Content Marketing: Page 416

  • Inside the Social Mind of a Healthcare Company Online Newsroom

    Obviously social media has been integrated into nearly every industry from automotive to zoology. Some markets such as sports, music, and travel have pretty much had free reigns in terms of being able to experiment with little or no oversight.

    By • June 15, 2012

  • Ozone Coffee Roasters - Content Marketing Case Study

    Working in a large corporate I often feel jealous of SMBs and their ability to adapt and just run with new ideas. Keep it simple and focus their products and services on delighting their clients.ozonecoffee.com is a fine example of a small company who get online marketing and what it can bring to...

    By • June 15, 2012

  • Social platforms up their advertising game

    Earlier this week, Twitter aired its first ever series of TV ads to promote its service via an association with NASCAR. The ads drove traffic to a dedicated NASCAR-branded Twitter page of aggregated tweets all using #NASCAR.The move set tongues wagging as to whether Twitter was now beginning to r...

    By • June 15, 2012

  • Social Media's "Last Mile" Problem

    In the past month, we have all heard about GM pulling their $10MM ad budget from Facebook, and pundits are weighing in on whether social media is good for advertising or not. That Facebook's shares are down over 30% since the IPO high (as of writing of this blog) shows that at least part of probl...

    By • June 14, 2012

  • Is Google+ Worth Marketers' Time?

    Google+ seems to have a lot of minuses. For a social networking site, it's quite a lonely place, according to a new study that paints a bleak picture of user engagement.According to RJMetrics, the 170 million Google+ population would rather spend their time elsewhere - probably Facebook, Twitter ...

    By • June 13, 2012

  • The Big Data Impact on Social Media Marketing

    Space is really, really big. As it turns out, data is going to be even bigger. The content we actively create, exchange, curate and archive represents a veritable unending avalanche of digital wealth. The information deluge is fed by corporations, businesses, institutions and non-profits. The...

    By • June 13, 2012

  • Social Media in Business - Are You Being Unsocial?

    Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. In this article...

    By • June 13, 2012

  • Why Online Influencer Outreach is Overrated and How to Fix It

    Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact.

    By • June 13, 2012

  • Finding the Influencers That Matter Most - Tips and Advice from Pierre-Loïc Assayag of Traackr

    Doing research for our recent white paper on social media influence, we connected with Pierre-Loïc Assayag, co-founder and chief disrupter of Traackr, one of the leading tools for discovering top influencers by specific topic or campaign. Pierre and his team have worked on improving their approa...

    By • June 13, 2012
  • SMT Expert

    What You Need to Know About Facebook's Promoted Posts

    Maybe you've been encouraged already to try turning one of your statuses on Facebook into an ad and maybe, like me, you briefly ignored the option to try it now. This is perfectly fine if you consider that Facebook's Promoted Posts are still hot off the trial run presses and have yet to fully be ...

    By • June 13, 2012

  • Don't Forget the Seniors: They're Online, and Spending Money

    As marketers scramble to re-calibrate their online marketing strategies to focus on the emergent social mobile consumer, many are ignoring the old folks. In fairness, when I think of the online consumer, images of a tablet-toting, Justin Bieber-esque Gen Y hipster come to mind.As it turns out, th...

    By • June 12, 2012

  • Mobile Ad Spend Exceeded $5 Billion in 2011; and It's About Time, Too.

    Research from IAB has found that last year's mobile ad spend by organisations exceeded $5bn. Does this mean that brands are finally recognizing mobile as a valuable and worthwhile advertising channel? According to a press release from Gartner, the world's leading information technology research a...

    By • June 12, 2012

  • Cause Marketing: New Paths for Good Goals

    If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo "Trump" on her forehead in bold, gold letters.You and I are a bit more cerebral about our industry - which is why I compare media relations to c...

    By • June 12, 2012

  • The Secret to Using the Best Keywords for Search

    Now and then, some ingredient of online marketing transfixes me and I must have the answers. All of them. Immediately. I'm obsessive that way. I research who the authorities are, buy books, subscribe to feeds, opt-into email, and go absolutely Googleptic for a spell.My latest fixation is keywords...

    By • June 9, 2012

  • How Online Video Production Helps Win Enterprise Deals

    More and more case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle - from getting found on search engines to providing information on what distances your company from the competition and closing the sal...

    By • June 8, 2012

  • Social Apps Launched: Facebook Joins The Platform Wars

    iOS, Android, and Facebook? Is the world ready for three mobile platforms?Facebook 's quest to improve its mobile presence just took a step forward with its own App Center. Following its first and biggest acquisition with the Instagram deal, Facebook now intends to bring their own apps to users f...

    By • June 8, 2012

  • The Ripple Effect of Shiny-Object Syndrome

    Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced. I'm getting more and more requests from B2B marketers about how to present reasons why content...

    By • June 8, 2012

  • Facebook's Black Ice

    We have much to thank Facebook for - it has led the way in training society how to communicate in networked environments and has shone the technology community how to optimize communications technology for engagement. But Facebook has a big issue that is growing more acute with its IPO - its busi...

    By • June 7, 2012

  • Twitter Users Unveiled

    Who uses Twitter anyway? Young people? Old people? Boomers?On May 31, 2012, Pew Internet released a report answering many questions about Twitter Use 2012. The report discusses Twitter usage over time and tells us:Some 15% of online adults use Twitter as of February 20128% do so on a typical day...

    By • June 6, 2012

  • How to Rate Social Media Loyalty Strategies for Crisis Prevention

    Engagement. It's the bull's eye of all social media strategies. We all strive to achieve it. We all want to understand how to segment content to foster it. But are all engagement strategies created equal?In crisis communications, we're interested in social media strategies that develop loyalty. Y...

    By • June 6, 2012

  • How do you integrate social into a broader marketing strategy?

    Many companies are jumping onto social media as an additional way of marketing their products. But many are finding there's a world of difference between setting up a Facebook page and getting people to 'like' it and getting active engagement with the campaign. So what's the best way for someone ...

    By • June 5, 2012

  • Social Media Policies: What goes up must go higher.

    In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn't about how to get more people connected-it's about how ...

    By • June 5, 2012

  • Are Facebook ads losing effectiveness, or was GM's content to blame?

    Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparen...

    By • June 5, 2012

  • Why is Reddit so Addictive?

    Reddit is considered to be a social news site, similar to Digg, but it has become much more than that. The community is incredibly active and there is always new content being placed onto the site from its multitude of users. Reddit gets over one billion page views a month, which places it in an ...

    By • June 4, 2012

  • How to Use Pinterest for Marketing Strategies

    Pinterest is a hot Social Networking platform offering those who master it an opportunity to get ahead of the curve and capitalize on the staggering growth of Pinterest. Here are some more advanced approaches to Pinterest marketing. 3 Primary Pinterest Marketing StrategiesTo manually promote your...

    By • June 4, 2012