Content Marketing: Page 634
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Why I'm Blue
In branding and design, color plays an important role in evoking emotions. It also plays a key role in my life - in general, as well as at crayon, where I'm fortunate enough to be called "Consigliere."When I joined crayon, I chose Midnight Blue as my official color - I believe I explained that h...
June 17, 2008 -
Les Celtics: la finale
Aux US, les sports en vogue sont le Football américain, le Baseball (à Boston on a les Red Sox) et le Basket et là c'est les Celtics. Phénomène passionnant en ce moment, les Celtics sont en finale de la NBA contre les Lakers de Los Angeles. Ici le sport est très ancré dans la culture. Les ca...
By Vanina Delobelle • June 16, 2008 -
Social Media + Communaute = Nouvelle approche de la fidelisation client
La relation qui lie consommateurs et marque a évolué, Internet étant le facteur ayant entrainé cette modification en donnant aux utilisateurs la capacité d'échanger leurs expériences, de prendre la parole, et de générer un bouche à oreille auprès du plus grand nombre rapidement. Quelques entrep...
By Romain Pechard • June 16, 2008 -
WHO KNOWS THE INTERNATIONAL ASSOCIATION FOR INTELLIGENCE EDUCATION ?
Mais qui connaît l'"International Association for Intelligence Education" (Association internationale pour l'enseignement des pratiques de renseignement) ? Je suis tombé sur son [site internet]url:http://www.iafie.org/index.php ce week-end, au hasard de mes surfs nocturnes. La dénomination m'a...
By Hugo Cousin • June 16, 2008 -
Why I Believe The "P" In PR Also Stands For Psychology
If you are familiar with the early public relations campaigns of the 20th century, you already know what I'm talking about. The entire concept of public relations seems to have begun with an understanding of human psychology and ways to influence it. Meet Edward Bernays, the greatest publicist ...
By John Carson • June 16, 2008 -
Face aux pannes de Twitter, la détresse en chantant.
Trouvé sur le blog Pocarles.com, un journaliste qui chante sa détresse face aux pannes de twitter!Même si le clip est fait de manière décalée, une réalité est à regarder e, face: il exitse une vraie addiction à Twitter due à son utilité, sa simplicité et sa facilité d'utilisation.Ci-dessous ...
By Mehdi Lamloum • June 16, 2008 -
Tunesie... La Presse.tn va enffin refaire son site
Et chez eux, ils appellent cela Relookage.Une annonce a été vue hier, sur LaPresse bien evidemment, a propos d'une consultation lancée pour un nouveau site pour LaPresse.Une nécessite pour le premier journal tunisien qui a un trafic très important mais qui n'arrive pas à le monétiser convenabl...
By Mehdi Lamloum • June 16, 2008 -
Lessons "CokeTags" Teaches About Branded Social Media Marketing
I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands should consider. So here they...
By Jim Tobin • June 16, 2008 -
Social Media + Community = a new approach to creating customer loyalty
Customer loyalty is changing. The Internet is the X factor that has changed the way it used to be. Social media websites like Yelp.com, Tripadvisor.com, Craiglist.org, or Cyworld.com have moved the traditional customer relationship. Added to that, consumer behavior has also changed with the Inte...
By Romain Pechard • June 16, 2008 -
Comportements d'achat des internautes, barom??tre Fevad/M??diam??trie 2008
Je vous avais promisun compte-rendu, le voici.Beno??t Cassaigne, le Monsieur Internet de M??diam??trie, nous a pr??sent?? mercredi lors de l'assembl??e g??n??rale de la Fevad les r??sultats du 4??me barom??tre des Comportements d'achat des internautes. Au total, pr??s d'une heure d'indicateurs ...
By Mickael Guillois • June 16, 2008 -
An Exclusive Download And The Real Secret Of WOM
If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me? Now what if instead, I told you the entire book was available as a free PDF download from on...
By Rohit Bhargava • June 16, 2008 -
Get Your Viral On
So you want to make your product or company go viral. The first thing to know is you don't choose viral; viral chooses you. The best you can do as a marketer is position something to have viral potential. This is accomplished by positioning your product in three ways: Psychological Undercurrent...
By Sam Huleatt • June 16, 2008 -
Building High Quality Backlinks with Social Media
As we have discussed in previous seminars, it isn't enough to simply create a website or start a blog, you need to promote it, and you need to have it available for people to find in the search engines. Luckily, building backlinks that point to your website helps with both of these efforts. The ...
By James Hills • June 16, 2008 -
Where are the thought followers?
Go to any company and they'll tell you they need to be doing more "thought leadership." I cringe when I hear this. The message behind the message is that they really want a whitepaper or marketing program or something that sales can dump off on prospects. I've never met a prospect that thinks of...
By Sam Lawrence • June 16, 2008 -
Marketing to Gen Y
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By Vanina Delobelle • June 15, 2008 -
Comment on Sécurité informatique et entretien de fausse peur by paypal action group
Certains sites sont sécurisés mais au final l'utilisateur se trouve usurpé: que pensez-vous de la politique de paypal?Link to original post
By Michelle Blanc • June 15, 2008 -
Viral marketing... taking risks with popcorn popping cellphone video
"Why would the internet lie?" says someone at the end of a failed attempt to 'test' if cellphones could produce enough energy to pop corn kernels. They were responding to the hilarious video on YouTube that has all the hallmarks of being authentic -poor resolution, shaky camera. The unspoken hy...
By Angelo Fernando • June 15, 2008 -
YouTube might not be best place for corporate social media
I've had several occasions recently to evaluate video upload/player options for clients, and as a result, I am recommending that, budget permitting, they stay away from YouTube, Vimeo and other "free" services due to what I believe is an unnecessary risk to reputation. Every free video service,...
By Joel Postman • June 15, 2008 -
Front page news
I spent a few hours over the weekend evaluating the Websites of the top 50 corporations in the 2008 Fortune 500 with one very simple question in mind: Is there a direct link from the home page to the Newsroom or equivalent? By Newsroom, I mean the area within a corporate Website that hosts pre...
By Daniel Young • June 14, 2008 -
You Never Get a Third Chance to Make a Second Impression
"You Never Get a Third Chance to Make a Second Impression." I love this quote from Seth Godin (Free Prize Inside, pg. 217), as a humorous take on how important first impressions are.First impressions are especially critical in an interview. Why do so few people do anything to manage the first im...
By Phil Rosenberg • June 14, 2008 -
Comportements d'achat des internautes, baromètre Fevad/Médiamétrie 2008
Je vous avais promisun compte-rendu, le voici.Benoît Cassaigne, le Monsieur Internet de Médiamétrie, nous a présenté mercredi lors de l'assemblée générale de la Fevad les résultats du 4ème baromètre des Comportements d'achat des internautes. Au total, près d'une heure d'indicateurs visiblement...
By Mickael Guillois • June 14, 2008 -
L'entreprenariat doit s'analyser dans la globalité
Rediffusion du 05 Novembre 2007 Un entrepreneur n'est pas simplement celui qui crée une entreprise, c'est celui qui ose entreprendre et cela doit donc se concevoir de façon plus globale. En effet, un entrepreneur entreprend dans plusieurs domaines et osera prendre des risques ou se lancer da...
By Vanina Delobelle • June 14, 2008 -
What Are The Empowerment factors?
Empowerment???????? ????? ???????? refers to increasing the spiritual, political, social or economic strength of individuals and communities. It often involves the empowered developing confidence in their own capacities. Sociological empowerment often addresses members of groups that social dis...
By Jay Deragon • June 14, 2008 -
Make Your Network Links Strong Like Bull
If you use a tight networking strategy in LinkedIN or Facebook, you want strong links. But even in a broad networking strategy you'll want a subset of your links to be strong....someone who will do you a favor if you ask, give you their time and help.So how can you make your networking links "S...
By Phil Rosenberg • June 14, 2008 -
Here's the full coverage of the 2 day IAOC Conference in Reykjavik.
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