Content Marketing: Page 427

  • ViDEO: Social Media & Egypt: One Year After The Arab Spring

    Tarek Nasr runs a social media agency thriving in the middle of the biggest social media story of the past year.He is Managing Director and Founder of Planet360, one of the leading digital agencies in Cairo, Egypt.It was just over a year ago that demonstrators took to the streets of Cairo to demo...

    By • March 26, 2012

  • Marketing Strategies Beyond the Google Bubble

    The Google business model grows ever more search and social! Yet the search engine no longer delivers all of its traffic analytics and the + Share button on the home page means you do not have to leave the Google bubble to use another social network or even check out the original website source....

    By • March 26, 2012

  • Lack of Processes (or the Wrong Processes) Biggest Problem in Social Media Reporting and ROI

    I was thinking about a recent post by a friend, two recent conversations with close friends of mine who work in social media agencies , plus a recent review of my book and the same thing keeps coming up - everyone seems to want to measure Social Media ROI, but for the most part, comes up short.Wh...

    By • March 26, 2012

  • Report: The Rise of Digital Influence and How to Measure It

    About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, "The Rise of Digital Influence." Not a traditional market report, it was written as both a...

    By • March 26, 2012

  • How Facebook's New Features Affect Your Business

    Since the middle of last year Facebook has been undergoing a series of changes. Many of these improvements are rather dramatic and easily apparent. Along with excited anticipation they also elicit the kind of grumbling complaints we have heard time and again from Facebook users who find themselve...

    By • March 24, 2012

  • Does More Time Spent on Social Media Equal Higher Social ROI?

    The question on everyone's minds: does more time spent on social media mean a greater social ROI? That is one of the questions Social Media Examiner tries to answer in its 2011 Social Media Marketing Industry Report. They surveyed 3300 fellow marketers to find insights on how marketers are usin...

    By • March 24, 2012

  • To the People Who Want To Take Their Business Further, But Can't Seem To Figure Out How.

    Hey what's up guys, welcome to Inside The Mind where we talk about Online Marketing Strategy, What it is, why it's important, and why you should care.In the last episode we talked about Lead Generation techniques, and this week we're going to talk about my dear friend Resistance.(resistance comes...

    By • March 23, 2012

  • When You're Empowered, We All Win. (+4 Social Empowerment Tips)

    "The power of the people is much stronger than the people in power."-Wael Ghonim, widely-credited as a catalyst of the 2011 Egypt RevolutionLIFE IS NOT a dress rehearsal.We get just one shot, so it ought to be our best one.To live your best life, you must know why you do what you do. That is the ...

    By • March 23, 2012

  • What Is the Future of Social Media Measurement?

    It is a fascinating time to be engaged in social media analysis. As people today create increasingly more data through social media channels, companies, government and academia have little choice but to engage with it to further enhance consumer experiences, create better products and services a...

    By • March 23, 2012

  • Do Influencers Still Matter in Social Marketing?

    Marketing guru Seth Godin said that "small is the new big" a few years ago before Facebook and Twitter became tools for marketers. Godin says that SMEs are more deemed to be successful than big companies. A "small" could gradually become scalable than a "big" which carries a few liabilities alrea...

    By • March 23, 2012

  • Google and Nokia Patents Pave the Way for the Future of Advertising

    I've been thinking a lot lately about what advertising will look like in the future. Not the "next year" future or the "100 years from now future," but the reasonable future. Say, 10 years from now. With two intriguing announcements this week, now seems the perfect time to introduce a new series...

    By • March 22, 2012

  • 3.....2.....1....We have liftoff of the new iPad.

    This post by Wangari Kamande a Research Analyst at Social Media Group. When traveling to the moon, you better ensure your aim is true at launch, or else you will miss it by a mile. The same is true when launching new products or marketing campaigns, you want to ensure that your product or message...

    By • March 22, 2012

  • How To Write Your Social Media Plan in 8 Steps

    Maybe it's because you're in marketing. Maybe it's because you're from the younger generation assumed to be digital natives. Or maybe it's because you're already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write ...

    By • March 22, 2012

  • Prospects Don't Care About Your Products. They Want Solutions.

    Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that ...

    By • March 22, 2012

  • Key Asset for 2012 Business, the Social Media Marketing Pro

    Who needs customer service anyway?In a tight economy, customer service tends to be the first thing that goes by the wayside but that's exactly what shouldn't happen in good business. Delivering an exceptional experience is absolutely crucial in any economy, but perhaps even more critical a depres...

    By • March 22, 2012

  • 3 Ways Instagram Is Promoting Big Brands

    Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati.One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, ...

    By • March 22, 2012

  • The Mythology of Social Influence

    Social influence is the opposite of the weather. Unlike the weather, everyone is talking about social influence-and it seems like everyone is doing something about it.Companies are springing up like ragweed everywhere in the "social influence" field. Some, like Radian6, are trying to listen an...

    By • March 21, 2012

  • MTV on Social Media - Transforming From 'Music Television' to 'Entertainment Anywhere'

    MTV, the youth brand that ushered in the demise of Radio (or at least its monopoly on music distribution) when it broadcasted Video Killed The Radio Star in 1981, is now perhaps turning on the very medium it so proudly named itself after. MTV's product, once 'Music Television', has transformed to...

    By • March 21, 2012

  • Still Not Promoting Your Business on Pinterest?

    Still wondering why your business should be taking advantage of Pinterest? Maybe the infographic below will help. See who is using Pinterest and how they are using it. Tell us if your business is using Pinterest and how you're using it. Or, tell us why your business is not using Pinterest.Pintere...

    By • March 21, 2012

  • Real-time journalism means new opportunities for PR pros.

    Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.Freek writes: "Reporters are constantly looking for context and insights for their stories - newsjacking allows PR to become a ...

    By • March 21, 2012

  • Pinterest, I didn't get it.

    I'm always looking for the next angle on internet marketing and ways to make inbound marketing better. While I'm rarely the first person to find a hot, new idea, I can always count on my wife and kids to beat me over the head with the latest and greatest developments. That's how it was with Pinte...

    By • March 21, 2012

  • Pepsi and Maximizing Blogger Activation by Focusing on the Power Middle

    When Pepsi's Tropicana wanted to give a social lift to its recently launched Trop50, it faced the challenge of creating advocacy at scale among bloggers as part of its Trop50 True Resolutions Facebook experience.Working with SocialChorus, Tropicana focused on the Power Middle of relevant bloggers...

    By • March 21, 2012

  • Human Media Metrics - Measuring Human Interactions on the Web

    The pulse for social media has grown over the last year, social media is a reality that should be in almost every marketing campaign. But, how good could be the efforts in new media if you don't analyze its human impact from a target-oriented perspective? Surprisingly, since the campaign hype sta...

    By • March 20, 2012

  • Visual Identity, and Color? Yes, Have Some!

    It has been said that too much yellow can make a person crazy, whereas too much blue can be depressing. I like the saying, "Painting a room Black can increase a person's chance of suicide." Really?? Or is it the case that certain personality types tend to gravitate toward certain colors?Keeping t...

    By • March 20, 2012

  • A Critical Path for Customer Relevance, Part 2

    With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing. The aspiration of using social technology to build a social business is not yet within grasp. In many ways, social media is much more about media than it is abou...

    By • March 20, 2012