Content Marketing: Page 415

  • 3 Social Media Mistakes You Don't Know You're Making

    Social media isn't easy.There's always a new platform you should sign up for, or a new feature you need to learn about. And everyday you're reminded of just how far behind you are.But here's the good news.By simply addressing a few mistakes with your social media strategy, you can improve your results and finally catch your breath.Here are 3 social media mistakes you don't know you're making.

    By • June 25, 2012

  • Lady Gaga, the USDA, One Mad Cow, and The Tale of The Early Tweet

    What's Twitter worth as a tool for traders and money managers? Potentially millions of dollars.Not enough of them see it this way. I once asked a hedge fund manager friend of mine if he used Twitter to listen for news that might impact his markets. "Twitter?" he responded, "That's what my 12 year old daughter uses. Lady Gaga tweets, right?"

    By • June 24, 2012

  • 6 Tips for Branding with Pinterest

    As anyone on this site is probably aware, Pinterest has become a power when it comes to driving traffic to retail sites. In the wake of this explosion, there's already been a fair amount of wriitng on Pinterest as a marketing tool. We haven't seen much (a little, not much) regarding Pinterest as ...

    By • June 23, 2012

  • People do business with people, not companies.

    Guest post by Dan BattisI'm an "Old School" sales guy using new technology. My first sales job came about when my boss asked me to do a market research study. I was working as an engineer for a big company that started as a small metal fabricator, but had expanded into several proprietary product...

    By • June 22, 2012

  • 4 Tips for using Google Plus with B2B Sales

    B2B Sales and Google Plus haven't been talked about together much over the past 10 months. When people chat about B2B sales strategies and social media, usually LinkedIn, Twitter and Content Marketing dominate the conversations. It's funny.....We ALL USE Google....including your prospects. Let'...

    By • June 22, 2012

  • Habbo, Facebook and the IWF: Child Safety Lessons

    It's been a big ol' week in terms of child online safety and reporting ...HabboHabbo Hotel led the way, with its expose on Channel 4 News, about which you will surely have seen and read much. I'm not going to add too many words to the ongoing debate, partly because others are expressing my feelin...

    By • June 22, 2012

  • 6 Steps to Successful Marketing with QR Codes

    Whilst QR codes are popping up almost everywhere, many businesses are looking to capitalise on the success of the 2-D barcode but because there is not much information about successful QR marketing strategies, some of those businesses are making some huge - and sometimes costly - mistakes. Becaus...

    By • June 22, 2012

  • Old School Sales Through Social CRM

    Going Old School with New School TechniquesEach year, the sales world seemingly is bombarded with the hot new trend, worthy or not. No matter the trend, the basics of sales can't be dropped. The tried and true methods of sales, such as relating to the client and being politely persistent with the...

    By Koka Sexton • June 21, 2012

  • 28 Attributes of Good Content Marketing to Rock Your Social Business!

    Content marketing is the new buzzword. However, the truth is content marketing has been around for decades, since conversations and business have existed. Content marketing is not a new shiny object invented via social media. I wrote a piece on the topic you can check out here.Is everyone really...

    By • June 21, 2012

  • Steal These Kindergarten Email Marketing Tips

    I know that you are probably doing email marketing right now if you're actively building a list.By now you should have understood that building a relationship with the list is essential to making money from it.The money is in the "relationship" with the list. You've heard this phrase a hundred ti...

    By • June 21, 2012

  • Find the Fear and Swim Upstream to Trust

    Fear is the root negative human emotion. Scratch the surface of other negative feelings, and you will find fear at the core.Fear Drives BehaviorIf you accept this description of fear, it means you can roadmap people's emotions. It also means you can diagnose your own.Fear is the main driver of dy...

    By • June 21, 2012

  • 6 Reasons Why Olympics 2012 will make History in Social Media

    With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special - Followed by strong growth and high-engagement signals, social media has now reached a magnitude where it can take London Olympi...

    By • June 21, 2012

  • Create Your Brand's Own Social Circle with 'Targeted Status Updates'

    Yesterday, I had written about New Statistics for Company Pages rolled out by LinkedIn. LinkedIn has taken another huge step forward by introducing the concept of 'Targeted Status Updates'. This content originally posted at Convonix.com takes a look at what this is all about and how we as markete...

    By • June 21, 2012

  • What Twitter Does Best

    There isn't a day that goes by that I don't have to defend Twitter and it's greatness. I became a user in 2009 and didn't pay much attention at my initial sign up. As my friends started getting it, it started to become more relevant. There are always people who say that are against Twitter and it frustrates me. What is the most common complaint when someone nay says Twitter? "I don't want to know what my friends had for breakfast that day, or every time they used the bathroom."

    By • June 20, 2012

  • The Ten Essentials for Getting Noticed in the Content Marketing Storm

    In my spare time I clamber around in New Hampshire's White Mountains. And I'm not talking about 20-minute jaunts to pretty waterfalls. I mean multi-day adventures with one of my children and all our gear on my back. Now, New Hampshire's mountains are smaller than most peaks around the world, and ...

    By • June 20, 2012

  • Social Uproar Over KFC's Secret Recipe for Success: Trash the Rainforest

    Greenpeace Indonesia Last month Greenpeace launched a campaign highlighting the KFC brand deforestation policy in Indonesia, bringing into question the "sustainability" stratagem ostensibly practiced by its owner, the Louisville, KY-based global fast food empire YUM! Brands. Witnessing nearly...

    By • June 20, 2012
  • SMT Expert

    How to Transition from Entrepreneur to Part-Time Blogger

    Life is funny - two or three years ago I would have maintained that blogging was well outside of my job description. I run a business, why would I need to write advice columns and how-to guides? And yet here I am, happily writing exactly that for those sitting in their office, faces dimly lit by ...

    By • June 20, 2012

  • 3 Points Comscore Revealed About Facebook Advertising

    The recent Comscore report finally revealed that there's more to social advertising other than ad targeting and sponsored stories. There's a reason why the third biggest advertiser in the US, General Motors, withdrew its $10 million worth of ad budget from Facebook - Facebook ads are mere interr...

    By • June 20, 2012

  • The State of B2B Marketing

    BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. (Ironically, Fearless Competitor was picked #1!) Only winners are allowed to share this content. So you will find it on very few blogs.

    By • June 19, 2012

  • ViDEO Discussion: Who is Getting ROI with Online Video?

    In 2011, content marketing spending on video and online events rose 44.4% over 2010, according to a report from ContentWise and the Custom Content Council. Fifty-four percent of North American companies plan to spend more on video content this year. Clearly, marketers are gaining confidence that...

    By • June 19, 2012

  • Shore Up Your Business Video Storytelling with Ten Practices

    Over the past few years, in addition to doing a lot of storytelling for video, I've had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course, there is...

    By • June 19, 2012

  • When Melissa Met Brian: A Lesson in Social Media Ethics

    There are standards in advertising in just about every country that has an advertising industry for a reason. The use of the medium comes with the suggestion that it has a significant impact on culture and, as such, needs to be guided by certain principles. Social media is still new and its impac...

    By • June 18, 2012

  • Reality Check: Traditional Print Media Inspires Mobile Purchases

    We've all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this fashion bible and thumbing the pages, seduced by a selection of classics that seem to jump off the page in every color of the rainbow?If you're nodding your head, acknowledging that, yes, indeed, catalogs still lure you in, too, then you know I'm right when I say:Any merchant who thinks print in dead better think again.

    By • June 17, 2012

  • Celebrities Are Killing Your Twitter Marketing Campaign

    Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring?You could be ki...

    By • June 15, 2012

  • Behold the Power of Peer Influence: 5 Keys to Success

    Influence is a hot topic in the industry today, but many marketers at brands and agencies are still struggling with how to define "influence" and target the right "influencers". To date web services like Klout and Kred have focused on aggregatting Twitter and Facebook data, assuming that people a...

    By • June 15, 2012