Content Marketing: Page 657

  • Revival meetings: execs and pundits debate strategies

    Your obedient editor has been traveling for much of the last week, but the death watch doesn't stop. Catching up on a few ongoing stories: Zell Hell The Tribune Company's new owner is making his presence felt, and he's making a lot of people uncomfortable in the process: Zell visited the Washi...

    By • March 2, 2008

  • Marketing in the sky: Another reason I hate US Airways

    So there I am, squashed into the middle seat of a packed US Airways flight from San Francisco to Charlotte. I wasn't supposed to be on that flight, but my scheduled flight had been delayed past my connection time, so that's that.I hate long flights and I hate middle seats even more, so I try to...

    By • March 1, 2008

  • Has The Pyramid Inverted?

    The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks. News media refers to mass media focused...

    By • March 1, 2008

  • Bringing Your Brand To Life Through Your Visual Identity Online

    For some time I've been wanting to do a major overhaul of my visual identity online. So this year I am planning to develop a number of my personal website and business blog sites and try to bring them back to the core of my personal brand. I would always recommend that you start with looking a...

    By • March 1, 2008

  • How Do People Engage?

    For years the brands have chased consumers and tried everything and anything to engage us. Every kind of metrics for measuring methods of engagement have been developed and deployed all to justify the expense and effort behind these engagement initiatives. In the old days every trick of the ...

    By • Feb. 29, 2008

  • Introduction to the New Economics of Advertising

    Feb 1, 2008 About the Author and This Blog (The New Economics of Advertising)I am an economics major from MIT with two of the first macro-economic models for forecasting the national economy.As a technology entrepreneur with an MBA from Stanford, I span: time sharing on mainframes; the in...

    By • Feb. 29, 2008

  • Social Influence Marketing: Strategies & Tactics to Win Customers

    Recently I introduced social influence marketing - or employing social media as part of the entire lifecycle of a marketing campaign, even beyond it. But why does social influence marketing matter to you, and does social influence marketing translate into real digital marketing tactics? The an...

    By • Feb. 29, 2008

  • A lot changes over a year.

    I'm at the SFO airport enjoying my overpriced Firewood Cafe pizza and I felt the need to write a post I've been thinking about all month. I didn't want to pay for the wifi since my layover isn't that long so you're getting my second mobile post via Opera mini (that's my way of warning you about ...

    By • Feb. 29, 2008

  • Social Media and the Presidential Campagins

    Did Hillary's lack of social media saavy lead to Obama's increased popularity? I refuse to call it death to her campaign until someone actually wins. I've already said that Obama's social media campaign is what won me over. I did pause over this statement Chris made: In fact it has gotten to t...

    By • Feb. 28, 2008

  • Developing an Appropriate Social Media Budget

    Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign). For this, I will pull in points from Jim's previous post "How much will a Social Media Campaign Cost", and aim this ...

    By • Feb. 28, 2008

  • More on Africa and what mashups can be used for.

    I have rambled and ranted before about African based industry, software deployment even African Mathematics, but I figured it was time for another rant on Africa and social media. James Farrar posted this question a couple of weeks' ago when reviewing the blogger coverage of the Davos gatherin...

    By • Feb. 28, 2008

  • Lifestreams and Activity Feeds Channel Your Online Brand

    Friendfeed officially launched this week making it the latest entrant into the foray of applications dedicated to channeling lifestreams and activity feeds. It also happens to be the newest ambassador for the emerging microblog and micromedia categories.FriendFeed offers a unique way to discover...

    By • Feb. 28, 2008

  • What Viral Marketing is NOT

    We work very hard with our clients to determine not only if viral marketing is the right social media strategy for them, but also to determine which form their viral marketing campaign should take. The internet is fluid and there are various forms of media within it with the potential for viral ...

    By • Feb. 28, 2008

  • JotSpot Born Again as Google Sites, the Wiki-less Wiki.

    Three weeks ago I speculated that JotSpot, the user-friendly wiki swallowed by Google a year and a half ago would soon come out of hibernation, and Voila! here it is, rebranded as Google Sites. It is the first service only available as part of Google Apps (including the free version), although I...

    By • Feb. 28, 2008

  • HRC's "Million Little Pieces" Moment

    Great Post by Clay Shirky on Delegate Shenanigans over in the Clinton Campaign. Which brings us to Senator Clinton. Faced with fears that she may be planning to ignore our votes, she has gone public with what we might call the Washington defense: "Of course I'm planning to ignore you if you don...

    By • Feb. 28, 2008

  • The Beginning of the Facebook Revenue / Experience Squeeze?

    History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they're building on the backs of VCs. Eventually they are pressured to grow revenue and it's a race against time. The revenue pressure starts to squeeze the original puri...

    By • Feb. 28, 2008

  • "Luke, I Am Your Blogger:How-To Pitch From the Darkside"

    Because I'm a PR guy who blogs, I occupy a gray space: not quite hack, not quite flack. As a PR pro, I pitch bloggers and reporters daily. Through my blog, I get pitched by people looking to have their product reviewed or their CEO interviewed. Depending on what cubicle you sit in, I could be on...

    By • Feb. 27, 2008

  • B2B Marketing Budgets 2008 - How Will Online and Social Media Fare?

    There has been a lot of talk about marketing budgets and our clients are asking us what they should be doing in the event of a downturn. In general, we aren't seeing a slow-down in terms of online marketing spending... some areas of interactive may hold up better than others if a true recession ...

    By • Feb. 27, 2008

  • Scott Adams on Sarkozy and France's catchphrase "du moment" : "Casse toi pauvre con"

    From my favorite blogger: The Dilbert blog.The comments are degenerating into love/hate the French, Freedom Fries and the meaning of "con". The latter was a slang for female genitalia (until the 70s) as well as meaning "jerk".Link to original post

    By • Feb. 27, 2008

  • Encouraging customer engagement or preventing customer disengagement?

    Most accounts of engagement suggest ways of encouraging or promoting a customer's engagement with the brand/website. In a handful of cases however (e.g. Jim Novo and Erwin Ephron) one reads about preventing and reversing customer disengagement instead. But is there a meaningful and valuable di...

    By • Feb. 27, 2008

  • Steve Rubel's 'SEO Shenanigans' presents a real irony... and teaches a worthy lesson

    I know Steve Rubel well enough to know he didn't write his recent SEO Shenanigans post solely for the purpose of linkbaiting. In fact, I'm betting he probably didn't have using the post for linkbait as a motive at all. Nonetheless, the post he wrote decrying the use of social media for the sole...

    By • Feb. 27, 2008

  • WeMedia 08/Miami: Zogby/WeMedia poll

    John Zogby's group did a US based poll for the WeMedia guys and the data is what you would expect and have probably heard. 2/3 of Americans think traditional journalism is out of touch 70% think it's important to the quality fo life in their communities 48% say that the Internet is now the pr...

    By • Feb. 27, 2008

  • What is The Influence of Media?

    The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional f...

    By • Feb. 27, 2008

  • Social Media Metrics

    Social Media MetricsDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Feb. 27, 2008

  • The Press Release Page A New Approach To An Old Problem

    So I've never really considered the whole 'press release vs. social media release' debate an either/or situation. The way I see it, there's arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I'm not convinced either approach is really the best way to think abo...

    By • Feb. 27, 2008