Content Marketing: Page 551

  • Dan Schawbel publishes Me 2.0

    My friend, Dan Schawbel, has published his first book. And I say first because my guess is that there will be many more because he's only 26 years old! Somehow he has found the insight that has taken me 40 years to find which included raising a family. Dan truly walks the talk of personal brandi...

    By • April 7, 2009

  • How Social Media Impacts Advertising and Marketing for the Legal Industry

    Social media provides an invaluable platform for collaboration. Over the last 6-years, I've gained tremendous insight by listening to and interacting with online conversations. Most importantly, no platform has allowed me to do this more effectively than my blog and Twitter. I'm loving that i...

    By • April 6, 2009

  • Europeans Trust Friends, Acquaintances and Colleagues Most

    According to research conducted in Belgium, the Netherlands and the UK by InSites Consulting, people consider their friends, acquaintances and colleagues as the most reliable sources of information. Doctors and specialists come second, followed by academics, company employees and financial analy...

    By • April 6, 2009

  • Register.com's Customer Service Listens

    Withstanding aDDoS attack can be quite the experience. On one hand you're dealing withservers that are being flooded by malicious code; on the other you havecustomers who are flooding you with angry calls. You're caught right in themiddle. The health of your business relies on your ability to s...

    By • April 6, 2009

  • The Decline of Newspaper Revenue and the Promise of the Human Network

    It's not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession and its impact on advertising in general, numbers recently published by the Newspaper Association of America indicate online advertising only conti...

    By • April 6, 2009

  • 3 Compelling Twitter Visualizations

    A lot of folks are mashing up Twitter to come up with interesting sub services and some neat visualizations.As more people join and more people are. And as more people spend more time on the service, it's becoming more and more useful for marketers to look for insight in what is said on just Twi...

    By • April 6, 2009

  • The New World of Social Network Marketing

    There's been a common misconception for quite sometime that social networks were only filled with teens and young adults, and although this still applies for some very youth focused networks like Habbo, the reality is social network use is now mainstream. Inside Facebook 's latest data reveals ...

    By • April 5, 2009

  • Des relations publiques aux relations lecteurs. Le cas "Des apaches à Strasbourg, le sommet de l'OTAN embedded"

    Citoyens, Nous avons eu la chance de pouvoir être "embedded" pour L'Express.fr à l'occasion du sommet de l'OTAN à Strasbourg. @Laurent François, StaubProjekt Remise en contexte : Le sommet de l'OTAN se déroulait les 3 et 4 avril à Strasbourg. 3 journalistes (Gautier Demouveaux, Céline Monce...

    By • April 5, 2009

  • Sadly - Comment Spam Forces My Hand

    It's a sad world we live in when comment spammers are smarter than the system they spam. Perhaps it's always been so and will continue to be so. Spam is a virulent disease we all must deal with, from time to time, and my usual reaction is to merely hit the delete button.Certainly, I have had my...

    By Yvonne DiVita • April 5, 2009

  • Liens du dimanche

    Bon dimanche. Quelques liens glanés ici et là . En partage.ÉducationClair 2010 : (début 2010) Non-conférence pour réfléchir sur l'école en transformation via les outils du «Web 2.0».François Guité : Les réseaux sociaux en éducationLes universités devraient chercher à mieux saisir les réseaux...

    By • April 5, 2009

  • Frank Gruber on Putting the Public Back in Public Relations

    CreditMy good friend, Frank Gruber is one of the hardest working bloggers and new media professionals I know. By day, he's a product strategist for AOL in the social networking group. His focus is on lifestreaming products, including AIM, Bebo and SocialThing. Frank Gruber is also a well known b...

    By • April 4, 2009

  • Listening in a Digital Age

    This content from: Duct Tape MarketingListening in a Digital AgeListening to the wants and needs of your markets and customers has always been a good idea. Any good salesperson can tell you the benefits of listening - if you do it right the prospect will always reveal how to get the sale.In toda...

    By • April 4, 2009

  • Le Top 30 des experts du Personal Branding présents sur Twitter

    Hier soir, j'ai appris via un tweet de Chris Darbin (merci), que Fadhila Brahimi et moi-même étions dans le Top 30 des personnes spécialistes du personal branding sur Twitter. Quelle nouvelle ! Et ce n'est pas un poisson d'avril. Nous sommes d'autant plus heureuses et fières que : cette sélecti...

    By • April 4, 2009

  • Rebuilding Trust Takes Engagement and Conversation

    Confidence and trust have taken some hefty hits in the last year and the public's reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world. The country hit hardest is the US, where 77% of the repondents say their level of trust is lower th...

    By • April 4, 2009

  • A second life for seniors?

    Some really interesting stats have come to light about the ageing online market. Kim Walker of SilverGroup Asia reports on the fact that: According to Comscore, 50% of US Facebook users and 44% of MySpace users are 35+Meanwhile here in the UK, 49% of social networking users are similarly over...

    By • April 4, 2009

  • Guy Kawasaki's Reality Check: Worth Your Time

    by Josh Bernoff What would you pay for instructions on how to do just about everything you do, better?How about $29.95? That's the list price on Guy Kawasaki's new book, Reality Check, The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.Forget the title and forge...

    By • April 3, 2009

  • Make Sure Social Software Vendors Can Speak Your Language

    Image by George Dearing via Flickr It's tough to have a business conversation these days without someone mentioning social media and its impact on business. Many of us that work within the confines of social computing are too often distracted by all the technology around us. We tend to assum...

    By • April 3, 2009

  • Video Interview: How to Build an Online Community with Loic Le Meur

    Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic.Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand buil...

    By • April 3, 2009

  • The One Big Thing: Federal Government Spending Data Mashups

    The One Big Thing you need to know this week is that, as the Google Public Policy blog demonstrates, federal government agencies and politicians are beginning to mashup spending data to help the public visualize how that money is spent. Last month I discussed the XML data reporting requirement...

    By • April 3, 2009

  • Another Round of Changes for Alexa

    This content from: Duct Tape Marketing Another Round of Changes for Alexa Alexa, Amazon's web site traffic ranking tool, seems to have pushed through a pretty dramatic change to their ranking algorithm this week. While no announcement was made, many sites experienced several hundred to over 1000...

    By • April 3, 2009

  • How to listen in a bad economy- 67 social media/web/reputation management tools and sites

    You know we listen all the time don't we? We keep telling companies to do it, but sometimes we just leave it at that. Or even worse, we don't get specific. well here u go. Here's the specifics. Here's a mix of sites, tools and companies that do some kind of listening, monitoring or reputation m...

    By • April 3, 2009

  • L'hologramme numérique : un échantillon de la réalité augmentée

    Je suis tombé sur un excellent petit exemple visuel de la réalité augmentée : un "hologramme numérique" (repéré par Valou). À tester dans le confort de votre maison... GE Smart Grid Augmented RealityEn imprimant un code repère particulier, que votre webcam filme, un flash 3D s'anime devant vot...

    By • April 3, 2009

  • A Social Media War Story

    One morning...... a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups and YouTube and get a list of all the people who were discussing the good, the bad and the ugly about their products. After spending some time and doing s...

    April 3, 2009

  • Qu'y-a-t-il dans la boîte aux lettres du consommateur ?

    Voici les résultats d'une étude de USPS sur le type de lettres qui atterrissent dans nos boîtes aux lettres : 95,9 milliards de lettres "First-Class" 12,5%: factures8,1%: publicités4,7%: relevés de comptes2,1%: petites annonces2,1%: prises de commandes0,9%: polices d'assurance2,7%: cartes d...

    By • April 3, 2009

  • Sacs de billes et flibustiers

    L'un a 78 ans, l'autre 9. Je les ai rencontrés tous les deux au salon du livre de Montaigu en allant rendre visite à ma copine Agnès. Un salon dans lequel, nous avons, Shalima, sa fille et moi trainé de longues heures et duquel nous sommes reparties chargées de livres, essai, bd, tous plus pas...

    By • April 3, 2009