Content Marketing: Page 651

  • Ladies and Gentleman, The Conversation has Left the Building

    Earlier this year, I wrote "The Value of Online Conversations," to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions.We live in the era of Social Media, which represe...

    By • March 31, 2008

  • Social Media Thought Leadership Won't Come from PR Teams. Here's Why.

    Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all), I disagreed, but I'd like to explain why it would b...

    By • March 31, 2008

  • Why PR?

    PR - not advertising - should be the foundation upon which all other marketing communications tactics are built. Now, it is true that you have more control over your initial advertising message than you do over your public relations generated messages. You pay for that luxury and that is the pro...

    By • March 31, 2008

  • What Rights Does Free Earn?

    In the jurisprudence and the law, a right is the legal or moral entitlement to do or refrain from doing something, or to obtain or refrain from obtaining an action, thing or recognition in civil society. Rights serve as rules of interaction between people, and, as such, they place constraints a...

    By • March 31, 2008

  • Weekly social data chart: Small-business owners

    by Josh Bernoff Today we introduce a new feature - once a week, on Mondays, we'll share a data chart from Groundswell or from our research, and talk about its significance for social strategists.. Our interactive social profile tool is great if you want to profile your customers by country, age,...

    By • March 31, 2008

  • The Power of Social Media meets the Press Release

    Is the press release dead?Well not really. But there certainly is a new wave out there - the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying...

    By • March 31, 2008

  • Social Media Makes McDonald's Employees Stars

    How many companies think about celebrating their employees publicly? We still live in the marcom world where we agonize and spend millions crafting and communicating the essence of a brand. No wonder the general attribute of social media - lack of control - is anathema to marketers. Now imagine ...

    By • March 30, 2008

  • My favorite social media tool - my gift to you

    Credit: David Mignoni Note: this tool is dead simple and easy to use. If you're an experienced social media user, you probably know about this tool already. If you don't, then here you go! If you already know about this tip, then please pass it on - to someone who could benefit from this ...

    By • March 30, 2008

  • Get The Flock Onto Your Computer

    Flock has supplanted Firefox as my favorite browser. It is powered by Mozilla, the same engine that supports Firefox, however it has so many more features designed for our new social, digital world. There is a nice demo of Flock by Candy With A Why, so I won't recreate the wheel. Here's what I ...

    By • March 29, 2008

  • A Resume or a Social Media Portfolio?

    I've been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin's post, "Why bother having a resume?", he posits: I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all. Th...

    By • March 28, 2008

  • Join the Age of Conversation Bum Rush tomorrow at Amazon

    I've been selected, along with some 274 others, to participate in the sequel to the wildly successful The Age of Conversation, a book about emerging media and marketing, collectively written by more than 100 authors from around the world. Todd Andrlik calls the sequel "the most massive authorsh...

    By • March 28, 2008

  • The Age Of Conversation Bum Rush (For A Very Good Cause)

    This is a very interesting concept. If you haven't heard about it yet, 100 bloggers each volunteered to write 1 page. Today they are asking everyone buy, vote or review the book on Amazon to push the book up the Amazon charts for the day. Plus all proceeds go to charity. "We are launching The Ag...

    By • March 28, 2008

  • How to start a PR company with Google and a credit card

    In 1977, Mark Perry ran a punk fanzine called Sniffin Glue - a defining image from the mag was a hand drawn diagram of finger positions on a guitar for E, A and B7, with the caption: "Here's three chords. Now form a band." (Perry himself denies it ever appeared in the publication - but for bette...

    By • March 28, 2008

  • Too Old of School Meets New School: The Plight of BMW in the Age of Social Networking

    As many of you who read this blog know that I like to point out how things have not really changed in marketing, only that the tools have enabled the core principles of marketing to be deployed more efficiently. I...Link to original post

    By • March 28, 2008

  • How Unconventional Is Your Thinking?

    Conventional business thinking has been focused on producing, distributing, marketing, selling and serving customers with unique value propositions and messages. Conventional business models have been centered around structured organizational designs aimed at optimizing productivity, controllin...

    By • March 28, 2008

  • I have a business profile, now what?

    With over 800 businesses on Business 3.0, people are starting to realize what potential social networks have for businesses. Many business owners on Business 3.0 have entered products but haven't yet seen the respective sales. This is because simply entering products will not provide all the r...

    By • March 27, 2008

  • Correction: Four White Men Exploit Social Media

    This is an update to my recent post, Five White Men Talk About Social Media. When last we visited the little drama surrounding our local Chamber of Commerce event with a surprising lack of diversity, I had been invited to be on the panel. The following day the invitation was withdrawn because I...

    By • March 27, 2008

  • Should Marketing Executives Blog?

    I never like to deny my readership access to some of my addition content. I'm officially a columnist for TheLadders.com and my first article came out today to premium members only. To me, anyone who reads this blog is a premium member, therefore I'm going to share it with all of you. You can als...

    By • March 27, 2008

  • Why Do Ads Rule The Web?

    There are many conversations about "Free" and how to create economic gains from "Free". In an earlier post we said "In the old business models markets were chased and developed based on "relationships". "The old business models served the markets with a mindset of "capture and contain" rat...

    By • March 27, 2008

  • "Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana"

    "Embrace nothing:If you meet the Buddha, kill the Buddha.If you meet your father, kill your father.Only live your life as it is,Not bound to anything." -Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in common? They're all amazing tools for increasing communications and...

    By • March 27, 2008

  • Advertising vs. Reality

    Social media is overtaking advertising in part because it's an issue of honesty. Too often the product fails to live up to the beautiful glossy ad. Social media sheds light on the product, revealing it for what it truly is. German web site Pundo300.com has compiled a video of product packing ima...

    By Ryan Moede • March 26, 2008

  • Social Networking Appeals to Wealthy Consumers

    AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitioners According to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 milli...

    By • March 26, 2008

  • Finding & Utilizing User Generated Content

    User generated content can be an elusive piece in the social media mix. Where do you find it? How do you leverage it? This is one of my favorite parts of my job. As a Community Manager I'm doing the following things concurrently: 1. Listening - My email brings in the Google alerts that I have ...

    By • March 26, 2008

  • The value of social media and my gift to you

    The value of social media is in its ability to quickly convey messages that are: important useful interesting entertaining to people, in groups or individually, with the added bonus of correction, elaboration, clarification, and other feedback from those who received the message so that the o...

    By • March 26, 2008

  • Have You "Networked" With Your Spouse?

    My wife doesn't participate in social networks. She doesn't fully understand what I do all day: blogging, commenting, studying and connecting with people.When our book came out she did actually skim read it and her comment was "Looks like a good book for businesses to learn how to use the web ...

    By • March 26, 2008