Content Marketing: Page 415

  • Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter and YouTube

    There is no doubt that the social media landscape is dominated by the Big 3 platforms - Facebook, Twitter, and YouTube. Facebook alone boasts over 800 million users, 50 percent of whom log in daily. Over 250 million tweets are posted each day on Twitter, and YouTube is now touted as the second la...

    By • June 28, 2012

  • Online Video Use Exceeds 84%: Marketers Rush to Video Ad Spending

    When over 8 in 10 US Internet users are doing something, marketers should take notice. New data from comscore Video Metrix reports that in May of 2012, 84.5% of the US internet audience watched online video. On average, online viewers consumed 21.9 hours of video, up from 15.9 hours a year earlie...

    By • June 27, 2012

  • 3 Social Media "Quick Wins"

    Quick Wins Lead to Long-Term SuccessesWhen I'm not working, I still spend a lot of time online. One of my favorite topics to browse is behavior modification (or motivation, or habits, or whatever else it can be called). I don't know if it's because I have a bunch of bad habits or I just really fi...

    By • June 27, 2012

  • One Reason Your Posts Aren't Getting Any Comments

    A few weeks ago, I attended a picnic with my Sunday School class.After burgers, hotdogs and Faygo, we gathered around a campfire to start the millenia-old ritual of getting to know one another.Campfires have a strange power. Introverts can stare into the crackling embers and get lost in their ...

    By • June 27, 2012

  • Introducing The NO HITS Method For Building A Social Business

    So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on.

    By • June 27, 2012

  • Content Marketing Reminders From TED: Simple, Short, and Story...and, Wait for it...Surprise!

    If you haven't seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are.TED (Technology, Entertainment, and Design) and TEDx - independently organized conferences focusing on local communities- are well-run and inspiring events that hap...

    By • June 26, 2012

  • How To Create Your First Facebook Ad Campaign: Step-By-Step

    With a recent debate surrounding the effectiveness of Facebook ads, there has been a lot of talk regarding whether or not Facebook ads actually provide value to your business. So you may be thinking, why should my business be advertising on Facebook?Over the past few years, online advertising has...

    By • June 26, 2012

  • Social Media & Seniors - The Rules Are Changing

    First off, let's get one thing out of the way right now: I abhor the term "Senior" in the context of someone over the age of 65. I realize it is a tried, true and accepted term but that doesn't mean I have to like it.A senior is someone in their last year of high school or college, or someone who...

    By • June 25, 2012

  • Does This Get Me Made, Laid or Paid?

    We tend to overcomplicate things in the marketing world. We dig down into motivation, intention and desire. We walk the murky depths of persuasion and influence and spend inordinate amounts of time trolling data points in the hope of extracting a grain of insight.But, if we are honest, most of us...

    By • June 25, 2012

  • What Tattoos Teach Us About Content Marketing...

    It's unlikely I would have made this connection were it not for the insights of Joe Chernov, VP of Content Marketing at Eloqua.Joe is widely regarded as one of the leading practitioners of Content Marketing (one of the core pillars of Marketing in Social@Scale, btw). He's hit many homers in his d...

    By • June 25, 2012

  • The CMO's Guide to Inbound Marketing

    Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company's inbound marketing? Here's an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

    By • June 25, 2012

  • The Future of Video Content

    The next level of news engagement has arrived. Whereas Twitter and Facebook changed the media by shortening news into digestible chunks for anyone to share, one new company wants to create deeper, more immersive type of content experience that will surround us with the story: Condition One, a Ne...

    By • June 25, 2012

  • 3 Social Media Mistakes You Don't Know You're Making

    Social media isn't easy.There's always a new platform you should sign up for, or a new feature you need to learn about. And everyday you're reminded of just how far behind you are.But here's the good news.By simply addressing a few mistakes with your social media strategy, you can improve your results and finally catch your breath.Here are 3 social media mistakes you don't know you're making.

    By • June 25, 2012

  • Lady Gaga, the USDA, One Mad Cow, and The Tale of The Early Tweet

    What's Twitter worth as a tool for traders and money managers? Potentially millions of dollars.Not enough of them see it this way. I once asked a hedge fund manager friend of mine if he used Twitter to listen for news that might impact his markets. "Twitter?" he responded, "That's what my 12 year old daughter uses. Lady Gaga tweets, right?"

    By • June 24, 2012

  • 6 Tips for Branding with Pinterest

    As anyone on this site is probably aware, Pinterest has become a power when it comes to driving traffic to retail sites. In the wake of this explosion, there's already been a fair amount of wriitng on Pinterest as a marketing tool. We haven't seen much (a little, not much) regarding Pinterest as ...

    By • June 23, 2012

  • People do business with people, not companies.

    Guest post by Dan BattisI'm an "Old School" sales guy using new technology. My first sales job came about when my boss asked me to do a market research study. I was working as an engineer for a big company that started as a small metal fabricator, but had expanded into several proprietary product...

    By • June 22, 2012

  • 4 Tips for using Google Plus with B2B Sales

    B2B Sales and Google Plus haven't been talked about together much over the past 10 months. When people chat about B2B sales strategies and social media, usually LinkedIn, Twitter and Content Marketing dominate the conversations. It's funny.....We ALL USE Google....including your prospects. Let'...

    By • June 22, 2012

  • Habbo, Facebook and the IWF: Child Safety Lessons

    It's been a big ol' week in terms of child online safety and reporting ...HabboHabbo Hotel led the way, with its expose on Channel 4 News, about which you will surely have seen and read much. I'm not going to add too many words to the ongoing debate, partly because others are expressing my feelin...

    By • June 22, 2012

  • 6 Steps to Successful Marketing with QR Codes

    Whilst QR codes are popping up almost everywhere, many businesses are looking to capitalise on the success of the 2-D barcode but because there is not much information about successful QR marketing strategies, some of those businesses are making some huge - and sometimes costly - mistakes. Becaus...

    By • June 22, 2012

  • Old School Sales Through Social CRM

    Going Old School with New School TechniquesEach year, the sales world seemingly is bombarded with the hot new trend, worthy or not. No matter the trend, the basics of sales can't be dropped. The tried and true methods of sales, such as relating to the client and being politely persistent with the...

    By Koka Sexton • June 21, 2012

  • 28 Attributes of Good Content Marketing to Rock Your Social Business!

    Content marketing is the new buzzword. However, the truth is content marketing has been around for decades, since conversations and business have existed. Content marketing is not a new shiny object invented via social media. I wrote a piece on the topic you can check out here.Is everyone really...

    By • June 21, 2012

  • Steal These Kindergarten Email Marketing Tips

    I know that you are probably doing email marketing right now if you're actively building a list.By now you should have understood that building a relationship with the list is essential to making money from it.The money is in the "relationship" with the list. You've heard this phrase a hundred ti...

    By • June 21, 2012

  • Find the Fear and Swim Upstream to Trust

    Fear is the root negative human emotion. Scratch the surface of other negative feelings, and you will find fear at the core.Fear Drives BehaviorIf you accept this description of fear, it means you can roadmap people's emotions. It also means you can diagnose your own.Fear is the main driver of dy...

    By • June 21, 2012

  • 6 Reasons Why Olympics 2012 will make History in Social Media

    With just over a month to go for the London Olympics 2012, sports fans all over the world are whipping themselves up in frenzy. But this time something is very special - Followed by strong growth and high-engagement signals, social media has now reached a magnitude where it can take London Olympi...

    By • June 21, 2012

  • Create Your Brand's Own Social Circle with 'Targeted Status Updates'

    Yesterday, I had written about New Statistics for Company Pages rolled out by LinkedIn. LinkedIn has taken another huge step forward by introducing the concept of 'Targeted Status Updates'. This content originally posted at Convonix.com takes a look at what this is all about and how we as markete...

    By • June 21, 2012