Content Marketing: Page 658

  • Social Media Types More Open to Marketing?

    One of the theories around social media marketing is that you need to drop your hook where the fish are. Tech-savvy consumers, particularly younger tech-savvy consumers, eschew traditional marketing vehicles (like TV) and are generally so annoyed by advertising that they have tuned it out. Ever...

    By • Feb. 26, 2008

  • What is The Next Shift for Video?

    With some 28 billion videos streamed online in 2007-up 50% from 2006-it's not surprising that new businesses are sprouting up around this digital explosion. Each day on YouTube, more than 50 million video views are delivered and 45,000 new clips are uploaded. Google and Yahoo have video searc...

    By • Feb. 26, 2008

  • French teachers rating website to be sued, ruling to affect user generated content in France

    Note2be (a play on "not" and "note" meaning a grade in French) allows French pupils to mark their teachers. Within 3 weeks or its launch, it was sued by the national teachers union on the grounds of "disrupting public order". The court is due to decide on the 3rd of March.So why are teachers so...

    By • Feb. 26, 2008

  • Steve Rubel and Andy Beal square off in healthy debate of over SEO's use of social media

    Well-known PR blogger Steve Rubel incited quite a bit of debate recently with a post he wrote that accused SEO experts of exploiting social media for the sole purpose of scamming search engines. One such expert, Marketing Pilgrim's Andy Beal, took him to task over the matter saying that the pr...

    By • Feb. 26, 2008

  • Reputation Management: Bad Stuff in Google? Forget SEO, Start Blogging

    in the article How Can a Company Protect Its Reputation on Web Sites? Ben Worthen of the Wall Street Journal writes about the realities of expunging negative information posted about your company on the Web. In many ways he gets it right, but in a few aspects, he's a bit deficient in his covera...

    By • Feb. 26, 2008

  • SNCR Survey And Social Technographics

    by Josh Bernoff WI got a nice email from Jennifer McClure, Executive Director of the Society for New Communications Research. They're doing a survey on Customer Care and Brand Reputation in the Age Of Social Media. Go ahead, take it yourself. They'll send you a free copy of the research. While y...

    By • Feb. 26, 2008

  • French President: "Casse toi alors pauvre con!"

    Nicolas Sarkozy is known for his "franc-parler" (straight-talking). While visiting the "Salon de l'agriculture", a customary political exercise for all French presidents, he came across a passer-by who refused to shake his hand "not to be dirtied". Sarkosy's response "then piss-off you jerk!". ...

    By • Feb. 25, 2008

  • 6 Lessons on Creating A Great Learning Event from OMS

    This is not about how to throw a great party. That would definitely be a worthwhile topic as well, but the point of this post is to share some lessons on creating a great event focused on learning. Whether it is a conference, seminar, session or just about any other type of business event fo...

    By • Feb. 25, 2008

  • Crucial Conversations

    In their book, Crucial Conversations, Kerry Patterson and three other authors discuss "tools for talking when stakes are high."Crucial Conversations applies to vocal conversations, but I wonder how it can apply to social media and online conversations. These crucial conversations they are bent...

    By • Feb. 23, 2008

  • Be The Band

    Thanks to video games from Aerosmith and Miley Cyrus, you can leave behind your life as a mere music lover, and join the band instead. Talk about brand engagement. The news from Aerosmith is that Activision, Inc. will debut a game called "Guitar Hero: Aerosmith," featuring 30 songs from the ba...

    By • Feb. 23, 2008

  • We're Partying Social Media Style Like it's 1999...

    I had to laugh at Brett's post over at CopyBrighter, simply because I'm a product of the 90's (since that's when I was a teenager). In his post Brett compares current social media phenomenons with ideas from the 90's. His post really illustrates that there really is no "new" ideas, just old ide...

    By • Feb. 23, 2008

  • Social Media Club: Increasing your blog's influence

    During this week's Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled "Blog Draft Day: Making it into the Bigs". The presentation covers a great mix of social media and blog related topics that centralize around the cha...

    By • Feb. 22, 2008

  • Diplomacy Or Policy? You Decide

    By Jay Deragon & Scott Allen The first question in last night's debate between Clinton and Obama was whether they, as President, would meet with the new Cuban leadership now that Castro has stepped down. Clinton said that Cuba would have to first indicate that they were on a path to "...

    By • Feb. 22, 2008

  • How to compare statistics with competitors

    Everybody knows that Alexa, although flawed, is how you compare traffic between your sites and other sites. Sure, your numbers probably aren't accurate, but it's a graph you can point at. Well, now that Allen Stern at CenterNetworks is showing us that Alexa stopped updating their numbers on the...

    By • Feb. 22, 2008

  • Will dead tree ad cartel jeopardize internet democracy?

    Gannett, Hearst, NY Times, Trib Media have hooked up to win back ad dollars migrating to social web in a recessionary economy. The lo-fi rollout of QuadrantOne hit the ground upselling "premium ad space" just weeks after the fall of the Times Tower pay wall. Can a classic four company oligopol...

    By • Feb. 22, 2008

  • Are Business Leaders Listening?

    The conversations about how companies behave, or misbehave, are swelling throughout the social web. These conversations are yet to be threaded together so they can easily be identified rather we find them by chance from other bloggers or friends recommending them. Imagine the impact of having c...

    By • Feb. 22, 2008

  • Digizine Redux: Rich Personalized Content

    Online magazines are an anachronism. I remember when Launch was a CD-ROM "digizine." In fact, we did one of the first interactive advertisiments for Sony which still seems pretty cool. But the whole digizine concept seemed to me to have nowhere to go in the age of blogs et al. Then came Idio....

    By • Feb. 22, 2008

  • Social Marketing Will Change Your Business

    A friend forwarded an article to me yesterday from Business Week covering the topic of this blog: http://tinyurl.com/2z76qw. I was surprised at how much education still needs to happen within the B2B market place to prove the value of social marketing much less how it should be applied. While wo...

    By • Feb. 22, 2008

  • How Do You Measure PR Success on the Web? The Lazydork Case Study

    Aaron over at Bucky's Communications Blog has a great post (with an even greater title) about measuring success of PR on the web. Aaron is able to synthesis the very heart of the difficulty when he says, "this evaluation is extremely hard because the definition of success differs from person to...

    By • Feb. 21, 2008

  • Measuring engagement directly

    I follow discussions of web analytics only peripherally, but it's hard to miss the continuing discussions of how to define engagement, including equations with a lot of terms or a few. Meanwhile, I'm constantly checking out new (to me) companies that may be doing something I need to know about. ...

    By • Feb. 21, 2008

  • Business Advertising Tip: Don't try to buy links

    There's an amazingly big market for buying links on pages with high pageranks. At least, I assume there is based on the number of offers made and the kind of prices being attached to them. If you want a real-world account, you need look no farther than Darren Rowse over at ProBlogger, who recen...

    By • Feb. 21, 2008

  • Marketers to increase budget allocations for social media marketing

    Over 90 per cent of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organisation. A survey, conducted by LEWIS PR at PR Week's New Media Conference, revealed that 75 per cent of attendees are p...

    By • Feb. 21, 2008

  • What Creates Cultural Change?

    Josh Bernoff and Charlene Li published an excellent article in MITSloan Management Review titled "Harnessing the Power of Social Applications" which states: "The potential benefits of direct and intimate customer relationships that social applications can provide are just too compelling for com...

    By • Feb. 21, 2008

  • Why Social Media People Need a Copy Editor

    SMogger Social Media Blog has a great post on this Facebook ad that Smogger found. This only illustrates the need for Social Media campaigns to not only engage spell check, but to invest in a good copy editor. I am not the best attention to detail person. I look at some things and "see" the rig...

    By • Feb. 20, 2008

  • When Will Search Mature?

    When people search the internet they are looking to find something of relevance to a need they are trying to fill. Today's search engines deliver results based on meta tags and "hits" which is largely an influence of advertising or popularity. Advertising and popularity does not necessarily eq...

    By • Feb. 20, 2008