Content Marketing: Page 541

  • Renault sur Twitter : étude de cas

    Les marques se mettent à Twitter. C'est le cas de Renault. Difficile de connaître le retour sur investissement réel d'une campagne sur Twitter. Et donc les études de cas peuvent être instructives. Voici celle de Renault, qui s'est lancé dans l'aventure, avec @Renault_Live, lors du dernier sal...

    By • May 16, 2009

  • Le "People Earnings Ratio", outil de mesure de la réputation ?

    Citoyens ! En finance, on parle souvent du Price Earnings Ratio "Le PER d'une société reflète la croissance des bénéfices attendue par la Bourse. On compare le PER d'un titre à ceux des sociétés du même secteur mais aussi à la moyenne générale d'un marché boursier."En clair, il s'agit d'un i...

    By • May 16, 2009

  • Can Your Brand Design this Kind of Conversation?

    And make it an experience worth having - and talking about. [YouTube 4:05] That's exactly what T-Mobile has been doing with the help of Saatchi & Saatchi UK. Last time it was the Liverpool Street Station dance. This time it was Trafalgar Square with 13,500 people and 2,000 microphones. [ha...

    By • May 15, 2009

  • My Application for GM's Board

    I hear that executive search firm Spencer Stuart is looking for recruits to repopulate GM's board of directors. Here is my application for their consideration: Dear Selection Committee, You need me. Well, not necessarily me, personally, but certainly you need someone like me. More important...

    By • May 15, 2009

  • Social media's dirty little secret

    Yesterday I had the honor to speak at the Ft. Worth PRSA about planning, implementing and measuring social media (BTW, it is achievable, just ask Katie Payne). For PR professionals, planning is nothing new but the addition of social media to those plans just might be. The reason I preface this p...

    By • May 14, 2009

  • Twitter and Webinars

    The last few online webinars I've attended there's been an interesting issue. Many of the participants are Twitter users who are becoming used to chatting via twitter. So, both the webinar tool (Elluminate, WebEx, Adobe Connect, etc.) have a chat stream happening and there's one going on via t...

    By • May 14, 2009

  • You're Writing for End Users, You Always Were

    This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities, that is converging with this reality. I would not call it a...

    By • May 14, 2009

  • Volvo hires media buying agency to handle online PR: not such a bad idea?

    It has been a busy few weeks, so this blog post covers a lot of ground from Internet World, to the recent NMK online PR debate and the repercussions of Volvo's decision to hire Mindshare to handle digital PR. First up, Gerry Brown (*), Bloor Research's Lead Analyst on Digital Marketing, reports...

    By • May 14, 2009

  • Get That Content Off Your Website

    The Internet has changed the way people find information. And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention. As people change the way they fi...

    By • May 14, 2009

  • Pourquoi le succès n'est-il pas toujours deux fois au rendez-vous ?

    Certains pensent que sous prétexte qu'ils ont réussi une fois quelque chose d'important ils réussiront forcément une seconde fois. Ceci ne sera vrai que dans certaines conditions, celles d'avoir pris du recul et cherché Ã comprendre quelles ont été les vraies raisons du succès. Beau...

    By • May 14, 2009

  • Visualisation du bouche à oreille (par Mario Vellandi)

    Voici une très intéressante représentation du bouche à oreille, proposée par Mario Vellandi. Voici comment il présente sa théorie : While an infographic should be self-explanatory, I will explain some of the thoughts behind my concept: Special attention is given to the polar extremes of WOM: ...

    By • May 14, 2009

  • Cause Marketing or Cause Me To Puke Marketing? Interview with Scott Henderson

    Scott Henderson - Photo by Ms. Jen I was supposed to be leading a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of the month. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and a...

    By • May 13, 2009

  • Quand Procter&Gamble (Pampers) et ses agences se lancent dans le digital pour l'Unicef

    Citoyens ! Une initiative intéressante a lieu en ce moment, qui devrait donner des idées à de nombreuses entreprises / annonceurs Une "digital night" a été organisé avec Procter&Gambel. Les objectifs étaient : de se familiariser avec l'univers digital d'aider au maximum l'Unicef de compre...

    By • May 13, 2009

  • Outsource your twitter profile. Should you? Would you? Could you?

    OK so it sounds like a real bad thing to do for some but some of it can be outsourced. Initial set-up, particularly automated accounts such as job feeds. Fully automated accounts such as job or PR feeds. Day-to-day message filtering of keywords. Search and follow target audience e.g. retail buy...

    By • May 13, 2009

  • Deballing Philips - La grande expérience !

    Même pas honte... enfin, presque pas !Comme le dit l'adage, le ridicule ne tue pas... mais certaines situations y contribuent. Bref, quand Dyns nous a contacté, en bonnes ménagères que nous sommes, en nous demandant si on serait pas ok pour déballer des produits et les tester ensuite, on s'est ...

    By • May 13, 2009

  • Barcamp Tunisie, toutes les photos

    En attend un Vcast, voici les photos du BarcampTunisie du 9Mai. Link to original post

    By • May 13, 2009

  • 6 ways to improve your destination marketing (and why you're toast if you don't)

    (This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development. Anyone who still deals with a recalcitrant boss about these issues, even if you aren't in ...

    By • May 12, 2009

  • I dreamed a dream.. or How to create a successful viral video?

    As Susan Boyle sings I dreamed a dream ... Well I dreamed a dream too - I dreamed that this blog would become a place to hear the new changing voices of people (generally known as "consumers" by exploring their likes/dislikes and interactions with the world around them. Well that's what the ma...

    By • May 12, 2009

  • Seth Godin: Why tribes, not money or factories, will change the world

    A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.Link to original post

    By • May 12, 2009

  • ANALYSE D'OPINION, WEB, INNOVATION ET ADMINISTRATION ELECTRONIQUE - ARCHIMAG

    JÂ'ai eu le plaisir de me faire interviewer par le magazine de référence [Archimag]url:http://www.archimag.com/ dans le cadre de leur guide dédié aux métiers de lÂ'information/documentation. Je dresse ici un panorama des missions dÂ'un responsable de lÂ'administration électronique au sein dÂ'un...

    By • May 12, 2009

  • Morrow communication, communication de morrons

    Ça fait plusieurs fois que je dis que le Québec est en retard avec l'adoption des technologies de l'information. Mon estimation est d'environ 2 ans. Je le disais pour nos obstinations journalistes/blogueurs, je le dis maintenant pour les conneries que certaines firmes de communications font en ...

    By • May 12, 2009

  • The Anatomy of Buzz Revisited

    This content from: Duct Tape Marketing The Anatomy of Buzz Revisited Buzz is all around us and as hot a marketing topic as there is going, but for a recent episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday,...

    By • May 12, 2009

  • Twitter squatters creating brand confusion

    Now what? A Twitter land rush? Trademark Twitter identities are being snapped up. Some companies such as Billabong have been quick off the mark, snapping up names. Billabong spokesman John Mossop said: "Billabong has a strong online presence and that includes three official Twitter addresses â€"...

    By • May 12, 2009

  • Here's a marketing challenge: Women's underwear in Saudi Arabia

    A scan through the marketing trade press in the Middle East shows that in the region, digital is becoming as important for brands as it is in Western Europe, Australia or North America. For example, Campaign Middle East reports that in Lebanon in the run-up to the 7 June general election, blog...

    By • May 12, 2009

  • Conférence sur le Personal Branding au café des Freelances

    Fadhila Brahimi invité au Café des Freelances à La Cantine par Sillicon Valley pour une intervention "Comment développer son business grâce au Personal Branding"le 19 mai 2009. Le Café des Freelances est un rdv convivial et professionnel des entrepreneurs. C'est avant tout un réseau très acti...

    By • May 12, 2009