Content Marketing: Page 523

  • 10 PR Lessons UPS Has Learned from the Fedex "Brown Bailout" Campaign

    Using social media to address a PR crisis was the focus of the September Luncheon of the Georgia Chapter of the PRSA - which I attended last Thursday, courtesy of Steve Robinson of Business Wire. Lynnette McIntire, manager, UPS Public Relations and Debbie Curtis-Magley, manager, UPS Public Rel...

    By • Sept. 8, 2009

  • Interactive or Engaged?

    (This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end of this post.) I recently came across a press release about a new social media initiative taken by a large restaurant chain. A highly regarded advertising agency was responsible for the successful...

    By • Sept. 8, 2009

  • Social Media and Marketing to Boomers, Seniors

    Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the similarities between the offl...

    By • Sept. 8, 2009

  • The Company Your Targets Keep

    In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people who...

    By • Sept. 8, 2009

  • Impacts et usages des technologies web 2.0 dans l'entreprise

    Pour la troisième année consécutive, Mc Kinsey propose son enquête sur l'usage des technologies collaboratives au sein des entreprises (How companies are benefiting from Web 2.0: McKinsey Global Survey Results). Pour la première fois, au delà de l'usage de ces technologies, Mc Kinsey est capab...

    By • Sept. 8, 2009

  • Comment Google défend ses intérêts stratégiques à Washington et à Bruxelles ?

    Le Wall Street Journal publiait il y a quelques semaines un article concernant le lobbying de Google à Washington, suite à la mise en ligne d'un rapport administratif détaillé par la Chambre des Représentants dans le cadre du Lobbying Discloture Act, datant de 1995; L'occasion de mieux compr...

    By • Sept. 8, 2009

  • Measuring Real Value from SEO

    I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, ...

    By • Sept. 7, 2009

  • Libé fait sa campagne avec Fred et Farid

    Et le résultat est à la hauteur de la réputation de l'agence.Une série de visuel reprenant les thémes suivants:1- Tutoyer le président, c'est être plus proche de l'information ou plus proche du pouvoir ?2- Prêter de l'argent aux banques, c'est sauver le crédit ou c'est comme soigner un alcooli...

    By • Sept. 7, 2009

  • La co-création en publicité

    En cette rentrée, deux opérations de communication ont attiré mon attention. La première concerne le concours "Pubtoimême" invitant les internautes à créer leur propre spot de pub autour de la marque La Vache qui Rit. Le vainqueur verra son film diffusé sur le site Internet de la marque et r...

    By • Sept. 7, 2009

  • Are your Facebook Friends worth 1 dollar USD per month? Try 4 cents, instead!

    I'm having fun with this - I can't believe The Business Insider's report on Want 5,000 More Facebook Friends? That'll Be $654.30 where it's reported ... ..... folks at online ad firm uSocial are taking that a step further: Pay them money .... they'll deliver you 5,000 Facebook "friends" for 7....

    By • Sept. 7, 2009

  • Blogger Relationship Mis-management: Saying No to Madame Yes

    I tried to let it go, but I just can't... A few weeks back on a recent episode of The CRM Playaz Paul and I were joined by Marshall Lager and Chris Bucholtz - two of our favorite writers (and talkers) in the industry. As bloggers/analysts/pundits/loud-mouths each of us get contacted regularly by...

    By • Sept. 6, 2009

  • The way The Digital Handshake will sell

    My new book, The Digital Handshake, hit the stores shelves earlier than I anticipated, the result being that my plans to market the book are having to expedited. You might be surprised to know that publishers don't do the marketing for an author, not like they used to. Don't get me wrong, they...

    By • Sept. 6, 2009

  • Marketing to the Social Web

    Interesting slideshare presentation by Mike Lewis and Larry Weber â€" Marketing to the Social Web: How Digital Customer Communities Build Your Business. Marketing to the Social Web View more presentations from Mike Lewis. As you watch the presentation think of the ways you can market yourself t...

    By • Sept. 5, 2009

  • Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister

    Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister L'informatique vit au rythme du changement, des annonces et des Buzz, ce qui rend difficile de différencier une vraie révolution d'une simple évolution, A un certain moment on a pensé qu'un progiciel...

    By • Sept. 5, 2009

  • Scaling Human Analysis

    One thing about sentiment analysis: it really stirs up the opinions. Apparently, it's good for attention, too, because yesterday's post has gotten a lot of it. So what is it about automated analysis that's so controversial, and what can human analysts do to offset the advantages of automation?Au...

    By • Sept. 4, 2009

  • The 12 Principles of Brand Strategy

    In a situation where you're selling to multiple personalities, it's best to first connect everyone on a common ground then articulate clearly what's in it for each of them. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clar...

    By • Sept. 4, 2009

  • Les nouveaux défis du management à l'heure du virtuel

    Chaque semestre IDRH publie une lettre. Un de mes collègues, pas vraiment adepte des nouvelles technologies, a publié un article sur le management, qui entre tout à fait dans la ligne éditorial de ce blog, c'est pourquoi je le reprends ici (merci Pascal). Même si pour ma part j'aurai parlé d'i...

    By • Sept. 4, 2009

  • A Framework for Branding Through Social Media

    I suggest there are 5 primary models a brand can use to communicate with its audience via social media. (These models can be applied to other media as well, but some work much better, and are much easier to execute using social media.)Direct CommunicationCommunications CatalystCooperative Comm...

    By • Sept. 4, 2009

  • 2 exemples de sites Social Media Friendly

    Il y a quelques temps, je vous présentais les caractéristiques d'un site Social Media Friendly. Comme je le disais dans ce précédent article, les interfaces web évoluent et cherchent leur place dans un écosystème bouleversé face à la montée en puissance des médias sociaux. Voici deux exemples c...

    By • Sept. 3, 2009

  • Five Things PR Folks Can Learn About Social Media From Advertising

    We in the public relations industry seem to love to look down upon those on the advertising side of the communications industry when it comes to social media. They don't get conversation, we tell ourselves smugly. They think in terms of one-way information pushing, not two-way dialogue.Stop and ...

    By • Sept. 3, 2009

  • Twitter contre le cancer du sein

    Une opération caritative basée sur une idée simple: The American Cancer Society estime que 194,280 personnes seront diagnostiquées du cancer du sein en 2009.Ils ont donc fixé comme objectif de lever autant de dollars pour aider la recherche et les soins.Tweetforboobies.com a été lancé par Affil...

    By • Sept. 3, 2009

  • 4 Ways to Utilize Search Engines in the Process of SEO

    Search engines provide tools to help you with the most essential SEO tasks: Competitive analysis Keyword research SEO site auditing Link building Competitive analysis is the first thing to do when planning a website and is also a continuous process you will need to often return to when build...

    By • Sept. 3, 2009

  • ROI is About Making Money AND Strengthening Your Brand

    I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment - Cost of Investment) / Cost of Investment + Strengthening of the brand Many of you are familiar with just the first portion as a standard form of ROI but that's not enough. Here's an example. ...

    By • Sept. 3, 2009

  • Hot French Maids in Lingerie, um, selling Dimdim webinars = brilliant social media marketing

    So this is effin' brilliant. I'd never have watched this but it has hooks, and lets be real - people are going to watch this. Here's the official word.French Maid TV today premiered an online video produced for Dimdim, the open source, browser-based web conferencing company, to get the word out...

    By • Sept. 2, 2009

  • Global ad spending to top $13 billion...yet to be effective, freebies seem to be key

    This story from MediaBuyerPlanner has Gartner predicting that mobile advertising will pass a whopping $13 billion by 2013 up from $913.5 million this year. The piece also cites a Parks Associates study into mobile advertising, similarly predicting growth "despite possible early consumer resist...

    By • Sept. 2, 2009