Content Marketing: Page 516

  • As Facebook Ages, Gen Y Turns to Twitter

    via Pew Internet | Twitter and Status Updating Link to original post

    By • Nov. 7, 2009

  • What The Phoenix Suns Can Teach Your Brand About Using Twitter

    More marketers are recognizing that social media brings value to their brands' marketing efforts. And along with the interest in social media comes questions, like: What kind of information could we share through social media that our customers would even care about, but also would provide valu...

    By • Nov. 6, 2009

  • Social Media Today Talks About the Facebook Era

    Sandwiched between her flights from Madrid and for Hong Kong, Clara Shih CEO of Hearsay Labs and author of The Facebook Era, Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, took a few moments to be interviewed by Social Media Today. I was inte...

    By • Nov. 6, 2009

  • Et vous, pourquoi portez-vous des lunettes ?

    ... Pour ressembler à Johnny, Antoine, Zinédine ou Pierre-Paul-Jacques ? Le parti pris de Krys, dixit Antoine de Roffignac, c'est de mettre en avant ses clients. La marque ne leur dore pas seulement la pilule, non, elle essaye aussi de leur parler vrai, de faire résonner les questions les plu...

    By • Nov. 6, 2009

  • Google Adsense Now Paying in Kenyan Shillings

    Kenyan bloggers and website owners are now pleased to note that they can receive their Google Adsense earnings in Kenyan Shillings. This was not the case previously and many website owners had difficulty banking the foreign currency(Dollar or Euros) cheques with their local banks. Further, pay...

    By Collins Mbalo • Nov. 6, 2009

  • Is Social Search a threat to SEO?

    I think it is. And I tweeted so yesterday. And the reason is obvious. What is SEO about? Ultimately, it is about one thing: the 'website'. It's about making a website and its pages discoverable, ranked favorably in search results, described appropriately so that searchers hook on the descripti...

    By • Nov. 5, 2009

  • The Counter Reformation of Content Marketing

    I watched Garfield's Halloween special over the weekend and since then I've had the phrase "Candy, candy, candy..." running through my mind. The content marketing people are using social media to engage their customers; however, what they are selling is content, content, content.There's nothing...

    By • Nov. 5, 2009

  • Web Analytics vs Social Media: Combat pour le meilleur ROI

    Dans leur livre Web Analytics, Jacques Warren et Nicolas Malo nous offre un un guide facile d'accès sur les techniques de mesure et d'optimisation des sites Web. S'il est souvent question de retour sur investissement, la puissance du marketing des médias sociaux est délicatement mise en touche ...

    By • Nov. 5, 2009

  • Mozart, l'opéra rock : un abus d'influence

    Citoyens ! J'ai commis l'acte le plus tragicomique de la semaine : aller voir Mozart, l'Opéra Rock. Stupeur. Et retour sur une communication d'influence pas tout à fait « spectateur-oriented ». Avant le spectacle, TFI-Dove nous façonne 3 hits, à grand renfort de matraquage publicitaire, de p...

    By • Nov. 5, 2009

  • Social software adoption, how are we doing?

    I was going through some IDC survey data that I got back recently and I think there's an interesting story to tell. My group does a regular survey 2-4 times a year on software applications, called Appstats. We have some fixed questions for trending and some questions that change out each time s...

    By • Nov. 5, 2009

  • Médias sociaux et ROI : Une équation difficile à résoudre

    Définir précisément le ROI d'une stratégie de marketing conversationnel n'est pas une mince affaire. Beaucoup d'entre nous, suivent et participent, de près ou de loin, aux débats autour de cette problématique. Nate Elliot - Principal analyst chez Forrester - dans son article intitulé « why are m...

    By • Nov. 5, 2009

  • The Most Connected and Tech-Toy Dependent Population... Millennial Moms...Mr. Youth Study

    According to a new whitepaper by Mr. Youth, Millennial Moms (women born between 1977 and 1996) are supplanting college students as the most connected and technology-dependent population. In the report, Mr. Youth shares the four attributes that make Millennial Moms digital trendsetters: They're...

    By • Nov. 5, 2009

  • Optimiser ses vidéos sur YouTube

    L'utilisation de la vidéo comme outil de marketing n'est pas nouveau ... la pub TV a fait ses preuves. Mais sur le web, les sites de contenus sociaux (plateformes de microblogging, blogs, vidéos, ...) ont plus facilement été apprivoisés par les internautes non professionnels. Les entreprises et ...

    By • Nov. 4, 2009

  • Walmart and Amazon Duke It Out With Dead Trees

    The current Walmart vs. Amazon.com battle of the bestseller books points out one of the oldest marketing problems of all: Confusing the package with the product, the medium with the message, the benefit with the feature. In 1992, back in the Stone Age of the Internet, a now-famous New York Time...

    By • Nov. 3, 2009

  • How to Integrate Social Media Into Your Marketing

    View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands lik...

    By • Nov. 3, 2009

  • Why PR Camp™ New York Is Different

    In a little more than two weeks on November 20, PR Camp™ New York will debut a different way to engage PR and marketing professionals. It will feature an incredible lineup of moderators from top brands and agencies in New York City. With a carefully planned agenda and a full day of interacti...

    By • Nov. 3, 2009

  • Engaging Your Customers: Interview with Ebony!

    Ebony is a make over Diva - looks, life, & branding. Make-me-over-Eb continues to transform the lives of many. She touches her clients through multiple WEB channels & continues to apply her creative focus to guide many businesses in their communication endeavors. She wants you to engage...

    By • Nov. 3, 2009

  • Techtoc.tv, Le buzz négatif

    Voici une discussion sur ce qu'est le buzz négatif et son impact positif ou non, sur les gens ou entreprises qui en sont victimes. Cette discussion a eu lieu à Paris, sur le plateau de Techtoc.tv et j'ai eu le plaisir d'y participer depuis Montréal. On y discute entre autres d'un buzz touchant ...

    By • Nov. 2, 2009

  • Biznik Blends High Tech with High Touch

    Biznik Blends High Tech with High TouchThis content from: Duct Tape Marketing Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media "best practices" rather than obsessing over next week's new ...

    By • Nov. 2, 2009

  • Pub sur Internet : quelle efficacité ?

    Une étude d'Ipsos donne des indications utiles sur la visibilité et l'impact de l'e-pub. Cette étude qualitative allie eyetracking et questionnaire de mémorisation en ligne. 30 personnes ont été soumises à 360 expositions publicitaires via 6 campagnes en ligne inédites au format bannière (728 ...

    By Herve Bichot • Nov. 2, 2009

  • Some Weeks are Hard to Top!

    Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It's a week that is going to be hard to top in Dunay history but don't put it past me to try!It all started Friday, Oct 23rd when my wife came into the house and said "oh yeah, ...

    By • Nov. 1, 2009

  • Windows 7 est disponible ! Encore une bonne raison d'acheter un Mac.

    Confrontées au lancement de nouveaux produits par des concurrents, la plupart des entreprises restent sur la défensive, ou gardent le silence, limitant les dégâts en attendant leur revanche. Mais développer un jeu offensif est souvent une meilleure stratégie. Il y a toujours des avantages à g...

    By • Nov. 1, 2009

  • Entendez-vous le buzz de la mouche sandwich ?

    Imaginez une armée de 200 mouches pour faire la promotion de votre compagnie. Non, je n'ai pas trop regardé le film The Fly. Oui, ça existe. Lors du dernier salon du livre de Francfort, les éditions Eichborn ont créé le buzz avec une opération de guérilla marketing qui a mouché la concurrence. ...

    By • Oct. 31, 2009

  • The Mystery Of Marketing

    I feel like a voyeur when I watch the TV show Mad Men. Instead of showing the mechanics of the marketing process, the show creates a mystique about marketing. To me the fascination with marketing comes from order, imagination, process and decision; modern marketers work diligently, typing copy,...

    By • Oct. 31, 2009

  • Restoring Trust

    The Council of PR Firms executive director Kathy Cripps had a twinkle in her eye as she looked out across the expanse of The Yale Club's Grand Ballroom in New York City yesterday morning. In spite of these recessionary times, the Council's annual Critical Issues Forum drew a full house and a fa...

    By • Oct. 30, 2009