Content Marketing: Page 427

  • The Basics of Using Online Social Networks to Boost Local Business

    It is the information age. It only makes sense that local business stay in contact with their clients through the use of social media. Not only is this a good way to stay connected to existing clients, but it is a great way to reach out to potential new clients. In addition, it helps to boost ...

    By • April 5, 2012

  • How to Build a LinkedIn Presence that Generates Leads

    Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%! Are you missing out? Below is a methodology we use at our inbound marketing agency ...

    By • April 4, 2012

  • Don't Overreact to a Potential Social Media Crisis

    We do a lot of crisis management and crisis training for clients. There are certain new "truths" about how crisis can unfold across digital and social media that can put business at risk. The irresponsible videos from rogue employees at Domino's Pizza, the thoughtless tweets from Kenneth Cole, an...

    By • April 4, 2012

  • Does Facebook Timeline Drive Up Engagement?

    According to Simply Measured the answer is a clear "yes". Their report shows strong Engagement-per-post gains for fifteen of the first-movers since the new feature set launched. Pages like Toyota, Red Bull, Macy's, Ben & Jerry's were amongst the top 10 or so in their limited review that gaine...

    By • April 4, 2012

  • What Billy Joel, C-Level Execs & Social Media Have In Common

    A recent study reveals the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.And in today's hyperactive social media, digital-crazed world we all reside in, it is, to paraphras...

    By • April 3, 2012

  • Finding Content Ideas Quickly with Google+

    Do you have trouble coming up with ideas on what to post on Facebook, Twitter, or even Google+? Do you wish you had more ways of generating ideas for your blog? I have found a quick and easy way to get more content ideas from searching within Google+. Here's how!First thing you want to do is s...

    By • April 3, 2012

  • 3 Benefits of Answering YouTube Comments on Your Channel

    Engagement is a huge buzz word in the social media space. Brands are often tasked with spurring this engagement with their audiences on each social network they are active on, but often comments on a brand's YouTube channel are left unanswered. It's just as important to respond to the comments of...

    By • April 3, 2012

  • Social Analytics: Why the Calculus Teacher Is Now Your Guidance Counselor

    In an interesting development I learned last week, social data and analytics providers are becoming agencies - advising and consulting with brands on strategy based on the very data they collect.So much for selling data.'We don't believe data monitors work as a business model,' explains Nanda Kis...

    By • April 2, 2012

  • Is eMail Marketing Dead? Hardly, Says Marketfish CEO, Dave Scott

    The Big DebateIs email marketing dead? I've written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we'll here more about it at San Francisco's ad:tech this week. I'm sure there's a track somewhere in...

    By • April 2, 2012

  • Market Test for Cents with New Google Product

    Google gets data in ways which many other companies don't. The company also understands value. It's this mash-up of the two which allowed it to disrupt the online advertising industry with the innovative idea of low-cost Google Ads which helped generate value for publishers and advertisers alike ...

    By • April 2, 2012

  • 3 Keys for the Content-Challenged

    What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, "producing the kind of content that engages prospects." Whe...

    By • April 2, 2012

  • Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism

    Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It's no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires...

    By • April 2, 2012

  • Inbound Marketing Works: A Copywriter's Success Story

    I want to tell you a little success story. I'd like to help you understand the strategy that made it work. Additionally, I'd like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful...

    By • April 1, 2012

  • Why the Future of Software is No Software

    Help desk software is changing - it's social customer service application built for the cloud. Traditionally, customer support software was designed to focus on resolving issues rather than helping people. Customer cases were generally handled by any available agent on a "first come first serve" ...

    By • March 31, 2012

  • Confessions of a Social Media Girl: Mega Millions Insanity & Missed Opportunities

    I'm willing to bet that none of my friends on any social media outlet will win the NY Mega Millions Lottery tonight. I'd go so far as to bet that I would shave my head, if one of them would win.All week long friends and fans of mine have been posting, pinning, tweeting, blogging, and tagging all ...

    By • March 31, 2012

  • Two Tweets a Day

    Brands and companies today have an image problem. A social one, to be exact.How to manage an online presence, create a dialogue and keep consumers and potential clients engaged? Between Facebook, LinkedIn, Orkut, Google+ and Twitter, the ways and means in which to "share" have exploded with new a...

    By • March 30, 2012

  • The Pillars of Influence and How to Activate Cause and Effect

    Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout,PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up w...

    By • March 29, 2012

  • ViDEO - Human Media: Beyond Social Media (TEDx Talk)

    Here, I synthesize the concept from where it started everything, the rise of New Media, the Social Media revolution, it disruption and the necessity of a new redesign focused on the right thing, people, not in platforms, tools, APPs or this social hype we live in. I talk also about other concept...

    By • March 29, 2012

  • Marketing to Millenials

    Today's marketers must be keenly aware of a new breed of consumer born between 1980 and 2000. These "deciders" make up 20 percent of the global population. Variously known as Echo Boomers or Millennials, they've grown up in the digital world where cell phones, text messaging and envelope-thin la...

    By • March 29, 2012

  • The Art of Social Image Curation and Visual Linking

    It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images. I have to admit, I too, have found it quite pleasurable to browse the hundreds of pictures that range from cool products to delicious food to interesting architecture.During my ti...

    By • March 28, 2012

  • Build Conversations. Build Loyalty.

    We all want to develop loyal customers. It doesn't matter if you're B2C, B2B, nonprofit, or anything in between, everyone is striving to use social media to engage loyal fans. Fans who will go to bat for you in a crisis, recommend your products and services to others, and will help tell your stor...

    By • March 28, 2012

  • What is Glaringly Missing in Google+

    Google+ Could Still Blow Facebook Away..."Facebook announced new photo features that take away yet another cool thing about Google+. This has got to be frustrating for the Google teams, even as they keep a stiff upper lip in public, right +Vic Gundotra?"I will add my own user experience and blogg...

    By • March 28, 2012

  • Three Things You Need to Leap Into Pinterest

    As marketers ponder what to do with Pinterest, a few leading companies are reaping considerable traffic and sales from the emerging platform, now one of the most popular social media channels for women 25-54. There's a debate going on as to whether B2C companies in the consumer goods space are th...

    By • March 28, 2012

  • How The Hunger Games Scored Big Through Social Media

    The odds were definitely in favor of Lionsgate, as The Hunger Games was a smash hit over the weekend, but before it opened it theaters, Lionsgate made sure that it was trending on social networks. It's nothing new to promote a movie online yet it's another story to effectively use social networks...

    By • March 28, 2012

  • A New Social Giant

    Did you know that Pakistan ranked the highest in the world for tele-density? That means the highest mobile subscription to population ratio was more in my backyard than any other country in the world. With over 7 billion in the world, a country with 180 million secured the top spot for greatest m...

    By • March 28, 2012