Content Marketing: Page 521

  • Les LBS (location-based service) comme révolution des médias sociaux et de la consommation

    source: Mademoizelle.com Citoyens ! Twitter va bientôt introduire un service présentant l'endroit depuis lequel l'utilisateur a tweeté son message. Des sites comme Aka-Aki sont déjà en passe de métamorphoser les rencontres humaines, introduisant une nouvelle dimension sociale quand l'utilisa...

    By • Sept. 29, 2009

  • A Closer Look At Twitter's Explosive Growth

    In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly, according to eMarketer. That represents a 200 percent increase over 2008 levels. Usage is predicted to reach 26 million US adults in 2010, a further 44.4 percent climb. This forecast counts 11.1 perc...

    By • Sept. 28, 2009

  • If you create online content, Google's SideWiki just changed your world

    Seth Godin has ruffled feathers for years in the blogosphere by not allowing comments on his blog. He's stated flatly that he appreciates your feedback, but if you want to leave comments, you're going to have to do it somewhere else, besides on his blog. In fact in 2006 he flatly stated that "...

    By • Sept. 28, 2009

  • Carrefour sur Facebook, c'est positif !

    Il faut souligner les bonnes initiatives quand elles existent. Autant, j'étais un peu dépité de la présence de la Grande distribution sur Facebook, autant Carrefour vient démentir ce constat avec deux initiatives récentes. Carrefour a ainsi récemment lancé sa page Carrefour France. J'avoue au d...

    By • Sept. 28, 2009

  • Social Media Engagement: Marketers Become Measurement Platforms

    Last week Seth Godin made waves by introducing his Brands in Public Social Media Engagement Platform. Brands in Public (BiP) allows brands to see what's being said about them. For the low, low price of $400/month, brands can 'own' their BiP page. After some, um, "feedback," Seth made some adjust...

    By • Sept. 28, 2009

  • Personal Branding and the Digital Economy

    The world is changing and it's going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives. Change is inevitable - growth is a choice The world economy is in the pro...

    By • Sept. 26, 2009

  • Positionnement des grandes surfaces aux US

    Il existe beaucoup de grandes surfaces généralistes aux US que j'ai essayé de positionner sur le graphique, du plus bas de gamme au plus haut de gamme, en commençant par Walmart. Pour information, Bloomingdale's, Nordstrom et Macy's appartiennent au groupe Bloomingdale's et Sears et Kmart appa...

    By • Sept. 26, 2009

  • IBM Ad Study: The end of advertising as we know it

    The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts ... the report is titled, The end of advertising as we know it." Imagine an advertis...

    By • Sept. 25, 2009

  • What Neuromarketing Can Teach Social Media

    I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven't heard, neuromarketing is the study of how the brain acts during buying decisi...

    By • Sept. 25, 2009

  • Interview de Kamel Zeroual cofondateur de Stribe.com

    Depuis quelques mois, j'observe le développement de Stribe, la première start-up française à participer au TechCrunch50. Il s'agit là d'un réel événement et c'est pourquoi j'ai souhaité vous proposer aujourd'hui une interview de Kamel Zeroual le Président et cofondateur de Stribe. L'objectif d...

    By • Sept. 25, 2009

  • Mobilisation pour un référendum sur le service public postal

    Le gouvernement a engagé le processus de privatisation de La Poste en en faisant une société anonyme dont le capital sera introduit en bourse.Cette réforme sonnerait le glas du service public postal, c'est-à -dire de l'un des services publics essentiels à l'exercice réel des droits des citoyen...

    By • Sept. 25, 2009

  • Three Top Ways to Damage Your Brand With Social Media

    While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage.I've said this before, and I'll say it again - brand management is a matter of common sense. People want to be heard, they want a human bein...

    By • Sept. 25, 2009

  • CMO 2.0 Interview with Marty St. George, CMO at JetBlue

    My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable - especially since I am intimately familiar with the service they provide and biased in that I am a big fan of the company. JetBlue managed to turn what has essentially been a commoditized service by other airlines...

    By • Sept. 24, 2009

  • Chris Anderson et l'économie de l'attention

    En plein dans les débats sur l'avenir des médias à l'ère digitale, dans le bourbier Hadopi, Google et la BNF, et les chimères que certains nous dressent face à l'illusion du gratuit, j'ai été assez surpris de lire si peu de choses que ça par rapport à la parution en français de « Free » de C...

    By • Sept. 24, 2009

  • Le dilemme des gestionnaires marketing

    La semaine dernière j'étais à la journée Infopresse Rendez-vous Média (les Twitter de l'événement sont ici et gros merci à Infopresse de l'invitation). Les grandes agences et les patrons médias discutaient des enjeux auxquels font face leurs industries respectives. Dans les corridors (lors de ...

    By • Sept. 24, 2009

  • When Legal and Social Media Programs Collide

    On Monday I was on an exciting panel called "social media best practices" at a conference "Social Media Risk and Reward" with John Lipsey of Martindale Connected, Eugene Weitz- former counsel for Alcatel Lucent, Doug Cornelius, Beacon Capital Partners, and Daniel Goldman, Legal Counsel at Mayo ...

    By • Sept. 24, 2009

  • Talk really is cheap: A simple apology is better than compensation

    The next time you have an angry customer (we usually get them for clients using the line of 'do X or I will contact the media!'), don't offer them any kind of inducement to forget about it. A simple apology minus the financial payment will do the job much better. This is according to researc...

    By • Sept. 24, 2009

  • Apocalypse

    Alors que nous avancions vers la terre, dans la pâleur grise de l'aube, l'embarcation de fer ressemblant à un cercueil de douze mètres, prenait des paquets d'eau verte qui retombaient sur les têtes casquées des hommes serrés épaule contre épaule, dans l'inconfortable, l'insupportable, la dur...

    By • Sept. 23, 2009

  • Why is Gen X so Entrepreneurial? Dysfunction.

    Image by Tac Anderson via FlickrI'm a proud member of the vastly outnumbered Generation X. We grew up being called The Slacker Generation (ironically by a bunch of washed up hippies who sold their soles). While the Baby Boomers and Generation Y both are about twice as big as Gen X, we have becom...

    By • Sept. 23, 2009

  • Course contre le cancer du sein

    L'Institut Gustave Roussy (centre de cancérologie situé à Villejuif) et Odyssea (association organisant des courses dont les bénéfices financent des programmes de lutte contre le cancer du sein) organisent une course au départ du Château de Vincennes le dimanche 4 octobre à 9 heures. Deux pa...

    By • Sept. 23, 2009

  • Today Marks Official Launch Day of The Digital Handshake

    Today marks the official launch of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. Here's a three minute video which talks about it. My thanks to everyone who had a part in this book, and that's a lot of people. The Digital Handshake is available at Am...

    By • Sept. 22, 2009

  • Social Media World Forum Asia: Is Social Media a Fad?

    The video below was shown this morning at the on-going Social Media World Forum Asia in Singapore, during a presentation by Chris Schaumann, Global Advertising & Digital Lead (Asia Pacific & Greater China Region), Microsoft Corporation. It is created by Erik Qualman, author of the book ...

    By • Sept. 22, 2009

  • Is Paid Advertising in Social Media Dead? - OMMA Global

    Emily Riley opens as moderator introducing the panelists with the idea that Paid Advertising is still alive (as if it ever was) in Social Media. A lot of people are still playing with social media but there's not enough volume to think of as typical media buys. However, many studies are showing...

    By • Sept. 21, 2009

  • Is Social Media Transformational? Thoughts from UGA Connect 2009

    Is social media transformational? That was the topic of my panel discussion this past weekend at University of Georgia's Connect 2009: Integrating Social Media and Traditional PR. I was joined by Aaron De Lucia senior vice president of Porter Novelli, Austin and Melanie James - University...

    By • Sept. 21, 2009

  • Nous sommes plein de contradictions

    C'est dans notre nature de dire/penser une chose et d'en faire une autre. Surtout si le contexte ne s'y prête pas ou bien s'il n'est pas à notre avantage. On se voile la face, on fait comme si on ne savait pas, on « renie » quand ça arrange. Et cela concerne aussi bien notre vie de tous les jo...

    By • Sept. 21, 2009