Content Marketing: Page 429

  • SXSW: Hey Beyond Behavioral, Can We Use DNA In Social Marketing?

    A SXSW presentation took a dramatic look at a new kind of marketing that reaches far beyond behavioral understandings about people---looking at our personal DNA genome, and marketing to us as a result of this information that is literally in our bones. "Influence, It's In Your Genes," presented ...

    By • March 11, 2012

  • Facebook Redesigned: a Challenge for Brands

    As from March 30 the new Timeline will no longer be optional. With the new format, users of the social network will find it easier to use when it comes to organizing their information. At the same time, brands will have to reformulate their visibility strategies. By Alex Konanykhin, The Syndicate...

    By • March 9, 2012

  • Harnessing the Gravitational Pull of Social Objects to Create Word-of-Mouth

    TweetWhat are social objects? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite fo...

    By • March 9, 2012

  • Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012

    There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn ...

    By • March 9, 2012

  • 'Like' It or Not: Less Than Half a Percent of 28 Million is Still A Lot

    Some communicators I speak to at conferences and workshops are still surprised when I tell them that getting someone to like their company's Facebook page is essentially meaningless.Getting the like, they assume, is how they get their status updates into their audiences' news feeds. But if those who have liked the page don't engage and interact there, they may as well never have liked the page at all.

    By • March 9, 2012

  • Is Anything Free?

    I often recall the Dennis Miller classic when he referred to the two-for-one deal and ranted that two helpings of a bad deal is still a bad deal. We're often looking for a deal but some get upset if we spend too much time talking about ourselves or our offering. So we want to buy stuff bu...

    By • March 9, 2012

  • Eerie Eyeballs: Groupon's Gamification Done Right

    First, let me start off by stating, my only affiliation with Groupon is that I used 'em last week at Kennedy's Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place). Next, let's level-set on definitions, and give a little background for any newbies. Gamification is de...

    By • March 9, 2012

  • Are Brands Royally Screwing Up On Social Media?

    The title of my post is a paraphrasing of a quote said by Roger Warner, Managing Director of Content & Motion, a Social PR firm in the UK, which would probably account for the use of the word "royally."Mr. Warner was referring to a study recently done by his firm on the use of social media by...

    By • March 8, 2012

  • Why Visual Social Platforms are Driving More Engagement

    The Internet is now more open and public. Thanks to social networks, people are now connecting more with their friends and business contacts.Recently, social platforms are transforming themselves into visual platforms. Pinterest is gaining momentum and is considered one of the fastest growing soc...

    By • March 8, 2012

  • 5 Simple Steps to Measure Social Media ROI

    The glow of one warm thought is to me worth more than money. ~Thomas JeffersonShow me the money!~Tom Cruise Two very different Toms. Which one are you with? Jefferson? Or, Cruise? I suppose both have a point. While Jefferson may have been right on a spiritual level - heck, I love to bask in the w...

    By • March 8, 2012

  • McDonald's, NYPD Punked by YES Men "Three Strikes, You're In" Spoof Campaign

    By B.L. Ochman McDonald's, the NYPD and New York Magazine were punked yesterday by "Three Strikes, You're In!"" an elaborate hoax by laughtivists/activists/makers of beautiful trouble", The Yes Lab. A Yes Lab press release about "Three Strikes, You're In!," accounced that individuals who are s...

    By • March 7, 2012

  • 3 Key Strategic Marketing Lessons from KONY 2012

    KONY 2012 is a viral social networking campaign (here: http://vimeo.com/37119711) targeted at creating awareness about Joseph Kony, the Ugandan warlord whom since 1987, has allegedly abducted more than 30,000 children in Central Africa and forced them to be child soldiers in his Lord's Resistance...

    By • March 7, 2012

  • Eureka! A Strong Social Business Model by AMEX

    Just a few days ago I revisited an old social media friend named FourSquare. I hadn't been there for a while, as I am a digital nomad, often trying new tools to formulate an opinion, and then moving on to a new toy as fast as they come along - unless they really capture my attention. Lately I h...

    By • March 7, 2012

  • CMS? Yes. [And More A's to Your Q's about Content Management Systems.]

    Sure, we could find more fascinating subjects than content management systems, but if we are to get good at this Internet marketing thing, it's vital we tackle the basics.Tell you what: we'll get in, get out, and get you all set to move on to a far more interesting subject-your content. Here we g...

    By • March 7, 2012

  • Quit Blaming Facebook Timeline Changes & Fix Your Own Marketing Problems!

    It is not news that Facebook just launched a big round of changes, yet again. One change is getting a lot of attention, which is the death of the Facebook default landing tab. I have heard tons of complaints on the removal of the tab. I've heard online marketers say the death of the Facebook tab ...

    By • March 7, 2012

  • The Importance of Brand in an Era of Digital Darwinism

    Part of an unpublished appendix for The End of Business as Usual...Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike's "Just do it," or a jingle - remember the Oscar Meyer Wiener song? These may be the asp...

    By • March 7, 2012

  • You Can't Do Proper Engagement on a Skype Video Call [CONVO]

    Brands need to develop ways to manage their communications in the context of short news cycles and near-instant social media sharing. Communications strategies designed to avoid crisis situations require both internal operations and public conversations that can adapt to the unpredictable.But, no...

    By • March 7, 2012

  • F-Commerce and Auto Intender - a Goldmine for Automotive Marketers?

    The automotive industry is buzzing about Facebook's new Auto Intender. Even though the term "Auto Intender" is not new (KBB has been using this term in their ad-package for a while now) the targeting methodology is different. Facebook has been long considered a great marketing and awareness too...

    By • March 6, 2012

  • Are You Using LinkedIn Marketing Tools?

    Like nearly every other social network, LinkedIn offers users the ability to market their products or services. It provides a variety of tools and some of them are free. It may be worth it though to budget for one or more of LinkedIn's marketing solutions. The LinkedIn marketing team is also avai...

    By • March 6, 2012

  • Social Media Correspondents: The Future of Social TV?

    Christina Milian serves as "Social Media Correspondent" for the famous NBC show "The Voice." Her mission is quite interesting: "Bridging the on-air experience of 'The Voice' with the online experience, and bringing viewers closer to the competition." NBC has just explored this new job with Pat Mc...

    By • March 6, 2012

  • Red Bull Facebook Timeline Timewarp

    The roll-out of Facebook Timeline for brands on leap day proved to be a showcase for brands that were a part of the private beta prior to the roll-out. One of the clear winners out of the gate was Red Bull. Not only has the brand done a great job of seeding milestone content since it's founding, ...

    By • March 6, 2012

  • Let's Stop Saying Viral

    Michelle McCudden is a Manager on the Client Strategy & Innovation team at Social Media Group. Follow @mmccudden1 On Friday February 17th, SMG participated in Social Media Week Toronto by hosting an Ignite-inspired event, with each speaker given five minutes to speak on their topic. I deliver...

    By • March 6, 2012
  • SMT Expert

    Social Media ROI: It's Gray Matter

    When we consult with clients for the first time, many of them ask, "What's going to be my ROI with social media?" Let's start with a big disclaimer. Social media is not magic. It's not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club ...

    By • March 6, 2012

  • Facebook's Timeline Makes Custom Welcome Pages Obsolete

    Yesterday I read a great Mashable article that had me simultaneously excited and bummed out. The post was added as a result of Facebook's announcement that on March 30th all Brand Pages will migrate to Facebook's Timeline.LittlemissmatchedAs a result, brands can no longer set the welcome page a...

    By • March 5, 2012

  • Finding Local Clients: Tips for Social Media Managers and Consultants!

    By it's nature, social media operates in an online world. It's easy to forget that users of social media come from an offline world looking for connection. It's the same with local business. While companies are attempting to reach potential customers online through social media, ultimately they w...

    By • March 5, 2012