Content Marketing: Page 494

  • Campaigns No Longer Matter: The Importance of Listening

    At this year's Ad-Tech expo in San Francisco, one of the keynotes was given by Seesmic founder Loic Le Meur where he spoke about the concept around social media. No, he didn't say that advertisers and marketers should be on Twitter, Facebook, YouTube or on blogs, but rather spoke about about the ...

    By • May 4, 2010

  • Social Media for Demand Generation...Is it more of a B2C than a B2B phenomenon?

    My most recent post on social media's pros and cons drew a lot of feedback. So, I thought we should continue the "conversation" by offering a few more opinions from this admittedly old-school but open minded marketing professional about the value (or lack thereof) of social media as a demand ge...

    By • May 4, 2010

  • Shut up and listen: the importance of truly hearing feedback

    One of the key skills required to be a good Online Community or Social Media Manager is mastering the art of listening to your community and effectively analysing feedback. Maria Ogneva's post "Tweet Me, Help Me, Don't Just Sit There" made me think about brands thinking they are listening but no...

    By • May 4, 2010

  • Social Media's Internal Impact - An Interview with Phil Simon

    How does social media impact your internal organization? I'm delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. (Check out Phil's blog too) Your new book The Next Wave of Technologies dea...

    By • May 4, 2010

  • PR 101: Social Media Does Have Rules

    There's no crying in baseball and no rules in a knife fight. But social media does have rules. Don't know what they are or you don't believe me? Well, read on. Remember, social media is all about building a community. All communities need rules or they descend into anarchy. Hard to market anyth...

    By • May 3, 2010

  • The Evolution of Media and Online Newsrooms

    Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. News Releases Looking back at the history of the press release, one can see that the way we format a release to reach the media has changed as the media ha...

    By • May 2, 2010

  • Major Findings from the 2010 Social Media Marketing Industry Report

    The awesome crew over at SocialMediaExaminer.com just released their 2010 Social Media Marketing Industry Report. The 33 page report is geared to marketers and has some great info for anyone looking to create and grow their personal brand. Here are some of the major findings from the survey...

    By • May 1, 2010

  • Sometimes Social Means Shut Up

    We're all witnessing it. With so many mediums at their disposal, we're witness to the noisy and unnecessary rambling of companies, entrepreneurs, and people across Facebook, Twitter, and in corporate blogs. It's so noisy. It's always been an issue with email marketing... marketers are expected ...

    By • April 30, 2010

  • How to Use Twitter Lists to Promote Your Business

    The best place to start is probably the most obvious. What exactly is a Twitter list? A Twitter list is a feature that allows you to organize your followers into lists, or groups. It's a great way to organize fellow tweeters into manageable categories for easy access. Getting started with build...

    By • April 29, 2010

  • The Future of Marketing Starts with Publishing: Part 2

    As social media moves from the edge to the center of adoption and practice, the future of marketing hinges on the ability for brands to evolve from the broadcasting of one-to-many sales and marketing messages to an authentic media company that creates and publishes meaningful and timely conten...

    By • April 28, 2010

  • How Wikipedia Allows You to Influence the Media

    If you're a public figure (or about to become one), Wikipedia can be your best friend, or your worst nightmare. Your Wikipedia entry is the jumping off point for serious investigative research on you by journalists as well as more casual Google searches by potential employers, collaborators, part...

    By • April 28, 2010

  • Why dumb PR loves social media, but shouldn't

    Social media offers many opportunities for companies to advance marketing, PR, and CRM goals. But social media and PR in particular have a natural symbiosis; they both exist in the public space. Now, obviously there is much more to PR than just being public, but many PR goals can be more easily...

    By • April 27, 2010

  • Businesses adoption of social media requires a paradigm shift

    Social Media is only successful because of the human need for active participation in its own fate. During the agricultural age, people mostly listened to the religious leaders and their fate was not in their hand, in fact anyone who tried to take a stance was murdered, Jesus and Socrates style....

    By • April 27, 2010

  • Small businesses need to claim their spot on Foursquare

    Foursquare recently saw its 1 millionth user and is still growing at an exponential rate. Even the Wall Street Journal is cashing in. Now is the perfect time for local businesses to claim their venue on Foursquare while the platform is still in its initial growth stages. Foursquare has made...

    By • April 26, 2010

  • The impact of word-of-mouth marketing: a McKinsey report

    We've been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home. A recent article in McKinsey Quarterly looked at the impact...

    By • April 26, 2010

  • Brand advertising doesn't fulfill real time consumer needs

    Don't you really hate these? There's a sea change in consumer advertising, and it's tangible. Traditional mass media advertising has been blindsiding consumers with the "commercial" for almost a century. They are gladly TIVOed out, and still remain at best tolerated, and at worst, an affront, a...

    By • April 26, 2010

  • The Future of Marketing Starts with Publishing Part 1

    I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation, and also publishing. Creating social profiles and broadcasting tweets and status updates is eleme...

    By • April 26, 2010

  • Social Media for Demand Generation: Silver Bullet or Snake Oil?

    Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and servicesâ€" or, at least, that's what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching to us for about two years now. What's the reality behi...

    By • April 26, 2010

  • When is Your Next Online Conference?

    Some of the companies I'm working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I've been wanting to post about virtual event marketing for quite some time, and recently got to speak to Unis...

    By • April 26, 2010

  • Should your brand be focused on Social Currency?

    Vivaldi Partners recently released a study entitled "Social Currency" that looks at why brands need to build and nurture social currency. Social Currency is one of those sayings your hear tossed around, but no one ever really defines it. That is one of things that makes the Vivaldi study so i...

    By • April 26, 2010

  • The Relationship Behind the Sale

    "When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." - Dale Carnegie. When you close a deal, what's your next step? When you sign the contract, shake the hand and file the paperwork - what comes next? Is there a next? Or simply a next custom...

    April 25, 2010

  • Practical Social Media Measurement for B2B

    Editor's Note: As Editor In Chief of B2Bbloggers.com, I must give credit where it is due. This post was added here via RSS - @kseniacoffman deserves the kudos, accolades and RTs! Ksenia Coffman is a regular contributor to B2Bbloggers.com. Ksenia is senior marketing manager at Firetide, a wir...

    By • April 24, 2010

  • The New Rules of Thought Leadership Marketing (Part 2)

    B2B content marketing has changed, especially with the advent of social media. Last week I talked about the first two of six new rules of thought leadership marketing. These rules are primarily about how behaviors and expectations have changed with the advent of new technologies, especially so...

    By • April 23, 2010

  • What Facebook's New Platform Means for your Business

    The online world's been buzzing about the bold announcements at Facebook's third f8 developer conference yesterday, where Facebook CEO, Mark Zuckerberg discussed his vision of the new social web and unrolled the next version of the Facebook platform. While this conference was primarily aimed at ...

    By • April 22, 2010

  • Twitter Pitching Etiquette: What works, what doesn't...

    Some of America and Britain's most prominent 'tweeting' journalists give their view... Co-written by Lacey Haines Social media has created incredible opportunities and challenges for public relations professionals. While the challenges have been well documented, the opportunities that have aris...

    By • April 22, 2010