Content Marketing: Page 587

  • Motrin's Miserable Monday

    This past weekend Motrin released a controversial commercial that a lot of mom bloggers found offensive â€" an issue they naturally took to Twitter. Suffice to say, it's not been a good Monday for Motrin's PR department. People are commenting on how the company has screwed up by not doing its m...

    By • Nov. 17, 2008

  • Using Social Media for Customer Service

    I was at the new JetBlue terminal at JFK last week. Overall, very nice. However, I did have one concern, and knowing that JetBlue used twitter, I decided to text them a quick comment. Within minutes I had a response.I have to tell you how satisfying it is as a customer to be ... Dave Carter o...

    By • Nov. 17, 2008

  • Viral Question: 100 Things I can do without

    I just read a post where someone wrote about 100 things you should buy while you still can, and I decided to go the other direction. I'm going to make this a viral tweet as well and see how many I can get from Twitter. 100 would be cool. If I don't get 100 thats' ok, its another fun twitter expe...

    By • Nov. 17, 2008

  • Why are we even arguing about this?

    Presented to the AGM of the Australian Graduate School of Entrepreneurship and for the product launch of IntranetManager.NET.It was just lucky that two groups asked me to present on essentially the same content on consecutive days.View SlideShare presentation. (tags: innovation socialmedia)Just ...

    By • Nov. 17, 2008

  • Change.gov and Cluen: A Case Study in Privacy

    Surely you've heard of the Obama-Biden Transition Project and know it's a 501c(4) organization, right? Have you visited the official website at change.gov, read the blog, and shared your vision for America? If you think like I do, perhaps you agree with Josh Bernoff's 3 tips how change.gov shoul...

    By • Nov. 17, 2008

  • 4 Ways Social Media Could Save The Arts

    Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement...

    By • Nov. 17, 2008

  • Web 2.0 : les femmes les plus influentes

    Séance de rattrapage avec cette présentation : Meet The Most Influential Women in Web 2.0 View SlideShare presentation or Upload your own. (tags: company fast) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis un...

    By • Nov. 17, 2008

  • LinkedIn se Facebookise

    Tout le monde peut admettre qu'en terme de réseau professionnel, LinkedIn est aujourd'hui ce qui se fait de mieux. Depuis quelques jours LinkedIn vient de prendre une nouvelle direction en lançant ses applications. Il est désormais possible de rajouter votre blog, vos slidesho...

    By • Nov. 17, 2008

  • Motrin MANIA!

    Lots of controversy this weekend about a commercial from Motrin. The discussion on Twitter is particularly active and you can take a peek by searching for #motrinmoms.Here's what I think about it.Some of the unsolicited advice being offered to Motrin is good and all brands can pick up a pointer...

    By • Nov. 17, 2008

  • Social Media & The Elections: What It Means for Marketing - Part II

    Obama Change Signal originally uploaded by News Corpse.Continuing with thoughts around Social Media, The Elections, & What It Means For Marketing, here follows Part II.Given my interest in social media, I was intrigued with this recent Columbia Business School Alumni Club of New York event t...

    By • Nov. 17, 2008

  • Flash flood: Mom bloggers and Motrin

    My kids are too old to carry around in slings â€" I mostly drive them everywhere now â€" but I can still sympathize with the mom (and some dad) bloggers who are up in arms about Motrin's latest marketing campaign, which uses "baby-wearing" as a way of trying to appeal to moms as potential custom...

    By • Nov. 17, 2008

  • When can I have one?

    Apropos of nothing in particular, this video is amazingly cool. I want this for my office. When will I be able to buy it at Fry's? a shel of my former self, a blog from organizational communications consultant Shel Holtz, addresses the intersection of technology, business, and communicat...

    By • Nov. 17, 2008

  • Uncertainty ...

    "The true test of character is not how much we know how to do, but how we behave when we don't know what to do." - John HoltHow do we decide what to do during times or moments of uncertainty? It is not often that we actually consider this. Usually we await the circumstance arising and then act...

    Nov. 17, 2008

  • Congratulations Motrin. You just proved why every brand needs to understand Social Media

    Are you still trying to convince your management why your brand should be monitoring Social Media? Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter ...

    By • Nov. 17, 2008

  • Best Buy social media case study

    Dear Mr. and Ms. Executive,Please enjoy the video below. It shows how Best Buy is using social media to create connections, knowledge and collaborate. hope this video encourages you and your company to adopt and embrace social media. It empowers people, it connects people and it includes peopl...

    By • Nov. 17, 2008

  • Le nouveau langage des signes

    Lors du dernier EuroIA, Adam Greenfield est gentiment venu dire aux (enre autres) concepteurs d'interfaces que nous étions alors rassemblé que notre job allait disparaître puisqu'il n'y aurait plus d'interface, que nous interagirions directement avec les choses. Voilà le type de moment savour...

    By • Nov. 16, 2008

  • How to be a visionary

    (My remarks on receiving the Visionary of the Year Award from SNCR, the Society for New Communications Research. As you can see, I brought "Charlene" with me, although she was feeling a bit "flat" last night.)Let me start by saying I'm very sad that Charlene Li can't be here for real, since ev...

    By • Nov. 16, 2008

  • Companies Believe Social Media Can Increase Revenue!

    I came across an article from the blog council today which talked about an interesting report released by the economist intelligence unit. The report explains that 80% of companies out there believe that social media or "web 2.0″ has the potential to increase company revenue. Shocker huh? ...

    By • Nov. 16, 2008

  • Why I'm Going To Keep Giving It Away (And How I Hope You Will, too).

    It's just not winner-take-all anymore, and the ruthless and selfish are going to get left on the curb somewhere. Why? Because it's the age of "us", of community, of collective wisdom and thought. It's time now to stop locking our knowledge away and saving it for the highest bidder, but rather in...

    By • Nov. 16, 2008

  • Using Social Media for the Greater Good - Caring.com and Alzheimer's Disease

    Odds are if I live long enough I'll probably get Alzheimer's Disease. It's in my family, and honestly something I'm not looking forward to. There is progress being made and some therapies are now available that are showing promise for slowing the progression of the disease. That's why my eye wa...

    By • Nov. 15, 2008

  • Difficult days for Social Media

    Sometimes, on difficult days, like today, or was it yesterday, now, I just feel like throwing in the towel, on Social Media. Even as Barack Obama begins the first YouTube Presidency, you'd think there would be recognition if the vital role of Social Media Analytics via professional, member drive...

    By • Nov. 15, 2008

  • Don't Mix Social Media Business with Personal Profiles

    Separate Business with Personal Remember that whatever you put online is exposed to the world and that includes family/friends, clients and co-workers. It can be very easy to get caught in trying to gain new exposure by exposing content you may not want your co-workers or clients to see. If yo...

    By • Nov. 15, 2008

  • Après la crucifiction vint la résurrection

    Le web 2.0, c'est fini. Il est en tous les cas de bon ton de le dire sinon de renier le mot, de le crucifier pour nous laver de nos utopies. C'est évidemment surtout valable depuis la cristallisation de la crise et le changement de stratégie de l'écosystème IT. Le web 2.0 Summit est venu couron...

    By • Nov. 15, 2008

  • Imagine

    Imagine a BPM tool that could be used by real business people. Imagine a tool that would allow them to document business processes using the simplest notation possible. Imagine a tool that would not only show pretty pictures, but actually turn them into executable processes, at the click of a bu...

    Nov. 14, 2008

  • Personnalités et modes de fonctionnement dans l'entreprise

    Au sein de l'entreprise, on rencontre différents type de personnalités qui ont chacune des modes de fonctionnement particuliers. Il est intéressant d'apprendre à connaître ces différentes personnalités afin de mieux comprendre leur mode de fonctionnement et ainsi mieux interagir avec elles...

    By • Nov. 14, 2008