Content Marketing: Page 558

  • Poker Officially Classified As Sport in Russia

    Gambling companies have welcomed the news that poker is now officially classified as a "sport" in Russia following an order signed March 26 by the Federal Sports Agency head, Vyacheslav Fetisov. On June 26, 2007, Seven-Card Stud Poker, Omaha and Texas Hold'em were officially included in the All...

    By • March 16, 2009

  • Facebook Pages Get More Business Friendly

    This content from: Duct Tape Marketing Facebook Pages Get More Business Friendly This month's overhaul of the the Facebook interface dramatically improved the functionality of the Pages feature on Facebook. Anyone with a Facebook profile has had the ability to add something called a Page to ext...

    By • March 16, 2009

  • Who's in Charge of Your Company Culture?

    There's a lot of attention surrounding company cultures these days and how important it is in creating a thriving, successful business. You can see it in the Zappos and Patagoinas of the world. It's those tight-knit communities that are almost cult-like. It's also one the keys to creating a sus...

    By • March 16, 2009

  • Personal Brands RULE on Social Networks

    On Facebook you can't be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is...

    By • March 16, 2009

  • Reader Poll: Podcast Popularity vs Live Streaming Audio

    I've had some back and forth with collegues recently about the popularity of podcasting, live audio streaming and also how podcasting fits within the social media category of communication channels. eMarketer says podcasts are rising in popularity: "As a percentage of Internet users, podcast do...

    By • March 16, 2009

  • Recession resistant: 95% of social media marketers will maintain or increase social media spending

    by Josh Bernoff Last year, we surveyed interactive marketers and found a strong desire to continue investing in social applications, even with a recession looming. Now the recession is here. What are they saying now? Based on a more recent survey from December of 2008, they still will maintain ...

    By • March 16, 2009

  • SxSWi: We Media

    A little over a year ago, I wrote a post about the future of we media. In it, I stated that many of us are joining the ranks of main stream media with regular frequency. What began as a blog started to share information, learn, publicize our business and skills, has provided a bridge to the p...

    By • March 15, 2009

  • The Real Purpose of SXSWi

    South by Southwest is an annual interactive, film and music festival in Austin, TX. The interactive portion of the event (aka SXSWi) is the vertiable motherlode of social media. Twitter was launched here two years ago, and last year's infamous horrible interview of Facebook's Mark Zuckerberg (...

    By • March 15, 2009

  • Social Media Monetisation and equivalent media buy

    There has been much talk on how to monetise social media marketing techniques. The amount of speculations does seem warranted based on the industry figures associated with social media marketing and the vast amount of money that potentially is up for grabs.Growing at a rate of 2:1 over other int...

    By • March 15, 2009

  • Recherche sponsors et rapporteurs

    Je participe à l'organisation de deux évènements et j'ai besoin de votre aide. Les premières Rencontres sur l'identité numérique, l'e-réputation et le personal branding en région Nord Pas de Calais : YouOnTheWeb. Elles auront lieu le 28 mars à Lille. Pour s'y inscrire : http://youontheweb.fr/...

    By • March 15, 2009

  • Alain Bashung est décédé

    Hommage Link to original post

    By • March 14, 2009

  • Obstination à propos de la crédibilité des sources et de Twitter

    Il m'arrive de reprendre des commentaires de ce blogue et d'en faire des billets. C'est la 2e fois que j'ai une obstination avec Marc Desjardins que je juge pertinente au point d'en faire un billet. À quand ton blogue cher Marc? Comme suite à mon billet La question de la crédibilité des source...

    By • March 14, 2009

  • L'empreinte des réseaux sociaux s'élargit Networked Places

    Global Faces and Networked Places: A Nielsen report on Social Networking's New Global Footprint PDF, Mars 2009, 15 pages."How social networks are creating a potentially transformational change in consumer behaviour (...) social networks and blogs are eating into the share of time held by other s...

    By • March 14, 2009

  • Quel est LE truc que vous ne ferez jamais sur Internet ?

    Merci de prendre quelques minutes pour répondre à cette question en laissant un petit commentaire. Quelques mots suffisent. J'ai un projet en cours, dont je ne peux pas encore vous parler, mais promis, je vous en dirai plus dans quelques semaines. Je ferai un listing de toutes les personnes qu...

    By • March 14, 2009

  • 7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding

    Twitter is an important web tool for online brand management, where reputation is everything. The short term and long term benefits should not be over looked, especially in a tough economy. There are many useful twitter blogs and twitter apps that help you use Twitter to streamline your online...

    By • March 14, 2009

  • A Rant Against Email Newsletters and Making It Easier to Manage Subscriptions

    Intecom Plant Nursery Email Newsletter Example originally uploaded by mckeanbarry.This is a rant. I'll keep it short and to the point, but be warned. It's a rant and it's against email newsletters and how they allow you to manage your subscription.[Note: this NO reflection on the image here. I r...

    By • March 14, 2009

  • Gen Y = Creativity

    When I wrote about Generations of Fear: Each generation is motivated by a hope and a fear. The hope is that we 'leave the world a better place than when we entered it' or 'want a better life for my children'. Fears tend to change with each generation . From where I sit, Boomers feared lack of ...

    By • March 14, 2009

  • Social Media as a Marketing Channel

    I just can't get enough of this topic, the more I think about it, more I want to share my opinion (yes, very opinionated). I originally wanted to write about both Social networks and Video marketing on web as they are 2009's most demanded source of marketing channels in companies. After a long...

    By • March 13, 2009

  • Découvertes originales

    Bilum Hélène crée des sacs dans les bâches publicitaires décrochées. Ses sacs sont cousus façon sellerie par des spécialistes handicapés travaillant dans des ateliers autour de Paris. Ethiques, écolos et forcément uniques, ces sacs sont des idées originales. Bilum est soutenu par Invest-y. F...

    By • March 13, 2009

  • How to find the people you need

    Rich profiles can be a powerful cornerstone of an Enterprise 2.0 / next generation intranet / social business software solution. Finding people rather than documents can be highly beneficial in terms of productivity, using information rather than looking for it, and simply getting things done a...

    By • March 12, 2009

  • Profil sociodémographique des usagers de Twitter

    C'est encore une fois Pew Internet qui nous offre un profil sociodémographique des usagers de Twitter (PDF) chez nos voisins américains. Dans le document, nous pouvons noter les différents usages de Twitter (qui sont un peu similaires à ce que j'avais décrit comme ma propre utilisation et dans ...

    By • March 12, 2009

  • Marketing Fluff

    Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visu...

    By • March 12, 2009

  • Do You Censor Yourself on Social Media?

    It came up just the other day - someone emailed me a video that had an obvious political slant. I thought it was interesting and entertaining, so of course, my first reaction was to post it on my Facebook Page. I was just about to click on the "post" button when I a thought entered my head: May...

    By • March 12, 2009

  • Facebook starts to beat Google as a traffic driver

    Spotted via the team at Plaid is this piece from AdAge that questions whether Facebook is the new Google. Obviously not in terms of search, but in terms of profile, ubiquity and driving traffic to websites. Facebook has a third of Google's traffic in the US (50 vs 149 million unique visitors in ...

    By • March 12, 2009

  • L'influence, est-ce un mot honteux ? Margueritte Duras à notre rescousse

    Citoyennes et citoyens ! C'est la saison, les guerres de tranchées bloguesques (qui n'amusent que nous au demeurant) reprennent, tel le pic d'allergie au pollen à venir. Les aléas des liquides, de nos flots de conversations à vif...qui peuvent d'ailleurs effrayer d'aucunes et d'aucuns comme ...

    By • March 12, 2009