Content Marketing: Page 518

  • The FTC Issues New Rules, and Why We Like Them

    Today the Federal Trade Commission outlined its rules for product endorsements by bloggers, celebrities, and other influencers, who will now face fines of up to $11,000 for not disclosing that they were paid to review or endorse a product. This is the salient paragraph:"The revised Guides also...

    By • Oct. 5, 2009

  • Ou l'on reparle de l'addiction aux jeux videos

    Le journal Times a rapporté récemment la naissance de ReSTART, première « clinique » pour « addicts aux jeux vidéo » sur le territoire américain. La clinique est gérée par deux psychothérapeutes, Cosette Dawna Rae et Hilarie Cash qui considèrent que les jeux vidéo sont aussi addictifs que les ...

    By • Oct. 5, 2009

  • How to Brand Yourself Without Alienating Your Company

    There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I've read and experienced for myself, being a brand behind a F...

    By • Oct. 5, 2009

  • Is Your Agency Making Social Media Easy?

    One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners....

    By • Oct. 5, 2009

  • How job boards killed job ad creativity and how Twitter brings it back (maybe)

    When I was a young recruiter we used the local press to attract staff using semi-display ads. For those that have never heard of these, or have just forget, we paid by the line. The more lines, the more cost and the less our bonus would be that month. So we had to think about how much spac...

    By • Oct. 5, 2009

  • Social network engagement: the inner circle of trust for social media marketers

    Many Australian businesses have woken to find themselves amidst the thick mist that is social media. Brands and their tool kits have changed forever as social media has secured a 'penned-in' position within our digital strategy-tool kit.The closer we get to cracking the code that is social netw...

    By • Oct. 5, 2009

  • The Nobel Prize 2009 announced on Twitter and Facebook

    Social media makes Swedish companies frustrated, according to an article in Computer Sweden this week. The companies that CS talked to all know that you can do a lot of smart things with social media, but few know where to start or have had time to come up with any specific plans. One company s...

    By • Oct. 4, 2009

  • Open Video : le prochain défi du web marketing

    Imaginez. Vous venez de produire une superbe vidéo pour votre entreprise et l'avez publiée sur YouTube pour une campagne de marketing viral. Mais alors vous cherchez votre vidéo dans YouTube pour la montrer fièrement dans son contexte à vos collègues, vous découvrez que le film original a été ...

    By • Oct. 4, 2009

  • Open Video: The Next Challenge for eMarketers

    Imagine. You just produced a great video for your company and pushed it on YouTube to go viral. But as you browse YouTube to proudly show it live to your staff, it turns out the original movie has been altered a hundred times by angry customers who embedded signs advising viewers to stay away f...

    By • Oct. 4, 2009

  • Exemple de kit Social Media Marketing

    Cette semaine débute dans le Val-de-Marne le Festi'Val-de-Marne. Près d'une centaine d'artistes (chanson, musiques actuelles et jeune public) seront en concert dans tout le Val-de-Marne. Avec en temps forts, de grosses soirées sous chapiteaux dans le parc de Choisy. Ceci étant dit, il est int...

    By • Oct. 4, 2009

  • How Obama Dropped the Ball on His Social Media Strategy

    One of the puzzling things is how Obama used social media to his advantage during the campaign but has failed to use it successfully now. The techniques that the campaign used were fine when you had a large group of people rallying around one idea. However, once the presidency was in motion, th...

    By • Oct. 3, 2009

  • Some Personal Branding Brain Food

    Recently, I stumbled across Tom Peters' article The Brand Called You - I pulled out some of my favorite points for this week's post. If you have not read this article yet, it is an non-negotiable, absolute, must-read! If you have read it, it won't hurt to read it again â€" I learn something new...

    By • Oct. 3, 2009

  • Ink On Their Hands

    Peter Kann, the guy who ran the Wall Street Journal before Rupert Murdoch bought it, wrote an op-ed for the paper last weekend entitled "Quality Reporting Doesn't Come Cheap." It reads like an obituary about a suicide. I know it's easy to be somewhat snarky about the plight of newspapers. It...

    By • Oct. 2, 2009

  • UMP vs Parti Socialiste s/la loupe de Google Ad Planner

    Citoyens ! Vous connaissez peut-être Google Ad Planner, un outil de Recherche & Media Planning à destination des publicitaires et des éditeurs de site. Passons à la loupe les sites de l'UMP et du Parti Socialiste par l'outil : Sur le trafic, avantage clair du PS : Traffic statistics All...

    By • Oct. 2, 2009

  • Construire une communauté en ligne

    Construire une communauté en ligne pourquoi pas? Dans un article community spark, vous aide à vous poser les bonnes questions et à trouver les réponses qui vont avec. 1. Pourquoi voulez-vous constuire une communauté en ligne? Si votre réponse est « parce que tout le monde en a », elle va pro...

    By • Oct. 2, 2009

  • Mahatma Gandhi & Marketing

    October 2nd is a holiday in India to honor the life of Mahatma Gandhi, he was born in 1869. 'Maha'-'Atma' or Great Soul - the man made great contributions not only in India but to mankind as a whole. For a man who was able to galvanize an entire nation and then the world, Mahatma Gandhi was ...

    By • Oct. 2, 2009

  • Le Pass NaviGo, votre nouvelle

    La Relation client "sans-contact" expliquée par Guillaume Massis de AirTag. Interview réalisée lors de la conférence "Le sans-contact pour optimiser le shopper marketing dans le point de vente"organisée par le Cercle du Marketing Direct.

    By • Oct. 1, 2009

  • Air Pit Bull... Mike apparently re-signed Michael Vick - and declined to comment about it

    If you are a major company, heck if you are a kid selling lemonade on the side of the road, why in the world would you sign a contract with someone to endorse your company and decline to comment about it, as Mike has according to AP? Maybe I'm confused about the meaning of an endorsement. Mike w...

    By • Oct. 1, 2009

  • Le Buzzomètre #1, peut-on encore faire des buzz pour les marques ?

    Citoyens ! Mry décryptait déjà une fois par mois les actions de « buzz » des agences de communication françaises ( »buzz » volontairement laissé sans définition). Rappel du concept de l'émission : « Mais le Buzzomètre en vidéo évolue aussi dans son approche. L'émission traitera aussi des ...

    By • Oct. 1, 2009

  • Chinese Design's Slow Ascent

    A couple weeks ago, I read Bruce Nussbaum's blog on the growing gap in China between Chinese designers and Western designers. I found it to be a really fascinating look into China's economy for a number of reasons. For years, they have primarly relied on cutting cost and driving efficiencies ...

    By • Sept. 30, 2009

  • Le "Top 20" des Agences Interactives Françaises

    Link to original post Un choix en partie subjectif des meilleures web agencies en France. Au delà des mammouths du secteur, j'espère faire découvrir des agences digitales à taille humaine. Bien sûr, je n'ai pas pu juger de la pertinence des réalisations ni de la capacité à concevoir et mett...

    By Herve Bichot • Sept. 30, 2009

  • Daily Telegraph asks Headshift: Is London World social media capital?

    London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed that London is it's top...

    By • Sept. 30, 2009

  • How many social media experts in a tree

    I was reading an article last week that basically ranted against the proliferation of many social media "experts" who are basically jumping on the bandwagon to make some money, but don't really know what social media is and are hurting their clients. I agree with the author's concern. When I sta...

    By • Sept. 29, 2009

  • The Media Crisis, Part 3: Advertisers (looking for their lost sheep) c

    Advertisers are looking for ways to connect with consumers in an increasingly fragmented and frankly expensive marketplaceThe wild west of contentYou've heard it called the democratization of content. We're moving from a consumer society to a producer society. Anyone can build a soapbox. And, s...

    By • Sept. 29, 2009

  • Blogger Relations is a Two-Way Street

    Guest Post by Tamar Weinberg: Reader her blog | Follow her on Twitter Source: Shutterstock As bloggers, we've all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email...

    By • Sept. 29, 2009