Content Marketing: Page 492

  • Social Media and CRM: Working together for better lead generation

    At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact on CRM. The resounding message from the expert panellists, all big names in the advertising and marketing industry, was that sales and online co...

    By • June 21, 2010

  • 60 Tips for Marketing Your Social Media

    My presentation with Ben Martin for ASAE's Marketing and Membership Conference last Monday. Description: This session is not about social media marketing, but rather about marketing your social media. How do you get people reading and commenting on your blog? How do you successfully laun...

    By • June 18, 2010

  • Understanding SEO, SMM and PPC: A Gardener's Analogy to Web Marketing

    What's SEO and what does it do? Do I need it? What's PPC? Those are some of the most common questions I'm asked when I begin working with clients small and large. Let's start by defining them: SEO means Search Engine Optimization In short, this is getting a site to rank better in search engines...

    By • June 18, 2010

  • 7 Steps for Creating a Social Media Marketing Plan

    This blog was written Aliza Sherman, not Maria Ogneva. Aliza is the co-founder of Conversify, a 5-year-old social media marketing agency offering strategic planning, as well as social media monitoring, management and measurement. She is also a social media pioneer who founded Cybergrrl, Inc. a...

    By • June 17, 2010

  • 5 Social Media Best Practices for Business

    Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can miss shaping and contributing to th...

    By • June 16, 2010

  • Message Boards: The Overlooked Piece of Social Media Real Estate

    A few weeks ago I experienced a poor customer service experience that I blogged about here. Out of a subtle rage I decided to research all I could about the company and make as many people aware of my experience so others could avoid running into a similar situation. What I discovered borderlin...

    By • June 16, 2010

  • Social Media Marketing, a Study in Semantics

    "It's not about vengeance, it's about justice." -Every cop drama/revenge movie ever If you have watched TV or seen a movie in the last 5 years, you've heard the quote that started this post. From Jack Bauer to Mel Gibson to Tinky Winky the Teletubby (I'm not positive about this last one, but I'...

    By • June 15, 2010

  • What is Facebook Up To Now?

    In the midst of the open graph announcement, privacy concerns, and design changes out of the blue, I was surprised to see a call out for beta testers on the Facebook homepage. Here's what they're looking for: Help us build the future of Facebook. We at Facebook are preparing to launch a bra...

    By • June 14, 2010

  • Building Online Marketing Relationships With Key Influencers

    Getting your company message out there, positioning brand identity and web presence with your market niche and target audience is key to maintaining a competitive edge. Businesses must learn word of mouth engagement and build message flow with online influencers. At first glance, it may appear t...

    By • June 11, 2010

  • Social Media is a relentless taskmaster: Why and how to regain control

    Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that's what so many have been told. However, sometim...

    By • June 10, 2010

  • Is Social Media a Viable Replacement for Traditional Advertising?

    I may be looking to hard for hopeful signs but I think we may be at the threshold of a reformation in advertising, which will mean larger changes in the communications world overall. Here are two of them and why I think they're important (and somewhat related): First, there may be a growing rec...

    By • June 10, 2010

  • Five Questions To Make Your Social PR Program A Success

    Social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries. Before you begin using any type of social media tools to communicate with people, you need a plan. You need a...

    By • June 8, 2010

  • Social Media Marketing: The Tail That Wags the Dog

    I wanted to close this week by referencing a post written by uber-marketer Seth Godin titled "The distraction, the tail and the dog" in which he outlines the core of what makes a business run, "making sales, delivering on promises, overcoming the Dip and shipping." There's really nothing sexy ab...

    By • June 4, 2010

  • How to Use Vanity URLs to Save You From a Branding Fail

    One of the best things about creating a social media campaign is its effectiveness in branding. But for how great it can be, many marketers miss a number of great opportunities and never take full advantage of the branding potential. The issue arises from the fact that social media sites require...

    By • June 2, 2010

  • Leveraging Your Social Media Assets Inside the Company: Webinar Archive

    Many businesses today are learning the incredible value of interactive social media tools when it comes to interacting with customers and prospects. But how deeply have these lessons penetrated? Are they being applied within the enterprise as well as externally? These are among the questions tha...

    By • June 1, 2010

  • What's So Funny About Social Media and Online Marketing?

    What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009....

    By • June 1, 2010

  • How Do You Define Social Media Success?

    As social media becomes more of a mainstream fixture, there's not surprisingly growing discussion about success and how it can be measured. Within the business world, it's all about the return on investment, or ROI. The reality, however, is social media isn't like other business efforts...

    By • May 31, 2010

  • Social Media Strategies: Where Do You Fit In?

    What's your goal? What's your aim when it comes to social media? Or defining who you are? Or building your brand (personal or otherwise)? Do you have targets? Do you have a measurement point of where you are now (or where you were at the start of your journey) to where you want to be in 3, 6, 12...

    May 29, 2010

  • What is Adding Value and How Does it Apply to Social Networking?

    As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value and how? ...

    By • May 28, 2010

  • 10 Rookie Mistakes Businesses Make In Social Media and How To Avoid Them

    Businesses are finally starting to realize that they need to be involved in social media if they hope to grow and sustain their company. Unfortunately, not everyone has a firm grasp on the basics. Here are ten of the most common "rookie mistakes" made by businesses engaged throughout social me...

    By • May 27, 2010

  • Social Media and Action Based Marketing: Talk is Cheap

    Social technologies are changing the way consumers make decisions. As social tools get more advanced and consumer adoption grows, our attention spans decrease and the focus shifts from talking to doing. You don't have to be a gossip queen or great communicator to tell the world what you thi...

    By • May 27, 2010

  • Media Relations in a Web 2.0 World

    Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today's Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly ...

    By • May 26, 2010

  • How Web 3.0 Will Impact Social Media and PR

    If like me you have heard the term Web 3.0 and the semantic web, but aren't really sure what it means then watch the video I have embedded below. It is around 15 minutes, but is well worth the time investment. If you can't spare the time I have attempted a summary below it. The mini doco is by ...

    By • May 26, 2010

  • Not So Many Smart People Since Thomas Jefferson Dined Alone

    Perhaps because I am now a resident in Mr. Jefferson's home town, references to the sage of Monticello abound, but last week I was in New York as the guest of Advertising Women of New York, the nearly 100-year-old organization founded to support women who make their careers in the world of Mad ...

    By • May 24, 2010

  • Case Study: How Does Microsoft Do Social Media Marketing?

    To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a 'friend' in today's society. The ...

    By • May 24, 2010