Content Marketing: Page 417

  • Four Socially Integrated Online Newsrooms

    Let's face it. The online newsroom is not only for journalists.It hasn't been for quite some time and although a sticky subject for some organizations, it is undeniable. Content published on online newsrooms is being consumed by journalists, yes, but also by investors, analysts, customers and pot...

    By • June 4, 2012

  • Sharing is for Lovers, SEO is for Suckers

    Content Creators are still focused on creating tasty content that the GoogleBots will gobble up, thus thrusting their article, post or commentary higher up the ranks of Google Search. Well, I am here to tell you to forget all of that. Those GoogleBots are not the diners you should be creating del...

    By • June 4, 2012

  • How to Get Noticed by Bloggers and Reporters

    Ever wonder why some people get media coverage for their business and some don't? Chances are those getting the buzz are taking the time to proactively build personal connections with bloggers and reporters, both on and off-line.By taking a people-centric approach, over time you can build an enga...

    By • June 4, 2012

  • I am not a Salesman and neither are you.

    "I've been in sales for twenty-five years," seasoned veterans always say.No kidding.But aren't we all in sales? I mean, don't we all sell something? Everything? Everyday?Kids sell us on why they need ice cream. On why they should stay up an extra 30 minutes at night.[Note: The best selling I eve...

    By • June 4, 2012

  • What Department Should be Responsible for Monitoring What in Social Media?

    Post by Shanna Gordon; Director, Social Media at BrandProtect Follow Us! @bdbrandprotect | @shannagordonMany times when I am conducting a demo of our SMART offering (Social Media Analysis and Research Tool) the same questions keeps coming up:"Who should be looking at this and what am I looking fo...

    By • June 2, 2012

  • Collaboration Through Networking: SocialQI

    Brian McGowanEditor's Note: This post was first published on HealthWorks Collective on June 1st, 2012A new book, SocialQI, provides a roadmap for patients, physicians, and biomedical scientists to turn social networks into communities of change.The author, Brian McGowan, granted me an interview ...

    By • June 2, 2012

  • 64 Tips and Pinterest Marketing Strategies

    Let's face it, we are at least six months into the Pinterest craze and the upstart visual-sharing social network shows no signs of letting up.

    By • June 1, 2012

  • The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw

    At first, the price of shares in the company went up. Then, they went down. Then, they went up, again. And then, a few lawsuits were thrown into the mix, as well. As Forbes' writer Steve Schaefer sums it up in his excellent recap, Facebook's first week as a publicly-traded company was "anything ...

    By • June 1, 2012

  • Tom Chernaik, CEO of cmp.ly, on Social@Scale

    Sprinklr caught up with Tom Chernaik, CEO of cmp.ly, who shared his thoughts on what it takes for large enterprises and brands to do [email protected] can connect with Tom Chernaik @digcommtom, LinkedIn, and visit his company's website at cmply.View Sprinklr's YouTube Channel for more videos on So...

    By • June 1, 2012

  • Do You Have a Dumb Website?

    I'm not saying your website is stupid. I told you that in February when I wrote an article about creating websites without objectives.Nor am I saying your website is "dumb," as in the common definition of the word meaning "lacking intelligence." In fact, if I were to say your website lacked intel...

    By • June 1, 2012

  • Don't Be a Twit Face When Choosing Social Media Channels for Your Business

    Facebook, Twitter, LinkedIn, Youtube, Google+, Pinterest and who knows what next week will bring. As a business owner or entrepreneur how are you supposed to know which social media channels to invest in to get the most return?That is one of the most common questions that gets asked and let's be ...

    By • May 31, 2012

  • Big Data & Social Intersect in 2012: Implications for Business

    Big Data and Social Intersect in 2012: Implications for BusinessBig Data and Social has become the latest buzzword off late, and I can personally vouch for it by the number of people (on the client side) we see nowadays who are eager to attend the meeting. Give the "definitional" confusion aroun...

    By • May 31, 2012

  • The Inbound Marketing Process: From Start to Finish

    "What is inbound marketing and how does it work?" This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.

    By • May 31, 2012

  • The Inbound Marketing Process: From Start to Finish [infographic]

    "What is inbound marketing and how does it work?" This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel ...

    By • May 31, 2012

  • Social Media Managers: Get Your Inspiration Back

    Social Media updates are often short and sweet. And fast. By virtue of 140 characters or an Instagram photo paired with a witty caption, brands can stay present in their fans' lives on an ongoing basis. If you're a social media manager however, this task can sometimes seem daunting.Tweets and Fac...

    By • May 31, 2012

  • They Did What? General Motors' Content Marketing Bomb-Drop and Beyond

    Just about two weeks ago, a mere days before Facebook officially went public, General Motors dropped a bomb on the social media world. GM would no longer be advertising on Facebook.This news caused quite a stir online. After all, though the money GM spent on those advertisements is just a drop in...

    By • May 30, 2012

  • Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

    If you're a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you're not on Pinterest, to quote Kool & the Gang "Get Down On It."A few months ago I wrote of the need for brand managers to get "pinterested" due to the fact that women...

    By • May 29, 2012

  • Video Takes Over the Social Realm: How to Tap Into the Phenomenon

    Is online video big with social media users?The answer appears to be a resounding yes, if views of online video advertisements are to be believed. Every year, we know that people love to share funny super bowl videos, and increasingly they use social networks to do so. But there's more to it than...

    By • May 29, 2012

  • What Makes Someone Leave A Website?

    By • May 28, 2012

  • Managing Social Media in a Crisis: The Good News, the Bad News, and What You Can Do About It

    What social network sciences can tell us about managing social media in a crisis...

    By • May 28, 2012

  • Moving Beyond Text and Images in a Web 3.0 World

    In this week's episode of "Inside the Mind", we're going to DESTROY IMAGES- BWAHAHAHAHA!Hey What's Up Guys, Welcome to Inside The Mind Where We Talk About Online Marketing Strategy, What It is, Why It's important And Why You Should Care.This week we're going to talk about standing out using new m...

    By • May 26, 2012

  • Seven Inbound Marketing Takeaways from Jedi Master Yoda

    In celebration of the 35th anniversary of the original release of George Lucus' sci-fi epic Star Wars, here's a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all, Jedi Master Yoda.USE THE FORCE (Of the Internet) "Life creates it, makes it grow. Its ener...

    By • May 26, 2012

  • Effective Social Media Strategies Begin With the Right Tone of Voice

    The ease of publishing content to the web has possibly created an attitude that forming an effective social media campaign involves merely gathering text and making it live with a simple click. However, as more brands discover the business potential of social networking, a company faces growing c...

    By • May 25, 2012

  • New Features That Make Google+ a No Brainer for Business Marketing

    People ask me all the time why I'm so excited about Google+ as a marketing tool. After all, it doesn't (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. Doesn't it just make sense to go where the numbers are?When I hear that I stop and wonder if it's ...

    By • May 25, 2012

  • To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.

    Are you setting your social media marketing on cruise control by auto-posting with third-party APIs? I'll offer a bit of advice. Take the time now - after reading this informative blog post of course - to step back and rethink that strategy.Going overboard with auto-posting is never a good idea...

    By • May 24, 2012