Content Marketing: Page 587

  • Motrin's ad brouhaha: is social media nasty medicine?

    Motrin's baby-as-fashion accessory ad that created a lot of comment among moms in the blogosphere, also created a teaching moment about how social media can be used to monitor, respond and even prevent such a brouhaha. Thousand of tweets, articles, and angry blog posts later, we need to step ba...

    By • Nov. 25, 2008

  • Les flux que mont au nez

    L'étoile du match à Michelle Blanc Elle parle d'une voix grave, et n'est pas ce qu'il y a de plus féminine. Mais elle est aussi le symbole de la réussite, personnelle comme professionnelle. À la fois troublant et touchant, son témoignage d'hier à Tout le monde en parle lui vaut notre étoile...

    By • Nov. 25, 2008

  • Why I support scare tactics to push social media

    Think about fear for just a minute. Is it always a bad thing? I would argue that it isn't and what fear sometimes does is elicit courage, by default. Fear can make us find the biggest, brightest ideas of our lives. It can make us move faster, make quick decisions and throw caution to the wind. F...

    By • Nov. 25, 2008

  • Have you hugged a blogger lately?

    Twitter is affecting the way I use blogs, but not about how I blog. Julien Smith recently wrote, "I'm starting to think that bloggers who heavily tweet are shortchanging themselves." He makes a great point about the time we spend tweeting over the time we spend blogging. Some people have even g...

    By • Nov. 25, 2008

  • Green Enterprise Unconference: Timely Gathering, Dec 3rd, Mountain View CA

    The Â"Green Enterprise UnconferenceÂ" we'Â're hosting on December 3rd is looking extremely timely and interesting. ItÂ''s timely because integrating environmental factors into decision-making is likely to become a key issue in 2009 for businesses and governments. Timely, Â- according to The Wall...

    By • Nov. 25, 2008

  • Validating Social Media Measurement

    I had a client that identified a $40,000 drop in converted leads and revenue drop every time a negative customer service blog post reached the first page of search results in either Google or Yahoo! Now, they did not do a double-blind study complete with placebo control group to know this. T...

    By • Nov. 25, 2008

  • The Fifth of Five Ways to Promote Your Agency Using Social Media

    5. Use Creativity to Build Awareness for Your Ad Agency Ad agencies are all being pushed, prodded and poked by their clients to explore this new emerging medial. Marketing is changing from the idea of "intercepting" attention to "creating" attention. People don't want impersonal sales messag...

    By • Nov. 24, 2008

  • Adelaide Event: CPA Australia

    Social media for accountantsView SlideShare presentation or Upload your own. (tags: socialmedia socialnetworks)I was in Adelaide last week, presenting to CPA Australia. Interesting group - though it was the end of the day and we only had time for 3 or 4 questions.Last time (CPA Australia, Brisb...

    By • Nov. 23, 2008

  • The Dumbest Generation: Don't Trust Anyone Under 30

    Just in case you need it, here is another perspective on "the age of the Millennials." Support Our Sponsor Share This

    By • Nov. 23, 2008

  • Imagining Technology Futures - part 3

    Another area that is enabled by wireless technology and miniaturization is wearable computing.Already we are seeing wearable computing in daily life with integrated wearable technology beginning to be commercially available. Nike Plus and Adidas adiStar Fusion running shoes are already on the ma...

    Nov. 23, 2008

  • The Social Media Hat Rack

    Jason Falls penned a great post last week about Six Steps to Becoming The Social Media Champion At Work. (For the record, #6 is a gold in itself). That champion role - whether you're an employee or an agency - comes with several hats you have to wear. Each are equally important, and I don't thi...

    By • Nov. 23, 2008

  • The best sales video ever

    We could all benefit from this level of energy and commitment With a hat tip to Espen for finding and sharing this. Link to original post

    By • Nov. 23, 2008

  • Social Networks Are Becoming Breeding Grounds For Scam

    Social Networks Are Becoming Breeding Grounds For Scam As the Social Media phenomenon increase, people all around the world have found ways to stay connected with friends, family and co-workers. As users widen their social presence on Myspace, Facebook and LinkedIn, they need to be aware that...

    By • Nov. 23, 2008

  • Social Media, The Elections & Lessons for Marketing - Part 3

    [Image courtesy of Blue State Digital.]Social media for fund raising? for organizing voters? for presidential brand building and marketing?This series started with Social Media, The Elections, What It Means For Marketing and Social Media & The Elections: What It Means for Marketing - Part II...

    By • Nov. 23, 2008

  • Love your customers. Use social media.

    The relationship between a brand and the customer is a complex one. It can be fickle or it can be very strong, it can be two-way or it can be all take take take. Sometimes the customer has all the power - they know they want pizza but they're not tied to a particular brand and so could make a d...

    By • Nov. 22, 2008

  • Ça aurait mérité un billet

    LE billet de la semaine écoulé, c'est le pavé de Fabrice Epelboin, le démontage en règle du rapport Création et Internet. Christine Albanel nous la joue comme Bush avec les armes de destruction massive de l'Irak et organise une petite sauterie où, entre gens de bonnes compagnie, on parle de ré...

    By • Nov. 22, 2008

  • Les médias se réinventent en digital (2)

    Suite de la note du 19 novembre.Internet 2018, la vision prospective de Nikesh Arora, CEO de Google Europe/MoyenOrient/Afrique :[partie 1 sur 2 - durée 12'26"][partie 2 sur 2 - durée 13'21"]

    By • Nov. 22, 2008

  • Tout le monde en parle, mes impressions d'après l'émission

    Source: Radio-Canada Télévision Tout le monde en parle hier. Je suis vraiment heureuse de ma performance qui fera des vagues, à n'en pas douter, et triste à la fois de ne pas avoir pu passer tout le contenu dont je voulais parler. Mais il est désormais clair qu'une brèche a été ouverte de faço...

    By • Nov. 22, 2008

  • Article intéressant sur l'intelligence économique par Aref Jdey

    Cette article a attiré mon oeil, ce matin, et si vous suivez l'intelligence économique, il serait peut-être éclairante pour vous. Toujours bon contenu à www.demainlaveille.fr Partielle du texte suit. Utilisez le lien pour remplir le contenu. Même si l'article porte un nom accrocheur,...

    Nov. 21, 2008

  • 10 Strategies That Make Sense in a Tough Economy

    photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often ...

    By • Nov. 21, 2008

  • Social media marketers can - and must - prove ROI

    I was lucky enough to be asked by Jennifer Leggio (@mediaphyter) to provide a guest post for her ZDnet Blog and I chose to discuss the ongoing debate around social media ROI. I took a bit of a different slant and also shared some stats from what we are doing at BreakingPoint. "In today's uncert...

    By • Nov. 21, 2008

  • La BD a son blog

    Seif Nechi, DC, caricaturiste et dessinateur de BD s'expose sur son nouveau Blog.Au menu, des caricatures, des BD et son retour d'expérience sur le monde de la pub...A découvrir ici Link to original post

    By • Nov. 21, 2008

  • Social Manifesto: Social Media Etiquette (by Miss Advergirl)

    Technology changes our expectations for behavior, our standards for etiquette. Social media is no exception. The things that are important here are vastly different than the broadcast Web. A few live-by rules: Be real: Be honest about your identity. Speak with your true voice. Share your person...

    By • Nov. 21, 2008

  • You Need to Get Out More

    It happens in every company, eventually the internal dynamics become more important than what happens with the customer, what he wants to talk about, what he's thinking about. Often, in fact, we prefer the detached rooms of research to a human contact. Asking while you're eyeball to eyeball, kn...

    By • Nov. 21, 2008

  • L'individu est au coeur de la sécurité numérique

    J'ai participé Ã une conférence-débat sur la sécurité numérique le 4 novembre dernier, organisée par Gemalto, leader mondial dans le secteur. Désolée pour le retour tardif. Elle était animée par Luc Fayard, ancien directeur de la rédaction de l'hebdomadaire 01 Informatique. Parmi les interven...

    By • Nov. 21, 2008