Content Marketing: Page 417

  • Does Great Content Hinder Your Prospect Conversions?

    You've read it. You get it. You may have even done it! It is creating engaging content for your website to attract qualified prospects. What if It isn't working for you? What if you're engaging, educating content isn't leading to a larger throng of happy customers? Blogger and author Mitch Joel (...

    By • May 23, 2012

  • When It Comes to Inbound Marketing Time is Definitely of the Essence

    A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer. In that particular post I told of the dearth of retention marketing by quoting a survey which revealed that 60% of the B2B and B2C companies surveyed devote less than 20% of thei...

    By • May 23, 2012

  • You might be a Social Media Spammer (and not know it).

    You might not even know it but you could be inadvertently spamming followers and connections and poisoning your social media strategy.There is a big difference between intelligent commentary in a blog/article and straight spam...no matter how cunning your attempt may be.Most people appreciate com...

    By • May 23, 2012

  • Are You a Victim of Social Media Discrimination?

    First impressions have always been important.Today, however, very little else may count at the outset of relationship building...especially when that first impression goes terribly wrong.As the saying goes, "You only have one chance to make a first impression."Studies suggest we judge others base...

    By • May 23, 2012

  • 'Digistalgia': Has Social Media Shaped Teen Attitudes to Brands?

    I think, or at least imagine, it has always been the case that a shorter passage of time need pass before nostalgic tendencies develop in younger people.To a teenage girl, a few years will clearly appear to be a far longer time span than to a woman twice her age.However, the digital age appears t...

    By • May 23, 2012

  • [MUST WATCH] The Connected Company

    Here is a 30 minute video of Dave Gray talking about "the connected company", a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. You may also know his recent book Games...

    By • May 23, 2012

  • Social Metrics: Market to the Head? Impossible.

    Newsflash: In case you haven't heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI-and with more and better tools on the market, it's getting faster an...

    By • May 22, 2012

  • While You Were Sleeping Microsoft Launched So.cl - A New Social Network

    Ok, maybe it wasn't while you were sleeping per se, perhaps it was while you were grilling or watching a ball game or mowing the grass. Whatever it was you were doing this past Sunday, at some point Microsoft pulled back the curtain on So.cl, "an experimental research project, developed by Micros...

    By • May 22, 2012

  • 3 Ways Small Businesses Can Use Social Media to Stand Out

    If you wanted to get your small business some attention a few years ago, then you would have to commit to spending a large portion of your marketing budget on advertising.That strategy worked well. Until it didn't.As the audiences for traditional mass-media channels became more fragmented, and pe...

    By • May 22, 2012

  • How Transparency and Trust Will Transform Your Business - Pivot Webinar May 24

    Our partners at the Pivot Conference (http://www.pivotcon.com) are hosting their first webinar this week on May 24th at 10:00 am PST time with Altimeter Group CEO Charlene Li. Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine t...

    By • May 22, 2012

  • 10 Sharing Triggers for Social Video Advertising

    This week, I am writing from New York City, where I am attending Internet Week New York 2012 (https://www.internetweekny.com/). Internet Week New York gives attendees the chance to experience the best of digital culture and New York's booming tech scene. The festival hosts an ambitious line up ...

    By • May 21, 2012

  • Give to Get: How to Spice up Your Twitter

    A community is only as great as the sum of its individual parts. In order to keep your community intrigued, engaged, and interactive, it would be in your best interest (and your followers interest) to reevaluate how you approach the platform. It's easy to get into a social slump, especially when ...

    By • May 21, 2012

  • Five Things Facebook Must Do Now that They're Public

    It's been an interesting few days in the social media/tech world.Facebook went public, began trading at $42.05 (and then dropped to it's original $38) per share, and it's founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife's graduation ...

    By • May 21, 2012

  • Social Media Marketing for Business

    In this Infographic we ask the question "What measures up for a recipe for success?". In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response t...

    By • May 21, 2012

  • Should Ads Leave Social Platforms Alone?

    GM Motors think Facebook ads don't work at all. AdAge's Small Agency of the Year, VIA, says Facebook ads are some of the worst performing ads on the Internet. Do ads and social platforms don't really blend well?GM's the third largest advertiser in the US and it just withdrew its $10 million worth...

    By • May 21, 2012

  • The Real Reason GM Left Facebook

    So GM is pulling its $10 million Facebook ad budget and we all are now left to ponder who will be next, right?In their official statement GM marketing chief Joel Ewanick said "We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business ...

    By • May 18, 2012

  • GM Pulls $10 Million Facebook Ad Campaign - A Blip or a Google Scheme?

    Ahead of the much ballyhooed Facebook IPO, General Motors pulled $10 million from its Facebook marketing budget. Since GM spends about $40 million, the ad buying represents only a quarter of the total budget but this is indeed an interesting play. Is it simply the reported lack of response to the...

    By • May 18, 2012

  • 5 Ways Pepsi's Use of Social Media is Right On

    The rise of social and mobile is rewriting the marketing playbook for even the most established companies. While many brands are still casting a wary eye at social media for business, Pepsi has embraced the technology, carving out an ambitious social strategy aimed at building relationships with ...

    By • May 17, 2012

  • Social Data. The New Driver for Marketing Strategy

    There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc... And since social media is here to stay, accessing this information has never been more important.

    By • May 17, 2012

  • Twitter Hashtag Campaigns - What to Consider

    Ever wondered about tweets containing words with the "#" symbol in front of them? This hashtag symbol causes Twitter to organically categorize the tweet, along with any other tweet containing the exact same hashtag. In some ways, use of the hashtag is similar to adding a tag to a blog post. When ...

    By • May 17, 2012

  • Music, Film, TV: How social media changed the entertainment experience

    Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for eve...

    By • May 17, 2012

  • Pro Athlete Luis Suarez in McDStories-like gaffe on Twitter

    If there are a lot of negative opinions about your brand, social media may become your worst enemy. We often hear that brands should engage in meaningful conversations with fans through social media. But when there is a lot of controversy or negative opinion around a brand, asking people on socia...

    By • May 16, 2012

  • Why the Value of Content is Nothing New

    One of the big buzz phrases sweeping the digital nation is the term "content marketing." And while content marketing is important, it's not as if someone just woke up and realized the value of content.Was reading Brandon Gutman's interview with Evan Shapiro on Forbes about the fact that TV is not...

    By • May 16, 2012

  • As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources

    With Facebook's IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the a...

    By • May 16, 2012

  • Do You Buy GM Cars Via Facebook Ads?

    The headline in today's Wall Street Journal put me into a tailspin. It knocked me off the regularly scheduled program and prompted this emergency blog post."GM Says Facebook Ads Don't Pay Off."Let me get my reaction immediately onto the table:1. Is this sour grapes, or what?2. Are you flippin' ki...

    By • May 16, 2012