Here comes the recession... and B2B spam!

Spam is obviously a fact of life these days, but I can't help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.And it's not just the quantity that is grabbing my attention, but the content too.You see, this isn't the usual Viagra or Rolex material but people...

By Niall Cook • April 7, 2009

Best of 2008: AdWords Tips and Tactics

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing, MSN AdCenter or Ask SponsoredListings. Even features unique to AdWords often "migrate" to ...

By Tom Pick • April 7, 2009

Etudes Nielsen : les usages internet sur les sites communautaires

Nielsen Globalfaces Mars 09 View more documents from gregfromparis. Lu chez Grégory. Où on apprend que le mot "false" est le mot le plus associé à "advertising" dans les médias sociaux. De quoi insister une nouvelle fois lourdement sur les enjeux de communiquer différemment, moins en push, p...

By Laurent Francois • April 7, 2009

An open query to Robert Scoble

Dear Robert: You have declared that all email pitches suck. You have made it clear in a variety of venues (including a comment to this post and another comment here) that PR professionals, if they are going to do their jobs and get visibility for their clients, must find other ways capture the a...

By Shel Holtz • April 7, 2009

5 Steps to build Social Media team

Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider. (1) Get Support from Senior Management Show senior management why social media ...

By Michael Brito • April 7, 2009

STRATEGIES DE VEILLE D'OPINION SUR TWITTER

Twitter fait la une des journaux du pays depuis quelques mois. Pourtant, il y a encore peu, 5000 personnes étaient connectées au service de microblogging en France. On annonce désormais le double, voire le triple, en aussi peu de temps quÂ'il mÂ'en faut pour le dire. A juste titre, serait on te...

By Hugo Cousin • April 7, 2009

Facebook: The future of social gaming?

I read a fascinating piece in today's FT which brought my attention to the fact that Facebook is becoming the world's biggest gaming platform with nearly 200m active members. Having spent a considerable amount of time a few years back working with the Isle of Man's Gambling Supervision Commiss...

By Rax Lakhani • April 7, 2009

The One Page Social Media Dashboard

This content from: Duct Tape Marketing The One Page Social Media Dashboard (Click the image to see full size) Over the weekend I wrote about the need to set-up various listening devices to keep track of what's being said out there. One of my readers, Michael Leis, commented that he has set-up a...

By John Jantsch • April 7, 2009

Les nouvelles sont éternelles

Le modèle d'affaires des journaux va mal, on cherche des boucs-émissaires. Il n'est pas mis à mal par la blogosphère, sauf en croire quelques nostalgiques, mais par de puissants acteurs (hors de tout soupçon, comme Google, qui n'est pas si innocent) qui réussissent à valoriser à leur profit l...

By Martin Lessard • April 7, 2009

Dan Schawbel publishes Me 2.0

My friend, Dan Schawbel, has published his first book. And I say first because my guess is that there will be many more because he's only 26 years old! Somehow he has found the insight that has taken me 40 years to find which included raising a family. Dan truly walks the talk of personal brandi...

By Connie Bensen • April 7, 2009

How Social Media Impacts Advertising and Marketing for the Legal Industry

Social media provides an invaluable platform for collaboration. Over the last 6-years, I've gained tremendous insight by listening to and interacting with online conversations. Most importantly, no platform has allowed me to do this more effectively than my blog and Twitter. I'm loving that i...

By Kara Smith • April 6, 2009

Europeans Trust Friends, Acquaintances and Colleagues Most

According to research conducted in Belgium, the Netherlands and the UK by InSites Consulting, people consider their friends, acquaintances and colleagues as the most reliable sources of information. Doctors and specialists come second, followed by academics, company employees and financial analy...

By Gino Cosme • April 6, 2009

Register.com's Customer Service Listens

Withstanding aDDoS attack can be quite the experience. On one hand you're dealing withservers that are being flooded by malicious code; on the other you havecustomers who are flooding you with angry calls. You're caught right in themiddle. The health of your business relies on your ability to s...

By Valeria Maltoni • April 6, 2009

The Decline of Newspaper Revenue and the Promise of the Human Network

It's not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession and its impact on advertising in general, numbers recently published by the Newspaper Association of America indicate online advertising only conti...

By Brian Solis • April 6, 2009

3 Compelling Twitter Visualizations

A lot of folks are mashing up Twitter to come up with interesting sub services and some neat visualizations.As more people join and more people are. And as more people spend more time on the service, it's becoming more and more useful for marketers to look for insight in what is said on just Twi...

By John Bell • April 6, 2009

The New World of Social Network Marketing

There's been a common misconception for quite sometime that social networks were only filled with teens and young adults, and although this still applies for some very youth focused networks like Habbo, the reality is social network use is now mainstream. Inside Facebook 's latest data reveals ...

By Freddie Laker • April 5, 2009

Des relations publiques aux relations lecteurs. Le cas "Des apaches à Strasbourg, le sommet de l'OTAN embedded"

Citoyens, Nous avons eu la chance de pouvoir être "embedded" pour L'Express.fr à l'occasion du sommet de l'OTAN à Strasbourg. @Laurent François, StaubProjekt Remise en contexte : Le sommet de l'OTAN se déroulait les 3 et 4 avril à Strasbourg. 3 journalistes (Gautier Demouveaux, Céline Monce...

By Laurent Francois • April 5, 2009

Sadly - Comment Spam Forces My Hand

It's a sad world we live in when comment spammers are smarter than the system they spam. Perhaps it's always been so and will continue to be so. Spam is a virulent disease we all must deal with, from time to time, and my usual reaction is to merely hit the delete button.Certainly, I have had my...

By Yvonne DiVita • April 5, 2009

Liens du dimanche

Bon dimanche. Quelques liens glanés ici et là . En partage.ÉducationClair 2010 : (début 2010) Non-conférence pour réfléchir sur l'école en transformation via les outils du «Web 2.0».François Guité : Les réseaux sociaux en éducationLes universités devraient chercher à mieux saisir les réseaux...

By Martin Lessard • April 5, 2009

Frank Gruber on Putting the Public Back in Public Relations

CreditMy good friend, Frank Gruber is one of the hardest working bloggers and new media professionals I know. By day, he's a product strategist for AOL in the social networking group. His focus is on lifestreaming products, including AIM, Bebo and SocialThing. Frank Gruber is also a well known b...

By Brian Solis • April 4, 2009

Listening in a Digital Age

This content from: Duct Tape MarketingListening in a Digital AgeListening to the wants and needs of your markets and customers has always been a good idea. Any good salesperson can tell you the benefits of listening - if you do it right the prospect will always reveal how to get the sale.In toda...

By John Jantsch • April 4, 2009

Le Top 30 des experts du Personal Branding présents sur Twitter

Hier soir, j'ai appris via un tweet de Chris Darbin (merci), que Fadhila Brahimi et moi-même étions dans le Top 30 des personnes spécialistes du personal branding sur Twitter. Quelle nouvelle ! Et ce n'est pas un poisson d'avril. Nous sommes d'autant plus heureuses et fières que : cette sélecti...

By Emilie Ogez • April 4, 2009

Rebuilding Trust Takes Engagement and Conversation

Confidence and trust have taken some hefty hits in the last year and the public's reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world. The country hit hardest is the US, where 77% of the repondents say their level of trust is lower th...

By Sally Falkow • April 4, 2009

A second life for seniors?

Some really interesting stats have come to light about the ageing online market. Kim Walker of SilverGroup Asia reports on the fact that: According to Comscore, 50% of US Facebook users and 44% of MySpace users are 35+Meanwhile here in the UK, 49% of social networking users are similarly over...

By Dirk Singer • April 4, 2009

Guy Kawasaki's Reality Check: Worth Your Time

by Josh Bernoff What would you pay for instructions on how to do just about everything you do, better?How about $29.95? That's the list price on Guy Kawasaki's new book, Reality Check, The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.Forget the title and forge...

By Josh Bernoff • April 3, 2009