Content Marketing: Page 428

  • Eerie Eyeballs: Groupon's Gamification Done Right

    First, let me start off by stating, my only affiliation with Groupon is that I used 'em last week at Kennedy's Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place). Next, let's level-set on definitions, and give a little background for any newbies. Gamification is de...

    By • March 9, 2012

  • Are Brands Royally Screwing Up On Social Media?

    The title of my post is a paraphrasing of a quote said by Roger Warner, Managing Director of Content & Motion, a Social PR firm in the UK, which would probably account for the use of the word "royally."Mr. Warner was referring to a study recently done by his firm on the use of social media by...

    By • March 8, 2012

  • Why Visual Social Platforms are Driving More Engagement

    The Internet is now more open and public. Thanks to social networks, people are now connecting more with their friends and business contacts.Recently, social platforms are transforming themselves into visual platforms. Pinterest is gaining momentum and is considered one of the fastest growing soc...

    By • March 8, 2012

  • 5 Simple Steps to Measure Social Media ROI

    The glow of one warm thought is to me worth more than money. ~Thomas JeffersonShow me the money!~Tom Cruise Two very different Toms. Which one are you with? Jefferson? Or, Cruise? I suppose both have a point. While Jefferson may have been right on a spiritual level - heck, I love to bask in the w...

    By • March 8, 2012

  • McDonald's, NYPD Punked by YES Men "Three Strikes, You're In" Spoof Campaign

    By B.L. Ochman McDonald's, the NYPD and New York Magazine were punked yesterday by "Three Strikes, You're In!"" an elaborate hoax by laughtivists/activists/makers of beautiful trouble", The Yes Lab. A Yes Lab press release about "Three Strikes, You're In!," accounced that individuals who are s...

    By • March 7, 2012

  • 3 Key Strategic Marketing Lessons from KONY 2012

    KONY 2012 is a viral social networking campaign (here: http://vimeo.com/37119711) targeted at creating awareness about Joseph Kony, the Ugandan warlord whom since 1987, has allegedly abducted more than 30,000 children in Central Africa and forced them to be child soldiers in his Lord's Resistance...

    By • March 7, 2012

  • Eureka! A Strong Social Business Model by AMEX

    Just a few days ago I revisited an old social media friend named FourSquare. I hadn't been there for a while, as I am a digital nomad, often trying new tools to formulate an opinion, and then moving on to a new toy as fast as they come along - unless they really capture my attention. Lately I h...

    By • March 7, 2012

  • CMS? Yes. [And More A's to Your Q's about Content Management Systems.]

    Sure, we could find more fascinating subjects than content management systems, but if we are to get good at this Internet marketing thing, it's vital we tackle the basics.Tell you what: we'll get in, get out, and get you all set to move on to a far more interesting subject-your content. Here we g...

    By • March 7, 2012

  • Quit Blaming Facebook Timeline Changes & Fix Your Own Marketing Problems!

    It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab. I have heard tons of complaints on the removal of the tab. I've heard online marketers say the death of the Facebook tab ...

    By • March 7, 2012

  • The Importance of Brand in an Era of Digital Darwinism

    Part of an unpublished appendix for The End of Business as Usual...Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike's "Just do it," or a jingle - remember the Oscar Meyer Wiener song? These may be the asp...

    By • March 7, 2012

  • You Can't Do Proper Engagement on a Skype Video Call [CONVO]

    Brands need to develop ways to manage their communications in the context of short news cycles and near-instant social media sharing. Communications strategies designed to avoid crisis situations require both internal operations and public conversations that can adapt to the unpredictable.But, no...

    By • March 7, 2012

  • F-Commerce and Auto Intender - a Goldmine for Automotive Marketers?

    The automotive industry is buzzing about Facebook's new Auto Intender. Even though the term "Auto Intender" is not new (KBB has been using this term in their ad-package for a while now) the targeting methodology is different. Facebook has been long considered a great marketing and awareness too...

    By • March 6, 2012

  • Are You Using LinkedIn Marketing Tools?

    Like nearly every other social network, LinkedIn offers users the ability to market their products or services. It provides a variety of tools and some of them are free. It may be worth it though to budget for one or more of LinkedIn's marketing solutions. The LinkedIn marketing team is also avai...

    By • March 6, 2012

  • Social Media Correspondents: The Future of Social TV?

    Christina Milian serves as "Social Media Correspondent" for the famous NBC show "The Voice." Her mission is quite interesting: "Bridging the on-air experience of 'The Voice' with the online experience, and bringing viewers closer to the competition." NBC has just explored this new job with Pat Mc...

    By • March 6, 2012

  • Red Bull Facebook Timeline Timewarp

    The roll-out of Facebook Timeline for brands on leap day proved to be a showcase for brands that were a part of the private beta prior to the roll-out. One of the clear winners out of the gate was Red Bull. Not only has the brand done a great job of seeding milestone content since it's founding, ...

    By • March 6, 2012

  • Let's Stop Saying Viral

    Michelle McCudden is a Manager on the Client Strategy & Innovation team at Social Media Group. Follow @mmccudden1 On Friday February 17th, SMG participated in Social Media Week Toronto by hosting an Ignite-inspired event, with each speaker given five minutes to speak on their topic. I deliver...

    By • March 6, 2012
  • SMT Expert

    Social Media ROI: It's Gray Matter

    When we consult with clients for the first time, many of them ask, "What's going to be my ROI with social media?" Let's start with a big disclaimer. Social media is not magic. It's not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club ...

    By • March 6, 2012

  • Facebook's Timeline Makes Custom Welcome Pages Obsolete

    Yesterday I read a great Mashable article that had me simultaneously excited and bummed out. The post was added as a result of Facebook's announcement that on March 30th all Brand Pages will migrate to Facebook's Timeline.LittlemissmatchedAs a result, brands can no longer set the welcome page a...

    By • March 5, 2012

  • Finding Local Clients: Tips for Social Media Managers and Consultants!

    By it's nature, social media operates in an online world. It's easy to forget that users of social media come from an offline world looking for connection. It's the same with local business. While companies are attempting to reach potential customers online through social media, ultimately they w...

    By • March 5, 2012

  • B2B Social Media - why there should be a better way than spam

    I read a Blog-Post the other day about how not to make people feel annoyed by your social media activities. I was really attracted to the post, although to be honest there was not so much new in there. But usually I get the feeling that people try to tell you how to spam people more efficiently....

    By • March 5, 2012

  • Three Teams. Three Leagues. Three Social Media Lessons.

    These days, every professional sports team has a social media presence. They have Facebook pages, Twitter feeds, blogs, and more. Lately, teams have even started finding roles on Instagram or Pinterest. Unfortunately, it seems that most teams' strategy ends with a presence. Look through Twitter ...

    By • March 5, 2012

  • SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual

    When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual.The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of cultur...

    By • March 5, 2012

  • "Flawsome" and the New Consumer Mindset

    There was a time when the market was an advertiser's heaven. The available technology provided only one-way communication -- TV, radio and printed publications -- and the advertisers exploited this to the hilt. Audiences had no choice but to take it all in; they had no say in the matter and t...

    By • March 5, 2012

  • Social Media is a Spiritual Awakening, Not a Technological One

    On January 24, 2012 I sat at my computer monitor in my home office. My heart was pounding, I felt the sweat beads forming on my upper lip, and my clammy hands were visibly trembling.I leaned forward at my desk, quickly scanned the page, and ...slowly ... clicked ... the mouse. APPROVE. Silence....

    By • March 4, 2012

  • Building A Location Based Social Media Marketing Campaign

    In 2009, a promising startup introduced a concept that let users share the geographical location of their mobile devices. The concept of location-based user engagement soon caught fire, and the company, Foursquare, soon rode at the helm of a marketing wave known as location based marketin...

    By • March 3, 2012