Content Marketing: Page 553

  • Make Sure Social Software Vendors Can Speak Your Language

    Image by George Dearing via Flickr It's tough to have a business conversation these days without someone mentioning social media and its impact on business. Many of us that work within the confines of social computing are too often distracted by all the technology around us. We tend to assum...

    By • April 3, 2009

  • Video Interview: How to Build an Online Community with Loic Le Meur

    Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic.Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand buil...

    By • April 3, 2009

  • The One Big Thing: Federal Government Spending Data Mashups

    The One Big Thing you need to know this week is that, as the Google Public Policy blog demonstrates, federal government agencies and politicians are beginning to mashup spending data to help the public visualize how that money is spent. Last month I discussed the XML data reporting requirement...

    By • April 3, 2009

  • Another Round of Changes for Alexa

    This content from: Duct Tape Marketing Another Round of Changes for Alexa Alexa, Amazon's web site traffic ranking tool, seems to have pushed through a pretty dramatic change to their ranking algorithm this week. While no announcement was made, many sites experienced several hundred to over 1000...

    By • April 3, 2009

  • How to listen in a bad economy- 67 social media/web/reputation management tools and sites

    You know we listen all the time don't we? We keep telling companies to do it, but sometimes we just leave it at that. Or even worse, we don't get specific. well here u go. Here's the specifics. Here's a mix of sites, tools and companies that do some kind of listening, monitoring or reputation m...

    By • April 3, 2009

  • L'hologramme numérique : un échantillon de la réalité augmentée

    Je suis tombé sur un excellent petit exemple visuel de la réalité augmentée : un "hologramme numérique" (repéré par Valou). À tester dans le confort de votre maison... GE Smart Grid Augmented RealityEn imprimant un code repère particulier, que votre webcam filme, un flash 3D s'anime devant vot...

    By • April 3, 2009

  • A Social Media War Story

    One morning...... a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups and YouTube and get a list of all the people who were discussing the good, the bad and the ugly about their products. After spending some time and doing s...

    April 3, 2009

  • Qu'y-a-t-il dans la boîte aux lettres du consommateur ?

    Voici les résultats d'une étude de USPS sur le type de lettres qui atterrissent dans nos boîtes aux lettres : 95,9 milliards de lettres "First-Class" 12,5%: factures8,1%: publicités4,7%: relevés de comptes2,1%: petites annonces2,1%: prises de commandes0,9%: polices d'assurance2,7%: cartes d...

    By • April 3, 2009

  • Sacs de billes et flibustiers

    L'un a 78 ans, l'autre 9. Je les ai rencontrés tous les deux au salon du livre de Montaigu en allant rendre visite à ma copine Agnès. Un salon dans lequel, nous avons, Shalima, sa fille et moi trainé de longues heures et duquel nous sommes reparties chargées de livres, essai, bd, tous plus pas...

    By • April 3, 2009

  • IBM fait l'éloge de la convergence médiatique

    Bon il semble que je ne sois pas la seule à parler de convergence? Il semble qu'IBM s'y mette aussi. C'est-ce qu'il appert dans un nouveau document (merci à Yasha Sekhavat de m'avoir mis sur la piste dans Twitter) Beyond advertising: Choosing a strategic path to the digital consumer. Ils y dre...

    By • April 2, 2009

  • P'tite vidéo amusante sur les réseaux sociaux d'entreprise

    Vos collaborateurs sont insuffisamment actifs sur les réseaux sociaux d'entreprise ? Voici une p'tite vidéo avec Dilbert ! Related posts: Réseaux sociaux : Ã double tranchant ? Il est intéressant et sous certaines conditions, d'être présent sur... Avec Atlas, IBM se met aux réseaux sociaux ...

    By • April 2, 2009

  • 6 Principles of Social Media Marketing

    Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sp...

    By • April 2, 2009

  • Twitter - Macro Insights from Micro Interactions

    From the way people behave inside social networks, you may infer a lot of information. Twitter is a beautiful tool, one that about 7 million people have adopted on a more or less regular basis. Some of you are asking yourselves why all this buzz over such a ridiculous stream of "what are you d...

    By • April 2, 2009

  • Daniel Ndambuki's Churchill Live Show

    It has increasingly become Kenya's most popular and entertaining TV Show-the Churchill Live Show aired on nation media's NTV every Thursday at 7:30 P.M.The show hosted by comedian, actor, media personality cum Director/Producer Daniel Ndambuki is receiving thumbs up from many quarters.The show ...

    By Collins Mbalo • April 2, 2009

  • The Future of Twitter. Web 2.0 Expo seems Stuck on This.

    As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can't seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best comment they could muster is "Twitter is the canary ...

    By • April 2, 2009

  • Makeover en ligne...Vis ma vie de Linda Evangelista !

    Ouais rien moins que ça. C'est qu'on n'a pas des vies faciles à Blogoland ! En vrai ?J'étais un peu jalouse (oui oui c'est un très vilain défaut) des photos de Dom avec Mimi la Gazelle (Vous n'en avez vu qu'une ? Quelle cachotière cette Dom ;o)) et j'ai donc décidé, avec mon moi retors, de fa...

    By • April 2, 2009

  • Les changements que vivront les agences de pub et le marketing

    Je dis souvent que les agences de pubs sont poches et que ça ne va pas bien. Mais je suis très probablement biaisé. Ça fait cependant du bien d'entendre le pote Martin Ouellette dire la même chose, avec encore plus d'éclat. Surtout que Martin est un ex-gars d'agence trad. recyclé dans la pub vi...

    By • April 1, 2009

  • The Meaning of Engaged

    Everyone is trying it, getting engaged. No, this is not diamond rings, white dresses, and planning the party of the century. We're talking about customer engagement. If the point of social media is to be 'social' with your customers, how is this working for you. Much is being written on how s...

    By • April 1, 2009

  • Who's the Fool?

    Myth: You can have it all. Reality: You cannot cut your way to greatness, and that's valid figuratively as it is physically. Olivier has a very well written post on killing American brands, one lousy CEO at a time. I think the other part of the brand killing spree is the idea that we can manage...

    By • April 1, 2009

  • Mac vs. PC Online

    Microsoft and Crispin have launched its latest competitive ads against Apple and TBWA. This time, the focus is price, not a bad strategy in a down economy. They've seemed to give up on the "PC users are cool, too" strategy after Apple and co. reacted very quickly with a jab at the campaign its...

    By • April 1, 2009

  • L'arabe de ta mère... sur les blogs!

    Bloguer en français, en arabe littéraire, ou encore en arabe dialectal tunisien ? L'humour tunisien peut-il s'exprimer autrement qu'en... « tunisien » ? Mais pourquoi se refuser ce que Hannibal TV et Mosaïque FM se permettent ?Le débat refait surface régulièrement dans les blogs de Tunisie. Pou...

    By • April 1, 2009

  • Il n'y a pas de blackberry au paradis

    "Longtemps, j'ai su énormément de choses sur la vie de Matthew parce que j'ai partagé ses réflexions journalières grâce aux messages qu'il m'envoyait et qui étaient pourtant souvent bien courts. (...) lorsque nous nous rencontrâmes pour la première fois, nous ne fûmes étonnés de rien, puisqu...

    By • April 1, 2009

  • L'accès internet est aussi indispensable que l'eau

    Ce n'est pas moi qui le dit, c'est un élu creusois, à l'occasion des 7 ans de Dorsal, la couverture haut-débit universelle du Limousin qui arrive (enfin) à tenir sa promesse. Je voudrais éviter de (trop) parler d'Hadopi, car sinon je vais m'énerver. Malgrès tout, je tenais ici à souligner un...

    By • March 31, 2009

  • Engage different consumers in different ways - why segmentation is key

    Image via Wikipedia One of the first speakers at the Marketing 2.0 conference in Paris was Conny Kalcher from LEGO, and if anything her presentation was an example of how good segmentation and really understanding your different consumer persona types can make a real difference to a successful ...

    By • March 31, 2009

  • Thriving in volatile economies... lessons from emerging markets

    (A summary from a recent WSJ article by Martin Roth and Richard Ettenson) Advanced economies have a particular way of dealing with downturns, which often include hunkering down and waiting it out. However, lessons can be had from emerging markets where economic uncertainty is the only certainty...

    By • March 31, 2009