Content Marketing: Page 540

  • "La gratuité" : la valeur du service rendu (rendu fin mai)

    Puisqu' aujourd'hui et de plus en plus les marques mettent en place une offre de services gratuite et que de leur côté les consommateurs sont prêts à se rendre services entre eux (échange de conseil, achat partagé..), nous avons décider de porter notre attention sur ce phénomène par : Une Exp...

    By • June 1, 2009

  • Configuring PR for the Mobile Internet

     How can PR better leverage the growing power of the mobile Internet?  That's the question I had when I attended mobicamp here in Atlanta on Friday evening.  The brainchild of Amro Mousa, mobicamp was a new unconference centered around mobile technology and its impact on the day to day lif...

    By • June 1, 2009

  • Dayparting Twitter

    This content from: Duct Tape Marketing Dayparting Twitter I thought I would start off the week with what for some will be a controversial topic. As twitter has grown in popularity the ways that businesses and brands use the service has naturally evolved. While twitter is widely considered a trem...

    By • June 1, 2009

  • How to Approach Social Media? Pretend it's 1949

    An era of upheval: the dominant systems of broadcasting are scrambling. What is this new media that's popping up? Everyone seems to be gravitating towards it, "traditional media" giants are getting pushed out. Brands wonder how they'll have a lasting affect here; how can they stay in the discou...

    By • June 1, 2009

  • What if the worst bits of agency / client relationships existed in the real world

    It is probably worth pointing out that there is a film in reply waiting to be made where the 'client' is charged more as the haircut, dinner service goes on! Via Brandflakesforbreakfast and Get Shouty Link to original postLink to original postLink to original post

    By • May 30, 2009

  • Katy Perry et H&M lancent une collection fashion contre le SIDA

    Résumé: Avis aux fashionistas : le 28 mai prochain, la célèbre marque suédoise H&M lance une collection de tee-shirt dessinés par de nombreux artistes en faveur du projet Fashion Against AIDS. Á l'issue des ventes, 25% des fonds récoltés seront reversés à diverses associations pour la lu...

    By • May 29, 2009

  • Adding Anchor Text Links to LinkedIn Profiles

    This content from: Duct Tape MarketingAdding Anchor Text Links to LinkedIn ProfilesI wrote a post earlier this week describing ways to optimize your social media profiles to enhance your ability to draw traffic to your web site pages. The holy grail of a link back to your site from a popular soc...

    By • May 29, 2009

  • Social Media Is Becoming A Commodity

    Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their right mind is going to hire your firm because you pitched a straight media relations campaign to them because everyone is pitching it.Social media is fast becoming a commodity...

    By • May 29, 2009

  • 10 Sure-Fire Ways to Maximize Your Online Distribution Channel

    David FinchIt doesn't matter what venue you choose to attend, there's a common question that someone will be asking, "how do I get more traffic to my web site?" Which is often time followed up by the second question, "how can I make more money with my web site?"The answer to these types of ques...

    By • May 29, 2009

  • SEO Tool Review: BuzzStream for Link Building

    As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken - one of the founders of BuzzStream - followed up with Lee for the opportunity to demo and test out th...

    By • May 28, 2009

  • 7 raisons pourquoi les gestionnaires de produits se doivent d'être sur Twitter

    C'est sur Webproductblog que l'article 7 Reasons Why Good Product Managers Must Be On Twitter, fait état des 7 raisons pourquoi les gestionnaires de produits se doivent d'être sur Twitter. Je partage cet enthousiasme et vous les traduits librement ici. • Entrer en relation avec d'autres gestion...

    By • May 28, 2009

  • Smart Networking and the Art of the Ask

    Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can't get the help you need for yourself or for others from the people you know, where will you get it?Some people are reluctant to ask for help out of fear o...

    By • May 28, 2009

  • Can eMail Marketing Save Us?

    Did you know that President Obama has 13 million permission based email addresses? Of course you do. It was one of the smart moves he made that helped him win the election. Did you know he still emails that list - quite often? In fact, he's been quoted as saying the email list will be part of t...

    By • May 28, 2009

  • Buzz Marketing... en puissance ou pétard mouillé ?

    Il y a deux jours je vous parlais de la communication politique virale de Geoffroy Coomans de Brachène sur Youtube; Il semble que le buzz commence à décoller de manière intéressante, ce jeudi 28 mai on en est déjà à 2.438 vues depuis une semaine a peine... Presque 350 personnes par jour pren...

    By • May 28, 2009

  • Après le radio-crochet, le blog-appartement-crochet avec Canalblog

    Citoyens ! Initiative diablement géniale et efficace menée par Canalblog pour le groupe Exsonvaldes "Dans la foulée de la sortie de leur nouvel album « Near The Edge Of Something Beautiful », le groupe parisien Exsonvaldes entame à partir de mi-mai une tournée parisienne de concerts acoustiqu...

    By • May 28, 2009

  • Online Success is About Telling Stories

    Image Credit: TeamStickerGiant Gary Vaynerchuk of WineLibrary.tv opened the online Social Media Success Summit last night with a fast paced keynote. The Twitter discussion during the session was intense and one attendee commented that the flow of information was like putting your mouth to a fire...

    By • May 28, 2009

  • Socialize what you do - don't try commercializing the social

    Everybody will agree that the social has reentered business and commerce as we know it.In fact, in the beginning, all business was social. If someone sold you a bad chicken, you would badmouth the business and others would shun it until the merchant cleaned up his act. Then the business infrastr...

    By • May 28, 2009

  • LE FRAMEWORK DE L'INFLUENCE EN LIGNE

    En ces temps de crise et d'incertitude, les entreprises semblent de plus en plus sensibles aux problématiques de réputation en ligne et donc d'influence de certains acteurs, qui font et défont l'image des marques sur le net. J'en parlais encore ce matin avec une spécialiste du secteur. Nous éti...

    By • May 26, 2009

  • This is Not a Sponsored Post: What You Need to Know About Sponsored Conversations & the FTC

    What follows is the unfiltered version of my latest TechCrunch post, "This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC."Credit: Kevin DooleyIn the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities a...

    By • May 26, 2009

  • B2B social media, how different is it?

    The phrase B2b has always puzzled me; it implies that two businesses or logos are conducting a transaction. When in reality it is people who are making the decision. According to a recent study by Forrester B2B is the "most active groups of people I've ever seen when it comes to social particip...

    By • May 26, 2009

  • MarketingProfs B2B Forum - Content Your Customers will Rave About

    The MarketingProfs B2B Forum is one of the most well-run, hands-on, useful and practical conferences I have attended - and I'm not just saying that because I got to speak at one last year and will do so again this year.I know you will go home with dozens of ideas you can put to work for your bu...

    By • May 26, 2009

  • Comment gérer son identité numérique et sa cyber réputation - JT Game One avec Fadhila Brahimi

    Fadhila Brahimi au JT du 20 mai de Game One (la chaîne télé des jeux vidéo de la génération Digitale) pour parler d'identité numérique et d'e-réputation. technorati tags: identite numerique ereputation cuber reputation tv game one fadhila brahimi del.icio.us tags: identite numerique ereputati...

    By • May 26, 2009

  • Etes-vous persuasif ?

    Voici cinq clés listées par Pierre Fraser, dont l'objectif est de vous permettre de gagner en influence. Voici donc les clés de voûte essentielles qui soutiendront votre édifice : 1. La loi de la "Valeur" Votre blog doit fournir une valeur ajoutée à votre lecteur en proposant une solution à ...

    By • May 26, 2009

  • Cartographie d'une stratégie - Social Media Strategy Map

    1er post pour inaugurer la v4 de ce blog (déjà ) et après plusieurs semaines d'inactivité, j'ai tenté une cartographie schématisant les grandes étapes d'une stratégie de prise de parole sur les média sociaux et à travers laquelle on peut parler de gestion de réputation au sens large. C'est à ...

    By • May 26, 2009

  • Personal branding : ne pas en abuser

    Ces derniers temps, on parle beaucoup de personal branding sur le web. Voici une vidéo que j'ai vu passer il y a quelques semaines, qui rappelle un principe de base : Le personnal branding et le buzz c'est bien, Ã condition de ne pas en abuser ... Lire Personal branding : ne pas en abuser

    By • May 26, 2009