Content Marketing: Page 596

  • 19 things you should know about your world

    Did you know that China has over 253,000,000 internet users which amounts to about 17% of the world's users? Did you know that China will eventually become the #1 English speaking country in the world? Or that The 25% of the population in China with the highest IQ's ...is greater than the tota...

    By • Oct. 16, 2008

  • 25 Link Building Strategies to Increase Page Rank

    Anyone involve in the Internet marketing industry would tell you that link building is very important to the success of a website in search engines since it is directly impacting Page Rank, a core feature of the Google algorithm. Although there are many other factors involved in the search engi...

    By • Oct. 16, 2008

  • Blogging for Economic Development

    Today, the city of Boston will announce a website that is described by the Boston Globe as a "Facebook-like social networking website." That description fails on so many levels to communicate the value of what the city is doing. Boston World Partnerships is the non-profit created by Mayor Menin...

    By • Oct. 16, 2008

  • Top 5 Reasons Social Media Requires Commitment

    Social Media is a commitment. It's not something individuals or businesses can dabble in and expect to be successful. Here are some top ways that I've found Social Media to require commitment. Chalk this one up to both lessons learned personally and bordering on the obvious to folks who have...

    By • Oct. 16, 2008

  • Social Media is Placeless: The Device Doesn't Matter

    ReadWriteWeb shares an interesting report about how cell phone users are interacting with Social Media via their phones. The study, conducted by ABI Research, found that "nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearl...

    By • Oct. 16, 2008

  • ROI on Social Media Advertising

    Hmm you know, this guy is me in man-drag...... except I don't yell as much, I giggle more, I'm prettier etc.Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk's original "Do you know why? R.O.I." post. ...

    By • Oct. 16, 2008

  • 3 simple ideas for assessing a web page

    I have been out visiting regional areas in NSW and talking to small business owners about their websites, online marketing, social media and social networking recently. It has really clarified three things I think a website needs to tell a new visitor within the first few seconds:who you arewha...

    Oct. 16, 2008

  • A Guide to Corporate Blogging with words of advice from HP, Intel and Cisco

    My good friend and social media strategist, Reem Abeidoh, just interviewed me and my colleagues Tac Anderson (HP) and LaSandra Brill (Cisco) for a post she wrote on Pro Blogger. Here is an excerpt from the intro paragraph: In order to maintain a competitive edge, corporations are increasingly ...

    By • Oct. 16, 2008

  • 10 règles pour votre stratégie social media marketing

    De plus en plus de marques souhaitent développer leur présence sur les médias sociaux et c'est une bonne chose, car c'est sur ce terrain qu'elles vont pouvoir toucher leur cible en lui apportant de la valeur ajoutée. Pour optimiser l'efficacité d'une stratégie sur les réseaux sociaux, il faut ga...

    By • Oct. 16, 2008

  • Les flux que monte au nez

    Sexe ego et radio - Libération 7000 internautes veulent échanger leur vote Web 2.0 - Carrefour numérique Cyber-base Where is Your Username registered Is Web 2.0 Really Democratic? - Robin Good's Latest News Réhabiliter le terme "Web 2.0" Le web 2.0 est mort, vive le web 2.0 ! Link to original post

    By • Oct. 16, 2008

  • New Media Budgets Fall Victim to Economic Woes

    I realize it's a bit of a "duh" headline. As most of us know, marketing budgets are typically the first to get cut when it comes to any sort of economic difficulties in the country or within an industry. The Wall Street Journal reported today that spending on new media will be slowing...this is ...

    By • Oct. 16, 2008

  • Twitter - why you ignore it at your peril

    When I was at University back in....well, let's just say I didn't have an email address!...if you had a cause to promote or if there was a brand or politician in your sights you had to deal with it the old fashioned way. You know, petitions, protests, letter writing, that kind of stuff. A...

    By • Oct. 16, 2008

  • Ego Trap: Influencer Lists

    I've been thinking about how ego traps operate in social media - which could also be called hero marketing (credit Seth Godin for suggesting the term). Social media focuses on individuals. Self-promotion lies at the root of ego traps, usually inclusive of helping and promoting others. I don't...

    By • Oct. 16, 2008

  • Relationships, The Most Important Thing in Marketing

    First of all, exciting news. I was selected to contribute to Online Marketing Connect, which is a site for marketing experts to share their ideas and knowledge. As the site puts it: "Online marketing for marketers is a new destination that brings together the very best minds in marketing to co...

    By • Oct. 15, 2008

  • Where Software Vendors Should Focus - McKinsey

    Here is nice short report from McKinsey with good advice for software vendors. In summary they write that software-development organizations that try to excel at everything may be diluting their efforts. They do best when they focus on the areas that matter most for the kind of organization they...

    By Bill Ives • Oct. 15, 2008

  • The tools to measure social media and community engagement

    Tape Measure by redjar on Flickr (CC licence) If only it was that simple! But to make it easier, I've finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to B...

    By • Oct. 15, 2008

  • 10 American Financial Meltdowns in the Past Century

    The zero dollar is about "the destructive role of many financial institutions, and the decline of U.S. currency to the point of seeming worthlessness." Neatorama has a great post highlighting 10 American financial meltdowns in the past century. Try to see the glass half full. And if you have c...

    By • Oct. 14, 2008

  • Would You Tell Your Customers (and Your Employees) How Bad it is?

    I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees....

    By • Oct. 14, 2008

  • Quit talking about Social Media and Go Make Some Money!

    Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better. Hell, I've written a books worth of articles myself on the subject. And lately we're all writing about how to use social media in a down economy. Or whether social media can survive the ...

    By • Oct. 14, 2008

  • MEDIA : International Herald Tribune to shutdown

    Shutting down of the online IHT and merging it into New York Times made me sad - I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the s...

    By • Oct. 14, 2008

  • NAB Ubank Social Media Mess

    AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin' mess of it, and you make it worse for all of us!First there was the spam comments on blog fiasco - read Duncan Riley's take on it all. Then there's the faux community on UBank...

    By • Oct. 14, 2008

  • The 2 P's and 4 C's of Personal Branding

    Today, I wanted to touch on what I'm calling the 2 P's and 4 C's of personal branding. A lot of people have their own lists, but I felt the need to share mine with all of you. When I think of personal branding, most of my messaging revolves around protection and promotion. It's important to note...

    By • Oct. 14, 2008

  • 4 steps to a better social media effort

    Kat French of Social Media Explorer was kind enough to put up a four-part series written for the social media practitioners last month. Yes, you may think that since so many have written on social media it isn't necessary to read the same old stuffs anymore. True, there are rules of the trade th...

    By • Oct. 14, 2008

  • Cost of social software

    One of the strongest arguments around adopting social software is that you can do so easily and at very low cost when compared with 'traditional' IT solutions. Given today's economic volatility and frozen IT budgets it may make sense to pause the $500,000 intranet roll-out based on Sharepoin...

    By • Oct. 14, 2008

  • L'expatriation : l'effet lune de miel

    Ce sujet est bien sûr très présent chez moi, ayant passé la plupart de mon enfance et adolescence expatriée et ayant reconduit l'expérience dans ma vie adulte depuis quelques années maintenant, je ne peux m'empêcher d'y revenir. J'ai déjà abordé le sujet ici et Henri Kaufman l'a récemment év...

    By • Oct. 14, 2008