Content Marketing: Page 517

  • The Media Bypass

    Ad Age's Mike Bush today visits with a number of PR pros who wax poetic on how their clients bypass the media filter to reach customers directly.We've covered this for a few years now, but it hasn't gone so far as to dismiss the value of media relations for advancing a client's communications o...

    By • Oct. 26, 2009

  • Social CRM: The #SCRM Accidental Community Roundtable Conversation

    I've been talking a great deal (unfortunately not on this blog lately...) about the power of accidental communities. I call them that because I stumbled my way into starting a few of them. Stumble is the right word because I had no intention to start anything, I just wanted to keep track of stuf...

    By • Oct. 26, 2009

  • Viral Marketing Success in Three Easy Steps

    Getting customers to talk about your product or service isn't as hard as you might think. A viral marketing campaign that provides them with a way to connect with others you serve, a compelling story they can share, and a subconscious nudge is all they need. I've found three strategies that ma...

    By • Oct. 25, 2009

  • Twitter Lists will organize the social graph

    Twitter lists will change how people network themselves into groups and geographies. Although the first lists will develop around social media (top 100s, etc.), they will eventually develop around organizations / civic groups, enterprises and geographies / neighborhoods. Once this happens, Twit...

    By • Oct. 24, 2009

  • tendances consommation 2.0 : selon le Figaro.fr, les 25-49 ans consomment malin et vert

    Photo J-C. Marmara Le Figaro.Première étude du Credoc sur cette tranche d'âge qui représente 53 % de la consommation.Ils sont préoccupés par l'environnement (pour 81 % d'entre eux) et lorsqu'ils consomment, les 25-49 ans se disent particulièrement sensibles aux garanties écologiques, éthiques e...

    By • Oct. 24, 2009

  • Web 2.0 Square

    The theme of this year's Web 2.0 Summit is web squared (pdf). That is, its time to focus on impact in the real world. Fred Wison says the big trends driving this space are social, mobile and real time -- to form a golden triangle. I'd suggest geo, or location, provides as big of a vector for ...

    By • Oct. 23, 2009

  • Who killed the Rocky Mountain News? John Temple at WebCom 2009

    This is the second of a series of session notes from Webcom 09 where I am also presenting. Here is the session description for Case Study: Who killed the Rocky Mountain News? John was the former editor of the Rocky Mountain News that closed. He now writes the blog, Temple Talk. "Colorado's olde...

    By Bill Ives • Oct. 23, 2009

  • Ce soir, 21h, Citroën allume la Tour Eiffel

    Evénement à ne pas manquer si vous êtes du côté du Champ de Mars ou du Trocadéro ce soir vers 21h, Citroën fête le 120ème anniversaire de la Tour Eiffel. Au programme, 5 spectacles originaux de 12 mn habilleront de lumière la dame de fer de la tête aux pieds. Effet wow garanti ! Un aperçu des ...

    By • Oct. 22, 2009

  • Marketing Profs Digital Marketing Mixer : Day One... Twitter Success Stories

    My brain is full of social media and marketing goodness from the Marketing Profs Digital Mixer, but I wanted to give you my takeaways and thoughts from Day One.The day for me started with the Blog Hot Seat Lab, and in talking with the attendees, I think blogging companies should keep these point...

    By • Oct. 22, 2009

  • 3 Web Marketing Trends That Will Accelerate in 2010 - Part 2

    It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer ...

    By • Oct. 22, 2009

  • World of Warcraft à nouveau disponible en Chine

    World of Warcraft, le jeu en ligne au plus de 10 millions d'inscrits est qui est dorénavant géré en Chine continentale par NetEase.com, vient de publier un rapport sur son site officiel chinois dans lequel il annonce qu'après une période d'inactivité il venait de ré-ouvrir son service en Chin...

    By • Oct. 22, 2009

  • "Productive Meeting" is Not an Oxymoron

    The Stake Out "Hey," said Alberts as he struggled to pull what looked like a football wrapped in butcher paper out of his coat pocket. "Anybody want a sandwich?" Both men shook their heads. "Nah. I'll just chew on my coffee" said Lewis swirling the dregs in his cup. "You guys look beat. It's...

    By • Oct. 22, 2009

  • Fear & Loathing in Chinese Advertising.

    Here's a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer insp...

    By • Oct. 21, 2009

  • The Twitter effect on organization culture

    One of the most oft-cited examples of how Twitter can open up effective communication channels between the customer service parts of an organization and its customers is the US entertainment and information services provider Comcast and a man known on Twitter as @comcastcares. That man is Frank...

    By • Oct. 21, 2009

  • Première campagne NewCom France sur le continent africain au Sénégal

    Le réseau NewCom France, spécialiste de la communication au verso des tickets de caisse des Grandes et Moyennes Surfaces, a installé son premier master concessionnaire sur le continent africain. Par l'intermédiaire d'investisseurs sénégalais spécialisés dans le marketing opérationnel, le concep...

    By • Oct. 21, 2009

  • Enfin des flashcodes qui marchent !

    Les codes 2D,ces petits codes-barres nouvelle génération, que l'on prend en photo avec son téléphone mobile pour accéder immédiatement à une vidéo, une photo ou une page web, on connait tous et on adore. Disons, "on adore... quand ça fonctionne". C'est ce que l'on entendait le plus souvent ce...

    By • Oct. 20, 2009

  • How can I Help You?

    Article publié sur les colonnes de Tunis-Hebdo dans sa livraison du 19/11/2009C'est la question que l'on pose toujours aux entrepreneurs ou futurs entrepreneurs aux Etats-Unis. Que vous soyez porteur d'un projet, que vous ayez un business qui roule déjà ou un gars qui créé sur le web ou ailleur...

    By • Oct. 20, 2009

  • Building vision through influencer ecosystems

    Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client's vision messaging. Britton's take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepa...

    By • Oct. 20, 2009

  • Twitter Lists Now Available in Beta

    Last week, while attending Blogworld Expo, I logged into Twitter to catch up on a few DMs. Upon login, I noticed that something was just a bit different. My home page featured a sizable banner that announced the "beta" release of lists. While I knew the release of Twitter lists was imminent, ...

    By • Oct. 20, 2009

  • Ecouter les médias sociaux : le murmure a souvent plus de valeur

    Citoyens ! source ça se bouscule au portillon du web social afin de hurler à qui le veut ses vues sur le monde, sur la politique, sur sa passion pour les 80s ou pour la pêche à la ligne. Époustouflant ! Et au milieu de tout ça, forcément, il y a des gens qui veulent faire passer des message...

    By • Oct. 20, 2009

  • Engagement Marketing Definition

    Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking actio...

    By • Oct. 19, 2009

  • Social Media Works for Small Business. I Have Proof.

    (Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have...

    By • Oct. 19, 2009

  • Converse vous donne la chance de sortir du Garage

    Converse organise son Get out of the garage music contest, un concours pour groupes de musique amateurs dont le but est comme le nom l'indique est de les faire sortir du garage.Les vainqueurs de l'année précédente, Flying Machines, ont déjà signé chez EMI.Une excellente opération qui mixe deux ...

    By • Oct. 19, 2009

  • Quand le ROI se mesure en hamburgers

    Quand avez-vous cliqué sur une bannière pour la dernière fois ? En ce qui me concerne, cela remonte sans doute au siècle dernier... Ã l'exception de cette ingénieuse bannière pour une campagne de buzz, virale, d'engagement pour la chaine de restaurants « TGI Fridays ». La banniere intègre un bo...

    By • Oct. 19, 2009

  • 5 Simple Things to Help Your Content Go Viral

    Have you ever had this scenario unfold? You've just created some amazing content, everyone that you've shown it to absolutely loves it and can't wait to release it into the wild that is the web. You throw it on your micro-site, company website or blog and wait for the inevitable take off. After...

    By • Oct. 19, 2009