Content Marketing: Page 522

  • Chris Anderson et l'économie de l'attention

    En plein dans les débats sur l'avenir des médias à l'ère digitale, dans le bourbier Hadopi, Google et la BNF, et les chimères que certains nous dressent face à l'illusion du gratuit, j'ai été assez surpris de lire si peu de choses que ça par rapport à la parution en français de « Free » de C...

    By • Sept. 24, 2009

  • Le dilemme des gestionnaires marketing

    La semaine dernière j'étais à la journée Infopresse Rendez-vous Média (les Twitter de l'événement sont ici et gros merci à Infopresse de l'invitation). Les grandes agences et les patrons médias discutaient des enjeux auxquels font face leurs industries respectives. Dans les corridors (lors de ...

    By • Sept. 24, 2009

  • When Legal and Social Media Programs Collide

    On Monday I was on an exciting panel called "social media best practices" at a conference "Social Media Risk and Reward" with John Lipsey of Martindale Connected, Eugene Weitz- former counsel for Alcatel Lucent, Doug Cornelius, Beacon Capital Partners, and Daniel Goldman, Legal Counsel at Mayo ...

    By • Sept. 24, 2009

  • Talk really is cheap: A simple apology is better than compensation

    The next time you have an angry customer (we usually get them for clients using the line of 'do X or I will contact the media!'), don't offer them any kind of inducement to forget about it. A simple apology minus the financial payment will do the job much better. This is according to researc...

    By • Sept. 24, 2009

  • Apocalypse

    Alors que nous avancions vers la terre, dans la pâleur grise de l'aube, l'embarcation de fer ressemblant à un cercueil de douze mètres, prenait des paquets d'eau verte qui retombaient sur les têtes casquées des hommes serrés épaule contre épaule, dans l'inconfortable, l'insupportable, la dur...

    By • Sept. 23, 2009

  • Why is Gen X so Entrepreneurial? Dysfunction.

    Image by Tac Anderson via FlickrI'm a proud member of the vastly outnumbered Generation X. We grew up being called The Slacker Generation (ironically by a bunch of washed up hippies who sold their soles). While the Baby Boomers and Generation Y both are about twice as big as Gen X, we have becom...

    By • Sept. 23, 2009

  • Course contre le cancer du sein

    L'Institut Gustave Roussy (centre de cancérologie situé à Villejuif) et Odyssea (association organisant des courses dont les bénéfices financent des programmes de lutte contre le cancer du sein) organisent une course au départ du Château de Vincennes le dimanche 4 octobre à 9 heures. Deux pa...

    By • Sept. 23, 2009

  • Today Marks Official Launch Day of The Digital Handshake

    Today marks the official launch of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. Here's a three minute video which talks about it. My thanks to everyone who had a part in this book, and that's a lot of people. The Digital Handshake is available at Am...

    By • Sept. 22, 2009

  • Social Media World Forum Asia: Is Social Media a Fad?

    The video below was shown this morning at the on-going Social Media World Forum Asia in Singapore, during a presentation by Chris Schaumann, Global Advertising & Digital Lead (Asia Pacific & Greater China Region), Microsoft Corporation. It is created by Erik Qualman, author of the book ...

    By • Sept. 22, 2009

  • Is Paid Advertising in Social Media Dead? - OMMA Global

    Emily Riley opens as moderator introducing the panelists with the idea that Paid Advertising is still alive (as if it ever was) in Social Media. A lot of people are still playing with social media but there's not enough volume to think of as typical media buys. However, many studies are showing...

    By • Sept. 21, 2009

  • Is Social Media Transformational? Thoughts from UGA Connect 2009

    Is social media transformational? That was the topic of my panel discussion this past weekend at University of Georgia's Connect 2009: Integrating Social Media and Traditional PR. I was joined by Aaron De Lucia senior vice president of Porter Novelli, Austin and Melanie James - University...

    By • Sept. 21, 2009

  • Nous sommes plein de contradictions

    C'est dans notre nature de dire/penser une chose et d'en faire une autre. Surtout si le contexte ne s'y prête pas ou bien s'il n'est pas à notre avantage. On se voile la face, on fait comme si on ne savait pas, on « renie » quand ça arrange. Et cela concerne aussi bien notre vie de tous les jo...

    By • Sept. 21, 2009

  • Le Groupe O2 souhaite recruter 2000 personnes en France d'ici la fin de l'année.

    Alors que le chômage augmente, les services à la personne continuent de recruter et suscitent des vocations. Face à une explosion de la demande, le Groupe O2 souhaite recruter 2000 personnes en France d'ici la fin de l'année. Malgré la crise de l'emploi, les services à la personne sont l'un ...

    By • Sept. 21, 2009

  • Voyons les choses sous un autre angle, bon sang !

    Je viens de lire l'article de Gu Hervier, "Les réseaux sociaux sont-ils durables ?". Je le trouve un peu rapide sur la manière de voir les choses et j'aimerais revenir sur quelques points. "Dans l'évolution vers le Village Global chère à McLuhan, les réseaux sociaux jouent un rôle majeur d'ac...

    By • Sept. 20, 2009

  • Putting the Public Back in Public Relations is Now Back in Stock

    Credit: Frank Gruber via FlickrWhen Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it's never good news to hear that customers cannot...

    By • Sept. 20, 2009

  • Mobile Marketing Campaigns - What is the Cost? Where is the ROI?

    Patrick J. Moorhead Director of Emerging Media Razorfish Original Source Article: Cost and ROI for Mobile Campaigns Patrick Moorhead oversees R&D initiatives on behalf of Razorfish's Advanced Marketing Solutions group. This division helps clients and staff understand and evaluate emerging m...

    By • Sept. 20, 2009

  • L'objet publicitaire écologique est l'outil de communication idéal...

    Chaque geste pour protéger la nature compte. Que vous soyez dans un secteur proche ou non du monde écologique, agir en faveur de la planète est toujours possible. Vous pourrez ensuite communiquer sur cette action, en utilisant des objets publicitaires écologiques. Ils sont très prisés en 2009 ...

    By • Sept. 20, 2009

  • Les jeux video manquent une recontre avec les sciences sociales

    C'est le festival du jeu vidéo ! Du 18 au 20 septembre 2009, la tribu des gamers pourra se retrouver a Paris, porte de Versailles. Les casual gamers, les hardcore gamers, les no-life, les n00b, les quitters, les campers, les grey-killers, les retro gamers... pourront faire passion commune. ...

    By • Sept. 19, 2009

  • Case Study and ROI of a Twitter Engagement

    This week at Marketing Prof's Digital virtual marketing conference, I presented a case study of Techrigy's use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the growth of our startup! Here's our story. I started with t...

    By • Sept. 19, 2009

  • The Battle to Align PR and Interactive Marketing

    Interactive Marketing and PR: Star Trek provides a good visual Today I continue a recent discussion about the challenges in aligning PR and interactive marketing. The battle lines are drawn with the two sides competing for the hearts and minds of clients. Consider these two quotes: The firs...

    By • Sept. 18, 2009

  • Three Ways to Align PR and Interactive Marketing

    Joe Ciarallo's post about the PRSA seeking to establish industry wide measurement standards dovetails with my post today. I want to take a closer look at three long standing "tensions" that hinder alignment between PR and interactive marketing and propose starting points to resolve them. Why ...

    By • Sept. 18, 2009

  • The GAP, ROI, and Awareness

    Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. After giving it some thought and rea...

    By • Sept. 18, 2009

  • Find Your Next Lawyer On Facebook... What drives sustainability in a 21st Century law firm?

    A key section of our report "Social Networking for the Legal Profession" looks forward to the next phase in the evolution of social networking for lawyers. One of the initiatives highlighted in the report is the BT thought-leadership project to engage the legal community in a conversation about...

    By • Sept. 18, 2009

  • Les réseaux sociaux peuvent aussi être élitistes

    On connaît les réseaux sociaux de niche et les réseaux sociaux généralistes. Il y a aussi des réseaux sociaux de niche "élitistes", c'est-à -dire dont les membres sont sélectionnés, triés sur le volet et/ou co-optés. Et les critères de sélection sont souvent le statut social, les revenus... Ma...

    By • Sept. 18, 2009

  • The Ethics Debate... Big Brother Social Media

    d Big Brother What happens when we start building algorithms based on your social data? Could we begin to build algorithms that tracked what you were searching for? How many times did you have to preform that search? How quickly were you searching? How quickly were you clicking? What time of da...

    By • Sept. 17, 2009