Les CEO sur Twitter

C'est via le copain Loïc Le Meur que je prends connaissance de l'article CEO's on Twitter, Tweets from the chief de Business week. On y fait le tour de 18 dirigeants d'entreprises technos d'importance et on y compare leur stats et la manière dont ils utilisent l'outil de prédilection des influe...

By Michelle Blanc • Sept. 11, 2008

Demystifying Google Adwords

NTEN will be holding a 5-part webinar series focused on Google Grants and how to use those pesky Google Adwords. The best part--the series is being presented by members of the Google Grants team, so you'll be learning from people who live and breathe this stuff everyday.Google Grants is specifi...

By Lindy Dreyer • Sept. 11, 2008

The Video Resume

The Internet has changed the way we search and apply for jobs. There have been new developments to the help the resume showcase one's work and work experience. Now, the next step for the digital resume is not more web links, but a way to make one's resume more personable, and to catch the eye o...

By Chad Richards • Sept. 11, 2008

Newspapers can do the web if they want to...

I'd just finished reading a very good post by my colleague Dave Cushman on the death spiral of newspapers and how to avoid extinction in the online world. I think he's totally on the money about the two key missed opportunities of the print industry (Missing the quality advantage and missing the...

By Dan Thornton • Sept. 11, 2008

Using ALL the Tools of Social Media Optimization

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Blogs are of course one of the most common forms of social media, and there are significant benefits to having...

By Tom Pick • Sept. 11, 2008

Lumpy Mail, use it dont abuse it

I have realized in my explanation of Lumpy Mail i have not accounted for all industries. I have also made vague assumptions you are familiar with when it is appropriate to use Lumpy mail and when it is not. Here is the quick and dirty of what industries Lumpy mail is good for and when to use it...

By Mathew Sweezey • Sept. 11, 2008

Etude Fleishman-Hillard sur l'influence d'internet

Après l'etude universal Mc Cann sur l'appréhension des technologies Web 2.0 par les internautes, c'est au tour de Fleishman-Hillard de se pencher cette fois-ci sur l'influence d'internet sur le comportement des consommateurs français anglais et allemands. On apprend en autre que : - Internet ...

By Loukouman Amidou • Sept. 11, 2008

La socialisation a un coût

Socialiser n'est pas gratuit dans la vie. En effet, inviter des amis à dîner, sortir, apporter un cadeau quand on est invité a un coût financier. Ca coûte en effet moins chez de rester chez soi et d'inviter personne. Plus encore que le coût financier, la socialisation a un coût en matièr...

By Vanina Delobelle • Sept. 10, 2008

Le point sur le (vid??o)podcasting

Se sentir toujours plus nomade au sein de sa tribu, choisir son moment et son lieu pour consommer l'information, mettre ?? profit les temps morts de son quotidien (les transports, les salles d'attente, ses courses), tout ceci explique aussi le succ??s des m??dias "de poche"(le mobile, l'iPod, l...

By Mickael Guillois • Sept. 10, 2008

Edvige : le point de bascule en terme de collecte de données personnelles

Il se passe quelque chose avec les données personnelles. 30 ans après la loi informatique et liberté, Edvige sera-t'il le cas d'école qui aura donné du poids à ce sujet ? J'ose le croire, et encore un peu plus maintenant qu'il est remonté d'un cran. Surtout, entretemps, la question des données...

By Alexis MONS • Sept. 10, 2008

LifeStreaming... la revanche du Andy Warhol

LifeStreaming your Social Content from develement on Vimeo Un blog sur les médias sociaux.

By Emilie Ogez • Sept. 10, 2008

Chicago Trib Does Social Right: New Media Strategy Increases Readership

The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social media strategist, began their work six months ago....

By Jennifer Jones • Sept. 10, 2008

Mesurer l'influence d'un blog

Petit billet pour une rentrée en douceur, un outil de mesure intéressant conçu par Olivier Ruffin qui permet de visualiser très simplement les grands indicateurs [ Technorati, Wikio, linking Google et Yahoo!, Alexa...] qui reflètent l'influence d'un blog. Top des Blogs - Olivier Ruffin A n...

By Laurent Magloire • Sept. 9, 2008

Are we slaves to the rhythm of social media?

I've been thinking alot lately how all of us are starting to meld social media into the daily fabric of our lives. For some of us, our daily routine consists of checking in or logging on to various social nets to see if we have anyone who has posted, commented, uploaded, friended or mailed anyth...

By Marc Meyer • Sept. 9, 2008

Passion y Marketing Chez Brogan

Je ne suis certes pas la seule à parler de passion. Déjà , dans le chapitre Bloguer pour vendre (PDF) du livre Pourquoi bloguer dans un contexte d'affaires, je vous disais que c'était l'un des éléments essentiels d'une présence blogue efficace. Chris Brogan, nous offre le eBook gratuit Personal...

By Michelle Blanc • Sept. 9, 2008

What Microsoft Could Have Done With Their Advertising Budget

Now correct me if I'm wrong here but I believe that Microsoft allocated around 25 million on the new Seinfeld ad, with 10 mil going directly to Jerry. Now Aside from feeding several 3rd world countries I have a few ideas for what Microsoft could have done. Have users from around the world submi...

By Jacob Morgan • Sept. 9, 2008

Successful Social Media is Placeless

Forrester's Jeremiah Owyang writes one of the best and most informative blogs on Social Media: Web-Strategist.com. Several months ago he evaluated the Social Media efforts of major brands and was generous enough to share the criteria he used.His post, What makes a Successful Marketing Campaign ...

By Augie Ray • Sept. 9, 2008

3 Forces that will affect Marketing forever

This post is random musings from a idle blogger's mind. Early in the morning, lots of things are running in my head. So just wanted to pen down few thoughts. Primarily, the collision of 3 forces has/will change almost everything about Business:People (Customers, Clients, Partners) Technology (We...

By Sampad Swain • Sept. 9, 2008

Navigation "look and feel" pour des produits culturels

Au cours de mes pérégrinations dans des librairies en ligne ou des disquaires en ligne j'ai très souvent regretté l'expérience utilisateur que je pouvais avoir dans une librairie ou chez un disquaire physique : Ã savoir, parcourir du regard une quantité de références classées par type puis par...

By Loukouman Amidou • Sept. 9, 2008

Building Community according to Chris Pirillo

Today one of my ongoing searches on community brought Chris Pirillo's Geek Community Building project to my attention. I think we need to take notice. And you'll probably enjoy yourself at the same time! What makes his new community so outstanding? He started it four days ago & has over 2800...

By Connie Bensen • Sept. 9, 2008

Interesting Corporate Blog

Have been thinking and talking to lots of people about Enterprise 2.0 recently and came across an interesting blog by some people at Oracle in Australia. Their blog - The Red Room - is a great example of grass roots corporate blogging to reach out to stakeholders.It is really worth a look as the...

Sept. 9, 2008

Happy Birthday Social Media Today

I am a featured blogger at Social Media Today, which is celebrating its first birthday. Happy birthday and here's wishing you many more. bookmark to:

By Harry Hoover • Sept. 9, 2008

Bloom

Cossette Communication marketing dévoile une nouvelle entité: Bloom Digital, dédié au marketing à l'ére du réseau. C'est une reconnaissance explicite que le marketing traditionnel ("one-size-fits-all") ne peut plus être suffisant pour répondre à l'hyper fragmentation de la clientèle.On pourrai...

By Martin Lessard • Sept. 9, 2008

Publicité sur les réseaux sociaux : "il y a comme un doute"

Il semblerait qu'il y ait effectivement comme un "doute" autour des modèles de business adaptés aux médias sociaux et basés sur la publicité . Découverts sur Influencia, les résultats d'une étude sur la promotion des marques sur les plateformes relationnelles du web 2.0. venaient encore enfonce...

By Remi Barra • Sept. 8, 2008

Deutsche Welle Blob Awards 2008

This site has been submitted and nominated for the Deutsche Welle 2008 Bob Awards.Bob Awards are the Worlds largest international awards for Weblogs, podcasts and videoblogs. Since its inception four years ago, the BOBs have grown to include 11 languages and 16 Categories . The winners of each y...

By Collins Mbalo • Sept. 8, 2008