Content Marketing: Page 518

  • Save your reputation in 48 hours? You might not even have four

    This piece in yesterday's Financial Times on how crisis management has changed thanks to the 'online onslaught' is worth a read. It goes over various factors, such as how having a few key journalist mates won't work anymore when things spread on Twitter and YouTube. The article makes the poin...

    By • Oct. 17, 2009

  • Have you considered segmenting your Twitter strategy?

    I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations...

    By • Oct. 17, 2009

  • Un jeu 3D disponible en réalité augmentée sur un paquet de céréales

    A chaque jour son daily fix de réalité augmentée : aujourd'hui un jeu 3D très impressionant disponible sur le packagin d'un paquet de cérales. La manipulation dans le jeu se base sur les mouvements effectués avec le paquet. Source : Ceci n'est pas un paquet de Chocapic ! par Nouveau Monde Vo...

    By • Oct. 17, 2009

  • Twitterville: A (Twittered) interview with Shel Israel

    Shel Israel has written a great book, Twitterville, that really shows how businesses large and small can use Twitter as a communications tool. I loved it because of the richness of the stories. Worth your time. We conducted an experiment -- we did an interview via Twitter earlier today. As one ...

    By • Oct. 16, 2009

  • Aligning PR and Interactive Marketing at PR Camp New York

    ALIGNING INTERACTIVE MARKETING and PUBLIC RELATIONSNow The Next Wave As I written before, the boundaries between PR and interactive marketing continue to blur â€" even though they still often operate as separate functions in many organizations. I suspect in time, social media will push compani...

    By • Oct. 16, 2009

  • Le futur du e-commerce

    Je vois deux grandes composantes pour le future du e-commerce: Apporter des fonctionnalités sociales: les sites sont encore pauvres en revues clients, contenu, vidéos. Facebook Connect viendra aussi apporter du social dans l'expérience. Je vous revoie à ma présentation sur le sujet. Toutes ...

    By • Oct. 16, 2009

  • Can Old Media Tactics Stop The Soft Drink Tax?

    Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity.A full bore campaign to defeat a possible tax on sugary drinks is underway (the tax has been proposed as a possible source of revenue to support health care reform):The lobbying group calling itself "Ame...

    By • Oct. 16, 2009

  • Michel & Augustin, entrepreneurs 2.0

    Michel & Augustin, les deux trublions du goût, vous convient à leur conférence de presse "mondiale", le 19 octobre à 12h30... au rayon yaourt du Monoprix Saint-Michel, 24 bd St-Michel, Paris 6e. Attention ! Places limitées. Réservation auprès de Morgane. Plus de vidéos de Michel & ...

    By • Oct. 16, 2009

  • Haven't clicked on an ad recently? Join 84% of other Internet users

    This has been covered elsewhere (for example on Media Post), but it's worth just highlighting. comScore's natural born clickers study shows that from July 2007 to March 2009, the proportion of Internet users that click on ads has halved from 32% to 16%. It's a US study, though I don't see why...

    By • Oct. 16, 2009

  • Win a Scholarship with Twitter

    You may have seen some of these tweets posted. CollegeScholarships.org has announced a twitter contest where they are giving away $14014.00 to college students on Twitter. One lucky tweeter can win a scholarship of $10,000. Similar to most contests designed to increase a company's followers, t...

    By • Oct. 16, 2009

  • IAB Calls on FTC to Reverse Blogger Regs

    At first I thought this was pretty clear but then the FTC decided to complicate things by saying about their own regulations that they were "guidelines" and not "regulations". However, in that same statement they said that advertisers would be required to adhere to the guidelines, so what is the...

    By • Oct. 16, 2009

  • La Manu, créer le lien étudiants entreprises, et Manumarketing

    Citoyens ! ça faisait longtemps qu'un message rassurant n'était pas parvenu jusqu'à mes oreilles depuis les bancs de l'université. « Au fond ce qui nous rassemble dans cette entreprise par-delà nos différences, c'est l'affirmation par chacun de nos actes que nous pouvons avoir prise sur l'a...

    By • Oct. 15, 2009

  • Experiential Economy: Social Media Business Podcast

    Episode 1 of Social Media Business: What is "the experience economy" - is it the next step on from agrarian, commodity, service...? How does value - and therefore money, currency - shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize somethin...

    By • Oct. 15, 2009

  • The Top 100 Twitter Publishing Tools and Services

    SourceAs I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.September 2008 - 18:07September 2009 - 26:12Engagement Difference = -31%I suspected that the shift in numbers stemed from the ...

    By • Oct. 14, 2009

  • Like Business, Social Media's Foundation is Trust

    For more than 15 years I have played the role of chief rainmaker at Strategic Communications Group (Strategic). In that time, I have helped bring in over $10M in business from more than 100 clients.Yet, I have never once sold anyone public relations or social media marketing. Yes...those are ...

    By • Oct. 14, 2009

  • Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!

    Drew Olanoff is kicking cancer's sorry ass - again. Diagnosed with Hodgkins Lymphoma, he had already raised more than $20,000 to help the Lance Armstrong Livestrong Foundation fight cancer with his #BlameDrewsCancer Twitter campaign and Blame Cancer initiatives. Now Olanoff is auctioning off h...

    By • Oct. 14, 2009

  • Fake Infomercials for Fake Products v Real Brand Extensions

    The infomercial is a pretty spoofable concept and seems to be in fashion right now. This summer, ESPN used uber-pitchman Billy Mays (recently deceased), who in essence spoofs himself in this spot: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Pla...

    By • Oct. 14, 2009

  • Social media as it happens

    Check out this living social media count by blogger Gary Hayes - really amazing. For once, no further comment needed! Link to original postLink to original postLink to original post

    By • Oct. 13, 2009

  • Collège de France et Dailymotion : vers un accès ouvert à la science

    Les réseaux, un espace d'innovation exceptionnelenvoyé par College-de-France. - Les derniers test hi-tech en vidéo. Citoyens ! C'est plutôt une bonne nouvelle : « Le grand établissement d'enseignement et recherche dispense désormais une partie de son enseignement sur la Toile via un partenar...

    By • Oct. 13, 2009

  • Recurring Tweets On Twitter Accounts Are Being Discontinued

    On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter's rationale centered around the potential for recurring tweets to result in duplicate tweets. From Twitter ... Recurring Tweets are a violation no matter how they are don...

    By • Oct. 13, 2009

  • Prix nobel de la paix pour Obama : les réactions sur Twitter

    Twitter est désormais l'outil qui permet de prendre le pouls en temps réel de l'opinion des internautes par rapport une actualité, une annonce ou un événement. Dernièrement, le lancement de la nouvelle version du site de Ségolène Royal, Désirs d'avenir, avait provoqué les railleries nombreuses ...

    By • Oct. 12, 2009

  • Defining Cloud Computing for Business Users

    Like any new IT trend, Cloud Computing gets its fair share of hype, and with it comes a multitude of vendors that use the terms in ways it was never intended for, therefore making it devoid of any sense. When pushed to the extreme, a simple server connected to a network seems to qualify as a clo...

    Oct. 12, 2009

  • Why Apple & Google Win - and Your Company Doesn't

    It's all about usability. Common sense dictates that the easier something is to accomplish, the more readily it will be passed along. What information do you ask your customers to submit? And of that, which is really necessary? Less is more. Courtesy of Stuff That Happens. Posted via ...

    Oct. 11, 2009

  • Pourquoi je préfère le e-commerce que le lèche-vitrine?

    Je ne suis pas une grande shopaholic, c'est peut-être pourquoi le lèche-vitrine m'intéresse moins que faire mon shopping en ligne. Non les raisons sont heureusement autres ! En dehors des avantages ennoncés dans cet article, le commerce en ligne permet surtout une meilleure exposition des prod...

    By • Oct. 11, 2009

  • Ne pensez pas communication sur le web : pensez web.

    La communication et le marketing web, développés maintenant depuis plusieurs années, ont connu leurs sommes de réussites et d'échecs retentissants. A l'heure où les professionnels du secteur sont persuadés du bien fondé des stratégies 2.0, et où les grandes entreprises tardent à franchir le p...

    By • Oct. 10, 2009