Content Marketing: Page 493

  • Not So Many Smart People Since Thomas Jefferson Dined Alone

    Perhaps because I am now a resident in Mr. Jefferson's home town, references to the sage of Monticello abound, but last week I was in New York as the guest of Advertising Women of New York, the nearly 100-year-old organization founded to support women who make their careers in the world of Mad ...

    By • May 24, 2010

  • Case Study: How Does Microsoft Do Social Media Marketing?

    To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a 'friend' in today's society. The ...

    By • May 24, 2010

  • Everything You Need to Know About Social Media You Should Have Learned in Pre-school

    When you take away the high-tech veneer - the fancy apps etc.,- and the various forms of Social Media are appraised for what they really are, things get pretty easy. Social media are simply new communications tools and as such, the same basic principles for effective human communication apply...

    By • May 21, 2010

  • Social Media Relations and Corporate What-If Plans

    Today's post is a compendium of news about Fortune 100 crises. If you've watched this space, you'll recognize these names - Nestle, BP, and Proctor & Gamble. Don't know the crisis each is managing? Then perhaps you've not been consuming social and traditional media, for these corporations a...

    By • May 21, 2010

  • 5 Things Social Media Won't Do

    Social media presents a brand new way to engage with your customers, but it's not as easy as it seems. Social media marketing has revolutionized marketing by creating an environment of engagement and conversation - a place where brands no longer just talk at their customers, but actua...

    By • May 20, 2010

  • Social Media Success Won't Fix a Broken Sales Funnel

    If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM and lead handling systems are working properly. Otherwise, you will only make a bad situation worse. All leads should be qua...

    By • May 19, 2010

  • Facebook is Now the Leading Publisher of Web Display Ads

    Thanks to steady traffic growth and an ad-friendly redesign, Facebook's ad impressions took off in the first quarter of 2010. According to comScore, it's now the leading publisher of display ads in the U.S., pulling ahead of long-time leader Yahoo. Data from comScore shows that Facebook served 1...

    By • May 18, 2010

  • R.I.P. Twitter as a Marketing Platform

    A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It's not about brand awareness or customer support. ...

    By • May 17, 2010

  • Just How Bad Can Negative Online PR Be?

    There is no Brand immune to a negative event... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea.... they are getting beaten up in a very visible and very pu...

    By • May 15, 2010

  • The Evolving Role Of Community And Social Media Managers

    Community management is not new. People have been managing communities since communities and user groups were first created. Someone has always had to make sure that the community or user group is humming along like a well-oiled machine. The fast spread of social media has changed the role of a...

    By • May 14, 2010

  • Facebook Serving 50 Billion Plus Ads A Month But Still Not A Revenue PowerHouse

    Talk about growth, a very rapid one: the social network, Facebook has served more ads on its platform than any other website that exists today. According to the latest report, the social network published a mammoth 176.3 billion banner ads and that is just for the first quarter of 2010. That av...

    By • May 13, 2010

  • Accelerating Leads with Topic Microsites

    I have already written on this site about how social media are requiring B2B content marketers to take their expertise to market in different and better ways. The logical extension of that, and which we yet see few companies doing, is to develop a point of view and publish it simultaneously. ...

    By • May 13, 2010

  • 5 Associations to Social Media Success

    Tired of receiving generic, automated spam on Facebook and Twitter? It's time to start educating. I admit when I first started my company's social media marketing campaign I didn't really know what I was doing. All I knew is that we needed to be on these new media platforms so I mainly just ...

    By • May 12, 2010

  • How to find your ideal client using social media

    This might be one of the trickiest questions to face businesses and individuals getting engaged with social media platforms - after all, although raising profile, increasing online awareness, and positive impacts on Search rankings all come as part of the deal inherently with social media engag...

    By • May 12, 2010

  • Social Media and the New Course of PR

    Sounds like a Brian Solis post, doesn't it? Actually, on Friday afternoon, I had a chance to preside over one of the last panels of the two-day PRSA Digital Impact Conference (#prsa_di) in NYC. We gathered a fab group of industry practitioners and prognosticators who convened under a sessio...

    By • May 11, 2010

  • Facebook AdSense Will Be The Smartest Ad Platform Ever

    I caught a two-tweet conversation between @orli and @eyalshahar that kind of drove home a point I was making a still-unpublished post I'm working on entitled "Facebook Knows Enough About You To..." (which will be published probably in the next week.) The two-tweet conversation went like this: ...

    By • May 11, 2010

  • The Art of Creating a Social Media Press Release

    I was invited by Jeff Mascott (of the public affairs agency the Adfero Group) to listen in on his seminar last week on The Art of Creating a Social Media Press Release. Here's a quick rundown based on my notes, that I thought might interest you. First, a little history: in February 2006, thi...

    By • May 11, 2010

  • The New Rules of Thought Leadership Marketing (Part 3)

    B2B content marketing has changed enormously with the advent of social media. In the last installment I talked about the third and fourth new rules of thought leadership marketing. In this final installment, I'll explain rules 5 and 6.Rule #5, Sustained Traffic Supersedes Downloads. After y...

    By • May 10, 2010

  • Where have all the marketing practitioners gone?

    Every day I see seminars, books, podcasts, white papers given by social media "experts" and I wonder - what's makes them an expert? When I examine said expert's creds - I typically find this formulaic bio... {Insert Expert name here} is an influential thought leader on Web strategy, interact...

    By • May 10, 2010

  • Social Media Tactics for Continued Engagement

    A friend in New York was responsible for a targeted advertising campaign on Facebook that achieved 100,000 fans in one day. Now that they've got them, they are tasked with making the conversation/experience authentic, relevant and enjoyable. What tactics would you employ? Here are some of my th...

    By • May 7, 2010

  • 17 Tweetchats for Social Media, Marketing and PR folks

    Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid ...

    By • May 7, 2010

  • How To Expand Your Social Media Marketing With SlideShare

    Let's go marketing with SlideShare! No, you don't need to be a crazy PowerPoint or Keynote maniac. You just need a basic understanding on how to put together a slide and you'll be good to go. SlideShare is a business social media site that lets users share documents, presentations and PDFs. Mor...

    By • May 5, 2010

  • Campaigns No Longer Matter: The Importance of Listening

    At this year's Ad-Tech expo in San Francisco, one of the keynotes was given by Seesmic founder Loic Le Meur where he spoke about the concept around social media. No, he didn't say that advertisers and marketers should be on Twitter, Facebook, YouTube or on blogs, but rather spoke about about the ...

    By • May 4, 2010

  • Social Media for Demand Generation...Is it more of a B2C than a B2B phenomenon?

    My most recent post on social media's pros and cons drew a lot of feedback. So, I thought we should continue the "conversation" by offering a few more opinions from this admittedly old-school but open minded marketing professional about the value (or lack thereof) of social media as a demand ge...

    By • May 4, 2010

  • Shut up and listen: the importance of truly hearing feedback

    One of the key skills required to be a good Online Community or Social Media Manager is mastering the art of listening to your community and effectively analysing feedback. Maria Ogneva's post "Tweet Me, Help Me, Don't Just Sit There" made me think about brands thinking they are listening but no...

    By • May 4, 2010