Content Marketing: Page 607


  • LifeStreaming... la revanche du Andy Warhol

    LifeStreaming your Social Content from develement on Vimeo Un blog sur les médias sociaux.

    By Sept. 10, 2008
  • Chicago Trib Does Social Right: New Media Strategy Increases Readership

    The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social media strategist, began their work six months ago....

    By Sept. 10, 2008
  • Mesurer l'influence d'un blog

    Petit billet pour une rentrée en douceur, un outil de mesure intéressant conçu par Olivier Ruffin qui permet de visualiser très simplement les grands indicateurs [ Technorati, Wikio, linking Google et Yahoo!, Alexa...] qui reflètent l'influence d'un blog. Top des Blogs - Olivier Ruffin A n...

    By Sept. 9, 2008
  • Are we slaves to the rhythm of social media?

    I've been thinking alot lately how all of us are starting to meld social media into the daily fabric of our lives. For some of us, our daily routine consists of checking in or logging on to various social nets to see if we have anyone who has posted, commented, uploaded, friended or mailed anyth...

    By Sept. 9, 2008
  • Passion y Marketing Chez Brogan

    Je ne suis certes pas la seule à parler de passion. Déjà , dans le chapitre Bloguer pour vendre (PDF) du livre Pourquoi bloguer dans un contexte d'affaires, je vous disais que c'était l'un des éléments essentiels d'une présence blogue efficace. Chris Brogan, nous offre le eBook gratuit Personal...

    By Sept. 9, 2008
  • What Microsoft Could Have Done With Their Advertising Budget

    Now correct me if I'm wrong here but I believe that Microsoft allocated around 25 million on the new Seinfeld ad, with 10 mil going directly to Jerry. Now Aside from feeding several 3rd world countries I have a few ideas for what Microsoft could have done. Have users from around the world submi...

    By Sept. 9, 2008
  • Successful Social Media is Placeless

    Forrester's Jeremiah Owyang writes one of the best and most informative blogs on Social Media: Web-Strategist.com. Several months ago he evaluated the Social Media efforts of major brands and was generous enough to share the criteria he used.His post, What makes a Successful Marketing Campaign ...

    By Sept. 9, 2008
  • 3 Forces that will affect Marketing forever

    This post is random musings from a idle blogger's mind. Early in the morning, lots of things are running in my head. So just wanted to pen down few thoughts. Primarily, the collision of 3 forces has/will change almost everything about Business:People (Customers, Clients, Partners) Technology (We...

    By Sept. 9, 2008
  • Navigation "look and feel" pour des produits culturels

    Au cours de mes pérégrinations dans des librairies en ligne ou des disquaires en ligne j'ai très souvent regretté l'expérience utilisateur que je pouvais avoir dans une librairie ou chez un disquaire physique : Ã savoir, parcourir du regard une quantité de références classées par type puis par...

    By Sept. 9, 2008
  • Building Community according to Chris Pirillo

    Today one of my ongoing searches on community brought Chris Pirillo's Geek Community Building project to my attention. I think we need to take notice. And you'll probably enjoy yourself at the same time! What makes his new community so outstanding? He started it four days ago & has over 2800...

    By Sept. 9, 2008
  • Interesting Corporate Blog

    Have been thinking and talking to lots of people about Enterprise 2.0 recently and came across an interesting blog by some people at Oracle in Australia. Their blog - The Red Room - is a great example of grass roots corporate blogging to reach out to stakeholders.It is really worth a look as the...

    Sept. 9, 2008
  • Happy Birthday Social Media Today

    I am a featured blogger at Social Media Today, which is celebrating its first birthday. Happy birthday and here's wishing you many more. bookmark to:

    By Sept. 9, 2008
  • Bloom

    Cossette Communication marketing dévoile une nouvelle entité: Bloom Digital, dédié au marketing à l'ére du réseau. C'est une reconnaissance explicite que le marketing traditionnel ("one-size-fits-all") ne peut plus être suffisant pour répondre à l'hyper fragmentation de la clientèle.On pourrai...

    By Sept. 9, 2008
  • Publicité sur les réseaux sociaux : "il y a comme un doute"

    Il semblerait qu'il y ait effectivement comme un "doute" autour des modèles de business adaptés aux médias sociaux et basés sur la publicité . Découverts sur Influencia, les résultats d'une étude sur la promotion des marques sur les plateformes relationnelles du web 2.0. venaient encore enfonce...

    By Sept. 8, 2008
  • Deutsche Welle Blob Awards 2008

    This site has been submitted and nominated for the Deutsche Welle 2008 Bob Awards.Bob Awards are the Worlds largest international awards for Weblogs, podcasts and videoblogs. Since its inception four years ago, the BOBs have grown to include 11 languages and 16 Categories . The winners of each y...

    By Collins Mbalo • Sept. 8, 2008
  • Social Networking is about Complementing Not Replacing the Real World

    One of the questions I often get asked when I meet a new client is "should we replace traditional media with online marketing or social media?" and more often than not my answer is no. Why? Because the role of marketing and communications is to strategically align our businesses with our consume...

    By Sept. 8, 2008
  • The Demise of Online Advertising Is Upon Us

    I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today's journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern day Nostradamus. One such analyst last week lowered his prediction for th...

    By Sept. 8, 2008
  • I'm So Totally, Digitally Close to You | NYTimes

    I'm So Totally, Digitally Close to You | NYTimes: The effects of News Feed, Twitter and other forms of incessant online contact. (c/o AoIR) The Social Space Station is a tumblelog dedicated to presenting, discussing, discovering interesting things out there in the social media sphere.

    By Sept. 8, 2008
  • Africa's First Pro Blogger !!!

    Its another Monday and as usual i always dirt around my mail to approve and reject comments.I have been blogging for nine years now, i have built up a reputable blog, but thats not just it! I realize that blogging need not just be a hobby for me- but an avenue for self expression.It could also ...

    By Collins Mbalo • Sept. 8, 2008
  • 5 raisons pour lesquelles Twittad ne marchera pas

    Twittad est un service de monétisation de Twitter...qui ne marchera pas à mon sens et pour 5 raisons:Le placement des bannières est très mal choisi et pas du tout optimisé. Rares sont les personnes qui au lieu de regarder le timeline iront vers le le haut de la page...Twittad sera vite perçu co...

    By Sept. 8, 2008
  • Social Media, Rumors, and Defamation

    A week ago, I posted an article entitled Social Media and Brand Control: A Historical Perspective. I received some interesting comments from an anonymous reader who asked what ramifications there might be to spreading false rumors and whether Social Media might be used by companies to spread ru...

    By Sept. 8, 2008
  • HBO's True Blood "Viral" / ARG Campaign

    HBO's new show True Blood premiered last night. It's based on Charlain Harris' South Vampire Mysteries series. The Japanese have developed synthetic blood called TruBlood and this development has allowed vampires who have been effectively hiding to "come out of the coffin" and join mainstream so...

    By Sept. 8, 2008
  • Graphic analysis of 204 social media marketing examples

    Last week, I shared a list of about 120 companies using and/or being used by social media marketing. Less than a week later, that list has almost doubled solely based on community contributions. Thank you for sharing. The list seems big enough to support some analysis. What do you think abou...

    By Sept. 8, 2008
  • Blogger of the Week - Marc Meyer

    Marc Meyer, this week's Blogger of the Week, is Director of e-commerce and interactive marketing for Emerson Direct, a Naples, Florida-based marketing and communications company that focuses on direct response. About two years ago, he says, he noticed that social media and social networks were...

    Sept. 8, 2008
  • Chrome - It's Not Just For Wheels Anymore

    So...did you greet the news that Google unveiled its own browser last Tuesday with a roll of your eyes, as in, "Whatever?" And perhaps you think anyone who fawned over it is nuts as in, "Google could put out a poo brick and people would fawn over it." Well, that's not my M.O. Yes, I really do l...

    By Sept. 8, 2008