2C marketing.First up: Five LinkedIn features you can use to market your business.1. Company PageLinkedIn is nothing if not savvy. It watches ...

    By • July 3, 2012

  • What are sales, marketing and fishing metaphors missing?

    What sales and marketing taught me about fishing.The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the fact that I know nothing about fishing, but I am lear...

    By • July 2, 2012

  • Put Cost Effectiveness in Content Marketing

    In line with my recent Shiny Object post, I thought I'd explore another argument in favor of B2B content marketing; namely improving the cost effectiveness of marketing. Considering that content marketing - done well - is a never-ending continuum, one of the obstacles for B2B marketers often time...

    By • July 2, 2012

  • Olympic Games Fatigue: Will London interest rise through Social Media?

    It's probably one of the most read articles in the UK marketing community this morning: eMarketer has just released a paper on "How Digital Will the London Olympics Be?", based on Deloitte stats from May, 2012.The figures are not really so positive at this stage; if a large amount of people will ...

    By • July 2, 2012

  • 5 Killer Strategies to Dominate Facebook, Twitter and YouTube

    Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales. This infographic can be used as a quick-start guide for social marketing on the Big 3!

    By • July 2, 2012

  • Just Don't Do It: What the UK Nike Tweet Ban Means to You

    This post was written by Tom Chernaik, CEO of CMP.LY.Recent events have brought focus to the digital and social media disclosure requirements for promotions and marketing communications. In the past three weeks, we have seen the FTC hold a daylong workshop on the topic and settle an investigation...

    By • July 2, 2012

  • Online Video Drives Conversion and Traffic [Infographic]

    While video marketing continues to be one of the web's recent hot topics, as with anything, it's important that we examine the "why" in regards to video's new found royalty in the digital marketing social spectrum.Videos are, by far and wide, one of the most powerful mediums of communication avai...

    By • July 2, 2012

  • Social Media Campaigns Don't Match When Consumers are Online

    Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks?I was just asked this question during a speaking engagement yesterday, "How many times should I be posting to Facebook every day?"According to the Engagement and Interactio...

    By • June 30, 2012

  • Content Curation Sneaks Up on Marketers

    I've read a lot of articles and blog posts about content curation. I have to say that I've been outspoken about not being a fan. Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. Eric Wittlake wrote recently about that with ...

    By • June 29, 2012

  • Making Twitter Work When You Need It To

    Everyone looks for those epic stories about how social media enables the unbelievable to become believable, but what story do you have to share that really qualifies for such a feat? It's tough, in this day and age, to do something that tops a previous, more notable social media story. It's reall...

    By • June 29, 2012