Content Marketing: Page 642

  • Startup Riot: Building a Tech Community

    This morning entrepreneur and innovator Sanjay Parekh (blog) is starting a riot in Atlanta. Dubbed Startup Riot, this first-ever, day-long event reflects Sanjay's continued role as one of Atlanta's biggest start-up cheerleaders and tech community advocates. The event features more than 50 compa...

    By • May 19, 2008

  • Where do "old" marketers and ad people go to?

    The other day a few of us heading towards "a certain age" started to wonder what happens to marketing (and for that matter, advertising) people once they are no longer young. They just seem to disappear. But they must be doing something... Maybe it is a feature of the industry I am in (multinati...

    By • May 19, 2008

  • Stories at the Personality Project

    One of my favorite "features" of Rohit's new book, Personality Not Included, is a related Web site he created, The Personality Project. I, along with lots of more luminous luminaries are featured there talking about the importance of personality in marketing. each does it with perosnal stories ...

    By • May 19, 2008

  • Who Has The Right Solutions?

    When you do a search for "Social Media Consultants" on Google it produces close to six million page references. It is ironic that on the front page none of the big name consulting firms show up rather they are buried within the six million references. Given that main stream media and brands a...

    By • May 19, 2008

  • Never Having to Say You're Sorry

    (note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent). The Republican Party is going to try to "rebrand" itself this year. "It's not that the party's going to change, it's what we talk about and ho...

    By • May 19, 2008

  • Stop Writing Cover Letters and You'll Get MORE Interviews

    Most people's first response is....Huh? That's right, if you stop writing cover letters, you'll get more interviews.Most people have been taught paper-based resume strategies, that encourage writing a static resume and customizing with a cover letter. But this strategy doesn't work in today's wo...

    By • May 18, 2008

  • Alltop: bringing information discovery full circle

    Grow Your Wiki was recently added to Alltop, an innovative site that lists the five most recent stories from a variety of sites around the web on topic pages like small business, social media, science, photography, fashion, politics, sports, etc. Grow Your Wiki is included in both the Small Busi...

    By • May 17, 2008

  • Mashing It Up

    Mashups are very hot right now. Why? Because it is a natural evolution of the social networking phenomenon. You may have content on many social networking sites across the web. Friends and followers of yours don't want to visit tens to hundreds of different sites to see what you have posted rece...

    By • May 17, 2008

  • Marketing: War Metaphors Should Surrender to Community Development Metaphors

    Many of us complain about the use of war metaphors in marketing: target audiences, campaigns, strategy & tactics, KPIs (not sure this is really a war thing it just sounds like KIAs). We really attack our problems. We report out campaign success with McNamara-like data devoid of much humanit...

    By • May 17, 2008

  • Splommenters- please "no comment"

    Shame, shame, shame. I realize Social Media is the new black in the art of PR, but how irritating is this? Tammy Erickson, our in-house workforce guru, published a post today on women's progress in the workplace on her Harvard Business School discussion leader blog. Her first comment was from Ms...

    By • May 16, 2008

  • Social Media TV - Tonight at 10

    I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audie...

    By • May 16, 2008

  • Ars Technica acquired by Conde Nast

    On the heels of CBS acquiring CNET for $1.8-billion comes another deal involving "old" media and "new" media: according to TechCrunch, the folks over at Conde Nast â€" the magazine publishing family that owns Vogue, the New Yorker and Wired â€" have plunked down about $25-million for Ars Technic...

    By • May 16, 2008

  • Spokeo: Track Friends (or Strangers) Across All Major Social Networks

    There is a new social networking web service out called Spokeo. They say: "Learn something about your friends ...Guaranteed!". Basically, they are a social network aggregator (free to try, monthly subscription). Type in an email address and they search 22 social networks for any content/info pos...

    By • May 16, 2008

  • How to guarantee a successful career in PR for $30

    I'm willing to bet that if you spoke to most people working in PR today, the name Avinash Kaushik would mean nothing to them. Even amongst the PR 2.0 digeratti, I suspect he is largely unknown. At best they might be aware he is Google's Analytics evangelist. Those who have read his 400+ page boo...

    By • May 16, 2008

  • A Simple Marketing Lesson From The "Lingo Kid"

    Sometimes the best lessons about marketing come from the most unexpected places. For a Friday post, I thought I would share two of the most amazing videos I've seen in a while that have nothing to do with blending anything. In fact, they are not even meant to be marketing videos at all. The vid...

    By • May 16, 2008

  • Are Americans Social-Media-Lazy?

    In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)â€"are Americans lazier than web users in other countries, or just busier?Jared...

    By • May 16, 2008

  • Pitching Bloggers: An Interesting Case Study

    My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you've read the blog is the righ...

    By • May 16, 2008

  • Recognizing the need for benchmarks in social media measurement

    As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics. To that end, Joe Thornley, of Thornley Fallis Communicati...

    By • May 15, 2008

  • All marketers are liars.. well not for long

    Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media. One of the implications of this act is that bra...

    By • May 15, 2008

  • Viral Marketing Secrets: Using the Whole World

    Most of you know that this blog is edited and maintained by the founders of the viral marketing company, Pandemic Labs. It has been our goal from the very beginning to create an online destination to provide insight, information, and discussion about viral marketing and social media marketing. I...

    By • May 15, 2008

  • I Love Saying Squidoo

    It's hard not to smile when you say "Squidoo"...say it...aren't you smiling now. You are, and you're welcome. A year ago I had created a Squidoo page and to be honest I really didn't get it at the time, I saw it as simply a portal page, nothing more than MyYahoo or iGoogle. Recently however whil...

    By • May 15, 2008

  • What Email Marketers Need to Know

    Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sa...

    By • May 15, 2008

  • MicroPR Personalizes PR

    New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of "personalized" relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of bl...

    By • May 15, 2008

  • What can Boris Johnson's cutting advertising budgets teach us?

    I have just been reading the latest copy of "Marketing Week" (May 15 2008) in the UK. There was something in there that was very topical and relevant that struck me this week, especially as we are doing our latest 2008 and 2009 sales and budget updates....There is both an Editor Comment ("Mayor...

    By • May 15, 2008

  • Who needs Generalists Anymore?

    Seth Godin, one of the marketing geniuses of our time, had a brilliant post yesterday, "We Specialize in Everything". Seth recognizes that when we can easily find the best, we want the best.So what does this mean for job seekers? It means Subject Matter Experts Rule! So why did this change? Reme...

    By • May 15, 2008