Content Marketing: Page 633

  • Tunesie... Nescafé envahi la rue

    Une opération intelligente et plutôt sympathique. Les passants sont attirés par une voix qui diffuse un message personnalisé, par des animateurs, et qui les guide pour recevoir les produits Nescafé. Cette opération a été realisée par Mindshare Tunisia Link to original post

    By • June 20, 2008

  • Twitter that Pitch: Introducing Pitch140

    With a rapidly growing number of media members using Twitter it's high time we PR pros put the reigns on run-on emails with attached pdf and word format press releases. Buckle down and dial-in the details for the most concise pitch of your life- the Twitter Pitch. I've blogged about the idea of...

    By • June 20, 2008

  • Now You Can Have a Great Facebook Profile and Have Fun Too!

    So you want a professional Facebook profile, but you don't want it to be boring. After all, this IS Facebook, not LinkedIN, and Facebook is supposed to be fun.Great! While LinkedIN is all business, your Facebook profile is a great way to show your personality. Just remember that employers loo...

    By • June 20, 2008

  • Social media minus geek-speak and PowerPoint

    I head to the IABC International conference in New York that starts next week. Two things I can expect: To meet a lot of folk interested in social media, and to see see a lot of PowerPoint slides But what has left an indelible mark on me is a series of videos created by Lee and Sachi LeFever an...

    By • June 20, 2008

  • The Farmer

    There was once a farmer who owned a beautiful piece of land that stretched as far as the eye could see. This farmer not only grew his crops, but also created a great amount of wealth and health for his entire family. Everything was going according to the farmer's plans until he noticed a small ...

    By • June 20, 2008

  • Le budget ou le courage?

    Des fois j'ai des journées passablement paradoxales. Ainsi, mardi de cette semaine, j'étais conférencière pour parler de recrutement et de Web 2.0 en avant midi, et en soirée j'assistais à la présentation des initiatives web 2.0 de l'hôpital Douglas (spécialisée en santé mentale) lors de l'événe...

    By • June 19, 2008

  • The Stacks

    Photo Courtesy of Morguefile Let's go into the info stacks this morning to see what's happening in the world of marketing, advertising and PR. Left leaning Drudge Retort unhappy with AP contention that posting their stories on blogs violates copyright Newspaper revenue down 12.8 percent in firs...

    By • June 19, 2008

  • How Social Media Can Help You Ride The Recession

    Earlier this week I was described as a social media evangelist - in other words someone who sets out to 'convert' people to social media and being a passionate supporter of social media. That was a great accolade. I do know however that social media is not the solution to every business issue a...

    By • June 19, 2008

  • Download the New Online Politics 101

    Almost two years in the making, the new version of "Online Politics 101: The Tools and Tactics of Online Advocacy" is now ready for downloading! New chapters cover online political advertising, political databases, choosing the right tools, along with expanded chapters on social networking, fund...

    By • June 19, 2008

  • Is "PGC" The Next Big Opportunity In Online Advertising?

    I have a former colleague of mine who left Ogilvy to focus on his own production company and create video projects. His group, g14 Productions, has just released a fantastic online video show worth checking out. It's called The Reservation and features weekly episodes of 3-4 minutes of a show t...

    By • June 19, 2008

  • Les résultats de quelques entreprises déjà engagées dans une stratégie de média sociaux

    SeaWorld San Antonio Voici le case study Outils: blog, videos, Flickr photos, campagne blogueurs auprès de 22 blogs influents. Objectifs : établir des liens avec la communauté, faire du buzz sur le voyage et augmenter la fréquentation. Résultats : $44,000 dépensés qui ...

    By • June 18, 2008

  • Internet deux fois influent que la télévision et huit fois plus que l'imprimée

    L'internet est deux fois influent que la télévision et huit fois plus que l'imprimée. C'est le constat étonnant auquel arrivent Fleishman-Hillard et Harris Interactive, dans une étude conjointe, le Digital Influence Index (DII). Cette étude vise à mesurer l'impact et l'influence de l'internet ...

    By • June 18, 2008

  • Are There 5 Social Business Factors?

    Web 2.0 technologies are dissolving the "barriers" between peopleâ€"whether it is between nations and communities, producers and consumers, or labor and capital. The people are gaining powerâ€"both in influence and impactâ€"over anything and everything, Divisions between cultures, departments,...

    By • June 18, 2008

  • Comment on bluechipexpert.com le recrutement pyramidal by Alexandre

    Merci Michelle!Je viens de recevoir une première invitation, de la part de quelqu'un qui me connaît assez peu. En faisant une recherche Google sur «bluechipexpert» pour avoir le cÅ"ur net au sujet de ce service, je tombe sur ton billet. Comme je respecte ton opinion, ça m'évite de m'inscrire Ã...

    By • June 18, 2008

  • Un village à New Mexico a vendre aux enchéres!

    Un village Mexicain répondant au nom de White City est à vendre aux enchéres, sur le web notamment.C'est tout ce qu'il y a de plus sérieux et la brochure est disponible ici Link to original post

    By • June 18, 2008

  • Checkster : le 360 degrés RH en ligne

    Les outils de 360 degrés en RH sont nombreux. Ce qui est intéressant c'est lorsque la force du réseau vient être une force pour une analyse 360 degrés. Checkter propose un rapport en ligne et gratuit, je vous invite donc à tester où vous envoyez un questionnaire à plusieurs membres de...

    By • June 17, 2008

  • FireFox + Guinness Record + Download = one viral marketing that engage with the brand

    Mozilla Fundation has found a very interesting way to "buzz" around the FireFox 3 release, inviting people to take part in seting a Guinness world record using downloading as metric. The benefits? Engaging with opinion leaders and inciting them in doing ambassador's duty to convert people into F...

    By • June 17, 2008

  • [Buzz]Les jumelles Olsen attaquées par une campagne de buzz

    Les jumelles Olsen, connues pour être les héroïnes de séries tv (j'ai pas dis débiles) se font en ce moment massacré pour être apparues à différents show tv habillées par des fourrures.L'association Peta a entrepris de lancer une campagne de Buzz pour dénoncer cela et ils n'y sont pas allé de ...

    By • June 17, 2008

  • Journalists and blogging

    The Media, Entertainment & Arts Alliance (MEAA) put on event tonight entitled 'Freelance Journalists and Blogging'. Laurel Papworth spoke on the topic in the glamorous surrounds of the Orient Hotel in the Rocks, Sydney.  Papworth's presentation provided an overview of well known socia...

    By • June 17, 2008

  • Become a Better Brand Starring Marshall Goldsmith

    Today, it is my pleasure to share my interview with one of the leading authors, business coaches and influencer's in our society; Marshall Goldsmith. I've interviewed superstars such as Sarah Lacy, Darren Rowse, Noel Capon, John Quelch, and Andy Beal in the past and this interview is nothing l...

    By • June 17, 2008

  • The First Tweet-Up

    I went to my first tweet-up on Thursday and had a blast. The Colonel from the Chicago Tribune hosted the event and it had a surprisingly large turn-out. I'd like to tell you about my experience and give yet another reason you social media types and marketers need to be poking a toe into the twit...

    By • June 17, 2008

  • Account Planning + Social Media + Community management = Social media strategist role and activityd

    Social media Strategist position is becoming a real job. And companies are starting to deal with it pretty well. You can see as a reference the blog Social Media Headhunter written by Jim Durbin who's giving tips to companies on how to select and hire a Social Media Strategist (look at one of hi...

    By • June 17, 2008

  • Coca-Cola lance son widget CokeTag pour Facebook

    Coca-Cola est une marque dont la présence sur Internet est et sera dans les années à venir le principal moyen pour continuer à développer sa notoriété, son image et sa préférence de marque en ciblant principalement une cible jeune. Coca-Cola nous propose désormais son widget de bookmarking po...

    By • June 17, 2008

  • Bloggers and journalists embrace professional motion blur

    Another major blur is taking place, as we hear more and more about bloggers and journalists walking in each others' shoes. We are all passing through what I could best describe as a constant Professional Motion Blur: Marketing and Communication, PR and Advertising, Blogging and Media Relations, ...

    By • June 17, 2008

  • Comment on Découvrez la puissance du Web 2.0 sur votre recrutement en ligne : tendances actuelles et futures by Michelle Blanc

    En gros, je vais expliquer que le sens critique commence maintenant très jeune... et que des sites comme "fuck Hummer" http://www.fuh2.com/ pullulent sur le Web. Ça devrait inciter les entreprises à faire du monitoring de leur brand. J'aime les images qui fessent...Link to original post

    By • June 17, 2008