How To Be An A-List Blogger - Study, Study, Study (Part 4)

In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And if you think this amount of reading, watching, researching, and learning is...

By DJ Francis • May 22, 2008

BrandTags: See what people think of brands

This is brilliant! Look at a brand logo and enter the first word that comes to mind. You can see the collective brand association about each brand. If you could enter your demographics, this would be a nice market research tool. Trends data would be useful too so you could see how perception sh...

By Joel Cere • May 22, 2008

Do you Recognize These Early Warning Signs of an Egocentric Resume?

Do you have an Egocentric Resume? What's an Egocentric resume, you ask? Egocentrism - defined by Wikipedia as a) the incomplete differentiation of the self and the world, including other people and b) the tendency to perceive, understand and interpret the world in terms of the self. The term der...

By Phil Rosenberg • May 22, 2008

Data Mining: Gluttony or Grail?

I recently went with Maddie "Get the data, then throw it out!" Grant to an ASAE Technology Idea Swap on data mining. Several folks from inside ASAE were there showing off their new predictive modeling software package, Clementine. Predictive analytics, in my mind, is like the holy grail of data ...

By Lindy Dreyer • May 21, 2008

Twittering Tactically

You see a lot of posts about how businesses are using Twitter but most of them talk about the strategic approach, not the tactical application. Let's brainstorm. Below are a few to get us started, and here is a post from Todd Mintz on a wide variety of Twitter uses. Please wade into the conversa...

By Harry Hoover • May 21, 2008

Improve Your Personal Brand With a Makeover

I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at [email protected]. ___________________ Personal branding is a...

By Daniel Schawbel • May 21, 2008

Should vendors pay journalist press trip expenses?

I've been having an interesting e-mail discussion with an ex-colleague (now in-house) around the issue of IT and telecom vendors paying journalists' travel, accommodation and subsistence expenses for foreign press events. He raised the issue on the back of a rival vendor who has organised a 2 da...

By Andrew Smith • May 21, 2008

The Insiders Guide to Using Community for Marketing

We were at the Community2.0 conference in Las Vegas. Many of us are brands or marketers. We want to engage with or build community to meet some marketing goal - itself designed around a business goal. We may want more loyal customers, a way to activate brand advocates, build brand reputation an...

By John Bell • May 21, 2008

An Interactive Revolution?

Businesses are designed for interaction. They interact with markets, people, other businesses and the world as a marketplace. Traditionally the methods of interaction have followed with "best practices, competitor strategies and the mantra of the moment". Today the process of interaction is bei...

By Jay Deragon • May 21, 2008

Social media extends our reach

Having been involved in a pandemic flu exercise here at the Decision Theater, this lede about avatars coming down with a flu, flagged my attention. But the story in the Canadian Press is more about how social networks and other online tools are being used as an extension of (rather than a replac...

By Angelo Fernando • May 21, 2008

Cluetrain Anniversary Series # 3

People get data from others 'just like themselves' Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do busi...

By Sally Falkow • May 20, 2008

Yahoo Redirect Users To Country Specific Sites

David Eaves informed that UK based users who are trying to reach Yahoo.com now being redirected to Yahoo! UK domain. Flyerguy a memebr of Webmaster World has also confirmed in his post that German users are also redirecting to Yahoo! German domain. According to Barry Schwartz this has to do with...

By Tilak Bisht • May 20, 2008

Fight Fire with PR?

Have you ever been asked to defend your chosen profession's contributions to society? It's a no-brainer for physicians, environmentalists, scientists, firemen, technologists, etc.. But what about the lowly PR practitioner? What do we offer that elevates mankind? Without getting too philosophica...

By Peter Himler • May 20, 2008

SA Bloggers, Let's Do Something

The horror of the last few day's xenophobic violence in Johannesburg has left us all feeling shocked and hopeless. The danger here is that it's very easy for us (and I'm speaking to the predominantly wealthy and white audience that reads this blog and makes up SA's blogging fraternity) to remove...

By Mike Stopforth • May 20, 2008

Don't Mess With Facebook And Its Potential Advertisers

Facebook deleted my account last Thursday and I assumed they would change their minds very quickly given the circumstances. I assumed wrong. The reason I was kicked off Facebook is both silly and kind of fucked-up. Maybe I'm just "one user," a "statistic" Facebook could care less about given th...

By Sam Huleatt • May 20, 2008

How do you measure the value of social applications?

by Josh Bernoff As you can see in my interview with Jackie Huba, I think the most common mistake made by people developing social applications is this: not focusing on objectives. Why? Because unless you focus on objectives, you can't tell if you're accomplishing anything. And unless you can pr...

By Josh Bernoff • May 20, 2008

I'm Not Dead Yet!

Remember the scene in Monty Python's Holy Grail when the man tries to dump his still alive father onto the cart of dead bodies? The old man says, "I'm not dead yet." That's what a number of once moribund brands are saying now. The May 19 issue of The New York Times reports that River West has ac...

By Harry Hoover • May 19, 2008

Name the Press Release: Social Media or New Media?

At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been our working title to this point. If you've been following this topic, ...

By Jason Kintzler • May 19, 2008

Summize Listens to Conversations and Sentiment on Twitter

Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I'd like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minim...

By Brian Solis • May 19, 2008

When Prospects Buy You They buy your brand

While I'm in Las Vegas for EMC World, I'll be running some guest posts by personal branding evangelists. Today's guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultan...

By Daniel Schawbel • May 19, 2008

Brand Trust

Do people trust your brand? Probably not, according to a survey done by The Hub. According to The Hub survey, more than 50 percent of you trust 10 brands or fewer. If your brand is in that category, is it safe to assume that all "10 brands or fewer" might just be the brands you work with? The g...

By Harry Hoover • May 19, 2008

Startup Riot: Building a Tech Community

This morning entrepreneur and innovator Sanjay Parekh (blog) is starting a riot in Atlanta. Dubbed Startup Riot, this first-ever, day-long event reflects Sanjay's continued role as one of Atlanta's biggest start-up cheerleaders and tech community advocates. The event features more than 50 compa...

By Dan Greenfield • May 19, 2008

Where do "old" marketers and ad people go to?

The other day a few of us heading towards "a certain age" started to wonder what happens to marketing (and for that matter, advertising) people once they are no longer young. They just seem to disappear. But they must be doing something... Maybe it is a feature of the industry I am in (multinati...

By Gary Bembridge • May 19, 2008

Stories at the Personality Project

One of my favorite "features" of Rohit's new book, Personality Not Included, is a related Web site he created, The Personality Project. I, along with lots of more luminous luminaries are featured there talking about the importance of personality in marketing. each does it with perosnal stories ...

By John Bell • May 19, 2008

Who Has The Right Solutions?

When you do a search for "Social Media Consultants" on Google it produces close to six million page references. It is ironic that on the front page none of the big name consulting firms show up rather they are buried within the six million references. Given that main stream media and brands a...

By Jay Deragon • May 19, 2008