Content Marketing: Page 667

  • We All Love Social Media Case Studies!

    I'm sure everyone has seen the recent case studies flowing around about getting creative when pitching. It seems that this week has been filled with terrific examples of people creating stronger relationships with bloggers, journalists and analysts using social media. I thought I would take some...

    By • Jan. 18, 2008

  • Your Personal Marketing Plan - Part 4 of 5

    Your Personal Marketing Plan Post Series Section 1: Situational Analysis - A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle. Section 2: Audience Analysis - Researching what the market is for your brand, with both primary and secondary r...

    By • Jan. 18, 2008

  • "Just curious, are you using Social Media for business? If so, how?"

    I sent this question out to 30 or so fans of mine in Stumble Upon. The results were mixed and truly speak of where I believe social media currently is in business applications. Here are the results:1. Most people that I surveyed are using social media sites merely for personal reasons. They are...

    By • Jan. 18, 2008

  • Three Reasons Content Companies Need To Embrace Social Media

    [Ed's note: What follows is a superb guest post from John Potter, VP of Technology at CNET Networks Business.] As the World Wide Web is transformed into what Tim Berners-Lee has called the Giant Global Graph, companies whose primary business is producing content need to adjust. If you're workin...

    By • Jan. 18, 2008

  • Eye Poppin' ROI Stat

    I was talking to Dan Short (our Director of Product Marketing, and analytics guru) the other day about the oppressive weight of trying to do a comprehensive ROI analysis for an organization that ties together all the pieces of social productivity. While it is achievable and useful as an overvie...

    By • Jan. 17, 2008

  • The Wit and Wisdom of David Pogue

    What to do when at MacWorld? Write parody songs, of course. Taken from Mr. Pogue's weekly email blast. Frankly, today I'd like to imagine there's no stock market: Imagine (sung to the tune of John Lennon's "Imagine") Imagine there's no Apple, No products that begin with "i," No monthly iPod mod...

    By • Jan. 17, 2008

  • Key Tools for Online Advocacy and Online Politics

    At a panel discussion we participated in today for a group of visiting European political officials, DNC Internet Director Josh McConaha made a statement that cuts through a lot of the hype surrounding online politics. Answering a question from the audience about how to choose among the vast arr...

    By • Jan. 17, 2008

  • The Value of Online Conversations

    No, blogs are not dying. No, blogs are not going away. Blogs will continue to serve as one of the driving forces for the democratization of how content is created, shared, and also internalized.All forms of user-generated content will continue to excel...maybe to a fault.In conjunction with how...

    By • Jan. 17, 2008

  • Marketing opportunity missed: Hasbro, Mattel & Scrabulous

    Perhaps you've heard: Hasbro and Mattel are petitioning Facebook to pull down the wildly popular Scrabulous application, based on the popular board game Scrabble (both companies are involved because Hasbro owns rights to the game in the US and Canada; Mattel, a former client of mine, owns the ...

    By • Jan. 17, 2008

  • What is Behind the Shift for Advertisers?

    Advertisers fueled the "hits economy" since the web was introduced. The old web was all about hits gained from traffic generated by the attractiveness of content. Content was the deliverable of Web 1.0 and the masses were drawn in by the utility and content affinity. The web grew as the mark...

    By • Jan. 17, 2008

  • Using both blogs and email for marketing purposes

    I'm a member of the LinkedIn bloggers group where the following question was asked by one of the members... I have toyed with the idea of merging my e-newsletter & blog, and just going with the blog. The e-newsletter actually inspired the blog creation, and I used the topics from my newsle...

    By • Jan. 17, 2008

  • Scrabulous Litigious

    Do you, like me, sense that the venerable game of Scrabble is making a fabulous comeback? (Did it ever go away?) Our family got the bug two summers ago, and we now can't seem to shake the habit.Just this week, my boys had the mini Scrabble board out on the plane to Denver, and then again on the...

    By • Jan. 17, 2008

  • The Real Problem with the Media Business

    I saw the other day that Radiohead is now selling their album on iTunes, after 'selling' it from their own site for what ever price the fan wanted to pay, even $0.00. I don't know if we'll ever know how much they will have made on this new album, but I have to believe it will rival any of their...

    By • Jan. 17, 2008

  • "MacBook Error: Top Six Tips To Apple On Social Media Marketing"

    It's MacWorld fever in San Francisco. I think their new Macbook, the MacBook Air, is beautiful, but everytime I hear the new name, I hear MacBook "Error." For me, and many others, the announcement fell flat. Today I want to address the biggest MacBook Error: the thinness of their conversation in...

    By • Jan. 16, 2008

  • Jive code to be in millions of phones

    Recently Gato, the lead engineer for Jive's Real Time team, came across this post from Davanum Srinivas that talks about how to use the Smack XMPP library built into Android. Smack's inclusion in Android was news to us, but we're honored that our work will be included in one of the most anticipa...

    By • Jan. 16, 2008

  • The 6 Best Ways to Deal with Spam Blogs

    Anyone who has been blogging for more than 90 days or so has likely seen their work sucked up and re-appropriated on a spam blog. (In fact, I'm pretty sure this article will end up on one or more, ironically.) I noticed on Twitter the other day someone asking how to deal with this people, who u...

    By • Jan. 16, 2008

  • Making Social Media Work in 2008

    Making Social Media Work in 2008Dave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Jan. 16, 2008

  • Super Bowl Redux, Redux Pt.2

    Fart jokes. Bad puns. Scantily clad models. That's what the commercials on Super Bowl Sunday will give us next month. Created to appear but once in the light of TV, the spots will endeavor to out-dare one another in a virtual arms-race of foolishness, ribaldry, and expense. The wags will a...

    By • Jan. 16, 2008

  • Edelman: "Distributed influence" white paper

    Edelman has just published a white paper titled "Distributed influence: quantifying the impact of social media." An important subject. I participated in the original discussion last September and Jonny Bentwood has done a super job with turning our ramblings into something tangible. Well done...

    By • Jan. 16, 2008

  • Do Conversations Fuel Innovation?

    People don't often discuss innovation rather we experience it. The experience of an innovative product or service usually is something that satisfies a need.People and organizations have lots of needs whether they be emotional, intellectual, spiritual or physical. The quest for fulfilling needs...

    By • Jan. 16, 2008

  • Beyond the age of conversation

    Last year, the creation and publication of collaborative business book The Age of Conversation (buy it) was probably one of the blogosphere's most interesting experiments. What began as a dare between two bloggers, turned into new marketing success story and a testament to what a community ca...

    By • Jan. 16, 2008

  • Viral Marketing Terminology: An Embarrassment of Riches

    Over the past two months Pandemic Labs co-founders, Matthew Peters and Brennan White, have been privileged to be interviewed for a number of stories on viral and social media marketing. In the process we noticed an interesting pattern: the first question in every interview was always the same! I...

    By • Jan. 15, 2008

  • Forget Metrics and Start Behavioral Targeting!

    Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors... the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all?Well, fuggedabout metrics and start building your behavioral targeting syst...

    By • Jan. 15, 2008

  • Ten Realities of Managing and Using Technology to Generate Business Value [del.icio.us]

    "Years of managing, studying, developing, consulting on, and using information technology have taught me the realities of using technology to help generate business value. Here are ten of these realities:"Link to original post

    By • Jan. 15, 2008

  • The Robocall Backlash

    If there's any piece of the primary season frenzy that seems designed to drive voters insane, it's the unsolicited phone calls. The ones from real people are bad enough, but robocalls were clearly invented by someone with a deep hatred of the human race. With that in mind, I'm pleased to present...

    By • Jan. 15, 2008