Content Marketing: Page 659

  • What are interactive marketers thinking?

    by Josh Bernoff Forrester's interactive marketing group is research attitudes among marketers towards different marketing channels. We'd love to hear from you. If you or one of your colleagues is involved with interactive channels (e.g. email marketing, search marketing, display ads, social netw...

    By • Feb. 19, 2008

  • 'Churnalism:' Another Reason Newspapers are Losing It

    Thanks to Heidi Dawley at Media Life Magazine for this article featuring her friend and longtime investigative reporter Nick Davies. Mr. Davies has just written a book. It's entitled, "Flat Earth News." In it, and in Ms. Dawley's article, he asserts......most journalists in much of the developed...

    By • Feb. 19, 2008

  • Social Media Marketing and the Skeptics

    I'm heading out of town early today and don't have much time for a long post, but just wanted to share sort of a rambling. Over the last couple of weeks in particular, I've seen a number of posts questioning the value of social media marketing. Some of these (like the first link) are helpful an...

    By • Feb. 19, 2008

  • Zero Sum Marketing

    Are you familiar with the concept of a zero sum game? It is a very simple, usually economic, principle which says that one person's gain results in another's loss. For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod ...

    By • Feb. 18, 2008

  • Truth vs. traffic: An age-old battle

    I know there's probably been enough sturm und drang about Fred Wilson's post on journabloggers and Mike Arrington's response, in which he calls Fred "hypocritical, wrong and conflicted," but there's an undercurrent behind the furore that I've been thinking about a fair bit. Tony Hung puts his fi...

    By • Feb. 18, 2008

  • Jive gets a new logo

    Changing company logos is akin to coming up with a new national flag. It never immediately feels like you. And honestly, logos are a pain in the butt. It's hard stuff and harder at Jive because we're so passionate about good ones. Not to mention, our old logo has been around for seven years and...

    By • Feb. 18, 2008

  • Coining and Defining the Term "eBrand" (Personal Branding Online)

    If you've been reading this blog, then you can probably grasp that my experience and content is skewed to online personal branding. I could say "brand yourself online" or "establish your brand online," but in actuality, what you are really doing is creating an online persona that mimics who you...

    By • Feb. 18, 2008

  • What it means to be human... in the social media context

    Forrester analyst Jeremiah Owyang has started a new series called Social Media Frequently Asked Questions. The second in the series asks, "What does it mean to be authentic, transparent, or human?" That's within the context of social media, of course. It's a good question, and not unlike questi...

    By • Feb. 18, 2008

  • Does "Cheap Interaction" Trump Traditional Advertising?

    Umair Haque is Director of the Havas Media Lab. Over at Harvard Business, he has posted on The Shrinking Advantage of Brands. His POV (my interpretation) questions the value of brand stewardship driven by traditional advertising in a world where the #1 brand is Google which doesn't advertise an...

    By • Feb. 18, 2008

  • Poor young people use Yahoo!, rich old people use Google

    Intriguing research from Hitwise. Yahoo!'s users tend to be younger than Google too (which would partially explain the wealth gap). The size of the bubbles is the propensity to have spent $500 online.Link to original post

    By • Feb. 18, 2008

  • Can Business Optimize Use of The Social Web?

    As we examine business opportunities for use of social computing the constant theme of "optimization" revealed itself like a blinding flash of the obvious. Optimization or optimality is a term that refers to: Optimization (mathematics), trying to find maxima and minima of a function Optimizat...

    By • Feb. 18, 2008

  • Bloggers need to try even harder

    I have to give VC blogger Fred Wilson some props for calling out what he calls "journabloggers" like Mashable, VentureBeat, GigaOm, TechCrunch and so on. Fred's point â€" one that others have made as well â€" is that it's easy for such sites to fall into the trap of posting salacious headlines t...

    By • Feb. 17, 2008

  • How the Social Web is Remaking Brand Building

    Is brand based advantage eroding as Umair Haque argues in a post entitled The Shrinking Advantage of Brands? Umair points to Millward Brown's report about the top 100 most powerful brands in which the number one brand is Google as evidence that there is a shrinking advantage of brands. I stron...

    By • Feb. 17, 2008

  • Does What Goes Around Come Around?

    My mother always used to say to me "What goes around comes around". As a young boy she would say that to me every time I felt used by a friend or taken advantage of by someone. The older I got the more I witnessed how true this was and we truly do reap what we sow, sometimes immediately and so...

    By • Feb. 17, 2008

  • You Are What You Publish: Content Marketing 2010

    If one thing is clear it's that the old ways of doing marketing where you placed your advertising on TV or in magazines, attended your industry trade shows, and pumped your prospects with high gloss collateral are at an end....Link to original post

    By • Feb. 17, 2008

  • Live Webcast with Doc: Where Is My Customer?

    Join us for this LIVE Event on:Thursday, February 28, 20082:00 PM ET / 11:00 AM PT / 7:00 PM GMT Overview: The social Web is opening doors for people to have frank and honest conversations as to how they feel about anything and everything. These conversations create affinity with others and col...

    By • Feb. 16, 2008

  • Social Media Release, a work in progress

    David Fleet started an interesting discussion, based on a problem he ran into with the Social Media Release. The problem, as he explains in the structure of his post, is one of bullet points, embedded links and sections, rather than the conventional narrative structure. Meaning, the press relea...

    By • Feb. 16, 2008

  • 5 Things I Learned About Social Media from Veronica Mars

    Veronica Mars was a sassy, intelligent teen-age drama with a detective flair. More than your normal vision of Nancy Drew meets Dawson's Creek - the show had smarts. So what did I learn to help you, oh readers of Social Media World? Here's top five tips from Veronica Mars' sleuthing - many of he...

    By • Feb. 15, 2008

  • Here we go again...

    This is the first post in what will ultimately be a more serious and themed blog than my personal blog: Everything Steve. Obviously the "3.0" is tongue-in-cheek. Let's see what happens together.

    By • Feb. 15, 2008

  • Has The Rules of The Game Changed?

    Business leaders collect data and subsequently when confronted with the aggregate analysis the typical reaction is to create organizational change aimed at improving the negative results highlighted in the data. The subsequent change initiatives consume internal resources, already overloaded wi...

    By • Feb. 15, 2008

  • Podcast: Getting started with online video

    Are you wondering how to bet get started with video online to build buzz about your brand - be that your corporate brand, employer brand or personal brand? Well over at "The Podcast Sisters" the focus of the show was about video and we discussed how you can get started in using video on your bl...

    By • Feb. 15, 2008

  • Wire Services Bypass Bloggers and Journalists

    Whether you like it or not, the headline is true...Looks like I wasn't the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran the story about it.BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry...

    By • Feb. 15, 2008

  • Your competition: The press release

    It hasn't gotten a lot of notice, but Richard MacManus has a post up at Read/Write Web that I thought was pretty interesting, about an email he got from Business Wire, in which the press release service brags about its ability to bypass the blogosphere and traditional media and go directly to th...

    By • Feb. 15, 2008

  • Social Media Marketing - what is it good for?

    In preparing for the SXSW Social Media Marketing Metrics panel at 5pm on Saturday, March 8th, I've been giving further thought to the use of Social Media for marketing purposes. Many companies continue to struggle with how to best leverage Social Media. This struggle goes beyond marketing, but r...

    By • Feb. 14, 2008

  • Doc's World

    I did get a chance to swing by the SAP offices in the West Village yesterday afternoon to hear from the likes of Cluetrain co-author Doc Searls, former Lego man Jake McKee, Forrester's Josh Bernoff, and Technorati and Conversation Group's (the event sponsor) Peter Hirschberg. Each had his own...

    By • Feb. 14, 2008