Content Marketing: Page 417

  • Don't Forget the Seniors: They're Online, and Spending Money

    As marketers scramble to re-calibrate their online marketing strategies to focus on the emergent social mobile consumer, many are ignoring the old folks. In fairness, when I think of the online consumer, images of a tablet-toting, Justin Bieber-esque Gen Y hipster come to mind.As it turns out, th...

    By • June 12, 2012

  • Mobile Ad Spend Exceeded $5 Billion in 2011; and It's About Time, Too.

    Research from IAB has found that last year's mobile ad spend by organisations exceeded $5bn. Does this mean that brands are finally recognizing mobile as a valuable and worthwhile advertising channel? According to a press release from Gartner, the world's leading information technology research a...

    By • June 12, 2012

  • Cause Marketing: New Paths for Good Goals

    If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo "Trump" on her forehead in bold, gold letters.You and I are a bit more cerebral about our industry - which is why I compare media relations to c...

    By • June 12, 2012

  • The Secret to Using the Best Keywords for Search

    Now and then, some ingredient of online marketing transfixes me and I must have the answers. All of them. Immediately. I'm obsessive that way. I research who the authorities are, buy books, subscribe to feeds, opt-into email, and go absolutely Googleptic for a spell.My latest fixation is keywords...

    By • June 9, 2012

  • How Online Video Production Helps Win Enterprise Deals

    More and more case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle - from getting found on search engines to providing information on what distances your company from the competition and closing the sal...

    By • June 8, 2012

  • Social Apps Launched: Facebook Joins The Platform Wars

    iOS, Android, and Facebook? Is the world ready for three mobile platforms?Facebook 's quest to improve its mobile presence just took a step forward with its own App Center. Following its first and biggest acquisition with the Instagram deal, Facebook now intends to bring their own apps to users f...

    By • June 8, 2012

  • The Ripple Effect of Shiny-Object Syndrome

    Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced. I'm getting more and more requests from B2B marketers about how to present reasons why content...

    By • June 8, 2012

  • Facebook's Black Ice

    We have much to thank Facebook for - it has led the way in training society how to communicate in networked environments and has shone the technology community how to optimize communications technology for engagement. But Facebook has a big issue that is growing more acute with its IPO - its busi...

    By • June 7, 2012

  • Twitter Users Unveiled

    Who uses Twitter anyway? Young people? Old people? Boomers?On May 31, 2012, Pew Internet released a report answering many questions about Twitter Use 2012. The report discusses Twitter usage over time and tells us:Some 15% of online adults use Twitter as of February 20128% do so on a typical day...

    By • June 6, 2012

  • How to Rate Social Media Loyalty Strategies for Crisis Prevention

    Engagement. It's the bull's eye of all social media strategies. We all strive to achieve it. We all want to understand how to segment content to foster it. But are all engagement strategies created equal?In crisis communications, we're interested in social media strategies that develop loyalty. Y...

    By • June 6, 2012

  • How do you integrate social into a broader marketing strategy?

    Many companies are jumping onto social media as an additional way of marketing their products. But many are finding there's a world of difference between setting up a Facebook page and getting people to 'like' it and getting active engagement with the campaign. So what's the best way for someone ...

    By • June 5, 2012

  • Social Media Policies: What goes up must go higher.

    In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn't about how to get more people connected-it's about how ...

    By • June 5, 2012

  • Are Facebook ads losing effectiveness, or was GM's content to blame?

    Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparen...

    By • June 5, 2012

  • Why is Reddit so Addictive?

    Reddit is considered to be a social news site, similar to Digg, but it has become much more than that. The community is incredibly active and there is always new content being placed onto the site from its multitude of users. Reddit gets over one billion page views a month, which places it in an ...

    By • June 4, 2012

  • How to Use Pinterest for Marketing Strategies

    Pinterest is a hot Social Networking platform offering those who master it an opportunity to get ahead of the curve and capitalize on the staggering growth of Pinterest. Here are some more advanced approaches to Pinterest marketing. 3 Primary Pinterest Marketing StrategiesTo manually promote your...

    By • June 4, 2012

  • Four Socially Integrated Online Newsrooms

    Let's face it. The online newsroom is not only for journalists.It hasn't been for quite some time and although a sticky subject for some organizations, it is undeniable. Content published on online newsrooms is being consumed by journalists, yes, but also by investors, analysts, customers and pot...

    By • June 4, 2012

  • Sharing is for Lovers, SEO is for Suckers

    Content Creators are still focused on creating tasty content that the GoogleBots will gobble up, thus thrusting their article, post or commentary higher up the ranks of Google Search. Well, I am here to tell you to forget all of that. Those GoogleBots are not the diners you should be creating del...

    By • June 4, 2012

  • How to Get Noticed by Bloggers and Reporters

    Ever wonder why some people get media coverage for their business and some don't? Chances are those getting the buzz are taking the time to proactively build personal connections with bloggers and reporters, both on and off-line.By taking a people-centric approach, over time you can build an enga...

    By • June 4, 2012

  • I am not a Salesman and neither are you.

    "I've been in sales for twenty-five years," seasoned veterans always say.No kidding.But aren't we all in sales? I mean, don't we all sell something? Everything? Everyday?Kids sell us on why they need ice cream. On why they should stay up an extra 30 minutes at night.[Note: The best selling I eve...

    By • June 4, 2012

  • What Department Should be Responsible for Monitoring What in Social Media?

    Post by Shanna Gordon; Director, Social Media at BrandProtect Follow Us! @bdbrandprotect | @shannagordonMany times when I am conducting a demo of our SMART offering (Social Media Analysis and Research Tool) the same questions keeps coming up:"Who should be looking at this and what am I looking fo...

    By • June 2, 2012

  • Collaboration Through Networking: SocialQI

    Brian McGowanEditor's Note: This post was first published on HealthWorks Collective on June 1st, 2012A new book, SocialQI, provides a roadmap for patients, physicians, and biomedical scientists to turn social networks into communities of change.The author, Brian McGowan, granted me an interview ...

    By • June 2, 2012

  • 64 Tips and Pinterest Marketing Strategies

    Let's face it, we are at least six months into the Pinterest craze and the upstart visual-sharing social network shows no signs of letting up.

    By • June 1, 2012

  • The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw

    At first, the price of shares in the company went up. Then, they went down. Then, they went up, again. And then, a few lawsuits were thrown into the mix, as well. As Forbes' writer Steve Schaefer sums it up in his excellent recap, Facebook's first week as a publicly-traded company was "anything ...

    By • June 1, 2012

  • Tom Chernaik, CEO of cmp.ly, on Social@Scale

    Sprinklr caught up with Tom Chernaik, CEO of cmp.ly, who shared his thoughts on what it takes for large enterprises and brands to do [email protected] can connect with Tom Chernaik @digcommtom, LinkedIn, and visit his company's website at cmply.View Sprinklr's YouTube Channel for more videos on So...

    By • June 1, 2012

  • Do You Have a Dumb Website?

    I'm not saying your website is stupid. I told you that in February when I wrote an article about creating websites without objectives.Nor am I saying your website is "dumb," as in the common definition of the word meaning "lacking intelligence." In fact, if I were to say your website lacked intel...

    By • June 1, 2012