Content Marketing: Page 608

  • L'e-commerce tient ses promesses

    C'est vraiment devenu un marronnier. Comme chaque année à la même époque, on se lève et on applaudit bien fort la performance de l'e-commerce français. Un bon p'tit gars qui tient ses promesse : +30%, 10Md€, 21 millions de clients, +48% de marchands en plus. Alors que le mot "récession" envahi...

    By • Sept. 11, 2008

  • Does social media force us to be interesting?

    First off, I have to tell you about a very funny post about The 10 commandments of Facebook that you should read. Next I was reading another great post on Social Media Today by John Bell about whether Twitter was breeding a lack of authenticity and it pushed me to think about how authentic peopl...

    By • Sept. 11, 2008

  • oYammer - Corporate Twitter in Enterprise 2.0

    If you read my last but one post, you 'll have read the list of Australian CEOs that Twitter. Here's a corporate version of Twitter called Yammer: What's happening at your company?Share status updates with your co-workers.Your Network Yammer is a tool used to communicate, share, and stay in to...

    By • Sept. 11, 2008

  • Paul G. Allen's MV Tatoosh Docks In Mombasa

    Â Talk about money and a dazzling yatch !....all that is captured by Microsoft co founder Paul G Allens Mv Tatoosh which docked on Monday at Mombasa's old town seafront. The luxury liner estimated to have cost $100 million simply awed the local residents more so because of its heli-pad.The line...

    By Collins Mbalo • Sept. 11, 2008

  • Does Twitter Breed lack of Athenticity?

    Jason from Technology Review (one of my new favorite magazines) wonders out loud, in print, at the front of the latest issue about how social media drives him to put a false face forward. His face and voice in the various platforms he participates in is one-sided and portrays a constant state of...

    By • Sept. 11, 2008

  • Will Twitter Save Cable and Network News Shows?

    Mark Drapeau posted an interesting article on Mashable about new media and how it could help the cable and network TV companies retain their advertising dollars. In an age of DVR's such as Tivo, thousands of viewers are time-shifting their viewing so as more and more cable and TV news shows as...

    By • Sept. 11, 2008

  • Report - Social Media Has Transformative Impact

    B.L. Ochman posted a good recap at AdAge of an interesting survey conducted by the Avanade group on the impact of social media for companies. The study reports that in a survey of Fortune 500 companies, 41% say that social media "has potential to transform their customer relationships, improve ...

    By Ryan Moede • Sept. 11, 2008

  • Les CEO sur Twitter

    C'est via le copain Loïc Le Meur que je prends connaissance de l'article CEO's on Twitter, Tweets from the chief de Business week. On y fait le tour de 18 dirigeants d'entreprises technos d'importance et on y compare leur stats et la manière dont ils utilisent l'outil de prédilection des influe...

    By • Sept. 11, 2008

  • Demystifying Google Adwords

    NTEN will be holding a 5-part webinar series focused on Google Grants and how to use those pesky Google Adwords. The best part--the series is being presented by members of the Google Grants team, so you'll be learning from people who live and breathe this stuff everyday.Google Grants is specifi...

    By • Sept. 11, 2008

  • The Video Resume

    The Internet has changed the way we search and apply for jobs. There have been new developments to the help the resume showcase one's work and work experience. Now, the next step for the digital resume is not more web links, but a way to make one's resume more personable, and to catch the eye o...

    By • Sept. 11, 2008

  • Newspapers can do the web if they want to...

    I'd just finished reading a very good post by my colleague Dave Cushman on the death spiral of newspapers and how to avoid extinction in the online world. I think he's totally on the money about the two key missed opportunities of the print industry (Missing the quality advantage and missing the...

    By • Sept. 11, 2008

  • Using ALL the Tools of Social Media Optimization

    The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Blogs are of course one of the most common forms of social media, and there are significant benefits to having...

    By • Sept. 11, 2008

  • Lumpy Mail, use it dont abuse it

    I have realized in my explanation of Lumpy Mail i have not accounted for all industries. I have also made vague assumptions you are familiar with when it is appropriate to use Lumpy mail and when it is not. Here is the quick and dirty of what industries Lumpy mail is good for and when to use it...

    By • Sept. 11, 2008

  • Etude Fleishman-Hillard sur l'influence d'internet

    Après l'etude universal Mc Cann sur l'appréhension des technologies Web 2.0 par les internautes, c'est au tour de Fleishman-Hillard de se pencher cette fois-ci sur l'influence d'internet sur le comportement des consommateurs français anglais et allemands. On apprend en autre que : - Internet ...

    By • Sept. 11, 2008

  • La socialisation a un coût

    Socialiser n'est pas gratuit dans la vie. En effet, inviter des amis à dîner, sortir, apporter un cadeau quand on est invité a un coût financier. Ca coûte en effet moins chez de rester chez soi et d'inviter personne. Plus encore que le coût financier, la socialisation a un coût en matièr...

    By • Sept. 10, 2008

  • Le point sur le (vid??o)podcasting

    Se sentir toujours plus nomade au sein de sa tribu, choisir son moment et son lieu pour consommer l'information, mettre ?? profit les temps morts de son quotidien (les transports, les salles d'attente, ses courses), tout ceci explique aussi le succ??s des m??dias "de poche"(le mobile, l'iPod, l...

    By • Sept. 10, 2008

  • Edvige : le point de bascule en terme de collecte de données personnelles

    Il se passe quelque chose avec les données personnelles. 30 ans après la loi informatique et liberté, Edvige sera-t'il le cas d'école qui aura donné du poids à ce sujet ? J'ose le croire, et encore un peu plus maintenant qu'il est remonté d'un cran. Surtout, entretemps, la question des données...

    By • Sept. 10, 2008

  • LifeStreaming... la revanche du Andy Warhol

    LifeStreaming your Social Content from develement on Vimeo Un blog sur les médias sociaux.

    By • Sept. 10, 2008

  • Chicago Trib Does Social Right: New Media Strategy Increases Readership

    The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social media strategist, began their work six months ago....

    By • Sept. 10, 2008

  • Mesurer l'influence d'un blog

    Petit billet pour une rentrée en douceur, un outil de mesure intéressant conçu par Olivier Ruffin qui permet de visualiser très simplement les grands indicateurs [ Technorati, Wikio, linking Google et Yahoo!, Alexa...] qui reflètent l'influence d'un blog. Top des Blogs - Olivier Ruffin A n...

    By • Sept. 9, 2008

  • Are we slaves to the rhythm of social media?

    I've been thinking alot lately how all of us are starting to meld social media into the daily fabric of our lives. For some of us, our daily routine consists of checking in or logging on to various social nets to see if we have anyone who has posted, commented, uploaded, friended or mailed anyth...

    By • Sept. 9, 2008

  • Passion y Marketing Chez Brogan

    Je ne suis certes pas la seule à parler de passion. Déjà , dans le chapitre Bloguer pour vendre (PDF) du livre Pourquoi bloguer dans un contexte d'affaires, je vous disais que c'était l'un des éléments essentiels d'une présence blogue efficace. Chris Brogan, nous offre le eBook gratuit Personal...

    By • Sept. 9, 2008

  • What Microsoft Could Have Done With Their Advertising Budget

    Now correct me if I'm wrong here but I believe that Microsoft allocated around 25 million on the new Seinfeld ad, with 10 mil going directly to Jerry. Now Aside from feeding several 3rd world countries I have a few ideas for what Microsoft could have done. Have users from around the world submi...

    By • Sept. 9, 2008

  • Successful Social Media is Placeless

    Forrester's Jeremiah Owyang writes one of the best and most informative blogs on Social Media: Web-Strategist.com. Several months ago he evaluated the Social Media efforts of major brands and was generous enough to share the criteria he used.His post, What makes a Successful Marketing Campaign ...

    By • Sept. 9, 2008

  • 3 Forces that will affect Marketing forever

    This post is random musings from a idle blogger's mind. Early in the morning, lots of things are running in my head. So just wanted to pen down few thoughts. Primarily, the collision of 3 forces has/will change almost everything about Business:People (Customers, Clients, Partners) Technology (We...

    By • Sept. 9, 2008