Content Marketing: Page 552


  • Merci Internet... le tourisme Français #1 destination mondiale. H. Novelli

    Hervé Novelli, secrétaire d'État au Tourisme a donné une conférence de presse à Bercy. Ses déclarations restent toujours très optimistes pour la France et la saison touristique 2009. "Avec 80 millions de visiteurs, la France reste la première destination mondiale en 2008. Le tourisme français...

    By April 9, 2009
  • Chairman Blankfein, Code Pink & Public Speaking

    Goldman Sachs CEO Lloyd Blankfein addressed the Council of Institutional Investors conference in Manhattan. The content of the address has received fairly intense scrutiny, both positive and not so positive (including this comparison to the recent Alex Rodriguez mea culpa, courtesy of Jess...

    By April 9, 2009
  • De la transparence, de la mise en scène et de la perte de contrôle

    On me dit souvent que je suis très transparente sur le Web. C'est vrai en partie. J'ai d'ailleurs déjà parlé de l'importance de l'authenticité, de la perte de contrôle salutaire (par rapport à vos contenus Web) de savoir déconner et des différents types de transparence. Cependant, depuis un ce...

    By April 9, 2009
  • Sur les Twitter Snobs

    Voici une belle présentation, comme on les aime (vulgarisation, clarté et esthétisme), d'Emmanuel Gadennesur les Twitter Snobs. Bravo ! Après une courte introduction (de MySpace à Twitter, en passant par Facebook), elle enchaîne sur la définition du Twitter Snob. Elle se poursuit avec des con...

    By April 9, 2009
  • Write a Corporate Blog That Matters

    Perhaps your company is considering a blog as part of theirmarketing strategy for customer acquisition or retention or maybe it'sas simple as your management thinks it's the "in" thing to have one.Or, perhaps your existing corporate blog has stalled due to thetime-demand of generating content....

    By April 9, 2009
  • Twitter Snobs... Please do your homework.

    Would you buy a car from a salesman who didn't have a drivers' license? Would you take tennis lessons from somebody who first picked up a racket last week? Would you hire a nanny without first doing a background check? Would you take singing lessons from Marge Simpson? Didn't think so. So then,...

    By April 9, 2009
  • Gen-Y et autres, une même façon de chercher un job

    Pourrait-on dire qu'il n'y a pas de solution miracle pour trouver un job et qu'au fil des générations, finalement, les outils restent les mêmes ? Je n'ai pas trouvé les résultats du sondage Gen-Y et recherche d'emploi très concluants. Même si l'échantillon était assez faible, du point de vue d...

    By April 9, 2009
  • Comment mesurer la société de l'information ?

    Bibliomancienne a repéré dans le bulletin de l'UNESCO cet article "Measuring the Information Society" qui pose la question : "Ã quelles conditions une société est-elle une société de l'information ?"Le concept repose sur 3 critères:La disponibilité et l'accès de l'infrastructure des TICs. L'us...

    By April 9, 2009
  • Twitter Multiple Account Clients- Seesmic Desktop Replaces TweetDeck

    Seesmic Desktop Launches Twhirl was pretty much the only competition for Tweetdeck and was naturally crushed by Tweetdeck's great organizational columns and clean interface. Twhirl was purchased by Seesmic last year and just couldn't find a way to catch up to Tweetdeck's success until now, may...

    By April 9, 2009
  • Envie de chatter avec un inconnu ?

    La vie est faite de hasards et de rencontres inattendues. Sur le Web aussi, surtout quand un site comme Omegle fait son apparition. Le site, créé par un jeune de 18 ans, vous permet de chatter avec des personnes, choisies aléatoirement, et qui vous sont a priori inconnues. En effet, le hasard, ...

    By April 9, 2009
  • Jive in the New York Times

    There is no question that this is one of the toughest economic downturns in history. Luckily, Jive has been blessed with success and has been able to stay a step ahead of the recession. As we head into of the second quarter of 2009, we are riding in from one of our biggest quarters ever and we h...

    By April 9, 2009
  • Your Top 10 Worst Twitter Tips

    You need another Twitter article like you need a hole in your head. There are millions of articles about what to do on Twitter and how to get it done. Some of them include: How to Grow Your Follower Numbers to Over 10,000 in a Week 50 Ways to Use Twitter 100 Twitter Tools to Help You Achieve A...

    By April 8, 2009
  • 16,000 Ways to Mess With Twitter

    A Tweet flashed across the timeline - 16,000 followers in 90 days. At times like this it pays to be a native of New York City, a former journalist, and political hack for a decade, my BS meter is extremely sensitive. However, my curiosity radar draws me in to see what's up with that! So I watch...

    By April 8, 2009
  • Blended Communication: The Power of New and Traditional Media (Part II)

    Last week, I extolled the virtues of blended communication. Today, I want to show how new and traditional media can complement each other to deliver more effective communication with a wider reach. Press Releases and Corporate Blogs - Blended communication leverages both. Press releases ...

    By April 8, 2009
  • Une semaine sans blogger...

    ça m'est très rarement arrivé.La faute à un rétablissement douleureux de mon entorse qui m'empêche de me déplacer pour faire les Vcasts.La faute aussi à des projets qui me prennent une grande partie de mon temps.Pour commencer Tekiano.com Le nouveau portail lancé par IMG évolue dans le bon se...

    By April 8, 2009
  • Le Flux Bien Bon...

    Hadopi et l'histoire... Pour moi, le rôle premier d'un gouvernement n'est donc pas de protéger le peuple, mais de l'aider à grandir. Tout médecin vous dira que, dans la guérison, il y a une part de responsabilité du patient lui-même. Et qu'on ne me dise pas que ce n'est pas possible, le modèle ...

    By April 8, 2009
  • Use BI to say BYE to the recession

    While the failure of predictive analytics models in the mortgage industry and financial services industry to PREDICT default rates started the recession, here is something which may just ensure- Why 2009 wont be like 1929. Business Intelligence for better Decision Management. Bad news on coming...

    By April 8, 2009
  • Time To Manage Your Social Media

    by Matt Churchill We are surrounded by social media. From RSS feeds and the blogosphere, to Twitter and social networks such as Facebook and Linked In. We are very lucky to have access to all of these wonderful tools that help us to communicate ideas, share theories and co-operate in business. ...

    By April 8, 2009
  • Here comes the recession... and B2B spam!

    Spam is obviously a fact of life these days, but I can't help but notice a subtle increase in the amount of unsolicited email hitting my work inbox.And it's not just the quantity that is grabbing my attention, but the content too.You see, this isn't the usual Viagra or Rolex material but people...

    By April 7, 2009
  • Best of 2008: AdWords Tips and Tactics

    While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing, MSN AdCenter or Ask SponsoredListings. Even features unique to AdWords often "migrate" to ...

    By April 7, 2009
  • Etudes Nielsen : les usages internet sur les sites communautaires

    Nielsen Globalfaces Mars 09 View more documents from gregfromparis. Lu chez Grégory. Où on apprend que le mot "false" est le mot le plus associé à "advertising" dans les médias sociaux. De quoi insister une nouvelle fois lourdement sur les enjeux de communiquer différemment, moins en push, p...

    By April 7, 2009
  • An open query to Robert Scoble

    Dear Robert: You have declared that all email pitches suck. You have made it clear in a variety of venues (including a comment to this post and another comment here) that PR professionals, if they are going to do their jobs and get visibility for their clients, must find other ways capture the a...

    By April 7, 2009
  • 5 Steps to build Social Media team

    Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider. (1) Get Support from Senior Management Show senior management why social media ...

    By April 7, 2009
  • STRATEGIES DE VEILLE D'OPINION SUR TWITTER

    Twitter fait la une des journaux du pays depuis quelques mois. Pourtant, il y a encore peu, 5000 personnes étaient connectées au service de microblogging en France. On annonce désormais le double, voire le triple, en aussi peu de temps quÂ'il mÂ'en faut pour le dire. A juste titre, serait on te...

    By April 7, 2009
  • Facebook: The future of social gaming?

    I read a fascinating piece in today's FT which brought my attention to the fact that Facebook is becoming the world's biggest gaming platform with nearly 200m active members. Having spent a considerable amount of time a few years back working with the Isle of Man's Gambling Supervision Commiss...

    By April 7, 2009