Content Marketing: Page 651

  • I want it all - and I want it now

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Everyone wants authority and respect - bloggers doubly so - and they don't want it to take a long time to build. Consquently, many of us will f...

    By • April 8, 2008

  • Personal Brand Stereotypes #4: The Hippie Phenomenon

    I've been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times w...

    By • April 8, 2008

  • Are We Contained and Controlled?

    We all have our "places" where we live, work and play. We also have other places where we socialize, worship and of course the common places where we shop. These "places" are comfortable to us because we're familiar with the environment, the layout and the communities each place represents. It ...

    By • April 8, 2008

  • The Holy Grail of Social Media: Conversions or Conversations?

    I just finished reading, "Digg is Not Social Media Marketing" and I'd have to agree that using Digg alone is not social media marketing. While this may be an important tactic in the overall scheme of things, there is much more to social media than Digg. And, It is quite apparent that many marke...

    By • April 8, 2008

  • How Brands Should Leverage Interactive Marketing

    Max Kalehoff has a great piece to start the week addressing two big questions: What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing? What are the three biggest challenges needed to overcome to facilitate growth? His answers to these questions ...

    By Ryan Moede • April 7, 2008

  • Can You Imagine?

    Every week we find new developments within the social web that stem from those who imagine then create. The innovations flow like rivers swelling into waves of change unexpected, unforeseen and unknowable accept for those that create the innovations from their imaginations. We've witnessed mas...

    By • April 7, 2008

  • Blogger Social, The Echo Chamber And Editorial Purpose

    http://farm3.static.flickr.com/2419/2389246351_5966406b94.jpg" target="_blank" rel="lightbox">Having spent the weekend at Blogger Social in New York with 80 of the top marketing bloggers from around the world, it would be hard for me not to write about it here. Yet, for some reason, I strongl...

    By • April 6, 2008

  • Marketing Meltdowns Revisited

    Today on the Membership Marketing Blog, Tony Rossell asked for feedback on his article in Association Now titled, Marketing Meltdown No. 1: How to arrest a membership decline. Tony mentions four strategies: revisiting the economic model; testing messages, graphics, lists and offers; adapting th...

    By • April 5, 2008

  • Guest Post: Instant Crowded Room - Just Add Social Media

    [The following is a guest post from SF BETA organizer and Zaptix CEO Christian Perry.] One of the fascinating parts of Silicon Valley -- and an aspect that most people outside the culture miss -- is that the center of the digital world still does plenty of meeting and mingling in the meatspace...

    By • April 5, 2008

  • Web Trumping Old Media For Campaign Info

    According to eMarketer, ...the percentage of Americans relying on traditional news sources has remained static or declined slightly since the last presidential campaign, according to the Pew Research Center for the People & the Press and the Pew Internet & American Life Project. bookm...

    By • April 5, 2008

  • New Blog Design: feedback about the design and functionality?

    It's been a while but the new design is finally up. Please tell me what you think! I actually designed the look and feel myself in Photoshop; and hired Unique Blog Designs to code it and build in the functionality. We ran into a few database issues with my old hosting company. Well ... to tel...

    By • April 5, 2008

  • Do You Have TADD?

    We are all bombarded with invites, offers, news, connections and an overload of information from the web on a daily basis. The proliferation of communications that can reach us anywhere, anytime with anything and everything has and is at times overwhelming to say the least. With so much informa...

    By • April 5, 2008

  • Crystal Light Case Study: When Brands Overpower Social Media

    Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a very organic way. I was looking for social networks which skewed ...

    By • April 4, 2008

  • Broadcasting the Social Life Mixtape

    The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socia...

    By Ryan Moede • April 4, 2008

  • Southwest Airlines - social media history in the making

    Southwest Airlines and the FAA are currently in hot water with the US government, and air travellers in general, over concerns about Southwest's aircraft inspection processes and how well the Federal Aviation Administration is doing their policing job. They are currently in the midst of congr...

    By • April 4, 2008

  • Not "Noteable" Enough for Wikipedia? Biographicon Wants You

    I'm so doing this. I've often thought it would be cool to have a wiki entry to list all the stuff that Facebook, MySpace and LinkedIn don't cover. Ars lists a few other sites, I'll have to check a few of them out first before picking one. "Go on, admit it: you have at least toyed with the thou...

    By • April 3, 2008

  • Corporate Twitter Entities - Yay or Nay?

    There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we've noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community....

    By • April 3, 2008

  • Surprises from the SEOmoz SEO Industry Survey

    Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics. Their article, The SEO Industry Survey Results, by SEOmoz staff members Nick Gerner, Rebecca Kelley, Jeff Pollard and Ran...

    By • April 3, 2008

  • Personal Brand Stereotypes #2: Glasses Make You Look Smart

    The previous post in the personal brand stereotypes series examined why tall people are perceived as beingm basketball players, even when most don't play sports. I also touched on how height may be a factor when confronting the opposite sex and why girls go for taller male counterparts. Today, I...

    By • April 3, 2008

  • Which Community Do You Live In?

    Economists think about reality in terms of markets. In practice, a market is just an abstraction, and drawing the limits of markets out of actual information is a difficult task. Consider the social networking market today and one can easily conclude that the rate of change makes it difficult ...

    By • April 3, 2008

  • Should you talk about your competitors?

    By Josh Bernoff It's a truism in the marketing world that you don't, in general, talk about your competitors. The apotheosis of this was reached in those silly old soap commercials that compared the company's product to "Brand X" which it beat hands down. As a consumer, your reaction was "who ...

    By • April 3, 2008

  • Market to Change Customer Behavior, not Attitudes

    Harvard Business School professor John Quelch once said "The purpose of marketing... should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come un...

    By • April 3, 2008

  • Advanced Blogging: Building Regular Traffic and DOING Something With it

    It is the golden chalice of blogging, or of any online marketing activity really. Traffic. We all want it. We all need it. But we all don't get it. Sometimes you can do something online for months or years - write a blog, update a website - and no matter how hard you work it just doesn't happen...

    By • April 2, 2008

  • Personal Brand Stereotypes #1: Tall People Are Basketball Players

    This is the first post in a series of posts examining the many stereotypes our brands encounter due to our appearance. Today, I examine the "since you are tall you must play basketball" stereotype that some of us are a victim of. Don't even deny it for a second. I will even admit to asking peopl...

    By • April 2, 2008

  • All A Twitter

    Admittedly, when I first heard about Twitter I thought, "that is the dumbest thing I've ever heard of." But now that I am utilizing it, the benefits are becoming clearer. If you are Twittering, wade into the conversation and tell us what is your favorite use. I'm dropping this note onto Twitte...

    By • April 1, 2008