Content Marketing: Page 607

  • SaaS and the Commoditization of the Software

    Office 2007 Reaches a New Low - reports Joe Wilcox @eWeek. He means low prices: while Office Standard is still above $300, the Home and Student Edition can be purchased for as little as $89.99. He then speculates on the reasons for this "Crazy Eddie" pricing, with percentage of likelihood: "...

    By • Sept. 15, 2008

  • Five ways social media will help brands face the credit crunch

    It's been another week of gloom in the business press. European airlines facing tough times, questions about the sale of banks and falling profits on the high street. Times are undoubtedly tough. Brand are facing a problem with this growing uncertainty about the economic outlook. A report out t...

    By • Sept. 14, 2008

  • Could we live forever in virtual worlds?

    There's a thought provoking post from commentator Dusan Writer who talks about virtual worlds one day giving us a form of immortality. The idea is that an avatar could be programmed with our behavioural traits and preferences and then carry on living a life in a virtual universe that wouldn't ...

    By • Sept. 14, 2008

  • e-mouslim: une niche comme une autre...

    Malgré toute ma bonne volonté, j'aurai toujours du mal à comprendre ce genre de choses.e-mouslim est un e-bay...islamique? Link to original post

    By • Sept. 14, 2008

  • Users Clammer for Yammer but will Corporate IT Follow?

    We're Yamming at work, yamming til the break of dawnYammer is the hot Web 2.0 application of the week - having been recognised at TechChrunch50. This service is very similar to Twitter; its a micro-blogging application. The functionality is almost identical. The big difference here is that Y...

    By • Sept. 14, 2008

  • A Word About Personal Branding

    As social media has continued its rise in the past few years, there's been an increasing need for education on personal branding - that is, the you that people experience online.The things that you do, say and post on Facebook, Flickr, YouTube, Twitter, your blog, and any other public-facing soc...

    Sept. 14, 2008

  • Stop au lissage des personnalités en ligne !

    On parle de Personal Branding et de réputation en ligne de plus en plus. On dit aussi qu'il faut faire attention à ce que l'on poste et à ce que l'on dit sur le web. Que ce soit les reviews d'Amazon ou les commentaires postés sur les blogs, tout est collecté et big brother Google répertorie ...

    By • Sept. 14, 2008

  • L'Intelligence Economique, Ali Laidi et les Potblogs IE s'invietent au Club 3.0

    A peine rentré de vacances, [Nicolas]url:http://reputation.blogspirit.com/ et moi avons été Ã présenter les "[PotBlogsIE]url:http://www.verbalkint.net/index.php?subaction=recherche&tag=potblogie", rencontres de bloggeurs en intelligence économique, aux membres de l'[association 3.0]url:htt...

    By • Sept. 14, 2008

  • Make your Facebook application awesome!

    Companies often ask what advertising options are available within Facebook to advertise their new application. Wrong. If you need to advertise your application, it's not working. Facebook comes with built in advertising for your new application and its free - relationships. Think about your fa...

    By Tim Jahn • Sept. 13, 2008

  • Twitto Hebdo

    Trouvée chez l'excellent guhmshoo Link to original post

    By • Sept. 13, 2008

  • PR, Media and the Space Between

    The space between media and public relations is filled with gray, but we're learning very quickly that the more things change, the smaller that space becomes. Already, each of us has experienced profound change in our industry. I say that with confidence knowing that the readers of this blog hav...

    By • Sept. 13, 2008

  • CARNAGE AS FACEBOOK MOVES EVERYTHING SLIGHTLY TO THE LEFT

    The Daily Mash on the user-generated uproar following Facebook's slight redesign. For those who subscribed to the "bring the old Facebook" back groups, and those supporting the new design: Get a Life! Link to original post

    By • Sept. 13, 2008

  • Rebooting America

    Pour ceux qui, comme moi, auraient raté sa sortie en juillet, Rebooting America ("Ideas for Redesigning American Democracy for the Internet Age") se présente comme une anthologie de 44 essais traitant des médias sociaux et de la façon dont ils favorisent la participation du public dans la campa...

    By • Sept. 13, 2008

  • En 3 clics... comment utiliser les podcasts

    C'est bien connu, c'est toujours le 1er pas qui coûte. Pour prendre un peu d'avance, voici donc les 3 premiers. A vos souris ! 1. Installez iTunes ... si votre machine n'est pas encore équipée. Pourquoi iTunes ? Parce qu'il est simple d'utilisation, compatible mac/pc et totalement gratuit. ...

    By • Sept. 13, 2008

  • A Best Practice in Social Media Marketing

    Recently, Jason Falls of Social Media Explorer tagged Kipp Bodnar of Digital Capitalism and me to add on to Mitch Joel's (Twist Image) meme on Best Practices in Social Media Marketing. This is a great project to collect what is just the start of some best practices. And I say a start because som...

    By • Sept. 13, 2008

  • Peter Kim's Fantastic Company Social Media Marketing Resource

    Embroidered bookmarks originally uploaded by wardi.If you are in the least bit interested in how company marketers are applying social media, then go no further than Peter Kim's post titled A List of Social Media Marketing Examples.The count on 9/3/08 included 134 different brands.As of 9/4/08, ...

    By • Sept. 13, 2008

  • Prés de Mamounia... loin de Jacques Borel... souvenirs de vacances.

    Qui n'a jamais ramenez dans ses valises les échantillons de shampoing ou de gel douche qui nous sont proposez à l'hôtel ? D'après un récent sondage Hotels.com /Harris interactive les produits les plus classiques qui sont emportés sont les gels douche à 78%, le shampoing à 58% des stylos et d...

    By • Sept. 13, 2008

  • Facebook: Comment communiquer sur le reseau social du moment

    Facebook est une opportunité pour les marques...à condition qu'on s'y prenne de la bonne manière.Ce document, préparé par l'agence Byblos Interactive, présente des statistiques relatives à Facebook pour le cas de la Tunisie, les différentes manières de communiquer sur Facebook et les pièges ...

    By • Sept. 12, 2008

  • Docs: Microblogging, le truc qui ne devait jamais marcher!

    Un document à télécharger présentant une vue d'ensemble du phénomène Microblogging.Le microblogging, c'est Twitter essentiellement mais c'est aussi 12secondstv et Yammer qui vient de gagner le TC50Microblogging, le truc qui ne devait jamais marcher!View SlideShare presentation or Upload your o...

    By • Sept. 12, 2008

  • Shrill Baby, Shrill

    I know that I've written about it before, but the nonsense coming from the energy lobby continues to rub me the wrong way. Big Oil continues to run lots of glossy, very expensive branding premised on claiming that there's some conversation going on between the energy producers and the consumi...

    By • Sept. 12, 2008

  • Cours en ligne

    Ah la rentrée scolaire! Ça vous manque? Hé bien, voilà deux occasions de vous instruire cet automne! Gratuit et en ligne.BLT6355 â€" Économie du document Cours en ligne offert par l'École de bibliothéconomie et des sciences de l'information (professeur JM Salaün)Introduction à l'économie d...

    By • Sept. 12, 2008

  • Would Your Personal Brand Exist if the Internet Went Down?

    Subscribe to my podcast series Over the past few days, I've put a lot of thought into online versus offline personal branding. We all need to focus on building powerful offline brands because who knows what will happen to the internet tomorrow. What if the world loses power or the internet co...

    By • Sept. 11, 2008

  • Social Media for Small Business Event in NYC

    We have a great opportunity for our readers in the New York City area! You are invited to the Taste of Technology Small Business Series on Social Media to learn how you can use social media as a tool to grow your business.Social media is the use of online tools, such as FaceBook, Twitter and blog...

    By • Sept. 11, 2008

  • It's Back...Twin Tech II - The event that united the two DC tech communities

    It all started with a Washington Post article:The post in question was a Washington Post blog article titled "Washington's Twin Tech Towns". It described that while the Northern Virginia Tech Council (NVTC) was having their "Hot Ticket Awards" event at a beautiful house in McLean with 300 people ...

    By • Sept. 11, 2008

  • The Future of Social Networking?

    This morning, I set up an Open Phweet around the Future of Social Computing, triggered by Jan Chipchase's paper called Future Social, and my subsequent feeling of reinforcement and validation around a study we recently did around the future of Mobile Social Computing. It's been an interesting ...

    By • Sept. 11, 2008