Content Marketing: Page 524

  • Facebook Tuesdays? CTR highest early in the week

    According to new research from ViTrue, click through rates on wall posts that appear on Facebook Brand Pages are highest on Tuesdays at 9.89%. ViTrue is certainly asking the right questions but I must admit I'm not convinced that their research is based on analyzing enough brand pages on Facebo...

    By • Sept. 9, 2009

  • Fail: Outsourcing Paid Word of Mouth

    I just got this email over the holiday weekend: "I am A, work from my home in the Indian town of Mysore. I am a professional blogger and provide advertising services by promoting products and ideas on blogs. I blog with English speaking community. I charge nominal fee for my services. Eventhoug...

    By • Sept. 9, 2009

  • People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop

    People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It's gone viral, and it would seem there's not a damn thing Wal-mart can - or should - do about it.Wal-mart should be a good sportIf Wal-mart tries to squash the...

    By • Sept. 9, 2009

  • Public Relations and this "Second Wave" of the Internet

    Ride it if you can... In 2009 we've seen public relations agencies laying claim to social media as an organic extension of how they see their missionâ€"influencing public perceptions. They get help in this argument from other trends, for example the way bloggers are accommodated as journalist...

    By • Sept. 8, 2009

  • Survey claims to show women unmoved by brands on social networks...yet over half have befriended one

    Marketing Charts has the results of an adtech survey n the US that claims to show that women are heavy social media users on one hand, but unimpressed by brand efforts on the other. 75% said that social networking sites don't influence what they buy, while only 17% feel positive about brands on...

    By • Sept. 8, 2009

  • How Social is Your Email?

    How Social is Your Email?This content from: Duct Tape Marketing I've noticed a really interesting phenomenon lately that I think needs some addressing. For years people have sent out email with the little "tell a friend" or "forward to a friend" button and links - in fact, that may have actually...

    By • Sept. 8, 2009

  • Governing People at Gov 2.0 Expo Showcase

    Social Media Today is represented live and in person at today's opening of the Gov 2.0 Expo Showcase in Washington by Robin Carey, our CEO, (she'll be the attractive lady on crutches--long story) and Ari Herzog, community manager of our latest and greatest web community--Governing People, an on...

    Sept. 8, 2009

  • 10 PR Lessons UPS Has Learned from the Fedex "Brown Bailout" Campaign

    Using social media to address a PR crisis was the focus of the September Luncheon of the Georgia Chapter of the PRSA - which I attended last Thursday, courtesy of Steve Robinson of Business Wire. Lynnette McIntire, manager, UPS Public Relations and Debbie Curtis-Magley, manager, UPS Public Rel...

    By • Sept. 8, 2009

  • Interactive or Engaged?

    (This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end of this post.) I recently came across a press release about a new social media initiative taken by a large restaurant chain. A highly regarded advertising agency was responsible for the successful...

    By • Sept. 8, 2009

  • Social Media and Marketing to Boomers, Seniors

    Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the similarities between the offl...

    By • Sept. 8, 2009

  • The Company Your Targets Keep

    In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people who...

    By • Sept. 8, 2009

  • Impacts et usages des technologies web 2.0 dans l'entreprise

    Pour la troisième année consécutive, Mc Kinsey propose son enquête sur l'usage des technologies collaboratives au sein des entreprises (How companies are benefiting from Web 2.0: McKinsey Global Survey Results). Pour la première fois, au delà de l'usage de ces technologies, Mc Kinsey est capab...

    By • Sept. 8, 2009

  • Comment Google défend ses intérêts stratégiques à Washington et à Bruxelles ?

    Le Wall Street Journal publiait il y a quelques semaines un article concernant le lobbying de Google à Washington, suite à la mise en ligne d'un rapport administratif détaillé par la Chambre des Représentants dans le cadre du Lobbying Discloture Act, datant de 1995; L'occasion de mieux compr...

    By • Sept. 8, 2009

  • Measuring Real Value from SEO

    I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, ...

    By • Sept. 7, 2009

  • Libé fait sa campagne avec Fred et Farid

    Et le résultat est à la hauteur de la réputation de l'agence.Une série de visuel reprenant les thémes suivants:1- Tutoyer le président, c'est être plus proche de l'information ou plus proche du pouvoir ?2- Prêter de l'argent aux banques, c'est sauver le crédit ou c'est comme soigner un alcooli...

    By • Sept. 7, 2009

  • La co-création en publicité

    En cette rentrée, deux opérations de communication ont attiré mon attention. La première concerne le concours "Pubtoimême" invitant les internautes à créer leur propre spot de pub autour de la marque La Vache qui Rit. Le vainqueur verra son film diffusé sur le site Internet de la marque et r...

    By • Sept. 7, 2009

  • Are your Facebook Friends worth 1 dollar USD per month? Try 4 cents, instead!

    I'm having fun with this - I can't believe The Business Insider's report on Want 5,000 More Facebook Friends? That'll Be $654.30 where it's reported ... ..... folks at online ad firm uSocial are taking that a step further: Pay them money .... they'll deliver you 5,000 Facebook "friends" for 7....

    By • Sept. 7, 2009

  • Blogger Relationship Mis-management: Saying No to Madame Yes

    I tried to let it go, but I just can't... A few weeks back on a recent episode of The CRM Playaz Paul and I were joined by Marshall Lager and Chris Bucholtz - two of our favorite writers (and talkers) in the industry. As bloggers/analysts/pundits/loud-mouths each of us get contacted regularly by...

    By • Sept. 6, 2009

  • The way The Digital Handshake will sell

    My new book, The Digital Handshake, hit the stores shelves earlier than I anticipated, the result being that my plans to market the book are having to expedited. You might be surprised to know that publishers don't do the marketing for an author, not like they used to. Don't get me wrong, they...

    By • Sept. 6, 2009

  • Marketing to the Social Web

    Interesting slideshare presentation by Mike Lewis and Larry Weber â€" Marketing to the Social Web: How Digital Customer Communities Build Your Business. Marketing to the Social Web View more presentations from Mike Lewis. As you watch the presentation think of the ways you can market yourself t...

    By • Sept. 5, 2009

  • Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister

    Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister L'informatique vit au rythme du changement, des annonces et des Buzz, ce qui rend difficile de différencier une vraie révolution d'une simple évolution, A un certain moment on a pensé qu'un progiciel...

    By • Sept. 5, 2009

  • Scaling Human Analysis

    One thing about sentiment analysis: it really stirs up the opinions. Apparently, it's good for attention, too, because yesterday's post has gotten a lot of it. So what is it about automated analysis that's so controversial, and what can human analysts do to offset the advantages of automation?Au...

    By • Sept. 4, 2009

  • The 12 Principles of Brand Strategy

    In a situation where you're selling to multiple personalities, it's best to first connect everyone on a common ground then articulate clearly what's in it for each of them. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clar...

    By • Sept. 4, 2009

  • Les nouveaux défis du management à l'heure du virtuel

    Chaque semestre IDRH publie une lettre. Un de mes collègues, pas vraiment adepte des nouvelles technologies, a publié un article sur le management, qui entre tout à fait dans la ligne éditorial de ce blog, c'est pourquoi je le reprends ici (merci Pascal). Même si pour ma part j'aurai parlé d'i...

    By • Sept. 4, 2009

  • A Framework for Branding Through Social Media

    I suggest there are 5 primary models a brand can use to communicate with its audience via social media. (These models can be applied to other media as well, but some work much better, and are much easier to execute using social media.)Direct CommunicationCommunications CatalystCooperative Comm...

    By • Sept. 4, 2009