L'école sur le quai, les élèves dans le train

Demain, Eric Besson va nous présenter son fameux plan, sur lequel ne n'attend rien ou presque, mais dont les bonnes feuilles nous annoncent, pour l'éducation, la création d'une plateforme d'identification et de présentation des ressources, des usages et des bonnes pratiques en matière numérique...

By Alexis MONS • Oct. 19, 2008

Sunsilk sur Facebook: Une campagne qui commence bien mal!

Sunsilk, pour sa campagne Lavienattendpas, vient de lancer une op sur Facebook par des bannières pour le moins gênante.Pour commencer,il y a un véritable problémes de ciblage.Je suis un homme, la campagne et les produits Sunsilk ne parlent et ne m'intéressent pas...Et pourtant je vois cette ban...

By Mehdi Lamloum • Oct. 19, 2008

Economy, Finance and social media

It's intriguing that Slideshare (YouTube for Powerpoint presentations) has collected on it's main 'spotlight' page the powerpoint presentations you probably want to see if you are interested in the economy/fiasco.Google Q3 2008 Earnings SlidesView SlideShare presentation or Upload your own. (ta...

By Laurel Papworth • Oct. 19, 2008

Why do some some companies choose to ignore social media?

And walk through life with their heads down as if those who participate in social media don't really exist? I don't get it. A few months back, Burson-Marsteller conducted a study that found that 15% of Fortune 500 companies communicate with people via corporate blogs. Only 74 Fortune 500 comp...

By Michael Brito • Oct. 18, 2008

Maroc : Présentation

Ah!! Le Maroc ! c'est bien une destination très riche où tradition, détente et paysages merveilleux se rejoignent pour nous faire sentir cette fraicheur marocaine, ses odeurs que je ne peux oublier que ca soit à jama3 el Fne a Marrakech ou la médina de Rabat, ses saveurs venu d'ailleurs un mé...

By Blog Attitudes • Oct. 18, 2008

La francophonie : le défi numérique

Si une langue offre une weltanschauung unique, les francophones ont tout intérêt à s'assurer qu'elle perdurera dans le tsunami numérique qui s'abat sur les cultures.Les participants à la "XIIe Conférence des chefs d'État et de gouvernement ayant le français" en partage (pour faire moins sévèr...

By Martin Lessard • Oct. 18, 2008

No way! Blogs are pervasive?

Technorati has really lost its luster; I have to agree with Mashable.Technorati began to release its 2008 State of the Blogosphere this week, and the headlines are a yawn: Blogs are Pervasive and Part of Our Daily Lives What is a Blog? The Lines Continue To Blur Blogging is a truly global phenom...

By Darius Razgaitis • Oct. 17, 2008

New FREE e-book: improve the marketing of your non-profit's member awards & recognition programs

Debuts Monday, October 20, 2008 For those of you out there in the marketing trenches of trade associations and non-profits, have I got just the treat for you! My new free e-book, Member Awards & Recognition Programs, will provide you with original marketing misfit marketing ideas that will b...

By mayra ruiz-mcpherson • Oct. 17, 2008

Retour de Cap'Com Net !

A priori, il y aura des suites (autrement dit, il y aura un Cap'Com Net 2009 et probablement un Cap'Com Net 2010). Par contre, est-ce que ce sera à Rennes ou pas, je ne sais pas. On parle également de la mise en place d'une communauté de pratique, qui serait soutenue par Cap'Com, regroupant le...

By Emilie Ogez • Oct. 17, 2008

Google : Résultats supérieurs aux attentes pour le 3ème trimestre 2008

Les résultats pour le 3ème trimestre 2008 de Google sont bons, supérieurs aux attentes des analystes.Link to original post

By Thys Jean-pascal • Oct. 17, 2008

Gearing up for Forrester Consumer Forum 2008

The last week of October will see some great content in the social media sphere around getting ahead of tomorrow's customer. In April of this year I attended Forrester's Marketing Forum in LA, and enjoyed "live twitter" and blogging related to the event. Knowing an onslaught of content is com...

By Adam Cohen • Oct. 17, 2008

Why the Murder of Old Media is PR's Best Chance

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what's good and bad, and whom to embrace or fear. Not for long. This is...

By Jay Baer • Oct. 17, 2008

Using Return on Marketing Investment to Save Your Assets

You hear a lot of talk about ROI (Return on Investment) in marketing these days. Especially these days. Many of you may not be as familiar with ROMI (Return on Marketing Investment).ROI is important but often difficult to prove. In an integrated marketing campaign how do you determine which tact...

By Tac Anderson • Oct. 17, 2008

How to Use Social Media Marketing to Promote Yourself as a Brand (part 5)

Welcome to the conclusion of this series of posts on Using Social Media Marketing to Promote Yourself as a Brand. Finding Success I don't want to answer the question of "How do you measure the success of a social media marketing strategy?" but what I will do is offer up some advice on how to k...

By Jim Tobin • Oct. 16, 2008

Twitter & Media's Atomization

We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations. This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportuni...

By Peter Himler • Oct. 16, 2008

New Forrester Report on "Why Brand Matters to Socially Connected Consumers"

Lisa Bradner, another of Forrester's Marketing Leadership Professionals, just published a new piece of research on why brands should develop social media content. The report reveals how Forrester's Consumer Technographics(R) research shows that loyal, socially connected consumers value content ...

By Mike Spataro • Oct. 16, 2008

19 things you should know about your world

Did you know that China has over 253,000,000 internet users which amounts to about 17% of the world's users? Did you know that China will eventually become the #1 English speaking country in the world? Or that The 25% of the population in China with the highest IQ's ...is greater than the tota...

By Marc Meyer • Oct. 16, 2008

25 Link Building Strategies to Increase Page Rank

Anyone involve in the Internet marketing industry would tell you that link building is very important to the success of a website in search engines since it is directly impacting Page Rank, a core feature of the Google algorithm. Although there are many other factors involved in the search engi...

By Frank Levert • Oct. 16, 2008

Blogging for Economic Development

Today, the city of Boston will announce a website that is described by the Boston Globe as a "Facebook-like social networking website." That description fails on so many levels to communicate the value of what the city is doing. Boston World Partnerships is the non-profit created by Mayor Menin...

By Dave Atkins • Oct. 16, 2008

Top 5 Reasons Social Media Requires Commitment

Social Media is a commitment. It's not something individuals or businesses can dabble in and expect to be successful. Here are some top ways that I've found Social Media to require commitment. Chalk this one up to both lessons learned personally and bordering on the obvious to folks who have...

By Adam Cohen • Oct. 16, 2008

Social Media is Placeless: The Device Doesn't Matter

ReadWriteWeb shares an interesting report about how cell phone users are interacting with Social Media via their phones. The study, conducted by ABI Research, found that "nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearl...

By Augie Ray • Oct. 16, 2008

ROI on Social Media Advertising

Hmm you know, this guy is me in man-drag...... except I don't yell as much, I giggle more, I'm prettier etc.Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk's original "Do you know why? R.O.I." post. ...

By Laurel Papworth • Oct. 16, 2008

3 simple ideas for assessing a web page

I have been out visiting regional areas in NSW and talking to small business owners about their websites, online marketing, social media and social networking recently. It has really clarified three things I think a website needs to tell a new visitor within the first few seconds:who you arewha...

Oct. 16, 2008

A Guide to Corporate Blogging with words of advice from HP, Intel and Cisco

My good friend and social media strategist, Reem Abeidoh, just interviewed me and my colleagues Tac Anderson (HP) and LaSandra Brill (Cisco) for a post she wrote on Pro Blogger. Here is an excerpt from the intro paragraph: In order to maintain a competitive edge, corporations are increasingly ...

By Michael Brito • Oct. 16, 2008

10 règles pour votre stratégie social media marketing

De plus en plus de marques souhaitent développer leur présence sur les médias sociaux et c'est une bonne chose, car c'est sur ce terrain qu'elles vont pouvoir toucher leur cible en lui apportant de la valeur ajoutée. Pour optimiser l'efficacité d'une stratégie sur les réseaux sociaux, il faut ga...

By Loukouman Amidou • Oct. 16, 2008