IBM fait l'éloge de la convergence médiatique

Bon il semble que je ne sois pas la seule à parler de convergence? Il semble qu'IBM s'y mette aussi. C'est-ce qu'il appert dans un nouveau document (merci à Yasha Sekhavat de m'avoir mis sur la piste dans Twitter) Beyond advertising: Choosing a strategic path to the digital consumer. Ils y dre...

By Michelle Blanc • April 2, 2009

P'tite vidéo amusante sur les réseaux sociaux d'entreprise

Vos collaborateurs sont insuffisamment actifs sur les réseaux sociaux d'entreprise ? Voici une p'tite vidéo avec Dilbert ! Related posts: Réseaux sociaux : Ã double tranchant ? Il est intéressant et sous certaines conditions, d'être présent sur... Avec Atlas, IBM se met aux réseaux sociaux ...

By Emilie Ogez • April 2, 2009

6 Principles of Social Media Marketing

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sp...

By Jason Peck • April 2, 2009

Twitter - Macro Insights from Micro Interactions

From the way people behave inside social networks, you may infer a lot of information. Twitter is a beautiful tool, one that about 7 million people have adopted on a more or less regular basis. Some of you are asking yourselves why all this buzz over such a ridiculous stream of "what are you d...

By Valeria Maltoni • April 2, 2009

Daniel Ndambuki's Churchill Live Show

It has increasingly become Kenya's most popular and entertaining TV Show-the Churchill Live Show aired on nation media's NTV every Thursday at 7:30 P.M.The show hosted by comedian, actor, media personality cum Director/Producer Daniel Ndambuki is receiving thumbs up from many quarters.The show ...

By Collins Mbalo • April 2, 2009

The Future of Twitter. Web 2.0 Expo seems Stuck on This.

As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can't seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is "Twitter is the canary ...

By Patrick Kitano • April 2, 2009

Makeover en ligne...Vis ma vie de Linda Evangelista !

Ouais rien moins que ça. C'est qu'on n'a pas des vies faciles à Blogoland ! En vrai ?J'étais un peu jalouse (oui oui c'est un très vilain défaut) des photos de Dom avec Mimi la Gazelle (Vous n'en avez vu qu'une ? Quelle cachotière cette Dom ;o)) et j'ai donc décidé, avec mon moi retors, de fa...

By Dom Manou • April 2, 2009

Les changements que vivront les agences de pub et le marketing

Je dis souvent que les agences de pubs sont poches et que ça ne va pas bien. Mais je suis très probablement biaisé. Ça fait cependant du bien d'entendre le pote Martin Ouellette dire la même chose, avec encore plus d'éclat. Surtout que Martin est un ex-gars d'agence trad. recyclé dans la pub vi...

By Michelle Blanc • April 1, 2009

The Meaning of Engaged

Everyone is trying it, getting engaged. No, this is not diamond rings, white dresses, and planning the party of the century. We're talking about customer engagement. If the point of social media is to be 'social' with your customers, how is this working for you. Much is being written on how s...

By Michele Goetz • April 1, 2009

Who's the Fool?

Myth: You can have it all. Reality: You cannot cut your way to greatness, and that's valid figuratively as it is physically. Olivier has a very well written post on killing American brands, one lousy CEO at a time. I think the other part of the brand killing spree is the idea that we can manage...

By Valeria Maltoni • April 1, 2009

Mac vs. PC Online

Microsoft and Crispin have launched its latest competitive ads against Apple and TBWA. This time, the focus is price, not a bad strategy in a down economy. They've seemed to give up on the "PC users are cool, too" strategy after Apple and co. reacted very quickly with a jab at the campaign its...

By Rich Nadworny • April 1, 2009

L'arabe de ta mère... sur les blogs!

Bloguer en français, en arabe littéraire, ou encore en arabe dialectal tunisien ? L'humour tunisien peut-il s'exprimer autrement qu'en... « tunisien » ? Mais pourquoi se refuser ce que Hannibal TV et Mosaïque FM se permettent ?Le débat refait surface régulièrement dans les blogs de Tunisie. Pou...

By Mehdi Lamloum • April 1, 2009

Il n'y a pas de blackberry au paradis

"Longtemps, j'ai su énormément de choses sur la vie de Matthew parce que j'ai partagé ses réflexions journalières grâce aux messages qu'il m'envoyait et qui étaient pourtant souvent bien courts. (...) lorsque nous nous rencontrâmes pour la première fois, nous ne fûmes étonnés de rien, puisqu...

By Martin Lessard • April 1, 2009

L'accès internet est aussi indispensable que l'eau

Ce n'est pas moi qui le dit, c'est un élu creusois, à l'occasion des 7 ans de Dorsal, la couverture haut-débit universelle du Limousin qui arrive (enfin) à tenir sa promesse. Je voudrais éviter de (trop) parler d'Hadopi, car sinon je vais m'énerver. Malgrès tout, je tenais ici à souligner un...

By Alexis MONS • March 31, 2009

Engage different consumers in different ways - why segmentation is key

Image via Wikipedia One of the first speakers at the Marketing 2.0 conference in Paris was Conny Kalcher from LEGO, and if anything her presentation was an example of how good segmentation and really understanding your different consumer persona types can make a real difference to a successful ...

By Matt Rhodes • March 31, 2009

Thriving in volatile economies... lessons from emerging markets

(A summary from a recent WSJ article by Martin Roth and Richard Ettenson) Advanced economies have a particular way of dealing with downturns, which often include hunkering down and waiting it out. However, lessons can be had from emerging markets where economic uncertainty is the only certainty...

By Crimson Consulting • March 31, 2009

Pour ces journalistes qui vomissent sur Twitter et sur les blogues

Un wake-up call nous vient de Gartner via Marketingcharts pour les médias écrits, qui ne capitalisent pas sur leurs loyaux lecteurs. Dans Newspapers Not Harnessing Readers' Social Power on peut lire : "Brand-loyal news consumers need to be turned into brand stewards who can wield their influenc...

By Michelle Blanc • March 31, 2009

I Will Follow You (Twitter)

So you've done it. You've finally joined Twitter. After all the waiting and the seemingly constant wave of begging from your friends to try it, you've finally budged and signed up. Who knows, maybe that really popular 7 foot basketball player persuaded you to join. I know that was one of the ma...

By Tabitha Grace Smith • March 31, 2009

All Tweet and No Cattle

This content from: Duct Tape MarketingAll Tweet and No CattleToday I'm going to take on a topic that may not be altogether popular in some social media circles, but it's a message that small business owners need to wrestle with.Like me, you are probably sick of hearing about twitter like it's th...

By John Jantsch • March 31, 2009

Webmanagercenter lance sa version mobile en Bêta

Webmanagercenter lance sa version mobile en bêta. Pour l'instant sont disponibles les titres des articles ainsi que des extraits. Les fonctions Bourse et devises sont opérationnelles totalement. Vous pouvez la tester ici Link to original post

By Mehdi Lamloum • March 31, 2009

Les usages communautaires sont-ils aussi sensibles que l'on croit ?

Quand on a un site avec une communauté, on va à reculons pour changer l'architecture d'information, on va à reculons pour changer le design, on va à reculons pour changer les informations affichées par les utilisateurs...bref on ne veut rien toucher par peur de perdre la communauté. Je cr...

By Vanina Delobelle • March 31, 2009

Data Driven: In Europe, Video 8 :1 over Banner Ads

The data is in from Adtech. 10 billion clicks were counted from across Europe and what early analysts predicted is now being proven true. Banner advertising is on the decline in effectiveness and video is on the rise. Banner advertising CTR has fallen from .4% approximately a year ago to .2% at...

By Douglas White • March 31, 2009

ThoughtPile

ThoughtPile is a new crowd sourcing tool currently in demo mode. The idea behind it is that once it's properly live, you'll be able to submit questions of a life, universe etc nature (e.g. The one on there right now is 'how can we lead more productive lives') and participate in the answers by ...

By Dirk Singer • March 31, 2009

Il n'y a rien de moins naturel qu'une marque dans un espace privé

Citoyens ! J'ai eu une discussion intéressante ce week-end avec un proche me demandant ce que les médias sociaux pouvaient apporter à son client. Je lui ai répondu : qu'est-ce que ton client peut donc apporter aux citoyens ? Ahah. Blague à part, et café aidant, on a eu ce constat commun : il ...

By Laurent Francois • March 30, 2009

Twitter Sparks Its First Libel Action

Perhaps unsurprisingly, Kurt Cobain's widow, singer Courtney Love is at the center of a libel suit due to her angry Tweets against her former fashion designer, Dawn Simorangkir.According to a libel claim lodged by Simorangkir in Los Angeles Superior Court , Love carried out "an obsessive and del...

By Kara Smith • March 30, 2009