Content Marketing: Page 428
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Their Mindsets Must Change, Not Ours
"Corporate cultures" have influenced our consciousness over time. The very fiber of the human network has been molded over time to not think in the mindset of a human rather we have become a "commercialized target" for acquisition to be tricked into a transaction or trained to adopt instituti...
By Jay Deragon • March 16, 2012 -
Social Media Rocks But Don't Forget About Direct Mail
Anyone who knows me knows that I am an unabashed social media junkie, addict and devotee. But truth be told I cut my advertising/marketing/branding teeth in the world of direct mail and it is still a very viable tool especially when used as part of an overall integrated campaign.So why do I get t...
By Steve Olenski • March 15, 2012 -
SXSW 2012: the Digital Disruption Continuum
What I didn't see at South by Southwest Interactive (SXSWi) this year is just as important as all the interesting things that I did experience. So, I'll start with some of the most notable topic departures from the prior years. The denial, by big media company executives, that the digital disrup...
By David H Deans • March 15, 2012 -
Transforming the Company to Engage More Effectively
We human beings are blessed with five senses with which to enjoy the world around us. Of these five senses -- sight, hearing, smell, taste and touch -- the sense of touch is arguably the most intimate, and the most social. Studies have shown that in order for newborn babies to thrive they nee...
By Edwin Huertas • March 15, 2012 -
Content Comprehension: It's Spred-ing and Fast
There's a reason that Austin-based content marketing platform Spredfast has gone from 10 to 85 employees in a year (and it's not because they're squandering investors' money). As CEO Rod Favaron told me Saturday when we got together at SXSW, "We're in the phase of social adoption where the C-sui...
By Robin Fray Carey • March 15, 2012 -
10 Mechanics of Personal Branding
Hello, my name is .... and I ....When you introduce yourself to a new contact or colleague - do you stand out? Is what you're sharing about you memorable? Have you personal brand? Of course you do!Personal branding is what makes you uniquely you. It's all of you from your appearance to your opini...
By Stephanie Gehman • March 15, 2012 -
7 Essential Steps for a Successful Social Media Campaign
Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. In other words, if your followers, friends & connections are just skimming what you post, that's not enough; that alone is certainly not doing your business any...
By Kevin Jorgensen • March 14, 2012 -
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of "crowdsourcing" - which has many varying definitions and connotations-has grown exponentially over the last few years as more and more companies are recognizing the "power of the crowd."There are many examples of well-known brands putting the power of the crowd to work for them.Tak...
By Steve Olenski • March 14, 2012 -
Feeling a Bit Gooey Lately? You May Be Suffering from Thin Contacts
You've probably heard the term "thin client." Simply put, a thin client is a computer or workstation with limited functionality, designed to be dependent on a network server. In a thin-client network, most of the "heavy lifting," including storage, computation, and even the operating system itsel...
By Michael Zimmerman • March 14, 2012 -
Risks and Rewards of the Daily Deals Marketing Model
Daily deals have become a popular marketing strategy for many smaller businesses. In large part, this popularity can be attributed to decreased discretionary spending in recent years due to economic downturns and uncertainty about the marketplace. These innovative new ways to use the power of soc...
By Allison Freeland • March 14, 2012 -
Website Navigation: How to Avoid Shipwrecks
Your website is a vessel. You're the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation. Map the best route. Your ...
By Barry Feldman • March 14, 2012 -
Does a Brand Need to Be Remarkable to Succeed?
Does a brand need to be remarkable to succeed or is "ok" good enough? We see some businesses that are just ok and are very successful or maybe they are perceived to be successful? Maybe they are bringing in one time sales and no repeats? Or maybe they are hanging on by a string and trying to ...
By Suzanne Vara • March 14, 2012 -
Is Your Social Media Marketing Anti-Social?
The adage about wood, trees and being too close to see them, put in a certain order makes perfect sense for social media. In the age of the social media marketer, the social media analyst and the social media optimiser the victim is, well, being social. Literally. In post after post we read that ...
By David Amerland • March 14, 2012 -
Reminder: Why Social Media Alone Won't Do the Trick
By Shannon Cohn | Contrary to popular belief, you cannot get by with social media alone. It is possible to make it in the world of business without social media, but it doesn't work the other way around. Unfortunately, many startup companies and get too excited about the possibilities of social...
By Sarah Mohr • March 13, 2012 -
Small Flock, Big Social Reach: The First 48 Hours of SXSW on Twitter
Each year, the social and technology communities know South by Southwest Interactive will dominate the online airwaves. And over the past four years, Twitter has bolstered its position as the leading platform where real-time updates, questions, collaboration and sharing of information at the fest...
By Jordan Slabaugh • March 13, 2012 -
Are You Ready for a Discussion or Do You Want to Have a Monologue?
Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. But there is a wider need for organizations to build engagement with community stakeholders wherever t...
By Vanessa DiMauro • March 13, 2012 -
Tough Love for Marketing and PR Job Seekers
Are you a marketer or PR pro looking for a job? Prepare for a reality check. What happens if I Google the name on your resume and the most recent company you worked for? When I am asked to vet a candidate for one of the companies I am associated with, the first thing I do is head to Google and s...
By David Meerman Scott • March 13, 2012 -
Conversation and Conversion
The purpose of business is to create and serve customers for a profit. This is easy to forget in a world brimming with new methods for delivering marketing and service messages. When the focus of management shifts from acquiring, serving, and retaining customers to conversations, things start de...
By Debra Ellis • March 13, 2012 -
Social Finance - the resource list
Whilst we were writing our recent 'Guide to managing social media engagement for financial organisations', we came across a lot of really interesting social finance resources and case studies, many of which didn't make it into the final guide.We thought it may be really useful to compile them al...
By Tia Fisher • March 13, 2012 -
For God's Sake, It Is 2012. Get with Social!
It is 2012. Not 2003. Or 1986 (remember Bulletin Board Systems? or FidoNet? or 1200 Baud modems?) Do it right or don't do it at all. In 2012, big is becoming small and small is becoming large. Your business is the target. In the 1920s the average lifespan of a company was seventy odd years, toda...
By Bilal Jaffery • March 13, 2012 -
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The Importance of Photos to Your Facebook Profile
It's widely known that judgements are made of other people incredibly quickly, often within a few seconds of meeting them. It probably shouldn't be a huge surprise to learn therefore that the same applies on Facebook, but research from Ohio State University confirms this belief. The researchers...
By Adi Gaskell • March 12, 2012 -
Why Don't Exhibitors Return?
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it's huge show with thousands of exhibitors, and it might be easy to overlook them, that's not the case: I looked them up on the show app and couldn't find them.They had vanished. Why? I wondered.Of course, there are myriad reasons why a company wouldn't return to a show for a third of fourth year, or even a second year.
By Tim Patterson • March 12, 2012 -
Content Marketing is Exploding at SXSW
My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing.It's been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a new urgency on marketing's side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing's lead.
By Robin Fray Carey • March 12, 2012 -
Forget About ROI, Start Thinking About 'ROE'
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It's simple economics, the lower the acquisition cost the more sales (and money) we make...simple right? Not exactly.
By David Johnson • March 12, 2012
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