Social Media Monetisation and equivalent media buy

There has been much talk on how to monetise social media marketing techniques. The amount of speculations does seem warranted based on the industry figures associated with social media marketing and the vast amount of money that potentially is up for grabs.Growing at a rate of 2:1 over other int...

By Douglas White • March 15, 2009

Recherche sponsors et rapporteurs

Je participe à l'organisation de deux évènements et j'ai besoin de votre aide. Les premières Rencontres sur l'identité numérique, l'e-réputation et le personal branding en région Nord Pas de Calais : YouOnTheWeb. Elles auront lieu le 28 mars à Lille. Pour s'y inscrire : http://youontheweb.fr/...

By Emilie Ogez • March 15, 2009

Alain Bashung est décédé

Hommage Link to original post

By Mehdi Lamloum • March 14, 2009

Obstination à propos de la crédibilité des sources et de Twitter

Il m'arrive de reprendre des commentaires de ce blogue et d'en faire des billets. C'est la 2e fois que j'ai une obstination avec Marc Desjardins que je juge pertinente au point d'en faire un billet. À quand ton blogue cher Marc? Comme suite à mon billet La question de la crédibilité des source...

By Michelle Blanc • March 14, 2009

L'empreinte des réseaux sociaux s'élargit Networked Places

Global Faces and Networked Places: A Nielsen report on Social Networking's New Global Footprint PDF, Mars 2009, 15 pages."How social networks are creating a potentially transformational change in consumer behaviour (...) social networks and blogs are eating into the share of time held by other s...

By Martin Lessard • March 14, 2009

Quel est LE truc que vous ne ferez jamais sur Internet ?

Merci de prendre quelques minutes pour répondre à cette question en laissant un petit commentaire. Quelques mots suffisent. J'ai un projet en cours, dont je ne peux pas encore vous parler, mais promis, je vous en dirai plus dans quelques semaines. Je ferai un listing de toutes les personnes qu...

By Emilie Ogez • March 14, 2009

7 Best Twitter Blogs and Apps: How To Use Them to Boost Your Online Branding

Twitter is an important web tool for online brand management, where reputation is everything. The short term and long term benefits should not be over looked, especially in a tough economy. There are many useful twitter blogs and twitter apps that help you use Twitter to streamline your online...

By Leili McKinley • March 14, 2009

A Rant Against Email Newsletters and Making It Easier to Manage Subscriptions

Intecom Plant Nursery Email Newsletter Example originally uploaded by mckeanbarry.This is a rant. I'll keep it short and to the point, but be warned. It's a rant and it's against email newsletters and how they allow you to manage your subscription.[Note: this NO reflection on the image here. I r...

By CB Whittemore • March 14, 2009

Gen Y = Creativity

When I wrote about Generations of Fear: Each generation is motivated by a hope and a fear. The hope is that we 'leave the world a better place than when we entered it' or 'want a better life for my children'. Fears tend to change with each generation . From where I sit, Boomers feared lack of ...

By Laurel Papworth • March 14, 2009

Social Media as a Marketing Channel

I just can't get enough of this topic, the more I think about it, more I want to share my opinion (yes, very opinionated). I originally wanted to write about both Social networks and Video marketing on web as they are 2009's most demanded source of marketing channels in companies. After a long...

By Raj Iyer • March 13, 2009

Découvertes originales

Bilum Hélène crée des sacs dans les bâches publicitaires décrochées. Ses sacs sont cousus façon sellerie par des spécialistes handicapés travaillant dans des ateliers autour de Paris. Ethiques, écolos et forcément uniques, ces sacs sont des idées originales. Bilum est soutenu par Invest-y. F...

By Vanina Delobelle • March 13, 2009

How to find the people you need

Rich profiles can be a powerful cornerstone of an Enterprise 2.0 / next generation intranet / social business software solution. Finding people rather than documents can be highly beneficial in terms of productivity, using information rather than looking for it, and simply getting things done a...

By Headshift Blog • March 12, 2009

Profil sociodémographique des usagers de Twitter

C'est encore une fois Pew Internet qui nous offre un profil sociodémographique des usagers de Twitter (PDF) chez nos voisins américains. Dans le document, nous pouvons noter les différents usages de Twitter (qui sont un peu similaires à ce que j'avais décrit comme ma propre utilisation et dans ...

By Michelle Blanc • March 12, 2009

Marketing Fluff

Do you remember which ones were your favorite books in school? Were there any? Kidding aside, were they the ones filled with facts? Was there a particular subject matter that interested you? What was it about it that grabbed - and retained - your attention? Was it the writing? Perhaps the visu...

By Valeria Maltoni • March 12, 2009

Do You Censor Yourself on Social Media?

It came up just the other day - someone emailed me a video that had an obvious political slant. I thought it was interesting and entertaining, so of course, my first reaction was to post it on my Facebook Page. I was just about to click on the "post" button when I a thought entered my head: May...

By Joyce Dierschke • March 12, 2009

Facebook starts to beat Google as a traffic driver

Spotted via the team at Plaid is this piece from AdAge that questions whether Facebook is the new Google. Obviously not in terms of search, but in terms of profile, ubiquity and driving traffic to websites. Facebook has a third of Google's traffic in the US (50 vs 149 million unique visitors in ...

By Dirk Singer • March 12, 2009

L'influence, est-ce un mot honteux ? Margueritte Duras à notre rescousse

Citoyennes et citoyens ! C'est la saison, les guerres de tranchées bloguesques (qui n'amusent que nous au demeurant) reprennent, tel le pic d'allergie au pollen à venir. Les aléas des liquides, de nos flots de conversations à vif...qui peuvent d'ailleurs effrayer d'aucunes et d'aucuns comme ...

By Laurent Francois • March 12, 2009

PowerPoint Shared in Social Media - Do It Right

If you want your customers to engage in your social media content, don't play charades. Deliver the high quality experience and passion you have behind what you have to say. This is an issue that really hits a nerve with me. Companies and people that put up PowerPoint decks on SlideShare, Lin...

By Michele Goetz • March 12, 2009

L'exception (culturelle) tunisienne

Les boutiques vendant des DVD pirates et autres logiciels se sont développées de manière exponentielle en Tunisie. Une tendance alimentée notamment par la baisse du prix du lecteur de DVD. Pour à peine une cinquantaine de dinars les Tunisiens peuvent acquérir l'appareil, et se régaler en films ...

By Mehdi Lamloum • March 12, 2009

Les licences Creative Commons, les flux RSS et les tags expliqués aux enfants

Related posts: Place et utilisation des licences Creative Commons dans le système éducatif Michèle Drechsler est inspectrice de l'Education Nationale (IEN) chargée de... On n'a pas fini de parler de lui... Tags:creative commons, flux rss, tags Articles relatifs Wikipédia en... Failles des licen...

By Emilie Ogez • March 12, 2009

Rudder Fin and Googleability

Ruder Finn is one of the world's largest public relations agencies. It is not an angry Nordic person or a ship's stearing device. Nevertheless, the term Ruder Finn is fairly "googleable." It's not easily confused with other results, even if you don't know how to spell it (Rudder Finn and Rude...

By Darius Razgaitis • March 11, 2009

It's time for a sponsored conversations summit

After waging a small war on pay-per-post for years, I've come to the conclusion that sponsored conversations, as they're now being called, is a blogging business model that is not going away. Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusi...

By Paul Chaney • March 11, 2009

The Bigger Picture On Public Relations

Marketing guy Seth Godin published a post yesterday entitled "The difference between PR and publicity." In it he says: "Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is he...

By Dave Fleet • March 11, 2009

Are Blogs Losing Their Authority To The Statusphere?

What follows is the unedited Director's Cut of my latest post on TechCrunch, "Are Blogs Losing Their Authority To The Statusphere?" My definition of Statusphere.SourceDepending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.As the lea...

By Brian Solis • March 10, 2009

Online communities as engagement tools at the Marketing 2.0 conference in Paris

Last year we reported on the 2008 Marketing 2.0 conference in Paris, this year we're returning to Paris for the 2009 conference and this year we're speaking. The Marketing 2.0 conference is a high-paced two days discussing the latest developments, case studies and thinking in social media and w...

By Matt Rhodes • March 10, 2009