Content Marketing: Page 427
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7 Essential Steps for a Successful Social Media Campaign
Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. In other words, if your followers, friends & connections are just skimming what you post, that's not enough; that alone is certainly not doing your business any...
By Kevin Jorgensen • March 14, 2012 -
Crowdsourcing Breaks The Enterprise Glass Ceiling
The concept of "crowdsourcing" - which has many varying definitions and connotations-has grown exponentially over the last few years as more and more companies are recognizing the "power of the crowd."There are many examples of well-known brands putting the power of the crowd to work for them.Tak...
By Steve Olenski • March 14, 2012 -
Feeling a Bit Gooey Lately? You May Be Suffering from Thin Contacts
You've probably heard the term "thin client." Simply put, a thin client is a computer or workstation with limited functionality, designed to be dependent on a network server. In a thin-client network, most of the "heavy lifting," including storage, computation, and even the operating system itsel...
By Michael Zimmerman • March 14, 2012 -
Risks and Rewards of the Daily Deals Marketing Model
Daily deals have become a popular marketing strategy for many smaller businesses. In large part, this popularity can be attributed to decreased discretionary spending in recent years due to economic downturns and uncertainty about the marketplace. These innovative new ways to use the power of soc...
By Allison Freeland • March 14, 2012 -
Website Navigation: How to Avoid Shipwrecks
Your website is a vessel. You're the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation. Map the best route. Your ...
By Barry Feldman • March 14, 2012 -
Does a Brand Need to Be Remarkable to Succeed?
Does a brand need to be remarkable to succeed or is "ok" good enough? We see some businesses that are just ok and are very successful or maybe they are perceived to be successful? Maybe they are bringing in one time sales and no repeats? Or maybe they are hanging on by a string and trying to ...
By Suzanne Vara • March 14, 2012 -
Is Your Social Media Marketing Anti-Social?
The adage about wood, trees and being too close to see them, put in a certain order makes perfect sense for social media. In the age of the social media marketer, the social media analyst and the social media optimiser the victim is, well, being social. Literally. In post after post we read that ...
By David Amerland • March 14, 2012 -
Reminder: Why Social Media Alone Won't Do the Trick
By Shannon Cohn | Contrary to popular belief, you cannot get by with social media alone. It is possible to make it in the world of business without social media, but it doesn't work the other way around. Unfortunately, many startup companies and get too excited about the possibilities of social...
By Sarah Mohr • March 13, 2012 -
Small Flock, Big Social Reach: The First 48 Hours of SXSW on Twitter
Each year, the social and technology communities know South by Southwest Interactive will dominate the online airwaves. And over the past four years, Twitter has bolstered its position as the leading platform where real-time updates, questions, collaboration and sharing of information at the fest...
By Jordan Slabaugh • March 13, 2012 -
Are You Ready for a Discussion or Do You Want to Have a Monologue?
Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. But there is a wider need for organizations to build engagement with community stakeholders wherever t...
By Vanessa DiMauro • March 13, 2012 -
Tough Love for Marketing and PR Job Seekers
Are you a marketer or PR pro looking for a job? Prepare for a reality check. What happens if I Google the name on your resume and the most recent company you worked for? When I am asked to vet a candidate for one of the companies I am associated with, the first thing I do is head to Google and s...
By David Meerman Scott • March 13, 2012 -
Conversation and Conversion
The purpose of business is to create and serve customers for a profit. This is easy to forget in a world brimming with new methods for delivering marketing and service messages. When the focus of management shifts from acquiring, serving, and retaining customers to conversations, things start de...
By Debra Ellis • March 13, 2012 -
Social Finance - the resource list
Whilst we were writing our recent 'Guide to managing social media engagement for financial organisations', we came across a lot of really interesting social finance resources and case studies, many of which didn't make it into the final guide.We thought it may be really useful to compile them al...
By Tia Fisher • March 13, 2012 -
For God's Sake, It Is 2012. Get with Social!
It is 2012. Not 2003. Or 1986 (remember Bulletin Board Systems? or FidoNet? or 1200 Baud modems?) Do it right or don't do it at all. In 2012, big is becoming small and small is becoming large. Your business is the target. In the 1920s the average lifespan of a company was seventy odd years, toda...
By Bilal Jaffery • March 13, 2012 -
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The Importance of Photos to Your Facebook Profile
It's widely known that judgements are made of other people incredibly quickly, often within a few seconds of meeting them. It probably shouldn't be a huge surprise to learn therefore that the same applies on Facebook, but research from Ohio State University confirms this belief. The researchers...
By Adi Gaskell • March 12, 2012 -
Why Don't Exhibitors Return?
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it's huge show with thousands of exhibitors, and it might be easy to overlook them, that's not the case: I looked them up on the show app and couldn't find them.They had vanished. Why? I wondered.Of course, there are myriad reasons why a company wouldn't return to a show for a third of fourth year, or even a second year.
By Tim Patterson • March 12, 2012 -
Content Marketing is Exploding at SXSW
My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing.It's been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a new urgency on marketing's side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing's lead.
By Robin Fray Carey • March 12, 2012 -
Forget About ROI, Start Thinking About 'ROE'
Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It's simple economics, the lower the acquisition cost the more sales (and money) we make...simple right? Not exactly.
By David Johnson • March 12, 2012 -
SXSW: Hey Beyond Behavioral, Can We Use DNA In Social Marketing?
A SXSW presentation took a dramatic look at a new kind of marketing that reaches far beyond behavioral understandings about people---looking at our personal DNA genome, and marketing to us as a result of this information that is literally in our bones. "Influence, It's In Your Genes," presented ...
By Rohn Jay Miller • March 11, 2012 -
Facebook Redesigned: a Challenge for Brands
As from March 30 the new Timeline will no longer be optional. With the new format, users of the social network will find it easier to use when it comes to organizing their information. At the same time, brands will have to reformulate their visibility strategies. By Alex Konanykhin, The Syndicate...
By Alex Konanykhin • March 9, 2012 -
Harnessing the Gravitational Pull of Social Objects to Create Word-of-Mouth
TweetWhat are social objects? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite fo...
By David Johnson • March 9, 2012 -
Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012
There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit organization leading the movement to bring down one man, Joseph Kony. Regardless of whether you support or oppose KONY 2012, as a marketer, what can we learn ...
By Mary Manzo • March 9, 2012 -
'Like' It or Not: Less Than Half a Percent of 28 Million is Still A Lot
Some communicators I speak to at conferences and workshops are still surprised when I tell them that getting someone to like their company's Facebook page is essentially meaningless.Getting the like, they assume, is how they get their status updates into their audiences' news feeds. But if those who have liked the page don't engage and interact there, they may as well never have liked the page at all.
By Shel Holtz • March 9, 2012 -
Is Anything Free?
I often recall the Dennis Miller classic when he referred to the two-for-one deal and ranted that two helpings of a bad deal is still a bad deal. We're often looking for a deal but some get upset if we spend too much time talking about ourselves or our offering. So we want to buy stuff bu...
By Kneale Mann • March 9, 2012
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