Content Marketing: Page 416

  • 6 Reasons Why Olympics 2012 will make History in Social Media

    With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special - Followed by strong growth and high-engagement signals, social media has now reached a magnitude where it can take London Olympi...

    By • June 21, 2012

  • Create Your Brand's Own Social Circle with 'Targeted Status Updates'

    Yesterday, I had written about New Statistics for Company Pages rolled out by LinkedIn. LinkedIn has taken another huge step forward by introducing the concept of 'Targeted Status Updates'. This content originally posted at Convonix.com takes a look at what this is all about and how we as markete...

    By • June 21, 2012

  • What Twitter Does Best

    There isn't a day that goes by that I don't have to defend Twitter and it's greatness. I became a user in 2009 and didn't pay much attention at my initial sign up. As my friends started getting it, it started to become more relevant. There are always people who say that are against Twitter and it frustrates me. What is the most common complaint when someone nay says Twitter? "I don't want to know what my friends had for breakfast that day, or every time they used the bathroom."

    By • June 20, 2012

  • The Ten Essentials for Getting Noticed in the Content Marketing Storm

    In my spare time I clamber around in New Hampshire's White Mountains. And I'm not talking about 20-minute jaunts to pretty waterfalls. I mean multi-day adventures with one of my children and all our gear on my back. Now, New Hampshire's mountains are smaller than most peaks around the world, and ...

    By • June 20, 2012

  • Social Uproar Over KFC's Secret Recipe for Success: Trash the Rainforest

    Greenpeace Indonesia Last month Greenpeace launched a campaign highlighting the KFC brand deforestation policy in Indonesia, bringing into question the "sustainability" stratagem ostensibly practiced by its owner, the Louisville, KY-based global fast food empire YUM! Brands. Witnessing nearly...

    By • June 20, 2012
  • SMT Expert

    How to Transition from Entrepreneur to Part-Time Blogger

    Life is funny - two or three years ago I would have maintained that blogging was well outside of my job description. I run a business, why would I need to write advice columns and how-to guides? And yet here I am, happily writing exactly that for those sitting in their office, faces dimly lit by ...

    By • June 20, 2012

  • 3 Points Comscore Revealed About Facebook Advertising

    The recent Comscore report finally revealed that there's more to social advertising other than ad targeting and sponsored stories. There's a reason why the third biggest advertiser in the US, General Motors, withdrew its $10 million worth of ad budget from Facebook - Facebook ads are mere interr...

    By • June 20, 2012

  • The State of B2B Marketing

    BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. (Ironically, Fearless Competitor was picked #1!) Only winners are allowed to share this content. So you will find it on very few blogs.

    By • June 19, 2012

  • ViDEO Discussion: Who is Getting ROI with Online Video?

    In 2011, content marketing spending on video and online events rose 44.4% over 2010, according to a report from ContentWise and the Custom Content Council. Fifty-four percent of North American companies plan to spend more on video content this year. Clearly, marketers are gaining confidence that...

    By • June 19, 2012

  • Shore Up Your Business Video Storytelling with Ten Practices

    Over the past few years, in addition to doing a lot of storytelling for video, I've had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course, there is...

    By • June 19, 2012

  • When Melissa Met Brian: A Lesson in Social Media Ethics

    There are standards in advertising in just about every country that has an advertising industry for a reason. The use of the medium comes with the suggestion that it has a significant impact on culture and, as such, needs to be guided by certain principles. Social media is still new and its impac...

    By • June 18, 2012

  • Reality Check: Traditional Print Media Inspires Mobile Purchases

    We've all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this fashion bible and thumbing the pages, seduced by a selection of classics that seem to jump off the page in every color of the rainbow?If you're nodding your head, acknowledging that, yes, indeed, catalogs still lure you in, too, then you know I'm right when I say:Any merchant who thinks print in dead better think again.

    By • June 17, 2012

  • Celebrities Are Killing Your Twitter Marketing Campaign

    Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring?You could be ki...

    By • June 15, 2012

  • Behold the Power of Peer Influence: 5 Keys to Success

    Influence is a hot topic in the industry today, but many marketers at brands and agencies are still struggling with how to define "influence" and target the right "influencers". To date web services like Klout and Kred have focused on aggregatting Twitter and Facebook data, assuming that people a...

    By • June 15, 2012

  • Inside the Social Mind of a Healthcare Company Online Newsroom

    Obviously social media has been integrated into nearly every industry from automotive to zoology. Some markets such as sports, music, and travel have pretty much had free reigns in terms of being able to experiment with little or no oversight.

    By • June 15, 2012

  • Ozone Coffee Roasters - Content Marketing Case Study

    Working in a large corporate I often feel jealous of SMBs and their ability to adapt and just run with new ideas. Keep it simple and focus their products and services on delighting their clients.ozonecoffee.com is a fine example of a small company who get online marketing and what it can bring to...

    By • June 15, 2012

  • Social platforms up their advertising game

    Earlier this week, Twitter aired its first ever series of TV ads to promote its service via an association with NASCAR. The ads drove traffic to a dedicated NASCAR-branded Twitter page of aggregated tweets all using #NASCAR.The move set tongues wagging as to whether Twitter was now beginning to r...

    By • June 15, 2012

  • Social Media's "Last Mile" Problem

    In the past month, we have all heard about GM pulling their $10MM ad budget from Facebook, and pundits are weighing in on whether social media is good for advertising or not. That Facebook's shares are down over 30% since the IPO high (as of writing of this blog) shows that at least part of probl...

    By • June 14, 2012

  • Is Google+ Worth Marketers' Time?

    Google+ seems to have a lot of minuses. For a social networking site, it's quite a lonely place, according to a new study that paints a bleak picture of user engagement.According to RJMetrics, the 170 million Google+ population would rather spend their time elsewhere - probably Facebook, Twitter ...

    By • June 13, 2012

  • The Big Data Impact on Social Media Marketing

    Space is really, really big. As it turns out, data is going to be even bigger. The content we actively create, exchange, curate and archive represents a veritable unending avalanche of digital wealth. The information deluge is fed by corporations, businesses, institutions and non-profits. The...

    By • June 13, 2012

  • Social Media in Business - Are You Being Unsocial?

    Social media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. In this article...

    By • June 13, 2012

  • Why Online Influencer Outreach is Overrated and How to Fix It

    Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact.

    By • June 13, 2012

  • Finding the Influencers That Matter Most - Tips and Advice from Pierre-Loïc Assayag of Traackr

    Doing research for our recent white paper on social media influence, we connected with Pierre-Loïc Assayag, co-founder and chief disrupter of Traackr, one of the leading tools for discovering top influencers by specific topic or campaign. Pierre and his team have worked on improving their approa...

    By • June 13, 2012
  • SMT Expert

    What You Need to Know About Facebook's Promoted Posts

    Maybe you've been encouraged already to try turning one of your statuses on Facebook into an ad and maybe, like me, you briefly ignored the option to try it now. This is perfectly fine if you consider that Facebook's Promoted Posts are still hot off the trial run presses and have yet to fully be ...

    By • June 13, 2012

  • Don't Forget the Seniors: They're Online, and Spending Money

    As marketers scramble to re-calibrate their online marketing strategies to focus on the emergent social mobile consumer, many are ignoring the old folks. In fairness, when I think of the online consumer, images of a tablet-toting, Justin Bieber-esque Gen Y hipster come to mind.As it turns out, th...

    By • June 12, 2012