Content Marketing: Page 587

  • Internet Marketing 2009- Livre Rouge Vient de Sortir

    Le Petit Livre Rouge du marketing interactif 2009 de l'EBG vient de sortir. Il est grand et noir, mais on s'en fout car, comme les bonnes bouteilles, c'est à l'intérieur que ça se passe. Une montagne de campagnes décortiquées et des tas de fiches pratiques et techniques pour comprendre comment...

    By • Nov. 20, 2008

  • Eloge de l'incertitude

    J'écoutais Edgard Morin à la radio ce soir, qui me faisais plaisir en invitant, en ces temps troublés où la tentation du repli sur soi est grande, à "affronter l'incertitude" plutôt qu'à pratiquer la méthode Coué et travestir la réalité pour en revenir à une présentation maîtrisable sinon...

    By • Nov. 20, 2008

  • Les médias se réinventent en digital

    Hier matin, Havas Digital avait convié Google et YouTube à sa conférence "Les médias se réinventent en Digital". Un excellent moment à écouter les uns et les autres nous refaire le monde, surtout Nikesh Arora, CEO Google Europe, Moyen-Orient et Afrique, dont j'ai filmé l'intervention - je la ...

    By • Nov. 20, 2008

  • Giving back to the Library Community

    When I spoke in San Francisco at the Social Media Strategies Conference a few people asked how I got started as a Community Manager? I generally start the story with my role as an online evangelist which transitioned into a full time role as a Community Manager. But I've known for a long time t...

    By • Nov. 20, 2008

  • Are More Companies Turning to Social Media in this Economy?

    Certain social media activities (blogs, Twitter, Facebook, etc.) can provide tremendous value to companies for very little cost, especially when compared to traditional advertising. If done right, social media can give your company a voice that people will pay attention to because they want hea...

    By • Nov. 20, 2008

  • How To Monetize Twitter

    (and keep people happy) Today, I'm offering the Twitter community a glimpse into their future. [Correction - A glimpse into the future of Twitter if it were up to me!] You see, for a few months now this idea has been festering in my head and the troublesome part is that I can't spend the time t...

    By • Nov. 19, 2008

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite locks spread from enthusiasts talking on bike forums to t...

    By • Nov. 19, 2008

  • Chris Hughes : "Internet Strategist" de Barack Obama

    De nombreux observateurs affirment que la victoire de Barack Obama s'est jouée sur sa capacité Ã mobiliser l'électorat sur les réseaux sociaux. Retour donc sur le parcours, la méthode et les résultats d'un des principaux artisans de la stratégie de Barack Obama sur le web, Chris Hughes. A l'or...

    By • Nov. 19, 2008

  • Google Offers SEO Starter Advice

    Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They've included illustra...

    By • Nov. 19, 2008

  • The Continuing Ethical Debate About Ghost-Written Blogs

    I read with interest this morning an article from Dave Fleet about the Ethics of Ghost-Writing in Social Media. I find this topic of particular interest because it deals with an issue that we have had to face within our company on a number of occasions. Once we have got past the initial resistan...

    By • Nov. 19, 2008

  • Viadeo au Mexique

    Eric parlait de la Chine l'autre jour (et il a raison puisque qu'un partenariat stratégique a été conclu avec des acteurs locaux leaders de Tianji). J'apprends ici que Viadeo ouvre une plateforme au Mexique. Une façon pour le réseau social français professionnel de réaffirmer son ambition de dé...

    By • Nov. 19, 2008

  • Social Media - Improving Parent child relationships?

    A month back I had the privilege to put in some voluntary community hours training some technical education students. This was a part of my organizations community building program on the occasion of our 40th anniversary of inception and the topic of course was my personal favorite - 'Social Me...

    By • Nov. 19, 2008

  • P&G Digital Head Ted McConnell Smells the Coffee - Social Network Advertising Won't Work

    Finally, an advertiser being honest about social media advertising. Ted McConnell general manager-interactive marketing and innovation at Procter & Gamble Co spoke recently at a forum on Digital Media where he came across as rather negative about social network platforms and advertising. He...

    By • Nov. 18, 2008

  • Crise : Internet et réseaux sociaux sauveront-ils le marché publicitaire ?

    Cett fois c'est le Figaro qui l'écrit : lire l'article.

    By • Nov. 18, 2008

  • Online surveys bore respondents - they need to be engaged

    So it's official. Online surveys bore people. Two things confirmed this for me today. First, my colleague Helen was sent a particularly badly written online survey, and then I read of a report from Engage Research and Global Market Institute, which shows that people have become bored with the f...

    By • Nov. 18, 2008

  • Webmarketing: Docs Obama 2.0 Strategy

    Un document en 22 slides sur la stratégie 2.0 de Barak Obama et son évolution post-campagne.Disponible en téléchargement sur slideshare.Obama 2.0 Strategy By Mehdi Lamloum Byblos InteractiveView SlideShare presentation or Upload your own. (tags: obama web) Link to original post

    By • Nov. 18, 2008

  • "All right, Mr. DeMille, I'm ready for my close-up" (Lessons Learned from a First Time Video Blog)

    After doing my first video blog (vlog), I need to be self-critiquing and say that I wasn't ready. In fact, I wish I could do it over...in a BIG way. Here's what I got wrong: The Opening Introduce yourself, your blog name and address. If your video gets and separated from your blog you run the ri...

    By • Nov. 18, 2008

  • 101 Ways to Rock and Be Rocked by Twitter

    By: Shama Hyder Use your real name. Save the company bit for the info section. Use a picture that shows your face. Skip the silly goggles, hats, and political stickers. Show me who you are! Create a twitter background that gives people a quick synopsis of who you are. Learn how to create ...

    By • Nov. 18, 2008

  • Une journaliste enfin d'accord avec la communauté de geeks

    Enfin, une journaliste écrit sur le vide techno des partis politiques durant cette campagne. Ça fait des semaines que les geeks expriment leur désarroi devant le peu de compréhension et d'utilisation du Web. Mais hier j'ai eu le bonheur de lire Nathalie Collard dans l'éditorial Où est la techn...

    By • Nov. 18, 2008

  • Is Twitter Mainstream?

    Last month in my series on Twitter, I noted that according to one reporting site, "only a quarter million of (Twitter's 3 million registered users) post on any given day." As of today, Tweetrush notes that between 250,000 and 270,000 Twitterers are active in any given weekday. By that measure...

    By • Nov. 18, 2008

  • Are Comments the Next Social Layer?

    The nature of commenting in social media is itself changing the way our conversations are interconnected. This change came about as comment aggregation services made it possible to build a reputation via commenting on a wide variety of blogs. First there were the plug-in aggregators like Disqus...

    By • Nov. 17, 2008

  • Obama vs. the Blackberry

    When Barack Obama becomes president in about two months, he will be expected to give up his trusty BlackBerry, which has been securely fastened to his belt for years. There are a multitude of reasons why he will have to surrender his portable email device including security concerns, the Pre...

    By • Nov. 17, 2008

  • Motrin's Miserable Monday

    This past weekend Motrin released a controversial commercial that a lot of mom bloggers found offensive â€" an issue they naturally took to Twitter. Suffice to say, it's not been a good Monday for Motrin's PR department. People are commenting on how the company has screwed up by not doing its m...

    By • Nov. 17, 2008

  • Using Social Media for Customer Service

    I was at the new JetBlue terminal at JFK last week. Overall, very nice. However, I did have one concern, and knowing that JetBlue used twitter, I decided to text them a quick comment. Within minutes I had a response.I have to tell you how satisfying it is as a customer to be ... Dave Carter o...

    By • Nov. 17, 2008

  • Viral Question: 100 Things I can do without

    I just read a post where someone wrote about 100 things you should buy while you still can, and I decided to go the other direction. I'm going to make this a viral tweet as well and see how many I can get from Twitter. 100 would be cool. If I don't get 100 thats' ok, its another fun twitter expe...

    By • Nov. 17, 2008