Content Marketing: Page 622

  • Email: It's Not Dead. It Says It's Not Dead.

    Fans of Monty Python and The Holy Grail will recognize the headline allusion above. According to the latest poll by SubscriberMail, email is not dead. No, really. As the economy continues to struggle, it is not surprising that email marketers are often called on to do more with less. What is su...

    By • July 17, 2008

  • What's Your Social Quotient? A Method for Assessing Social Media Risk

    Oy. Its been a month and 2 days since last I posted. That is far too long. I will endeavor to tighten up. Ok, when last we spoke, I wrote on the use of the Social Quotient to determine the likelihood of success in a Social Media initiative. So its just sorta hangin out there now... how do y...

    By • July 17, 2008

  • Le guide essentiel des médias sociaux - Brian Solis

    Brian Solis, directeur de Futurworks [agence de PR californienne] et blogueur incontournable dans la sphère des RP 2.0, a publié récemment son guide essentiel des médias sociaux. Ce guide, destiné aux professionnels de la communication et du marketing, rassemble les préconisations de Brian S...

    By • July 17, 2008

  • PALC Ã la BNQ

    Hum! La Bibliothèque national du Québec (BNQ) a installé un "filtre WebSense" sur leur accès internet Wifi pour "bloquer" des sites "selon une ligne de conduite".Bien! "Utiliser des jeux interactifs sur Internet" ne fait pas parti des pratiques de la BNQ! Bonne nouvelle, laissons la bande pass...

    By • July 17, 2008

  • Spike Jonze IKEA ad, Inanimate Objects and Human Social Behaviours

    I love coincidences. Or maybe I should say that as you spend your waking time fully immersed in your daily activities you should deliberately give some of that time over to your subconscious, then there would be no such thing as coincidence; we would just call it awareness. I posted my summer ...

    By • July 17, 2008

  • Choose Wisely: Scrutinizing Your Social Network Connections

    Last week I conducted an overview of social media for a client. After the meeting, I executed my usual drill: I followed up by taking business cards and checking if all the meeting attendees I hadn't met before were on LinkedIn and Facebook, and sent out a series of thank you notes through tho...

    By • July 17, 2008

  • Reliable Microblogging Strategy (Even If The Whale Fails)

    While some of my posts lately have been very philosophical or spiritual in nature, this one is highly tactical. While the popular micro-blogging platform Twitter was wildly popular in 2007 and early 2008, its inability to scale has caused many social media strategists to wonder if they should p...

    By • July 17, 2008

  • Bad Medicine: Edelman's Monitoring Techniques

    Simon Collister, a few weeks back, posted that Edelman gave a seminar at their New Media Academic Summit 2008 on Social Media Measurement a few weeks ago. It looked like the $300 million global firm had finally laid down some hard-core social media assessment numbers. I was all ready to pour m...

    By • July 17, 2008

  • Plurk surges in June

    To all of the Twitterati out there, these numbers should not surprise you. According to Compete, Plurk had over 1.6 million visits in June. The percent change from May was 4561% You can go ahead and refer to the below graphic as to the reason for this surge. Things have actually been good lately...

    By • July 16, 2008

  • Can An Airbus A380 Be Green? Truth in Advertising?

    The engineers and technologists who designed and built the giant Airbus A380 may well be proud of their accomplishments in attempting to reduce this huge aircraft's environmental impact. As their web site says "[they took] a fresh approach to its environmental impact, too. With a new wing desi...

    By • July 16, 2008

  • Viral Marketing Can Be Beautiful

    You know, folks, sometimes "viral" can be really beautiful.I'm sure many of you have already heard about Matt Harding's "Dancing" video sensation. More than 6 million people have viewed his latest release on YouTube and, according to the New York Times, at least another million have watched it ...

    By • July 16, 2008

  • Your "Rank" Just Went Up or Down

    Social rank or simply rank is a hierarchy based on one's perceived importance in society. In modern usage, the term is somewhat ambiguous; is this importance to be determined in the traditional sense, based on class and lineage (or breeding) or are factors such as wealth, education and notoriet...

    By • July 16, 2008

  • When Does Social Media Become Too Risky for Corporate Use?

    So you could argue that the Achilles heel of most social media programs is that we're all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online â€" and with that reliance comes an assumed risk that these services will remain accessible ...

    By • July 16, 2008

  • Why I Won't Make A Viral Video for You

    This is something of a public service announcement. I can't tell you how many times I've heard clients/companies say "we'd like you to make a viral video for us." As Greg Verdino would say, "I think I just threw up in my mouth a little."People, people. It just doesn't work that way. You can't wi...

    July 16, 2008

  • What Does Social Media Apply to?

    Social Media applies to strategy, learning, understanding and executing, not just marketing. It appears as though marketers and advertisers are consuming the conversations with methods and madness about social marketing Businesses are responding and buying the marketing hype while ignoring the ...

    By • July 16, 2008

  • Does small mean cheap?

    Here's my gripe! I quit journalism 10 years ago and moved into marketing communications with one of India's largest software companies. Two years later, I set up my own business and have managed to gather quite a few clients, many of them among the largest companies in the world. Many of my cli...

    By • July 16, 2008

  • Interview with Author Gregg Fraley: CPS in Marketing & Branding

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Gregg Fraley is the author of Jack's Notebook. Greg works an an innovation consultant to Fortune 500 companies and does keynote speeches and w...

    By • July 16, 2008

  • Next Up in Casual Gaming: Video Ads and Social Media

    Yahoo is launching a new concept in ad-supported gaming that seems like it can't miss. Until now, marketers have exploited consumers' increased interest in "casual games" either by advertising around the games embedded into Web pages (such as at Yahoo! Games or KewlBox) or by creating their own...

    By • July 16, 2008

  • L'exception culturelle à l'épreuve du net

    On apprend cette semaine que 17 % des adultes québécois ont acheté pour plus de 251 millions de dollars sur Internet durant le mois de mai. Ça donne environ plus d'un million québécois qui ont dépensé en moyenne de 240 dollars ce mois -là .(Source VDL2-CEFRIO)De ce total 58 % des achats ont été...

    By • July 16, 2008

  • Hiller Exits LA Times as Zell Puts His Team Into Place

    To no one's great surprise, Los Angeles Times Publisher David Hiller (left) resigned today. The clock had been ticking on the embattled executive since an embarrassing incident a little more than a month ago when it was revealed that Hiller was planning to turn the paper's weekly magazine into a...

    By • July 15, 2008

  • When online advertising doesn't work.

    The big story here in Canada today is the release of video of Omar Khadr being interrogated in Guantanamo Bay by a CSIS agent. Khadr was taken into custody in 2002 after a battle in Afghanistan, at the age of 15.I find it interesting that when you click on the globeandmail.com video of the inte...

    By • July 15, 2008

  • Si je dirigeais une startup...

    Ce qui suit est né d'une part de réflexions personnelles, de retour d'expériences et du vécu de certains entrepreneurs...Je prendrai un local ailleurs que dans un quartier mal desservi par les transports en commun comme le Lac mais dans un endroit moins bruyant que le centre-ville de Tunis.J'ach...

    By • July 15, 2008

  • Deux outils pour étudiants

    Doyoubuzz permet de créer son CV en ligne. Le CV est une page web référencée sur les moteurs de recherche. Une bonne alternative aux profils pour ceux qui n'en auraient pas encore un. Pour essayer le service ou créer votre CV en ligne, voici le code d'invitation : YGILA Doc Etudiant est...

    By • July 15, 2008

  • Endless Information via the Internet

    I look at real estate listings from time to time and think... why in the world would they include that picture? And how in the world do people live in messes like that?This person made a blog about it. Ewww!Link to original post

    By • July 15, 2008

  • Why Business Blogs Fail: Part 2

    Given that "social business practices" are a new dynamic with little history there is little to point to as best practices. However, beyond the "technical tools and know how" there is a baseline of truisms for relational and communications issues fundamental to successful business practices.....

    By • July 15, 2008