Content Marketing: Page 667

  • The Junta42

    I along with 41 others have been named to the Junta42 Top Blogs. It's an honor to be included with this group of distinguished bloggers, but if you were like me, you may not know what Junta42 is.According to Joe Pulizzi, Junta42 founder and chief content officer, Junta42 is a search community s...

    By • Jan. 24, 2008

  • Want To Be a 'Most Admired' Company?

    Here's a news release out of New York today, over PRNewswire, about a survey of Chief Communications Officers at some of the most admired and some of the not-so-much admired companies in the Fortune 500. Turns out, CCOs who worry most about reputation management are more often in the Most Admire...

    By • Jan. 24, 2008

  • Is It A Relationship Economy?

    Last year four individuals met on the social web. They started off as connections within Linkedin attracted by the content of their profiles and the quality of dialog expressed in numerous forums on Yahoo. These parties then formed a virtual company, Link to Your World, LLC with the aim of sha...

    By • Jan. 24, 2008

  • What is the most popular blogging platform?

    Courtesy of Neville via Twitter (and here), I am intrigued to see an analysis of the blogging platforms used by the Top 100 Technorati blogs. There is clearly only one winner - WordPress. Of the Top 100 blogs: * Wordpress is used by 34% * Movable Type is used by 16% Phew...looks like I backed t...

    By • Jan. 24, 2008

  • How Do You Turn Web Ideas Into Experiences?

    It's funny, it's so easy these days to become enamored and enthusiastic about a "web project" that you tend to quickly underestimate its technical plausibility. For this I blame you, web 2.0. Seriously, here's the thing, I think most of us are experiencing a better web today, one that's regularl...

    By • Jan. 24, 2008

  • Customer Loyalty is Real-Time

    I put "customer loyalty" in the same category of happy myths as those of creation science, voter intelligence, and brand equity. Most loyalty programs are just another form of sales incentive. Call them what you want, but point or mileage accrual engenders little more trust or conviction tha...

    By • Jan. 24, 2008

  • Reputation Management for New Media

    A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the acce...

    By • Jan. 24, 2008

  • Where is a wiki not an editable web page?

    At the Northern Voice 2008 kick-off Dinner Party, of course! The party will be held on Thursday, February 21 at the Polynesian Room, in Vancouver's Waldorf Hotel. Northern Voice is a great conference. I spoke there last year on Building Rich Communities with Wikis, and I'll be speaking again th...

    By • Jan. 24, 2008

  • There's Just One Week Left To Enter One Show Interactive 2008

    The One Show Interactive 2008 Call For EntriesIf you don't deserve an award, who does?Enter now at www.enteroneshow.org You work with new media because you understand how to build a connection to your audience. You champion interactivity not because it's trendy, but because it is the fastest wa...

    By • Jan. 23, 2008

  • What are the Tricks of Your Trade?

    Over the years companies have developed the "tricks of their trade". Most of the tricks have been centric to sales and marketing. Using print, Television and on line techniques the self proclaimed professions of "tricks" have prospered from selling their "tricks" to companies. The typical objec...

    By • Jan. 23, 2008

  • My Radical Plan for Saving Sears

    With profits expected to be less than half what they were this time last year, Sears has announced plans to restructure itself out of the department store business. Chairman Edward S. Lampert will divvy the company into 50 or more separate operating businesses, each with its own operating exec...

    By • Jan. 23, 2008

  • Cult of the amateur: provocative idea, wrong lens

    If you loved Wikinomics, you've got to read Andrew Sheen's "The cult of the amateur." It forces your brain to take a compare the seductive arguments about knowledge democratization, and the decline of social values as a result of user-generated content. On the face of it Sheen is a cross between...

    By • Jan. 23, 2008

  • The Face of Integrity

    Meet Le Hien Duc, she is seventy seven years young and a retired school teacher and community activist living in Hanoi, Vietnam. Last night she was honoured in Berlin by Transparency International as one of two recipients of the annual Integrity Awards. Le Hien Duc is a grass roots organiser...

    By • Jan. 23, 2008

  • Why Are You So Afraid Of Conversation?

    A quick thought.I'm currently working my way through Joseph Jaffe's book 'Join The Conversation.' I've just finished Chapter 10, "Why are you so afraid of conversation?" which was written entirely by members of the online community via a wiki.The chapter contains an insight from Mitch Joel that...

    By • Jan. 22, 2008

  • Is This Better Than Beacon?

    When Facebook launched Beacon it created a stir throughout main stream media relative to privacy concerns. Amy Tiemann of CNET wrote: "The bad news about Facebook's Beacon program, user tracking, and privacy concerns just keeps piling up. Now Facebook is under fire from consumers, journalists...

    By • Jan. 22, 2008

  • Weekly Political Marketing Quick Hits â€" Week of January 21, 2008

    McCain's Web Ad Responds to Swiftboat-like attack. Watch the video, and see also McCain, Huckabee Trade Friendly Fire. Clinton and Obama Open Silicon Valley Offices. "The new office openings coincided with a cleverly-timed campaign advertisement, which ran this past Sunday during Clinton's tele...

    By • Jan. 22, 2008

  • Measuring the Value of Social Bookmarking Referrals

    This morning I read an article by the BlogOnExpo blog, which discussed "Why 100 Organic Visitors are better than 10,000 Social Media Visitors" Basically, the article made an argument that the quality of "social media visitors" in comparison to the quality of organic visitors is notably lower. (W...

    By • Jan. 22, 2008

  • The press release evolves again

    Maggie Fox's Social Media Group, which is one of the most innovative boutique agencies specializing in new media marketing, has developed a new version of the Social Media Press Release (SMPR), which was pioneered by Shift Communications in 2006.The SMPR differs substantially from the tradition...

    By • Jan. 22, 2008

  • Saving Face After a Tough Product Demo

    All PR people fear the bad product demo. I remember being in a room with a very significant journalist at The Wall Street Journal years and years ago and our demo of the latest version of our product simply would not work right. Let's just say instead of going to our next meeting we headed direc...

    By • Jan. 22, 2008

  • How Active Are Our Conversations?

    There are those that discount the shifts created by the social web as hype and or temporary fads fueled by the youths attraction to MySpace. Whatever the opinion one cannot ignore the data and its potential meaning nor can one ignore the accelerated rate of technological advancements. Conversa...

    By • Jan. 22, 2008

  • What is customer engagement for? Your customers need engagement more than you do.

    (This post first appeared in the 2nd Online Customer Engagement Survey Report by cScape and E-consultancy which you can download for free, registration needed, here.) "We need to engage with our customers to improve our conversion, loyalty and retention metrics", says a keen young marketing cons...

    By • Jan. 21, 2008

  • Admit it, Social Software is goofing off at work

    I love when reporters ask me whether social software can be productive in the enterprise. Their questions always begin with something like, "why would an employee use something like Facebook at work?" (First off, if it actually was Facebook they wouldn't use it for work, but that's a different ...

    By • Jan. 21, 2008

  • Is it an Evolution or Revolution?

    Today, word spreads quickly! The social web has empowered people to have a collective voice about anything and everything. These voices are having influence that if ignored it only fuels the waves of conversations.When there is a tectonic shift in the sea of co...

    By • Jan. 21, 2008

  • Clearspace 1.x, 2.x, and Jive's New Release Train

    For my first Jive Talks post, I'd like to talk about some of the changes we're making to the release train in 2008:Internally, we are committed to continuing with an agile development process based on 3 week iterations. At the end of each of these cycles, we will make the current code available ...

    By • Jan. 20, 2008

  • Up for Sale!!

    While meandering through the traffic on Marine Drive one fine day, my vision was deterred by the glisten coming from the side .I veered my eyes towards the direction of the light and saw a rainbow coloured waterbody necklacing the road.To the sheer pleasure of my senses,I could see the water dr...

    By • Jan. 20, 2008