Content Marketing: Page 622

  • Google intégre la "confidentialité" dans sa page d'acceuil

    Un lien vers une page confidentialité vient d'être ajouté Ã la page Home de Google.Ce lien est une application d'une loi californienne de 2003. Peter Fleischer, responsable au niveau mondial de la protection de la vie privée chez Google s'en explique Link to original post

    By • July 21, 2008

  • 4 Unexpected Observations From BlogHer

    I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher - the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in...

    By • July 21, 2008

  • Play Ogg

    "Are you fed up with seeing new gadgets that only use incompatible and restrictive audio and video formats? Did you know that it's not a lack of technological know-how that causes this, but software patents and other legal restrictions? Increasingly proprietary software companies like Microsoft,...

    By • July 21, 2008

  • Is blogging dead?

    Jason Calacanis retired from blogging. Jason retired because next to wanting to spend more time with his family, he believes blogging is dead. A controversial statement which guarantees a lot of response from bloggers. When blogging first became popular it was about connecting with an audience, ...

    By • July 20, 2008

  • Power of Crowds: Experiences in Community Management

    The definition of community in Wikipedia is: A community is a social group of organisms sharing an environment, normally with shared interests. In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the ...

    By • July 20, 2008

  • Measuring Engagement and Marketing ROI, Part 2

    Yesterday on this blog, we began an exploration of how to measure engagement and ascertain marketing ROI. The limitations of Exposure and Action Tallies were reviewed, and we ended with a brief summary of Transaction Metrics, which work well for direct response programs but aren't an option for...

    By • July 20, 2008

  • BlogHer 08: The Next Evolution of Media

    My money is on BlogHer as a driving force in the evolution of media and advertising towards a new definition of "engagement." Because they walk in with an deep and genuine respect for content creators and readers from all walks of life and an empowering attitude towards their members, they ar...

    By • July 19, 2008

  • A Grand Social Experiment called Sun Microsystems

    I recently picked this up off of a Yahoo message board... "Sun has now fallen into the mid-cap category... Next week we could be looking at a small cap stock. Then the lights will be turned out and the yellow tape will wrap the Sun campus. Sun does not control their destiny any longer. The st...

    By • July 19, 2008

  • Jason Calacanis' Retirement Could Save Newspaper

    A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his reasoning and shares some insight into why he prefers the 'more intima...

    By • July 19, 2008

  • Why Does Corporate Social Networking Fail?

    Q. How do we reach these young people? A. You don't, you wait for them to invite you The social media folks and their blogs have been buzzing lately over a story that seems to have come from Deloitte but perhaps was more widely circulated by the WSJ. Josh Catone at Sitepoint drilled down furthe...

    By • July 19, 2008

  • Is It Yours or Theirs?

    Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don't have the attention of your market it means someone else does....

    By • July 19, 2008

  • Measuring Engagement and Marketing ROI, Part 1

    Kim, a reader of this blog, shared some comments about marketing ROI and got me to thinking about this complex and challenging topic. I blame her for this lengthy but hopefully thought-provoking overview of marketers' quest to quantify engagement and ROI. Your input on this two-part blog post w...

    By • July 19, 2008

  • Social Networking in the Workplace - Not Evil Just Needs to be Managed

    In recent times there has been talk in the press about the dangers and evils of social networking technology (Facebook, Myspace, etc. ) in the workplace. Many commentators voice concerns about employees wasting time at work.In a recent AustralianIT article Nick Ingelbrecht from Gartner is quote...

    July 19, 2008

  • First Steps: Establishing a Professional Presence on the Web

    By Dennis D. McDonald A friend, a professional engineer, asked me for tips on establishing a "web presence." This is what I wrote: Before you jump into creating a "web presence," you first need to figure out who are the people and organizations you'd like to "hang out with" on the web. Then, re...

    By • July 19, 2008

  • HP is using Twitter for a scavenger hunt at BlogHer2008

    Check out HP's Twitter Feed to see how they're handling a scavenger hunt at the "BlogHer" event. Thanks Pistachio for the tip (also through Twitter - check out how she has designed her Twitter page - very nice lesson in personal branding) Link to original post

    By • July 18, 2008

  • Spammers and Scammers on Social Networks

    It's ironic that a few days before speaking on Using Social Media for Social Good I would wind up filing a complaint with the FTC about a possible fraud being committed on social networks. That same day we held a plurkshop on Internet security issues and microblogging. Hence the title of this po...

    By • July 18, 2008

  • Pour fidéliser, soyons Galland

    Cette semaine, la totale : inflation, pouvoir d'achat des Français, financement des programmes de fidélisation.La loi Galland permettrait de baisser les prix de vente au client final de 30 à 40%. On l'applique quand... ?© Le Journal du Net 2007

    By • July 18, 2008

  • Social Media In The Inc. 500: The First Longitudinal Study

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... "The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitu...

    By • July 18, 2008

  • Tonality, shmonality - an inexact measure at best

    Alisa Leonard put out an interesting post today on the heels of getting demos from both Collective Intellect and Radian6, two competitors in the social media measurement space, and probably some others as well. (Disclaimer: I used to work for Collective Intellect). As someone who used to work i...

    By • July 18, 2008

  • Online Business Communities - Who's Winning? Who's Losing

    Over the past couple of years, several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach. Before I go further I should tell you that I am not a totally neutral observer on this matter...

    July 18, 2008

  • Social Media Is The Responsibility Of Public Relations

    A question I'm asked with increasing frequency at various meetings, conferences and gatherings is, "Where exactly should social media fall in the organizational structure?" It's not an easy question to answer as different organizations have different strengths, weaknesses and established silos o...

    By • July 18, 2008

  • Execution Matters

    I was speaking recently with my CEO, and the conversation took a rather predictable turn. For the last several years, I have held firm to the belief that ideas, in and of themselves hold no value. The real value of an idea lies within your ability and willingness to execute. And how you execute...

    By • July 18, 2008

  • Les ¾ des Canadiens seront en lignes bientôt

    Dans mon dernier billet, Les dépenses numériques canadiennes foutent le camp à l'extérieur du pays, on note que 60 % des ventes en ligne échappent à l'économie nationale. Ironiquement, de nouvelles statistiques d'eMarketer révèlent que les 2/3 des Canadiens sont maintenant en lignes, que les ...

    By • July 18, 2008

  • When Personalization Gets Creepy

    We Interactive Marketers love personalization, but a little bit goes a long way--or perhaps no distance at all--according to a new study out of the University of Illinois.Starting an email with "Dear Jennifer" is a nice way to make the message more friendly (provided the recipient is, in fact, ...

    By • July 18, 2008

  • Mathematique

    Un peu de mathématique pour finir la semaine.Powerpoint + livre = Read at WorkDominique Willieme a déniché un joli concept sur les serveurs néo-zélandais: "traduire" en powerpoint des classiques de la littérature. "Le chef assis 3 rangs derrière persuadé qu'on est absorbé dans la fascinante pros...

    By • July 18, 2008