Content Marketing: Page 522

  • The Battle to Align PR and Interactive Marketing

    Interactive Marketing and PR: Star Trek provides a good visual Today I continue a recent discussion about the challenges in aligning PR and interactive marketing. The battle lines are drawn with the two sides competing for the hearts and minds of clients. Consider these two quotes: The firs...

    By • Sept. 18, 2009

  • Three Ways to Align PR and Interactive Marketing

    Joe Ciarallo's post about the PRSA seeking to establish industry wide measurement standards dovetails with my post today. I want to take a closer look at three long standing "tensions" that hinder alignment between PR and interactive marketing and propose starting points to resolve them. Why ...

    By • Sept. 18, 2009

  • The GAP, ROI, and Awareness

    Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. After giving it some thought and rea...

    By • Sept. 18, 2009

  • Find Your Next Lawyer On Facebook... What drives sustainability in a 21st Century law firm?

    A key section of our report "Social Networking for the Legal Profession" looks forward to the next phase in the evolution of social networking for lawyers. One of the initiatives highlighted in the report is the BT thought-leadership project to engage the legal community in a conversation about...

    By • Sept. 18, 2009

  • Les réseaux sociaux peuvent aussi être élitistes

    On connaît les réseaux sociaux de niche et les réseaux sociaux généralistes. Il y a aussi des réseaux sociaux de niche "élitistes", c'est-à -dire dont les membres sont sélectionnés, triés sur le volet et/ou co-optés. Et les critères de sélection sont souvent le statut social, les revenus... Ma...

    By • Sept. 18, 2009

  • The Ethics Debate... Big Brother Social Media

    d Big Brother What happens when we start building algorithms based on your social data? Could we begin to build algorithms that tracked what you were searching for? How many times did you have to preform that search? How quickly were you searching? How quickly were you clicking? What time of da...

    By • Sept. 17, 2009

  • Ségoléne Royal répond de son Désir d'Avenir

    C'est bien connu, il faut toujours assumer ses envies et ses désirs.C'est un peu court je l'avoue mais je ne pouvais en faire autrement après avoir lu le message de Ségo sur son blog.La polémique:Ségo lance le nouveau site de son association Désir d'Avenir. Un site qui est, pour être poli, très...

    By • Sept. 17, 2009

  • Le fail de www.desirsdavenir.org

    La mise a jour d'un site est toujours un événement. Coté cuisine, on s' angoisse des détails que l'on aurait oublié. Coté salle, on commente les petits et grands changements. C'est normalement une joie, mais il arrive que les choses tournent mal. La mise a jour de desirsdavenir.org a fait imméd...

    By • Sept. 17, 2009

  • Social Media and The Reality of Control

    Hokey dokey. Let's talk for a minute about this whole "control" thing. We social media nerds are fond of talking about not "controlling" the message. And companies are freaking out about the idea of "losing control" of their brands and their stuff because the rolling tide that is the social medi...

    By • Sept. 16, 2009

  • Social media is free...but I'm not

    It's been one of those days... so I'm going to allow myself just a wee bit of time before I snap out of it. I'm going to vent. It started this morning when I heard back from a prospective client who liked the 5 page social media strategy overview document but... The "but" was they wanted more ...

    By • Sept. 16, 2009

  • Jean-Maxence Granier, directeur associé de THINK-OUT nous décrit son activité et donne son insight sur ce que sont les nouvelles conversations numériques

    J-M Granier, CEO de THINK-OUT sur la conversation numériqueenvoyé par pourquoitucours. - Regardez plus de vidéos de science. SOURCE : Think-Out POSTÉ SUR : le vide-poches PAR : François Pérennès RETROUVER TOUS NOS EVENEMENTS SUR PSST.FR UNE INITIATIVE DE POURQUO ITU COURS? AGEN...

    By • Sept. 16, 2009

  • Are you a trust agent? Do you need to be?

    Chris Brogan (one of social media's Godfathers) and Julien Smith, a trend analyst and expert on building communities have released a new book, Trust Agents. The subtitle pretty much tells you what to expect....using the web to build influence, improve reputation and earn trust. And that's ex...

    By • Sept. 16, 2009

  • Creating Memorable Brand Experiences using the Social Web

    The branding guys up on the 6th floor may not agree with me but sometimes it's the little things you do that can drive influence and delight your customers. It's these little things that don't necessarily require a branded microsite overloaded with marketing messages or a cool piece of rich med...

    By • Sept. 16, 2009

  • Entreprise 2.0 : la génération Y n'a pas encore enterré la génération X

    Dans un article la semaine dernière, j'abordais la question de la génération Y au sein de l'entreprise. Habitués à travailler en réseau, adeptes des médias sociaux, pour beaucoup la génération Y est celle qui va permettre à l'entreprise 2.0 de prendre son essor. Pourtant quand je regarde l'...

    By • Sept. 16, 2009

  • Prix de la jeune photographie de mode

    PRESENTATION DU PRIX PICTO Créé en 1998, le Prix Picto de la jeune photographie de mode a pour objectif de mettre en lumière et de faire émerger le travail d'un jeune photographe de mode choisi par un jury de professionnels. Le prix Picto offre au lauréat, parmi d'autres récompenses, une exp...

    By • Sept. 15, 2009

  • L'AGENCE RAZORFISH SECOUE LE MARCHE EN LANCANT UN NOUVEL INDICE, L'INDEX MARKETING D'INFLUENCE SOCIALE (SIM)

    [Razorfish]url:http://www.razorfish.com est une agence de communication américaine fortement axée sur le Web dont je parle régulièrement sur ce blog. Une agence qui a fait l'actualité cet été, vendue par Microsoft et rachetée par Publicis, pour mieux l'intégrer à son pôle numérique constitué au...

    By • Sept. 15, 2009

  • Des timbres au chocolat

    Je suis allée chercher des timbres à la Poste samedi. Habituellement, je prends le carnet de timbres classique, mais là , j'ai eu envie de changer. Et tant pis si ils ne sont pas autocollants. On m'en a proposés plusieurs mais j'ai été séduite par les timbres au chocolat. Oui, vous avez bien l...

    By • Sept. 15, 2009

  • iPhone users browse the net the most, look at ads the least

    Bad news for mobile advertisers comes from this US study from the Chitika Network. It shows that mobile advertising click-through rates are barely half those of the already derisory online rates - 0.48 vs 0.83%.iPhone users were even less likely to click through to ads, scoring 0.30%. This is...

    By • Sept. 14, 2009

  • Integration is more than a buzzword

    There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or digital tools onto a traditional marketing campaign. Which is sad, because being truly integrated is what p...

    By • Sept. 14, 2009

  • 20% of tweets about brands

    Is the result of a Penn State study in the States. Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product informatio...

    By • Sept. 14, 2009

  • La Relation Client en magasin à l'heure du mobile et du "sans-contact" (NFC)

    A ne pas manquer : Conférence CMD "Le sans-contact pour optimiser le shopper marketing dans le point de vente"Les technologies NFC(traduisez "échange de données sans contact"), avec en fer de lance le mobile-Ã -tout-faire, sont en passe de changer radicalement le parcours d'achat dans nos magas...

    By • Sept. 14, 2009

  • Word Mapping Obama avec Personas : qu'est-ce que le Web pense de vous ?

    Personas est un module qui utilise le traitement du langage naturel et Internet pour créer un portrait de quelqu'un à partir de l'agrégation de son identité numérique. En résumé, Personas montre aux personnes comment Internet les voit. Personas, qui est sous licence Creative Commons, a été cré...

    By • Sept. 14, 2009

  • Blogger of the Week: Ardath Albee

    "I think I learned the most about really listening to customers when I was the general manager at Rancho Mirage Country Club," says Ardath Albee, who blogs at SMToday community MyVenturepad.com, reflecting on her early years, running hotels and country clubs in the hospitality industry in Calif...

    Sept. 13, 2009

  • Misconceptions about Razorfish & Social Media

    I just watched Jaffe Juice which is produced by Joseph Jaffe of Crayon (a social media consultancy). Now Jaffe is smart and insightful but this time he seems a little misinformed. Watch the full episode and then read my comments.In talking about Publicis's acquisition of Razorfish, Jaffe implies...

    By • Sept. 13, 2009

  • Smart Social Media and PR Integration from Dell

    Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SM...

    By • Sept. 12, 2009