Power of Crowds: Experiences in Community Management

The definition of community in Wikipedia is: A community is a social group of organisms sharing an environment, normally with shared interests. In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the ...

By Don Bulmer • July 20, 2008

Measuring Engagement and Marketing ROI, Part 2

Yesterday on this blog, we began an exploration of how to measure engagement and ascertain marketing ROI. The limitations of Exposure and Action Tallies were reviewed, and we ended with a brief summary of Transaction Metrics, which work well for direct response programs but aren't an option for...

By Augie Ray • July 20, 2008

BlogHer 08: The Next Evolution of Media

My money is on BlogHer as a driving force in the evolution of media and advertising towards a new definition of "engagement." Because they walk in with an deep and genuine respect for content creators and readers from all walks of life and an empowering attitude towards their members, they ar...

By John Bell • July 19, 2008

A Grand Social Experiment called Sun Microsystems

I recently picked this up off of a Yahoo message board... "Sun has now fallen into the mid-cap category... Next week we could be looking at a small cap stock. Then the lights will be turned out and the yellow tape will wrap the Sun campus. Sun does not control their destiny any longer. The st...

By Randy Hamilton • July 19, 2008

Jason Calacanis' Retirement Could Save Newspaper

A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his reasoning and shares some insight into why he prefers the 'more intima...

By Jason Kintzler • July 19, 2008

Why Does Corporate Social Networking Fail?

Q. How do we reach these young people? A. You don't, you wait for them to invite you The social media folks and their blogs have been buzzing lately over a story that seems to have come from Deloitte but perhaps was more widely circulated by the WSJ. Josh Catone at Sitepoint drilled down furthe...

By Dave Allen • July 19, 2008

Is It Yours or Theirs?

Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don't have the attention of your market it means someone else does....

By Jay Deragon • July 19, 2008

Measuring Engagement and Marketing ROI, Part 1

Kim, a reader of this blog, shared some comments about marketing ROI and got me to thinking about this complex and challenging topic. I blame her for this lengthy but hopefully thought-provoking overview of marketers' quest to quantify engagement and ROI. Your input on this two-part blog post w...

By Augie Ray • July 19, 2008

Social Networking in the Workplace - Not Evil Just Needs to be Managed

In recent times there has been talk in the press about the dangers and evils of social networking technology (Facebook, Myspace, etc. ) in the workplace. Many commentators voice concerns about employees wasting time at work.In a recent AustralianIT article Nick Ingelbrecht from Gartner is quote...

July 19, 2008

First Steps: Establishing a Professional Presence on the Web

By Dennis D. McDonald A friend, a professional engineer, asked me for tips on establishing a "web presence." This is what I wrote: Before you jump into creating a "web presence," you first need to figure out who are the people and organizations you'd like to "hang out with" on the web. Then, re...

By Dennis McDonald • July 19, 2008

HP is using Twitter for a scavenger hunt at BlogHer2008

Check out HP's Twitter Feed to see how they're handling a scavenger hunt at the "BlogHer" event. Thanks Pistachio for the tip (also through Twitter - check out how she has designed her Twitter page - very nice lesson in personal branding) Link to original post

By Rob Everton • July 18, 2008

Spammers and Scammers on Social Networks

It's ironic that a few days before speaking on Using Social Media for Social Good I would wind up filing a complaint with the FTC about a possible fraud being committed on social networks. That same day we held a plurkshop on Internet security issues and microblogging. Hence the title of this po...

By Connie Reece • July 18, 2008

Pour fidéliser, soyons Galland

Cette semaine, la totale : inflation, pouvoir d'achat des Français, financement des programmes de fidélisation.La loi Galland permettrait de baisser les prix de vente au client final de 30 à 40%. On l'applique quand... ?© Le Journal du Net 2007

By Mickael Guillois • July 18, 2008

Social Media In The Inc. 500: The First Longitudinal Study

Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... "The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitu...

By John Carson • July 18, 2008

Tonality, shmonality - an inexact measure at best

Alisa Leonard put out an interesting post today on the heels of getting demos from both Collective Intellect and Radian6, two competitors in the social media measurement space, and probably some others as well. (Disclaimer: I used to work for Collective Intellect). As someone who used to work i...

By Robin Seidner • July 18, 2008

Online Business Communities - Who's Winning? Who's Losing

Over the past couple of years, several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach. Before I go further I should tell you that I am not a totally neutral observer on this matter...

July 18, 2008

Social Media Is The Responsibility Of Public Relations

A question I'm asked with increasing frequency at various meetings, conferences and gatherings is, "Where exactly should social media fall in the organizational structure?" It's not an easy question to answer as different organizations have different strengths, weaknesses and established silos o...

By Jason Falls • July 18, 2008

Execution Matters

I was speaking recently with my CEO, and the conversation took a rather predictable turn. For the last several years, I have held firm to the belief that ideas, in and of themselves hold no value. The real value of an idea lies within your ability and willingness to execute. And how you execute...

By Christopher McCrory • July 18, 2008

Les ¾ des Canadiens seront en lignes bientôt

Dans mon dernier billet, Les dépenses numériques canadiennes foutent le camp à l'extérieur du pays, on note que 60 % des ventes en ligne échappent à l'économie nationale. Ironiquement, de nouvelles statistiques d'eMarketer révèlent que les 2/3 des Canadiens sont maintenant en lignes, que les ...

By Michelle Blanc • July 18, 2008

When Personalization Gets Creepy

We Interactive Marketers love personalization, but a little bit goes a long way--or perhaps no distance at all--according to a new study out of the University of Illinois.Starting an email with "Dear Jennifer" is a nice way to make the message more friendly (provided the recipient is, in fact, ...

By Augie Ray • July 18, 2008

Mathematique

Un peu de mathématique pour finir la semaine.Powerpoint + livre = Read at WorkDominique Willieme a déniché un joli concept sur les serveurs néo-zélandais: "traduire" en powerpoint des classiques de la littérature. "Le chef assis 3 rangs derrière persuadé qu'on est absorbé dans la fascinante pros...

By Martin Lessard • July 18, 2008

OCRN: The Online Community Marketing, Growth and Engagement Report

The Online Community Research Network has released their latest research project: "The Online Community Marketing, Growth and Engagement Report". Join up with the OCRN to get the full report (email me if you want the intro), or check out the d skinny here: The research study was initiated in M...

By Jake McKee • July 18, 2008

Why Social Media In South Africa Will Fail

I came across a very insightful post over at Experience: The Blog where the author uses Maslow's hierarchy of needs to tease out some of the reasons for online behaviour, in this case why people join online communities. It is a very good analysis of the motivations behind people's behaviour and...

By Mario Olckers • July 18, 2008

Indian companies are scared of social media?

I belong to a group of marketing and corporate communication professionals from IT companies located in Bangalore. We meet often, sometimes to discuss deep professional stuff, sometimes just to drink beer and get plastered. Some of our recent meetings have been interesting. Mike Green heads Int...

By Deviah MA • July 17, 2008

Where In The "Heap" Are You?

Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other "social media" conduits appearing in the space. All of this related activity helps individuals and companies "rise to the top of...

By Jay Deragon • July 17, 2008