Content Marketing: Page 588

  • Social Media - Improving Parent child relationships?

    A month back I had the privilege to put in some voluntary community hours training some technical education students. This was a part of my organizations community building program on the occasion of our 40th anniversary of inception and the topic of course was my personal favorite - 'Social Me...

    By • Nov. 19, 2008

  • P&G Digital Head Ted McConnell Smells the Coffee - Social Network Advertising Won't Work

    Finally, an advertiser being honest about social media advertising. Ted McConnell general manager-interactive marketing and innovation at Procter & Gamble Co spoke recently at a forum on Digital Media where he came across as rather negative about social network platforms and advertising. He...

    By • Nov. 18, 2008

  • Crise : Internet et réseaux sociaux sauveront-ils le marché publicitaire ?

    Cett fois c'est le Figaro qui l'écrit : lire l'article.

    By • Nov. 18, 2008

  • Online surveys bore respondents - they need to be engaged

    So it's official. Online surveys bore people. Two things confirmed this for me today. First, my colleague Helen was sent a particularly badly written online survey, and then I read of a report from Engage Research and Global Market Institute, which shows that people have become bored with the f...

    By • Nov. 18, 2008

  • Webmarketing: Docs Obama 2.0 Strategy

    Un document en 22 slides sur la stratégie 2.0 de Barak Obama et son évolution post-campagne.Disponible en téléchargement sur slideshare.Obama 2.0 Strategy By Mehdi Lamloum Byblos InteractiveView SlideShare presentation or Upload your own. (tags: obama web) Link to original post

    By • Nov. 18, 2008

  • "All right, Mr. DeMille, I'm ready for my close-up" (Lessons Learned from a First Time Video Blog)

    After doing my first video blog (vlog), I need to be self-critiquing and say that I wasn't ready. In fact, I wish I could do it over...in a BIG way. Here's what I got wrong: The Opening Introduce yourself, your blog name and address. If your video gets and separated from your blog you run the ri...

    By • Nov. 18, 2008

  • 101 Ways to Rock and Be Rocked by Twitter

    By: Shama Hyder Use your real name. Save the company bit for the info section. Use a picture that shows your face. Skip the silly goggles, hats, and political stickers. Show me who you are! Create a twitter background that gives people a quick synopsis of who you are. Learn how to create ...

    By • Nov. 18, 2008

  • Une journaliste enfin d'accord avec la communauté de geeks

    Enfin, une journaliste écrit sur le vide techno des partis politiques durant cette campagne. Ça fait des semaines que les geeks expriment leur désarroi devant le peu de compréhension et d'utilisation du Web. Mais hier j'ai eu le bonheur de lire Nathalie Collard dans l'éditorial Où est la techn...

    By • Nov. 18, 2008

  • Is Twitter Mainstream?

    Last month in my series on Twitter, I noted that according to one reporting site, "only a quarter million of (Twitter's 3 million registered users) post on any given day." As of today, Tweetrush notes that between 250,000 and 270,000 Twitterers are active in any given weekday. By that measure...

    By • Nov. 18, 2008

  • Are Comments the Next Social Layer?

    The nature of commenting in social media is itself changing the way our conversations are interconnected. This change came about as comment aggregation services made it possible to build a reputation via commenting on a wide variety of blogs. First there were the plug-in aggregators like Disqus...

    By • Nov. 17, 2008

  • Obama vs. the Blackberry

    When Barack Obama becomes president in about two months, he will be expected to give up his trusty BlackBerry, which has been securely fastened to his belt for years. There are a multitude of reasons why he will have to surrender his portable email device including security concerns, the Pre...

    By • Nov. 17, 2008

  • Motrin's Miserable Monday

    This past weekend Motrin released a controversial commercial that a lot of mom bloggers found offensive â€" an issue they naturally took to Twitter. Suffice to say, it's not been a good Monday for Motrin's PR department. People are commenting on how the company has screwed up by not doing its m...

    By • Nov. 17, 2008

  • Using Social Media for Customer Service

    I was at the new JetBlue terminal at JFK last week. Overall, very nice. However, I did have one concern, and knowing that JetBlue used twitter, I decided to text them a quick comment. Within minutes I had a response.I have to tell you how satisfying it is as a customer to be ... Dave Carter o...

    By • Nov. 17, 2008

  • Viral Question: 100 Things I can do without

    I just read a post where someone wrote about 100 things you should buy while you still can, and I decided to go the other direction. I'm going to make this a viral tweet as well and see how many I can get from Twitter. 100 would be cool. If I don't get 100 thats' ok, its another fun twitter expe...

    By • Nov. 17, 2008

  • Why are we even arguing about this?

    Presented to the AGM of the Australian Graduate School of Entrepreneurship and for the product launch of IntranetManager.NET.It was just lucky that two groups asked me to present on essentially the same content on consecutive days.View SlideShare presentation. (tags: innovation socialmedia)Just ...

    By • Nov. 17, 2008

  • Change.gov and Cluen: A Case Study in Privacy

    Surely you've heard of the Obama-Biden Transition Project and know it's a 501c(4) organization, right? Have you visited the official website at change.gov, read the blog, and shared your vision for America? If you think like I do, perhaps you agree with Josh Bernoff's 3 tips how change.gov shoul...

    By • Nov. 17, 2008

  • 4 Ways Social Media Could Save The Arts

    Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement...

    By • Nov. 17, 2008

  • Web 2.0 : les femmes les plus influentes

    Séance de rattrapage avec cette présentation : Meet The Most Influential Women in Web 2.0 View SlideShare presentation or Upload your own. (tags: company fast) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis un...

    By • Nov. 17, 2008

  • LinkedIn se Facebookise

    Tout le monde peut admettre qu'en terme de réseau professionnel, LinkedIn est aujourd'hui ce qui se fait de mieux. Depuis quelques jours LinkedIn vient de prendre une nouvelle direction en lançant ses applications. Il est désormais possible de rajouter votre blog, vos slidesho...

    By • Nov. 17, 2008

  • Motrin MANIA!

    Lots of controversy this weekend about a commercial from Motrin. The discussion on Twitter is particularly active and you can take a peek by searching for #motrinmoms.Here's what I think about it.Some of the unsolicited advice being offered to Motrin is good and all brands can pick up a pointer...

    By • Nov. 17, 2008

  • Social Media & The Elections: What It Means for Marketing - Part II

    Obama Change Signal originally uploaded by News Corpse.Continuing with thoughts around Social Media, The Elections, & What It Means For Marketing, here follows Part II.Given my interest in social media, I was intrigued with this recent Columbia Business School Alumni Club of New York event t...

    By • Nov. 17, 2008

  • Flash flood: Mom bloggers and Motrin

    My kids are too old to carry around in slings â€" I mostly drive them everywhere now â€" but I can still sympathize with the mom (and some dad) bloggers who are up in arms about Motrin's latest marketing campaign, which uses "baby-wearing" as a way of trying to appeal to moms as potential custom...

    By • Nov. 17, 2008

  • When can I have one?

    Apropos of nothing in particular, this video is amazingly cool. I want this for my office. When will I be able to buy it at Fry's? a shel of my former self, a blog from organizational communications consultant Shel Holtz, addresses the intersection of technology, business, and communicat...

    By • Nov. 17, 2008

  • Uncertainty ...

    "The true test of character is not how much we know how to do, but how we behave when we don't know what to do." - John HoltHow do we decide what to do during times or moments of uncertainty? It is not often that we actually consider this. Usually we await the circumstance arising and then act...

    Nov. 17, 2008

  • Congratulations Motrin. You just proved why every brand needs to understand Social Media

    Are you still trying to convince your management why your brand should be monitoring Social Media? Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to Motrin over the past couple of days and the reaction of Motrin Moms. A simple search on Twitter ...

    By • Nov. 17, 2008