Content Marketing: Page 620

  • Facebook Connects Your Brand Across the Social Web

    I attended the Facebook f8 developer conference yesterday in San Francisco and I'm still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propaga...

    By • July 24, 2008

  • If You Don't, Will You Survive?

    If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this "social stuff" is becoming a requirement for business leaders or they may not survive. Major media public...

    By • July 24, 2008

  • Exclusive Interview with the Queen of Web 2.0: Gina Trapani

    Today, I interviewed Gina Trapani, who was featured in issue 3 of Personal Branding Magazine. She is always a delight to speak with and is as resourceful as they get. Gina Trapani is a tech writer and web developer based in San Diego, California by way of Brooklyn, New York. She is the lead ed...

    By • July 24, 2008

  • What Are They Saying About Your Brand?

    I'm working on a presentation about personal branding for delivery at My Creative Team University. As I was doing the research, it became clear that in today's working world you must take control of your own brand. If you don't position yourself, someone else will position you. That's not always...

    By • July 24, 2008

  • CBS Interactive Studies Online Viewers and Misses the Point

    Sometimes a press release can say one thing but mean another. Such is the case with this week's PR from CBS Interactive, which struggles mightily to persuade readers that online video is really, really good for traditional TV. It failed to convince me, but tucked discreetly at the end of the pr...

    By • July 24, 2008

  • The Crazy Process

    The only thing left out of this story is a board of about 30 people, who interrupt the process at random times and vote about the small details of the project. Via: Brand New & John Winsor

    By • July 24, 2008

  • Parutions récentes

    Blogging de Jill Walker RettbergVenant de la célèbre blogueuse de Jill/txt, voilà de la nourriture pour l'esprit. Le sommaire laisse voir qu'elle aborde académiquement le sujet: orality & literacy; du print au social network; médias citoyens ; Blog comme narration, comme marque; son futur.P...

    By • July 24, 2008

  • Virtual Worlds Take Over the Web

    We seem to be in the era of virtual worlds.$345 million was invested in 39 virtual world-related companies in the first half of 2008. And last year, Gartner Research predicted that 80% of all active Internet users will have a virtual-world presence by 2011.With these figures in mind, MTV UK has...

    By • July 23, 2008

  • 3 Advanced Tips to Optimise Your Blog Feeds

    As my regular readers know, we recently launched an RSS aggregator called SocialBlogroll.com. The project went very well and it's now happily churning through 1500+ news feeds from the online marketing community. Viewing all those feeds and blogs made me realise that more than a few people out ...

    By • July 23, 2008

  • Does Your Brand Have the Guts for User-Generated Media?

    Does your brand have what it takes? Is it brave enough? Tough enough? Have the fortitude to go the distance? Because if your brand is not ready to run with the big dogs, it's better off staying on the porch where it's safe.Sound like I'm picking a fight with your brand? I'm not, but you can res...

    By • July 23, 2008

  • Nouvelle version pour LeMonde.fr

    By • July 23, 2008

  • The LinkedIn Common Craft Video

    Mario Sundar, a Community Evangelist at LinkedIn, points us (via Lee) to a Common Craft video that explains the business social network. These guys are good! Be sure to also check out Common Craft's "Social Media in Plain English" video as well. ShareThis

    By • July 22, 2008

  • Do You Like Being Shot At?

    There is a huge disconnect between the marketers and their market. A disconnect in understanding what the market wants, needs and desires to use. The market is you, me and all our "social friends" who enjoy paving our way through all the social clutter toward a more user centric landscape. Whil...

    By • July 22, 2008

  • HR, Baseball, Cricket and statistical deviation.

    (photo from the cc flickrstream of diongillard. thanks) If I was to live in America, I would become a baseball fan. I grew up with cricket, so despite my current German domicile, I'm a cricket fan. In many ways the games are different, but both games are bound by the common thread of bat and...

    By • July 22, 2008

  • The Authentic Enterprise

    I was recently introduced to a whitepaper published by the Arthur W. Page Society called The Authentic Enterprise. The Arthur W. Page Society is a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession. T...

    By • July 22, 2008

  • Twitter pour les nuls

    Comme vous le savez peut-être, j'ai déjà écrit « Twitter c'est pour les twits ». Depuis, je me suis ravisée et suis devenue une grande promotrice du concept. J'ai même créé pour mon blogue la catégorie « Twitter ou le microblogging ». Dans les billets de cette catégorie, j'observe les utilisat...

    By • July 22, 2008

  • Bridging The Gap Between PR And Media

    Join me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, "The More Things Change; Bridging The Gap Between PR And Media." The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I'll moderate a discussion with two outstanding...

    By • July 22, 2008

  • Le business émergent de la gestion de e-réputation

    Depuis plusieurs mois, un certain nombre d'acteurs se sont positionnés sur le business émergent de la gestion de réputation sur Internet, initialement occupé par des agences et cabinets spécialisés dans la veille d'opinion et la gestion de communautés d'internautes depuis les balbutiements du w...

    By • July 22, 2008

  • Revue de blogues

    Parfait voilà de quoi vous inspirer dans vos discussions autour d'un bon café, sur la plage ou dans des 5 à 7 ennuyeux.2008 : l'information se cherche un contre-pouvoirJean-Marie Le Ray tire les leçons d'un scoop 100% Web qui n'a été relayé ni par la presse traditionnelle ni sur Internet et éf...

    By • July 22, 2008

  • Online Community Numbers that Don't Add Up

    The Wall Street Journal reported last week on the "failures" of most online communities. It seems that Ed Moran, a Deloitte consultant, did a study of more than 100 business with online communities: Thirty-five percent of the online communities studied have less than 100 members; less than 25% ...

    By • July 21, 2008

  • New Communication Theory and the New Roles for the New World of Marketing

    In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.Over the years, communications has evolved into a one-way distribution channel ...

    By • July 21, 2008

  • SMG to Acquire Livingston Communications

    It is my pleasure to be able to share some very exciting news with you - Social Media Group has signed a letter of intent to purchase Washington, DC-based Livingston Communications, one of the world's most highly respected social PR firms. Former CEO Geoff Livingston, author of Now Is Gone: ...

    By • July 21, 2008

  • Do You Receive or Send?

    Business in the industrial era was focused on filling a huge demand for mass produced products with a market awaiting all this "stuff". Communications with suppliers, employees and the customer was not a significant element of success. Rather the advertising world was responsible for letting t...

    By • July 21, 2008

  • Google intégre la "confidentialité" dans sa page d'acceuil

    Un lien vers une page confidentialité vient d'être ajouté Ã la page Home de Google.Ce lien est une application d'une loi californienne de 2003. Peter Fleischer, responsable au niveau mondial de la protection de la vie privée chez Google s'en explique Link to original post

    By • July 21, 2008

  • 4 Unexpected Observations From BlogHer

    I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher - the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in...

    By • July 21, 2008