Pourquoi répondez-vous ?

Comme vous le savez, j'ai décidé de terminer mon doctorat en Informatique, provisoirement intitulé : "Modélisation et simulation de la dynamique des communautés Web". J'ai développé un modèle de simulation en java et j'ai presque 200 pages de rédigées. Il aurait été dommage de s'arrêter là . Vo...

By Emilie Ogez • March 22, 2009

Don't "Get Into Social Media"

I highly recommend "getting into Social Media" on a personal level. But if your business has a goal of "getting into Social Media," my message is different: Don't do it! It's a bad investment and will lead your marketing and your organization astray.Of course, I'm not suggesting brands ignore S...

By Augie Ray • March 21, 2009

Links Of Note: Creating Customer Value

Chain Linked originally uploaded by jhhwild.These Links of Note had me thinking about creating value for customers.Most important is not getting distracted with all of the marketplace negativity. In fact, I love that Alltop offers an Alltop for all the top Good and Uplifting news.Have you read t...

By CB Whittemore • March 21, 2009

A B2B Twitter Neighborhood

B2B marketing will not be effective in social media if it continues to focus on goals of awareness. Mailana, a nifty tool to analyze strong conversational relationships on Twitter shows that a circle of influence is a tight one.ReadWriteWeb exposes The Inner Circles of 1o Greek Heroes on Twitte...

By Michele Goetz • March 21, 2009

4 Tips for Getting PR Approval on Optimized Press Releases

[Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]Optimizing press releases can be an important part of any Search Engine...

By Lee Odden • March 21, 2009

Citizens'views #22: "Nous voulons parler des conflits et des enjeux sociaux oubliés" Elodie Vialle, YouPhil

Youphil est un nouveau site d'information dédiée à la solidarité, à l'engagement. Son cofondateur, Jean-Marie Colombani (déjà cofondateur de Slate.fr) préside le comité stratégique et Angéla de Santiago dirige le site. Elodie Vialle répond à quelques questions à ce sujet. Citoyenne ! Tu a...

By Laurent Francois • March 21, 2009

Nouvelle Danette 2009, on vote tous pour elle !

Nous sommes d'un temps où on se levait tous pour elle. Comment vous ne connaissez pas cette publicité avec son refrain lancinant mais mnémotechnique « On se lève tous pour Danette, Daneeeeeeeeeeeeeeette !! » On se lève tous pour Danette ! envoyé par No_soucy Si, ça vous rappelle quelque cho...

By Dom Manou • March 21, 2009

Best of 2008: Email Marketing Tips

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that bi...

By Tom Pick • March 21, 2009

Social Media Tips for CEOs: Develop An Ad Agency Blog for New Business

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to "get" social ...

By Michael Gass • March 21, 2009

All I Ever Wanted to Be Was a...

The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled "Occupational Hazard," some of our industry's bold-faced names share their advice on just how to rebuild IB's sullied reputation.(President O...

By Peter Himler • March 20, 2009

Twitter and Social Networks Usher in a New Era of Social CRM

In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post...Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking gla...

By Brian Solis • March 20, 2009

Twitter & TwitterLater: A Match Made For Legal Marketerstform

Twitter is an an invaluable social media platform whose value and popularity alludes even it's CEO, Evan Williams, let alone its 100's of 1,000's of users. Truth be told, Twitter as a stand alone, probably wouldn't have much use for me. However, with the third party applications designed to ...

By Kara Smith • March 20, 2009

HP Touchsmart, Publicis Modem et la fin des souris.Bad buzz ou courbe d'apprentissage?

Rappel : une armée de souris a envahi Twitter en envoyant un nombre considérable de "requests" à quelques blogueurs...Au début un léger agacement puis un fort retour de bâton. Des rumeurs partent comme quoi c'est Yahoo! qui est derrière l'opération, alors qu'il s'agit en fait de HP. Je vous ...

By Laurent Francois • March 20, 2009

6 Practical Tips for Ad Agency RFP Responses

  Heather Witalisz, Business Development Director, Adams & Knight agency, Avon, CT recently asked, What are some practical tips for small-to midsize ad agencies regarding RFPs?  RFP responses shouldn't be a numbers game, especially for small-to midsize ad agencies.  Every agency need...

By Michael Gass • March 20, 2009

A Guide for Ad Agencies: The Cost and Servicing of New Media

The two big questions that ad agencies are asking: "How do we price new media and what type of services should we offer?"Â A great resource to help find answers to those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA):Â ...

By Michael Gass • March 20, 2009

Confident Marketing: Free Access To Seven Audio Tutorials

One of the areas I have noticed that holds us back from being successful in marketing our products and services is not the technical 'know how'. Nor is it having the financial resources to invest in marketing programmes or collateral.It's a subject that I recently spoke to my friend and New Yor...

By Krishna De • March 20, 2009

Personal Brand Equity: What's it worth?

I had an interesting conversation with Peter Kim while out at SXSWi last week about my recent personal branding post and the comments he left a comment asking me to expand my thoughts from a corporate perspective and to explore the parallels between corporate and personal approaches. During our ...

By Beth Harte • March 20, 2009

IFLS - Journée de la Relation Client

PETIT RAPPEL. Demain, à ne pas râter : La Journée Relation Client de l'IFLS au Club Med World. Au programme : comment ajuster la relation client aux nouvelles exigences des consommateurs en cette période de crise.

By Mickael Guillois • March 19, 2009

SxSWi: Brian Solis, Changing Role of PR

A couple of days ago I attended a speakers panel at SxSWi. The main question in the session was - are PR agencies a dying breed? In a world riddled with ADD, where TMI blogging and DIY reporting are the norm, are PR agencies still relevant? FutureWorks principal Brian Solis framed the challenge...

By Valeria Maltoni • March 19, 2009

15 Punchy Copywriting Tips

"They were easier to read than ignore" - Victor SchwabIt's often said that copywriting can't be too long, just too boring.And sales writing is often only tolerated at the best of times. So if your copy is to weave its magic it needs to be light, easy to read and captivating.Here are 15 tips for ...

By Matt Ambrose • March 19, 2009

10 millions d'euros pour le tourisme tunisien

La Tunisie va injecter un budget supplémentaire pour soutenir le tourisme en cette période de crise économique mondiale, a déclaré le ministre du tourisme M. Khelil Lajimi. Afin de soutenir son industrie touristique, la Tunisie accorde à ce secteur 10 millions d'euros dont deux millions iront ...

By Blog Attitudes • March 19, 2009

L'Etat du débat en France sur les NTIC : NKM envoie un gros NTM aux acteurs

Citoyens ! On a lu la lettre de Martin Rogard et et Giuseppe de Martino, de Dailymotion. On s'est empressés de résumer leurs propos par la formule choc : «Tu as une idée, je la taxe, je te régule !» Réponse de NKM digne d'une querelle de chiffonnier : Martin Rogard est l'acteur de l'Internet...

By Laurent Francois • March 19, 2009

Two Good Case Studies Chosen for the Social Media Roadmap

Tomorrow, March 19, is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom, author of Content Nation is my guest. Two companies were chosen to be the 'guinea pigs' for the series: Reed's Ginger Brew, a leader in the natural soda category. Reed's...

By Sally Falkow • March 19, 2009

Vcast; ITW Walid Sultan Midani de Tunisiagames.com

Retour aux Vcast avec une interview assez atypique.Walid Sultan Midani est connu dans le monde des gamers en Tunisie pour organiser la coupe de Tunisie de jeux vidéos depuis 5 ans.Je l'ai rencontré Ã l'occasion de la tenue de la Lan Party 2009, un événement alternatif qui tourne autour des jeu...

By Mehdi Lamloum • March 19, 2009

Sur Twitter, méfiez-vous des robots

Souvenez-vous de la caricature parue dans le New Yorker au début des années 90, titrée : "Sur Internet, personne ne sait que vous êtes un chien". L'article qui est ici est édifiant, mais pas étonnant. L'adage du New Yorker est toujours vrai aujourd'hui. Mais de là à imaginer des robots. Je cr...

By Emilie Ogez • March 19, 2009