Content Marketing: Page 657

  • ReThinking Social Networks

    Personal profiles on social networks are only half of the equation. What about business profiles where people: employees, customers and suppliers can connect? Maybe it is time to ReThink. Business 3.0 was created with business and network user in mind. Business 3.0 profiles are easy to set u...

    By • March 10, 2008

  • How Do You Determine Trust?

    The relationship economy is fueled by technology, but built on trust.In relationships trust may refer to a relationship of reliance. Sociologists recognize a trust hierarchy based on forms of activity and interpersonal relations that impact trust. This hierarchy is made up of several factors i...

    By • March 10, 2008

  • How Will Public Media Change?

    We wanted to point out the piece Doc Searls wrote for Linux Journal. Doc presented a list of trends that he thinks will have an impact on public media.Doc post: "Open Source has won. We've moved into Ghandicon 4. Now what? That's the question that occurred to me yesterday, while sitting in t...

    By • March 9, 2008

  • The Inevitability of Communication Bias

    "You're going to find that many of the truths we cling to depend greatly on our own point of view." - the late Sir Alec Guinness as Ben 'Obi-Wan' Kenobi I've been a Toronto Star reader for as long as I can remember. It was the paper my parents always had in the house, and I was a Star carrier f...

    By • March 8, 2008

  • What is The Power of Conversations?

    Today's social networks provide the means for people to engage in streams of conversations about anything and everything, one to one to millions. However, when the diverse networks, and the related conversations, become seamlessly interconnected by the current "shift" to "open source" then the...

    By • March 8, 2008

  • Help me... help you: the True Social Media Heartbeat

    The amazing thing about social media is the idea behind communities. It's very much a "help me, help you" mentality. I consistantly amaze my family with how I solve the harder questions (how do you get grape juice out of the carpet? How did they film that one scene in that other movie? etc.). I...

    By • March 7, 2008

  • More dismal newspaper earnings, but some bright spots, too

    Drumbeat of terrible earnings news continuesAs if the newspaper industry needs any more bad news, a new survey finds that high-margin print classified ads perform dismally compared to online competition. The only exception: recruiting blue-collar workers. Quoting: 'A survey of human resource ex...

    By • March 7, 2008

  • Community, Hierachry: Cognitive Dissonance

    There seems to be a trend toward companies jumping on the social media bandwagon for marketing and promotional purposes. As much as I love social media and the promise it delivers, I believe that most of these efforts are going to crash and burn. The reason; non-alignment between internal cultur...

    By • March 7, 2008

  • The Paradox of Self-Promotion: Part II

    On February 19th I posted an article called "The Paradox of Self-Promotion with Social Media." I was honored by the success of the article. The post made the front page of Digg, became popular on Mixx, and sat atop a couple of keyword lists on StumbleUpon. This attention was valuable not just b...

    By • March 7, 2008

  • 1,000 True Fans: What to do and to do it

    Kevin Kelly told you what to do. Brian Clark told you how to do it. Now, go find your 1,000 true fans. Link to original post

    By • March 7, 2008

  • Social Media and Productivity at Work - What's the Real Story?

    It seems an increasing number of businesses are banning or limiting employee access to social media sites like Facebook. The Ontario Government did this a while back. I've even heard rumors that some work places are limiting access to Twitter, which strikes me as particular dumb. Most folks ...

    By • March 7, 2008

  • 'Infuencer Marketing' challenges assumptions

    When my copy of Duncan Brown's and Nick Hayes' Influencer Marketing arrived in the mail, I looked at it a little bit like a trip to the dentist. I knew it was going to be good for me, but I didn't expect to enjoy it.What a pleasure, then, to find that this engaging and provocative book not only...

    By • March 7, 2008

  • Lessons in Customer Engagement - Content and Community

    A recent Harvard Business Review article entitled "In E-Commerce, More is More", provides valuable insight into what customers are looking for from vendors. Two professors, one from London's Imperial College Business School and the other from Munich's School of Management, conducted research int...

    By • March 6, 2008

  • Is Facebook Growing Up?

    The recent hires by Facebook, see story below, show that Zuckerberg is making some moves to take Facebook to the next level. But will it be the right level or a small step forward based on advertising models? It appears as though Facebook is relying on advertising models as the primary way to ...

    By • March 6, 2008

  • Will Economic Theory Shift?

    Economic theories evolve over time based on markets, consumers, government policies and the interactions of all three. Bear with me as we attempt to define net economics and the possible changes in theory brought on by the social web.Theory is defined as a model or framework (made up of a body ...

    By • March 6, 2008

  • Can your business have 1,000 True Fans?

    If you haven't heard about "1,000 True Fans" yet, you should go read Kevin Kelly's post. In it, he argues (roughly) that that the Long Tail creates a problem for any creator: how do you make a living? Kelly's solution is that an artist must find their 1,000 True Fans, and through the use of [.....

    By • March 5, 2008

  • IABC, SNCR Take Lead in Standardization of Social Media Release

    Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup.Through cooperation with IABC and SNCR, the Workgroup rece...

    By • March 5, 2008

  • Who Is Talking About Your Brand?

    Coke Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can.Branding is a critical process for any company and protecting a brands image and market position is vital to market relatio...

    By • March 5, 2008

  • Episode #2 - The ONE THING Your Video Needs to be a "Viral" Success

    DOWNLOAD THE SHOW - 14 Mbs In this episode, I talk about "viral" videos - how I don't really like the term "viral", and how your video needs to be either "memeable" or "memeful" to be successful. What the heck am I talking about?!? Listen and find out! Please leave comments here at mediadriving....

    By • March 5, 2008

  • What Does Free Earn?

    The perplexing question for businesses is "how can we make money from free?" Most view the social web as a playground, a place where people connect, converse and businesses view the economic game as purely one of advertising. The fuel for business is people and money but how can a business ear...

    By • March 4, 2008

  • Note2be, teachers rating website lost court case

    A French tribunal condemned Note2be (see my previous post) to remove all personal and identifying informations regarding teachers. The website can still rate schools but not individuals. The site owner are appealing the ruling.This could apply to any website ratings individuals (plumbers, accou...

    By • March 4, 2008

  • Is Business Flow Being Reversed?

    Business models have shifted over time. Each time models shift the practice of management has to shift as well. Current business models follow a linear path of production and service. At the end of all the connected business processes is the customer, the markets and the ultimate economic tran...

    By • March 4, 2008

  • The agency model is now officially broken

    My soapbox issue of late has been the state of traditional marketing/PR agencies in relation to social media project development. In my view, the billing model traditional agencies, being fundamentally campaign-based is diametrically opposed to the longer-term nature of successful social projec...

    By • March 4, 2008

  • Sociosemantics and Music Recommendation

    The semantic web is a concept that has been around for a number of years. Sir Tim Berners-Lee, inventor of the World Wide Web, has been promoting his vision of information connected by underlying metadata (basically data about data) since the early part of the millennium. Recently, on their ve...

    By • March 3, 2008

  • Agencies don't "get" social media...

    Although I could agree on "most agencies don't get social media" it is not even me saying this but a recent survey by TNS Media Intelligence/Cymfony. The survey, based on 60 responses from marketeers in the US, UK and in France had one clear message: agencies - be it PR, Marketing or Creative/De...

    By • March 3, 2008