Content Marketing: Page 518

  • Who killed the Rocky Mountain News? John Temple at WebCom 2009

    This is the second of a series of session notes from Webcom 09 where I am also presenting. Here is the session description for Case Study: Who killed the Rocky Mountain News? John was the former editor of the Rocky Mountain News that closed. He now writes the blog, Temple Talk. "Colorado's olde...

    By Bill Ives • Oct. 23, 2009

  • Ce soir, 21h, Citroën allume la Tour Eiffel

    Evénement à ne pas manquer si vous êtes du côté du Champ de Mars ou du Trocadéro ce soir vers 21h, Citroën fête le 120ème anniversaire de la Tour Eiffel. Au programme, 5 spectacles originaux de 12 mn habilleront de lumière la dame de fer de la tête aux pieds. Effet wow garanti ! Un aperçu des ...

    By • Oct. 22, 2009

  • Marketing Profs Digital Marketing Mixer : Day One... Twitter Success Stories

    My brain is full of social media and marketing goodness from the Marketing Profs Digital Mixer, but I wanted to give you my takeaways and thoughts from Day One.The day for me started with the Blog Hot Seat Lab, and in talking with the attendees, I think blogging companies should keep these point...

    By • Oct. 22, 2009

  • 3 Web Marketing Trends That Will Accelerate in 2010 - Part 2

    It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer ...

    By • Oct. 22, 2009

  • World of Warcraft à nouveau disponible en Chine

    World of Warcraft, le jeu en ligne au plus de 10 millions d'inscrits est qui est dorénavant géré en Chine continentale par NetEase.com, vient de publier un rapport sur son site officiel chinois dans lequel il annonce qu'après une période d'inactivité il venait de ré-ouvrir son service en Chin...

    By • Oct. 22, 2009

  • "Productive Meeting" is Not an Oxymoron

    The Stake Out "Hey," said Alberts as he struggled to pull what looked like a football wrapped in butcher paper out of his coat pocket. "Anybody want a sandwich?" Both men shook their heads. "Nah. I'll just chew on my coffee" said Lewis swirling the dregs in his cup. "You guys look beat. It's...

    By • Oct. 22, 2009

  • Fear & Loathing in Chinese Advertising.

    Here's a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer insp...

    By • Oct. 21, 2009

  • The Twitter effect on organization culture

    One of the most oft-cited examples of how Twitter can open up effective communication channels between the customer service parts of an organization and its customers is the US entertainment and information services provider Comcast and a man known on Twitter as @comcastcares. That man is Frank...

    By • Oct. 21, 2009

  • Première campagne NewCom France sur le continent africain au Sénégal

    Le réseau NewCom France, spécialiste de la communication au verso des tickets de caisse des Grandes et Moyennes Surfaces, a installé son premier master concessionnaire sur le continent africain. Par l'intermédiaire d'investisseurs sénégalais spécialisés dans le marketing opérationnel, le concep...

    By • Oct. 21, 2009

  • Enfin des flashcodes qui marchent !

    Les codes 2D,ces petits codes-barres nouvelle génération, que l'on prend en photo avec son téléphone mobile pour accéder immédiatement à une vidéo, une photo ou une page web, on connait tous et on adore. Disons, "on adore... quand ça fonctionne". C'est ce que l'on entendait le plus souvent ce...

    By • Oct. 20, 2009

  • How can I Help You?

    Article publié sur les colonnes de Tunis-Hebdo dans sa livraison du 19/11/2009C'est la question que l'on pose toujours aux entrepreneurs ou futurs entrepreneurs aux Etats-Unis. Que vous soyez porteur d'un projet, que vous ayez un business qui roule déjà ou un gars qui créé sur le web ou ailleur...

    By • Oct. 20, 2009

  • Building vision through influencer ecosystems

    Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client's vision messaging. Britton's take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepa...

    By • Oct. 20, 2009

  • Twitter Lists Now Available in Beta

    Last week, while attending Blogworld Expo, I logged into Twitter to catch up on a few DMs. Upon login, I noticed that something was just a bit different. My home page featured a sizable banner that announced the "beta" release of lists. While I knew the release of Twitter lists was imminent, ...

    By • Oct. 20, 2009

  • Ecouter les médias sociaux : le murmure a souvent plus de valeur

    Citoyens ! source ça se bouscule au portillon du web social afin de hurler à qui le veut ses vues sur le monde, sur la politique, sur sa passion pour les 80s ou pour la pêche à la ligne. Époustouflant ! Et au milieu de tout ça, forcément, il y a des gens qui veulent faire passer des message...

    By • Oct. 20, 2009

  • Engagement Marketing Definition

    Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking actio...

    By • Oct. 19, 2009

  • Social Media Works for Small Business. I Have Proof.

    (Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have...

    By • Oct. 19, 2009

  • Converse vous donne la chance de sortir du Garage

    Converse organise son Get out of the garage music contest, un concours pour groupes de musique amateurs dont le but est comme le nom l'indique est de les faire sortir du garage.Les vainqueurs de l'année précédente, Flying Machines, ont déjà signé chez EMI.Une excellente opération qui mixe deux ...

    By • Oct. 19, 2009

  • Quand le ROI se mesure en hamburgers

    Quand avez-vous cliqué sur une bannière pour la dernière fois ? En ce qui me concerne, cela remonte sans doute au siècle dernier... Ã l'exception de cette ingénieuse bannière pour une campagne de buzz, virale, d'engagement pour la chaine de restaurants « TGI Fridays ». La banniere intègre un bo...

    By • Oct. 19, 2009

  • 5 Simple Things to Help Your Content Go Viral

    Have you ever had this scenario unfold? You've just created some amazing content, everyone that you've shown it to absolutely loves it and can't wait to release it into the wild that is the web. You throw it on your micro-site, company website or blog and wait for the inevitable take off. After...

    By • Oct. 19, 2009

  • Save your reputation in 48 hours? You might not even have four

    This piece in yesterday's Financial Times on how crisis management has changed thanks to the 'online onslaught' is worth a read. It goes over various factors, such as how having a few key journalist mates won't work anymore when things spread on Twitter and YouTube. The article makes the poin...

    By • Oct. 17, 2009

  • Have you considered segmenting your Twitter strategy?

    I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations...

    By • Oct. 17, 2009

  • Un jeu 3D disponible en réalité augmentée sur un paquet de céréales

    A chaque jour son daily fix de réalité augmentée : aujourd'hui un jeu 3D très impressionant disponible sur le packagin d'un paquet de cérales. La manipulation dans le jeu se base sur les mouvements effectués avec le paquet. Source : Ceci n'est pas un paquet de Chocapic ! par Nouveau Monde Vo...

    By • Oct. 17, 2009

  • Twitterville: A (Twittered) interview with Shel Israel

    Shel Israel has written a great book, Twitterville, that really shows how businesses large and small can use Twitter as a communications tool. I loved it because of the richness of the stories. Worth your time. We conducted an experiment -- we did an interview via Twitter earlier today. As one ...

    By • Oct. 16, 2009

  • Aligning PR and Interactive Marketing at PR Camp New York

    ALIGNING INTERACTIVE MARKETING and PUBLIC RELATIONSNow The Next Wave As I written before, the boundaries between PR and interactive marketing continue to blur â€" even though they still often operate as separate functions in many organizations. I suspect in time, social media will push compani...

    By • Oct. 16, 2009

  • Le futur du e-commerce

    Je vois deux grandes composantes pour le future du e-commerce: Apporter des fonctionnalités sociales: les sites sont encore pauvres en revues clients, contenu, vidéos. Facebook Connect viendra aussi apporter du social dans l'expérience. Je vous revoie à ma présentation sur le sujet. Toutes ...

    By • Oct. 16, 2009