Content Marketing: Page 516

  • Enfin des flashcodes qui marchent !

    Les codes 2D,ces petits codes-barres nouvelle génération, que l'on prend en photo avec son téléphone mobile pour accéder immédiatement à une vidéo, une photo ou une page web, on connait tous et on adore. Disons, "on adore... quand ça fonctionne". C'est ce que l'on entendait le plus souvent ce...

    By • Oct. 20, 2009

  • How can I Help You?

    Article publié sur les colonnes de Tunis-Hebdo dans sa livraison du 19/11/2009C'est la question que l'on pose toujours aux entrepreneurs ou futurs entrepreneurs aux Etats-Unis. Que vous soyez porteur d'un projet, que vous ayez un business qui roule déjà ou un gars qui créé sur le web ou ailleur...

    By • Oct. 20, 2009

  • Building vision through influencer ecosystems

    Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client's vision messaging. Britton's take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepa...

    By • Oct. 20, 2009

  • Twitter Lists Now Available in Beta

    Last week, while attending Blogworld Expo, I logged into Twitter to catch up on a few DMs. Upon login, I noticed that something was just a bit different. My home page featured a sizable banner that announced the "beta" release of lists. While I knew the release of Twitter lists was imminent, ...

    By • Oct. 20, 2009

  • Ecouter les médias sociaux : le murmure a souvent plus de valeur

    Citoyens ! source ça se bouscule au portillon du web social afin de hurler à qui le veut ses vues sur le monde, sur la politique, sur sa passion pour les 80s ou pour la pêche à la ligne. Époustouflant ! Et au milieu de tout ça, forcément, il y a des gens qui veulent faire passer des message...

    By • Oct. 20, 2009

  • Engagement Marketing Definition

    Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking actio...

    By • Oct. 19, 2009

  • Social Media Works for Small Business. I Have Proof.

    (Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have...

    By • Oct. 19, 2009

  • Converse vous donne la chance de sortir du Garage

    Converse organise son Get out of the garage music contest, un concours pour groupes de musique amateurs dont le but est comme le nom l'indique est de les faire sortir du garage.Les vainqueurs de l'année précédente, Flying Machines, ont déjà signé chez EMI.Une excellente opération qui mixe deux ...

    By • Oct. 19, 2009

  • Quand le ROI se mesure en hamburgers

    Quand avez-vous cliqué sur une bannière pour la dernière fois ? En ce qui me concerne, cela remonte sans doute au siècle dernier... Ã l'exception de cette ingénieuse bannière pour une campagne de buzz, virale, d'engagement pour la chaine de restaurants « TGI Fridays ». La banniere intègre un bo...

    By • Oct. 19, 2009

  • 5 Simple Things to Help Your Content Go Viral

    Have you ever had this scenario unfold? You've just created some amazing content, everyone that you've shown it to absolutely loves it and can't wait to release it into the wild that is the web. You throw it on your micro-site, company website or blog and wait for the inevitable take off. After...

    By • Oct. 19, 2009

  • Save your reputation in 48 hours? You might not even have four

    This piece in yesterday's Financial Times on how crisis management has changed thanks to the 'online onslaught' is worth a read. It goes over various factors, such as how having a few key journalist mates won't work anymore when things spread on Twitter and YouTube. The article makes the poin...

    By • Oct. 17, 2009

  • Have you considered segmenting your Twitter strategy?

    I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations...

    By • Oct. 17, 2009

  • Un jeu 3D disponible en réalité augmentée sur un paquet de céréales

    A chaque jour son daily fix de réalité augmentée : aujourd'hui un jeu 3D très impressionant disponible sur le packagin d'un paquet de cérales. La manipulation dans le jeu se base sur les mouvements effectués avec le paquet. Source : Ceci n'est pas un paquet de Chocapic ! par Nouveau Monde Vo...

    By • Oct. 17, 2009

  • Twitterville: A (Twittered) interview with Shel Israel

    Shel Israel has written a great book, Twitterville, that really shows how businesses large and small can use Twitter as a communications tool. I loved it because of the richness of the stories. Worth your time. We conducted an experiment -- we did an interview via Twitter earlier today. As one ...

    By • Oct. 16, 2009

  • Aligning PR and Interactive Marketing at PR Camp New York

    ALIGNING INTERACTIVE MARKETING and PUBLIC RELATIONSNow The Next Wave As I written before, the boundaries between PR and interactive marketing continue to blur â€" even though they still often operate as separate functions in many organizations. I suspect in time, social media will push compani...

    By • Oct. 16, 2009

  • Le futur du e-commerce

    Je vois deux grandes composantes pour le future du e-commerce: Apporter des fonctionnalités sociales: les sites sont encore pauvres en revues clients, contenu, vidéos. Facebook Connect viendra aussi apporter du social dans l'expérience. Je vous revoie à ma présentation sur le sujet. Toutes ...

    By • Oct. 16, 2009

  • Can Old Media Tactics Stop The Soft Drink Tax?

    Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity.A full bore campaign to defeat a possible tax on sugary drinks is underway (the tax has been proposed as a possible source of revenue to support health care reform):The lobbying group calling itself "Ame...

    By • Oct. 16, 2009

  • Michel & Augustin, entrepreneurs 2.0

    Michel & Augustin, les deux trublions du goût, vous convient à leur conférence de presse "mondiale", le 19 octobre à 12h30... au rayon yaourt du Monoprix Saint-Michel, 24 bd St-Michel, Paris 6e. Attention ! Places limitées. Réservation auprès de Morgane. Plus de vidéos de Michel & ...

    By • Oct. 16, 2009

  • Haven't clicked on an ad recently? Join 84% of other Internet users

    This has been covered elsewhere (for example on Media Post), but it's worth just highlighting. comScore's natural born clickers study shows that from July 2007 to March 2009, the proportion of Internet users that click on ads has halved from 32% to 16%. It's a US study, though I don't see why...

    By • Oct. 16, 2009

  • Win a Scholarship with Twitter

    You may have seen some of these tweets posted. CollegeScholarships.org has announced a twitter contest where they are giving away $14014.00 to college students on Twitter. One lucky tweeter can win a scholarship of $10,000. Similar to most contests designed to increase a company's followers, t...

    By • Oct. 16, 2009

  • IAB Calls on FTC to Reverse Blogger Regs

    At first I thought this was pretty clear but then the FTC decided to complicate things by saying about their own regulations that they were "guidelines" and not "regulations". However, in that same statement they said that advertisers would be required to adhere to the guidelines, so what is the...

    By • Oct. 16, 2009

  • La Manu, créer le lien étudiants entreprises, et Manumarketing

    Citoyens ! ça faisait longtemps qu'un message rassurant n'était pas parvenu jusqu'à mes oreilles depuis les bancs de l'université. « Au fond ce qui nous rassemble dans cette entreprise par-delà nos différences, c'est l'affirmation par chacun de nos actes que nous pouvons avoir prise sur l'a...

    By • Oct. 15, 2009

  • Experiential Economy: Social Media Business Podcast

    Episode 1 of Social Media Business: What is "the experience economy" - is it the next step on from agrarian, commodity, service...? How does value - and therefore money, currency - shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize somethin...

    By • Oct. 15, 2009

  • The Top 100 Twitter Publishing Tools and Services

    SourceAs I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.September 2008 - 18:07September 2009 - 26:12Engagement Difference = -31%I suspected that the shift in numbers stemed from the ...

    By • Oct. 14, 2009

  • Like Business, Social Media's Foundation is Trust

    For more than 15 years I have played the role of chief rainmaker at Strategic Communications Group (Strategic). In that time, I have helped bring in over $10M in business from more than 100 clients.Yet, I have never once sold anyone public relations or social media marketing. Yes...those are ...

    By • Oct. 14, 2009